sales funnel = sausage maker? · sales funnels. 1 consider aligning process optimisation, account...
TRANSCRIPT
Sales Funnel = Sausage maker
Yvette Sonneveld WordCamp London 2019
Letrsquos get to know
YOU first
yvettesonneveld
Who of you owns a service based business
Or is in charge of marketing for one
yvettesonneveld
Have you heard of sales funnels
yvettesonneveld
And do they get you all exited
ldquohellipDonrsquot worry Let me help you out
I donrsquot have a clue what it ishellip
yvettesonneveld
ldquohellipIrsquoll show you how to add value
Arenrsquot sales funnels for pushy sales people
yvettesonneveld
ldquohellipWhy do people hire YOU to do that
Who am I to claim expert status when what I do is easy
yvettesonneveld
ldquoIrsquoll show you bigger benefits than leads
Surely all leads come from within our network
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
Here are my 3 goals for you for today
Who Am ITo tell you what to do
yvettesonneveld
Hi Irsquom Yvette Sonneveld
yvettesonneveld
So nice to meet you
I take care of marketing at Level Level a full service
WordPress agency
yvettesonneveld
Before Freelance digital marketer since 2003Working with business owners all over the world
while living on 3 different continents
yvettesonneveld
yvettesonneveld
3 Goals - 3 Steps
Sales amp marketing phraseology1
My alternative model to sales funnels2
Best practices for implementation3
yvettesonneveld
1 Sales amp Marketing Phraseology
yvettesonneveld
Sales Funnel
Visitors
Prospects
Clients
yvettesonneveld
ldquoSalesmen should visualise sales steps as forcing facts through a
funnel which produces favorable consideration Funnels helped
many a salesmenhellip
yvettesonneveld
William Townsend Bond Salesmenship
I need to keep cranking that sausage machine
yvettesonneveld
ldquo
Itrsquos short term focus Revenue Now
yvettesonneveld
Sales Funnel
Awareness
Consideration
yvettesonneveld
Decision
Buyers Journey amp Stages Of Awareness
Awareness Consideration Decision128073 128073
yvettesonneveld
Someone in this stage
has a problem or goal and a sense of urgency
wants to learn more about that problem or goal
wants to know what sort of options are available
Awareness
yvettesonneveld
Someone in this stage
knows the sorts of options or solutions
wants to learn more about the pros and cons of each
wants to know which one suits them best
Consideration
yvettesonneveld
Someone in this stage
has picked a type of solution
knows the most suitable service providers
wants to know which one is the best match
Decision
yvettesonneveld
But this model still just aims for the sale
yvettesonneveld
Buyers Journey Extended
Awareness Consideration Decision128073 128073
yvettesonneveld
Retention Loyalty Advocacy
128073128073 128073
Someone in this stage
may want to make the most out of a first purchase
might not be entirely happy and isnrsquot sure what to do
may be interested in add-on services
Retention
yvettesonneveld
Someone in this stage
has hired you more than once and is mostly happy
might need a nudge for a review
would love some token of appreciation
Loyalty
yvettesonneveld
Someone in this stage
actively sends you referrals
will stand up for you in online discussions
needs to be spoiled rotten
Advocacy
yvettesonneveld
But still a healthy long term client relation is not linear
yvettesonneveld
Because people do business with people
yvettesonneveld
People they know like amp trust
yvettesonneveld
If you would consider hiring an agency yoursquod want to know
do they get us
are they qualified
will it be fun to work with them
how will they treat us when we hit a rough patch
yvettesonneveld
It IS about growing closer over time
yvettesonneveld
2 My Alternative
yvettesonneveld
Your best clients 1
Circles of trust
Repeat clients 2
First time clients 3
Leads (permission to stay in touch) 4
People who have heard about you 5
The rest of the world 6
yvettesonneveld
1
23456
Circles of trust
Growing closer
Offering value
A mutually beneficial relation
yvettesonneveld
Advocacy Stage 1
Circles of trust
Loyalty Stage2
Retention Stage 3
Decision Stage 4
Consideration Stage 5
Awareness Stage 6
1
23456
yvettesonneveld
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
Letrsquos get to know
YOU first
yvettesonneveld
Who of you owns a service based business
Or is in charge of marketing for one
yvettesonneveld
Have you heard of sales funnels
yvettesonneveld
And do they get you all exited
ldquohellipDonrsquot worry Let me help you out
I donrsquot have a clue what it ishellip
yvettesonneveld
ldquohellipIrsquoll show you how to add value
Arenrsquot sales funnels for pushy sales people
yvettesonneveld
ldquohellipWhy do people hire YOU to do that
Who am I to claim expert status when what I do is easy
yvettesonneveld
ldquoIrsquoll show you bigger benefits than leads
Surely all leads come from within our network
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
Here are my 3 goals for you for today
Who Am ITo tell you what to do
yvettesonneveld
Hi Irsquom Yvette Sonneveld
yvettesonneveld
So nice to meet you
I take care of marketing at Level Level a full service
WordPress agency
yvettesonneveld
Before Freelance digital marketer since 2003Working with business owners all over the world
while living on 3 different continents
yvettesonneveld
yvettesonneveld
3 Goals - 3 Steps
Sales amp marketing phraseology1
My alternative model to sales funnels2
Best practices for implementation3
yvettesonneveld
1 Sales amp Marketing Phraseology
yvettesonneveld
Sales Funnel
Visitors
Prospects
Clients
yvettesonneveld
ldquoSalesmen should visualise sales steps as forcing facts through a
funnel which produces favorable consideration Funnels helped
many a salesmenhellip
yvettesonneveld
William Townsend Bond Salesmenship
I need to keep cranking that sausage machine
yvettesonneveld
ldquo
Itrsquos short term focus Revenue Now
yvettesonneveld
Sales Funnel
Awareness
Consideration
yvettesonneveld
Decision
Buyers Journey amp Stages Of Awareness
Awareness Consideration Decision128073 128073
yvettesonneveld
Someone in this stage
has a problem or goal and a sense of urgency
wants to learn more about that problem or goal
wants to know what sort of options are available
Awareness
yvettesonneveld
Someone in this stage
knows the sorts of options or solutions
wants to learn more about the pros and cons of each
wants to know which one suits them best
Consideration
yvettesonneveld
Someone in this stage
has picked a type of solution
knows the most suitable service providers
wants to know which one is the best match
Decision
yvettesonneveld
But this model still just aims for the sale
yvettesonneveld
Buyers Journey Extended
Awareness Consideration Decision128073 128073
yvettesonneveld
Retention Loyalty Advocacy
128073128073 128073
Someone in this stage
may want to make the most out of a first purchase
might not be entirely happy and isnrsquot sure what to do
may be interested in add-on services
Retention
yvettesonneveld
Someone in this stage
has hired you more than once and is mostly happy
might need a nudge for a review
would love some token of appreciation
Loyalty
yvettesonneveld
Someone in this stage
actively sends you referrals
will stand up for you in online discussions
needs to be spoiled rotten
Advocacy
yvettesonneveld
But still a healthy long term client relation is not linear
yvettesonneveld
Because people do business with people
yvettesonneveld
People they know like amp trust
yvettesonneveld
If you would consider hiring an agency yoursquod want to know
do they get us
are they qualified
will it be fun to work with them
how will they treat us when we hit a rough patch
yvettesonneveld
It IS about growing closer over time
yvettesonneveld
2 My Alternative
yvettesonneveld
Your best clients 1
Circles of trust
Repeat clients 2
First time clients 3
Leads (permission to stay in touch) 4
People who have heard about you 5
The rest of the world 6
yvettesonneveld
1
23456
Circles of trust
Growing closer
Offering value
A mutually beneficial relation
yvettesonneveld
Advocacy Stage 1
Circles of trust
Loyalty Stage2
Retention Stage 3
Decision Stage 4
Consideration Stage 5
Awareness Stage 6
1
23456
yvettesonneveld
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
Who of you owns a service based business
Or is in charge of marketing for one
yvettesonneveld
Have you heard of sales funnels
yvettesonneveld
And do they get you all exited
ldquohellipDonrsquot worry Let me help you out
I donrsquot have a clue what it ishellip
yvettesonneveld
ldquohellipIrsquoll show you how to add value
Arenrsquot sales funnels for pushy sales people
yvettesonneveld
ldquohellipWhy do people hire YOU to do that
Who am I to claim expert status when what I do is easy
yvettesonneveld
ldquoIrsquoll show you bigger benefits than leads
Surely all leads come from within our network
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
Here are my 3 goals for you for today
Who Am ITo tell you what to do
yvettesonneveld
Hi Irsquom Yvette Sonneveld
yvettesonneveld
So nice to meet you
I take care of marketing at Level Level a full service
WordPress agency
yvettesonneveld
Before Freelance digital marketer since 2003Working with business owners all over the world
while living on 3 different continents
yvettesonneveld
yvettesonneveld
3 Goals - 3 Steps
Sales amp marketing phraseology1
My alternative model to sales funnels2
Best practices for implementation3
yvettesonneveld
1 Sales amp Marketing Phraseology
yvettesonneveld
Sales Funnel
Visitors
Prospects
Clients
yvettesonneveld
ldquoSalesmen should visualise sales steps as forcing facts through a
funnel which produces favorable consideration Funnels helped
many a salesmenhellip
yvettesonneveld
William Townsend Bond Salesmenship
I need to keep cranking that sausage machine
yvettesonneveld
ldquo
Itrsquos short term focus Revenue Now
yvettesonneveld
Sales Funnel
Awareness
Consideration
yvettesonneveld
Decision
Buyers Journey amp Stages Of Awareness
Awareness Consideration Decision128073 128073
yvettesonneveld
Someone in this stage
has a problem or goal and a sense of urgency
wants to learn more about that problem or goal
wants to know what sort of options are available
Awareness
yvettesonneveld
Someone in this stage
knows the sorts of options or solutions
wants to learn more about the pros and cons of each
wants to know which one suits them best
Consideration
yvettesonneveld
Someone in this stage
has picked a type of solution
knows the most suitable service providers
wants to know which one is the best match
Decision
yvettesonneveld
But this model still just aims for the sale
yvettesonneveld
Buyers Journey Extended
Awareness Consideration Decision128073 128073
yvettesonneveld
Retention Loyalty Advocacy
128073128073 128073
Someone in this stage
may want to make the most out of a first purchase
might not be entirely happy and isnrsquot sure what to do
may be interested in add-on services
Retention
yvettesonneveld
Someone in this stage
has hired you more than once and is mostly happy
might need a nudge for a review
would love some token of appreciation
Loyalty
yvettesonneveld
Someone in this stage
actively sends you referrals
will stand up for you in online discussions
needs to be spoiled rotten
Advocacy
yvettesonneveld
But still a healthy long term client relation is not linear
yvettesonneveld
Because people do business with people
yvettesonneveld
People they know like amp trust
yvettesonneveld
If you would consider hiring an agency yoursquod want to know
do they get us
are they qualified
will it be fun to work with them
how will they treat us when we hit a rough patch
yvettesonneveld
It IS about growing closer over time
yvettesonneveld
2 My Alternative
yvettesonneveld
Your best clients 1
Circles of trust
Repeat clients 2
First time clients 3
Leads (permission to stay in touch) 4
People who have heard about you 5
The rest of the world 6
yvettesonneveld
1
23456
Circles of trust
Growing closer
Offering value
A mutually beneficial relation
yvettesonneveld
Advocacy Stage 1
Circles of trust
Loyalty Stage2
Retention Stage 3
Decision Stage 4
Consideration Stage 5
Awareness Stage 6
1
23456
yvettesonneveld
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
Have you heard of sales funnels
yvettesonneveld
And do they get you all exited
ldquohellipDonrsquot worry Let me help you out
I donrsquot have a clue what it ishellip
yvettesonneveld
ldquohellipIrsquoll show you how to add value
Arenrsquot sales funnels for pushy sales people
yvettesonneveld
ldquohellipWhy do people hire YOU to do that
Who am I to claim expert status when what I do is easy
yvettesonneveld
ldquoIrsquoll show you bigger benefits than leads
Surely all leads come from within our network
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
Here are my 3 goals for you for today
Who Am ITo tell you what to do
yvettesonneveld
Hi Irsquom Yvette Sonneveld
yvettesonneveld
So nice to meet you
I take care of marketing at Level Level a full service
WordPress agency
yvettesonneveld
Before Freelance digital marketer since 2003Working with business owners all over the world
while living on 3 different continents
yvettesonneveld
yvettesonneveld
3 Goals - 3 Steps
Sales amp marketing phraseology1
My alternative model to sales funnels2
Best practices for implementation3
yvettesonneveld
1 Sales amp Marketing Phraseology
yvettesonneveld
Sales Funnel
Visitors
Prospects
Clients
yvettesonneveld
ldquoSalesmen should visualise sales steps as forcing facts through a
funnel which produces favorable consideration Funnels helped
many a salesmenhellip
yvettesonneveld
William Townsend Bond Salesmenship
I need to keep cranking that sausage machine
yvettesonneveld
ldquo
Itrsquos short term focus Revenue Now
yvettesonneveld
Sales Funnel
Awareness
Consideration
yvettesonneveld
Decision
Buyers Journey amp Stages Of Awareness
Awareness Consideration Decision128073 128073
yvettesonneveld
Someone in this stage
has a problem or goal and a sense of urgency
wants to learn more about that problem or goal
wants to know what sort of options are available
Awareness
yvettesonneveld
Someone in this stage
knows the sorts of options or solutions
wants to learn more about the pros and cons of each
wants to know which one suits them best
Consideration
yvettesonneveld
Someone in this stage
has picked a type of solution
knows the most suitable service providers
wants to know which one is the best match
Decision
yvettesonneveld
But this model still just aims for the sale
yvettesonneveld
Buyers Journey Extended
Awareness Consideration Decision128073 128073
yvettesonneveld
Retention Loyalty Advocacy
128073128073 128073
Someone in this stage
may want to make the most out of a first purchase
might not be entirely happy and isnrsquot sure what to do
may be interested in add-on services
Retention
yvettesonneveld
Someone in this stage
has hired you more than once and is mostly happy
might need a nudge for a review
would love some token of appreciation
Loyalty
yvettesonneveld
Someone in this stage
actively sends you referrals
will stand up for you in online discussions
needs to be spoiled rotten
Advocacy
yvettesonneveld
But still a healthy long term client relation is not linear
yvettesonneveld
Because people do business with people
yvettesonneveld
People they know like amp trust
yvettesonneveld
If you would consider hiring an agency yoursquod want to know
do they get us
are they qualified
will it be fun to work with them
how will they treat us when we hit a rough patch
yvettesonneveld
It IS about growing closer over time
yvettesonneveld
2 My Alternative
yvettesonneveld
Your best clients 1
Circles of trust
Repeat clients 2
First time clients 3
Leads (permission to stay in touch) 4
People who have heard about you 5
The rest of the world 6
yvettesonneveld
1
23456
Circles of trust
Growing closer
Offering value
A mutually beneficial relation
yvettesonneveld
Advocacy Stage 1
Circles of trust
Loyalty Stage2
Retention Stage 3
Decision Stage 4
Consideration Stage 5
Awareness Stage 6
1
23456
yvettesonneveld
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
ldquohellipDonrsquot worry Let me help you out
I donrsquot have a clue what it ishellip
yvettesonneveld
ldquohellipIrsquoll show you how to add value
Arenrsquot sales funnels for pushy sales people
yvettesonneveld
ldquohellipWhy do people hire YOU to do that
Who am I to claim expert status when what I do is easy
yvettesonneveld
ldquoIrsquoll show you bigger benefits than leads
Surely all leads come from within our network
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
Here are my 3 goals for you for today
Who Am ITo tell you what to do
yvettesonneveld
Hi Irsquom Yvette Sonneveld
yvettesonneveld
So nice to meet you
I take care of marketing at Level Level a full service
WordPress agency
yvettesonneveld
Before Freelance digital marketer since 2003Working with business owners all over the world
while living on 3 different continents
yvettesonneveld
yvettesonneveld
3 Goals - 3 Steps
Sales amp marketing phraseology1
My alternative model to sales funnels2
Best practices for implementation3
yvettesonneveld
1 Sales amp Marketing Phraseology
yvettesonneveld
Sales Funnel
Visitors
Prospects
Clients
yvettesonneveld
ldquoSalesmen should visualise sales steps as forcing facts through a
funnel which produces favorable consideration Funnels helped
many a salesmenhellip
yvettesonneveld
William Townsend Bond Salesmenship
I need to keep cranking that sausage machine
yvettesonneveld
ldquo
Itrsquos short term focus Revenue Now
yvettesonneveld
Sales Funnel
Awareness
Consideration
yvettesonneveld
Decision
Buyers Journey amp Stages Of Awareness
Awareness Consideration Decision128073 128073
yvettesonneveld
Someone in this stage
has a problem or goal and a sense of urgency
wants to learn more about that problem or goal
wants to know what sort of options are available
Awareness
yvettesonneveld
Someone in this stage
knows the sorts of options or solutions
wants to learn more about the pros and cons of each
wants to know which one suits them best
Consideration
yvettesonneveld
Someone in this stage
has picked a type of solution
knows the most suitable service providers
wants to know which one is the best match
Decision
yvettesonneveld
But this model still just aims for the sale
yvettesonneveld
Buyers Journey Extended
Awareness Consideration Decision128073 128073
yvettesonneveld
Retention Loyalty Advocacy
128073128073 128073
Someone in this stage
may want to make the most out of a first purchase
might not be entirely happy and isnrsquot sure what to do
may be interested in add-on services
Retention
yvettesonneveld
Someone in this stage
has hired you more than once and is mostly happy
might need a nudge for a review
would love some token of appreciation
Loyalty
yvettesonneveld
Someone in this stage
actively sends you referrals
will stand up for you in online discussions
needs to be spoiled rotten
Advocacy
yvettesonneveld
But still a healthy long term client relation is not linear
yvettesonneveld
Because people do business with people
yvettesonneveld
People they know like amp trust
yvettesonneveld
If you would consider hiring an agency yoursquod want to know
do they get us
are they qualified
will it be fun to work with them
how will they treat us when we hit a rough patch
yvettesonneveld
It IS about growing closer over time
yvettesonneveld
2 My Alternative
yvettesonneveld
Your best clients 1
Circles of trust
Repeat clients 2
First time clients 3
Leads (permission to stay in touch) 4
People who have heard about you 5
The rest of the world 6
yvettesonneveld
1
23456
Circles of trust
Growing closer
Offering value
A mutually beneficial relation
yvettesonneveld
Advocacy Stage 1
Circles of trust
Loyalty Stage2
Retention Stage 3
Decision Stage 4
Consideration Stage 5
Awareness Stage 6
1
23456
yvettesonneveld
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
ldquohellipIrsquoll show you how to add value
Arenrsquot sales funnels for pushy sales people
yvettesonneveld
ldquohellipWhy do people hire YOU to do that
Who am I to claim expert status when what I do is easy
yvettesonneveld
ldquoIrsquoll show you bigger benefits than leads
Surely all leads come from within our network
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
Here are my 3 goals for you for today
Who Am ITo tell you what to do
yvettesonneveld
Hi Irsquom Yvette Sonneveld
yvettesonneveld
So nice to meet you
I take care of marketing at Level Level a full service
WordPress agency
yvettesonneveld
Before Freelance digital marketer since 2003Working with business owners all over the world
while living on 3 different continents
yvettesonneveld
yvettesonneveld
3 Goals - 3 Steps
Sales amp marketing phraseology1
My alternative model to sales funnels2
Best practices for implementation3
yvettesonneveld
1 Sales amp Marketing Phraseology
yvettesonneveld
Sales Funnel
Visitors
Prospects
Clients
yvettesonneveld
ldquoSalesmen should visualise sales steps as forcing facts through a
funnel which produces favorable consideration Funnels helped
many a salesmenhellip
yvettesonneveld
William Townsend Bond Salesmenship
I need to keep cranking that sausage machine
yvettesonneveld
ldquo
Itrsquos short term focus Revenue Now
yvettesonneveld
Sales Funnel
Awareness
Consideration
yvettesonneveld
Decision
Buyers Journey amp Stages Of Awareness
Awareness Consideration Decision128073 128073
yvettesonneveld
Someone in this stage
has a problem or goal and a sense of urgency
wants to learn more about that problem or goal
wants to know what sort of options are available
Awareness
yvettesonneveld
Someone in this stage
knows the sorts of options or solutions
wants to learn more about the pros and cons of each
wants to know which one suits them best
Consideration
yvettesonneveld
Someone in this stage
has picked a type of solution
knows the most suitable service providers
wants to know which one is the best match
Decision
yvettesonneveld
But this model still just aims for the sale
yvettesonneveld
Buyers Journey Extended
Awareness Consideration Decision128073 128073
yvettesonneveld
Retention Loyalty Advocacy
128073128073 128073
Someone in this stage
may want to make the most out of a first purchase
might not be entirely happy and isnrsquot sure what to do
may be interested in add-on services
Retention
yvettesonneveld
Someone in this stage
has hired you more than once and is mostly happy
might need a nudge for a review
would love some token of appreciation
Loyalty
yvettesonneveld
Someone in this stage
actively sends you referrals
will stand up for you in online discussions
needs to be spoiled rotten
Advocacy
yvettesonneveld
But still a healthy long term client relation is not linear
yvettesonneveld
Because people do business with people
yvettesonneveld
People they know like amp trust
yvettesonneveld
If you would consider hiring an agency yoursquod want to know
do they get us
are they qualified
will it be fun to work with them
how will they treat us when we hit a rough patch
yvettesonneveld
It IS about growing closer over time
yvettesonneveld
2 My Alternative
yvettesonneveld
Your best clients 1
Circles of trust
Repeat clients 2
First time clients 3
Leads (permission to stay in touch) 4
People who have heard about you 5
The rest of the world 6
yvettesonneveld
1
23456
Circles of trust
Growing closer
Offering value
A mutually beneficial relation
yvettesonneveld
Advocacy Stage 1
Circles of trust
Loyalty Stage2
Retention Stage 3
Decision Stage 4
Consideration Stage 5
Awareness Stage 6
1
23456
yvettesonneveld
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
ldquohellipWhy do people hire YOU to do that
Who am I to claim expert status when what I do is easy
yvettesonneveld
ldquoIrsquoll show you bigger benefits than leads
Surely all leads come from within our network
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
Here are my 3 goals for you for today
Who Am ITo tell you what to do
yvettesonneveld
Hi Irsquom Yvette Sonneveld
yvettesonneveld
So nice to meet you
I take care of marketing at Level Level a full service
WordPress agency
yvettesonneveld
Before Freelance digital marketer since 2003Working with business owners all over the world
while living on 3 different continents
yvettesonneveld
yvettesonneveld
3 Goals - 3 Steps
Sales amp marketing phraseology1
My alternative model to sales funnels2
Best practices for implementation3
yvettesonneveld
1 Sales amp Marketing Phraseology
yvettesonneveld
Sales Funnel
Visitors
Prospects
Clients
yvettesonneveld
ldquoSalesmen should visualise sales steps as forcing facts through a
funnel which produces favorable consideration Funnels helped
many a salesmenhellip
yvettesonneveld
William Townsend Bond Salesmenship
I need to keep cranking that sausage machine
yvettesonneveld
ldquo
Itrsquos short term focus Revenue Now
yvettesonneveld
Sales Funnel
Awareness
Consideration
yvettesonneveld
Decision
Buyers Journey amp Stages Of Awareness
Awareness Consideration Decision128073 128073
yvettesonneveld
Someone in this stage
has a problem or goal and a sense of urgency
wants to learn more about that problem or goal
wants to know what sort of options are available
Awareness
yvettesonneveld
Someone in this stage
knows the sorts of options or solutions
wants to learn more about the pros and cons of each
wants to know which one suits them best
Consideration
yvettesonneveld
Someone in this stage
has picked a type of solution
knows the most suitable service providers
wants to know which one is the best match
Decision
yvettesonneveld
But this model still just aims for the sale
yvettesonneveld
Buyers Journey Extended
Awareness Consideration Decision128073 128073
yvettesonneveld
Retention Loyalty Advocacy
128073128073 128073
Someone in this stage
may want to make the most out of a first purchase
might not be entirely happy and isnrsquot sure what to do
may be interested in add-on services
Retention
yvettesonneveld
Someone in this stage
has hired you more than once and is mostly happy
might need a nudge for a review
would love some token of appreciation
Loyalty
yvettesonneveld
Someone in this stage
actively sends you referrals
will stand up for you in online discussions
needs to be spoiled rotten
Advocacy
yvettesonneveld
But still a healthy long term client relation is not linear
yvettesonneveld
Because people do business with people
yvettesonneveld
People they know like amp trust
yvettesonneveld
If you would consider hiring an agency yoursquod want to know
do they get us
are they qualified
will it be fun to work with them
how will they treat us when we hit a rough patch
yvettesonneveld
It IS about growing closer over time
yvettesonneveld
2 My Alternative
yvettesonneveld
Your best clients 1
Circles of trust
Repeat clients 2
First time clients 3
Leads (permission to stay in touch) 4
People who have heard about you 5
The rest of the world 6
yvettesonneveld
1
23456
Circles of trust
Growing closer
Offering value
A mutually beneficial relation
yvettesonneveld
Advocacy Stage 1
Circles of trust
Loyalty Stage2
Retention Stage 3
Decision Stage 4
Consideration Stage 5
Awareness Stage 6
1
23456
yvettesonneveld
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
ldquoIrsquoll show you bigger benefits than leads
Surely all leads come from within our network
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
Here are my 3 goals for you for today
Who Am ITo tell you what to do
yvettesonneveld
Hi Irsquom Yvette Sonneveld
yvettesonneveld
So nice to meet you
I take care of marketing at Level Level a full service
WordPress agency
yvettesonneveld
Before Freelance digital marketer since 2003Working with business owners all over the world
while living on 3 different continents
yvettesonneveld
yvettesonneveld
3 Goals - 3 Steps
Sales amp marketing phraseology1
My alternative model to sales funnels2
Best practices for implementation3
yvettesonneveld
1 Sales amp Marketing Phraseology
yvettesonneveld
Sales Funnel
Visitors
Prospects
Clients
yvettesonneveld
ldquoSalesmen should visualise sales steps as forcing facts through a
funnel which produces favorable consideration Funnels helped
many a salesmenhellip
yvettesonneveld
William Townsend Bond Salesmenship
I need to keep cranking that sausage machine
yvettesonneveld
ldquo
Itrsquos short term focus Revenue Now
yvettesonneveld
Sales Funnel
Awareness
Consideration
yvettesonneveld
Decision
Buyers Journey amp Stages Of Awareness
Awareness Consideration Decision128073 128073
yvettesonneveld
Someone in this stage
has a problem or goal and a sense of urgency
wants to learn more about that problem or goal
wants to know what sort of options are available
Awareness
yvettesonneveld
Someone in this stage
knows the sorts of options or solutions
wants to learn more about the pros and cons of each
wants to know which one suits them best
Consideration
yvettesonneveld
Someone in this stage
has picked a type of solution
knows the most suitable service providers
wants to know which one is the best match
Decision
yvettesonneveld
But this model still just aims for the sale
yvettesonneveld
Buyers Journey Extended
Awareness Consideration Decision128073 128073
yvettesonneveld
Retention Loyalty Advocacy
128073128073 128073
Someone in this stage
may want to make the most out of a first purchase
might not be entirely happy and isnrsquot sure what to do
may be interested in add-on services
Retention
yvettesonneveld
Someone in this stage
has hired you more than once and is mostly happy
might need a nudge for a review
would love some token of appreciation
Loyalty
yvettesonneveld
Someone in this stage
actively sends you referrals
will stand up for you in online discussions
needs to be spoiled rotten
Advocacy
yvettesonneveld
But still a healthy long term client relation is not linear
yvettesonneveld
Because people do business with people
yvettesonneveld
People they know like amp trust
yvettesonneveld
If you would consider hiring an agency yoursquod want to know
do they get us
are they qualified
will it be fun to work with them
how will they treat us when we hit a rough patch
yvettesonneveld
It IS about growing closer over time
yvettesonneveld
2 My Alternative
yvettesonneveld
Your best clients 1
Circles of trust
Repeat clients 2
First time clients 3
Leads (permission to stay in touch) 4
People who have heard about you 5
The rest of the world 6
yvettesonneveld
1
23456
Circles of trust
Growing closer
Offering value
A mutually beneficial relation
yvettesonneveld
Advocacy Stage 1
Circles of trust
Loyalty Stage2
Retention Stage 3
Decision Stage 4
Consideration Stage 5
Awareness Stage 6
1
23456
yvettesonneveld
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
Here are my 3 goals for you for today
Who Am ITo tell you what to do
yvettesonneveld
Hi Irsquom Yvette Sonneveld
yvettesonneveld
So nice to meet you
I take care of marketing at Level Level a full service
WordPress agency
yvettesonneveld
Before Freelance digital marketer since 2003Working with business owners all over the world
while living on 3 different continents
yvettesonneveld
yvettesonneveld
3 Goals - 3 Steps
Sales amp marketing phraseology1
My alternative model to sales funnels2
Best practices for implementation3
yvettesonneveld
1 Sales amp Marketing Phraseology
yvettesonneveld
Sales Funnel
Visitors
Prospects
Clients
yvettesonneveld
ldquoSalesmen should visualise sales steps as forcing facts through a
funnel which produces favorable consideration Funnels helped
many a salesmenhellip
yvettesonneveld
William Townsend Bond Salesmenship
I need to keep cranking that sausage machine
yvettesonneveld
ldquo
Itrsquos short term focus Revenue Now
yvettesonneveld
Sales Funnel
Awareness
Consideration
yvettesonneveld
Decision
Buyers Journey amp Stages Of Awareness
Awareness Consideration Decision128073 128073
yvettesonneveld
Someone in this stage
has a problem or goal and a sense of urgency
wants to learn more about that problem or goal
wants to know what sort of options are available
Awareness
yvettesonneveld
Someone in this stage
knows the sorts of options or solutions
wants to learn more about the pros and cons of each
wants to know which one suits them best
Consideration
yvettesonneveld
Someone in this stage
has picked a type of solution
knows the most suitable service providers
wants to know which one is the best match
Decision
yvettesonneveld
But this model still just aims for the sale
yvettesonneveld
Buyers Journey Extended
Awareness Consideration Decision128073 128073
yvettesonneveld
Retention Loyalty Advocacy
128073128073 128073
Someone in this stage
may want to make the most out of a first purchase
might not be entirely happy and isnrsquot sure what to do
may be interested in add-on services
Retention
yvettesonneveld
Someone in this stage
has hired you more than once and is mostly happy
might need a nudge for a review
would love some token of appreciation
Loyalty
yvettesonneveld
Someone in this stage
actively sends you referrals
will stand up for you in online discussions
needs to be spoiled rotten
Advocacy
yvettesonneveld
But still a healthy long term client relation is not linear
yvettesonneveld
Because people do business with people
yvettesonneveld
People they know like amp trust
yvettesonneveld
If you would consider hiring an agency yoursquod want to know
do they get us
are they qualified
will it be fun to work with them
how will they treat us when we hit a rough patch
yvettesonneveld
It IS about growing closer over time
yvettesonneveld
2 My Alternative
yvettesonneveld
Your best clients 1
Circles of trust
Repeat clients 2
First time clients 3
Leads (permission to stay in touch) 4
People who have heard about you 5
The rest of the world 6
yvettesonneveld
1
23456
Circles of trust
Growing closer
Offering value
A mutually beneficial relation
yvettesonneveld
Advocacy Stage 1
Circles of trust
Loyalty Stage2
Retention Stage 3
Decision Stage 4
Consideration Stage 5
Awareness Stage 6
1
23456
yvettesonneveld
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
Who Am ITo tell you what to do
yvettesonneveld
Hi Irsquom Yvette Sonneveld
yvettesonneveld
So nice to meet you
I take care of marketing at Level Level a full service
WordPress agency
yvettesonneveld
Before Freelance digital marketer since 2003Working with business owners all over the world
while living on 3 different continents
yvettesonneveld
yvettesonneveld
3 Goals - 3 Steps
Sales amp marketing phraseology1
My alternative model to sales funnels2
Best practices for implementation3
yvettesonneveld
1 Sales amp Marketing Phraseology
yvettesonneveld
Sales Funnel
Visitors
Prospects
Clients
yvettesonneveld
ldquoSalesmen should visualise sales steps as forcing facts through a
funnel which produces favorable consideration Funnels helped
many a salesmenhellip
yvettesonneveld
William Townsend Bond Salesmenship
I need to keep cranking that sausage machine
yvettesonneveld
ldquo
Itrsquos short term focus Revenue Now
yvettesonneveld
Sales Funnel
Awareness
Consideration
yvettesonneveld
Decision
Buyers Journey amp Stages Of Awareness
Awareness Consideration Decision128073 128073
yvettesonneveld
Someone in this stage
has a problem or goal and a sense of urgency
wants to learn more about that problem or goal
wants to know what sort of options are available
Awareness
yvettesonneveld
Someone in this stage
knows the sorts of options or solutions
wants to learn more about the pros and cons of each
wants to know which one suits them best
Consideration
yvettesonneveld
Someone in this stage
has picked a type of solution
knows the most suitable service providers
wants to know which one is the best match
Decision
yvettesonneveld
But this model still just aims for the sale
yvettesonneveld
Buyers Journey Extended
Awareness Consideration Decision128073 128073
yvettesonneveld
Retention Loyalty Advocacy
128073128073 128073
Someone in this stage
may want to make the most out of a first purchase
might not be entirely happy and isnrsquot sure what to do
may be interested in add-on services
Retention
yvettesonneveld
Someone in this stage
has hired you more than once and is mostly happy
might need a nudge for a review
would love some token of appreciation
Loyalty
yvettesonneveld
Someone in this stage
actively sends you referrals
will stand up for you in online discussions
needs to be spoiled rotten
Advocacy
yvettesonneveld
But still a healthy long term client relation is not linear
yvettesonneveld
Because people do business with people
yvettesonneveld
People they know like amp trust
yvettesonneveld
If you would consider hiring an agency yoursquod want to know
do they get us
are they qualified
will it be fun to work with them
how will they treat us when we hit a rough patch
yvettesonneveld
It IS about growing closer over time
yvettesonneveld
2 My Alternative
yvettesonneveld
Your best clients 1
Circles of trust
Repeat clients 2
First time clients 3
Leads (permission to stay in touch) 4
People who have heard about you 5
The rest of the world 6
yvettesonneveld
1
23456
Circles of trust
Growing closer
Offering value
A mutually beneficial relation
yvettesonneveld
Advocacy Stage 1
Circles of trust
Loyalty Stage2
Retention Stage 3
Decision Stage 4
Consideration Stage 5
Awareness Stage 6
1
23456
yvettesonneveld
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
Hi Irsquom Yvette Sonneveld
yvettesonneveld
So nice to meet you
I take care of marketing at Level Level a full service
WordPress agency
yvettesonneveld
Before Freelance digital marketer since 2003Working with business owners all over the world
while living on 3 different continents
yvettesonneveld
yvettesonneveld
3 Goals - 3 Steps
Sales amp marketing phraseology1
My alternative model to sales funnels2
Best practices for implementation3
yvettesonneveld
1 Sales amp Marketing Phraseology
yvettesonneveld
Sales Funnel
Visitors
Prospects
Clients
yvettesonneveld
ldquoSalesmen should visualise sales steps as forcing facts through a
funnel which produces favorable consideration Funnels helped
many a salesmenhellip
yvettesonneveld
William Townsend Bond Salesmenship
I need to keep cranking that sausage machine
yvettesonneveld
ldquo
Itrsquos short term focus Revenue Now
yvettesonneveld
Sales Funnel
Awareness
Consideration
yvettesonneveld
Decision
Buyers Journey amp Stages Of Awareness
Awareness Consideration Decision128073 128073
yvettesonneveld
Someone in this stage
has a problem or goal and a sense of urgency
wants to learn more about that problem or goal
wants to know what sort of options are available
Awareness
yvettesonneveld
Someone in this stage
knows the sorts of options or solutions
wants to learn more about the pros and cons of each
wants to know which one suits them best
Consideration
yvettesonneveld
Someone in this stage
has picked a type of solution
knows the most suitable service providers
wants to know which one is the best match
Decision
yvettesonneveld
But this model still just aims for the sale
yvettesonneveld
Buyers Journey Extended
Awareness Consideration Decision128073 128073
yvettesonneveld
Retention Loyalty Advocacy
128073128073 128073
Someone in this stage
may want to make the most out of a first purchase
might not be entirely happy and isnrsquot sure what to do
may be interested in add-on services
Retention
yvettesonneveld
Someone in this stage
has hired you more than once and is mostly happy
might need a nudge for a review
would love some token of appreciation
Loyalty
yvettesonneveld
Someone in this stage
actively sends you referrals
will stand up for you in online discussions
needs to be spoiled rotten
Advocacy
yvettesonneveld
But still a healthy long term client relation is not linear
yvettesonneveld
Because people do business with people
yvettesonneveld
People they know like amp trust
yvettesonneveld
If you would consider hiring an agency yoursquod want to know
do they get us
are they qualified
will it be fun to work with them
how will they treat us when we hit a rough patch
yvettesonneveld
It IS about growing closer over time
yvettesonneveld
2 My Alternative
yvettesonneveld
Your best clients 1
Circles of trust
Repeat clients 2
First time clients 3
Leads (permission to stay in touch) 4
People who have heard about you 5
The rest of the world 6
yvettesonneveld
1
23456
Circles of trust
Growing closer
Offering value
A mutually beneficial relation
yvettesonneveld
Advocacy Stage 1
Circles of trust
Loyalty Stage2
Retention Stage 3
Decision Stage 4
Consideration Stage 5
Awareness Stage 6
1
23456
yvettesonneveld
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
I take care of marketing at Level Level a full service
WordPress agency
yvettesonneveld
Before Freelance digital marketer since 2003Working with business owners all over the world
while living on 3 different continents
yvettesonneveld
yvettesonneveld
3 Goals - 3 Steps
Sales amp marketing phraseology1
My alternative model to sales funnels2
Best practices for implementation3
yvettesonneveld
1 Sales amp Marketing Phraseology
yvettesonneveld
Sales Funnel
Visitors
Prospects
Clients
yvettesonneveld
ldquoSalesmen should visualise sales steps as forcing facts through a
funnel which produces favorable consideration Funnels helped
many a salesmenhellip
yvettesonneveld
William Townsend Bond Salesmenship
I need to keep cranking that sausage machine
yvettesonneveld
ldquo
Itrsquos short term focus Revenue Now
yvettesonneveld
Sales Funnel
Awareness
Consideration
yvettesonneveld
Decision
Buyers Journey amp Stages Of Awareness
Awareness Consideration Decision128073 128073
yvettesonneveld
Someone in this stage
has a problem or goal and a sense of urgency
wants to learn more about that problem or goal
wants to know what sort of options are available
Awareness
yvettesonneveld
Someone in this stage
knows the sorts of options or solutions
wants to learn more about the pros and cons of each
wants to know which one suits them best
Consideration
yvettesonneveld
Someone in this stage
has picked a type of solution
knows the most suitable service providers
wants to know which one is the best match
Decision
yvettesonneveld
But this model still just aims for the sale
yvettesonneveld
Buyers Journey Extended
Awareness Consideration Decision128073 128073
yvettesonneveld
Retention Loyalty Advocacy
128073128073 128073
Someone in this stage
may want to make the most out of a first purchase
might not be entirely happy and isnrsquot sure what to do
may be interested in add-on services
Retention
yvettesonneveld
Someone in this stage
has hired you more than once and is mostly happy
might need a nudge for a review
would love some token of appreciation
Loyalty
yvettesonneveld
Someone in this stage
actively sends you referrals
will stand up for you in online discussions
needs to be spoiled rotten
Advocacy
yvettesonneveld
But still a healthy long term client relation is not linear
yvettesonneveld
Because people do business with people
yvettesonneveld
People they know like amp trust
yvettesonneveld
If you would consider hiring an agency yoursquod want to know
do they get us
are they qualified
will it be fun to work with them
how will they treat us when we hit a rough patch
yvettesonneveld
It IS about growing closer over time
yvettesonneveld
2 My Alternative
yvettesonneveld
Your best clients 1
Circles of trust
Repeat clients 2
First time clients 3
Leads (permission to stay in touch) 4
People who have heard about you 5
The rest of the world 6
yvettesonneveld
1
23456
Circles of trust
Growing closer
Offering value
A mutually beneficial relation
yvettesonneveld
Advocacy Stage 1
Circles of trust
Loyalty Stage2
Retention Stage 3
Decision Stage 4
Consideration Stage 5
Awareness Stage 6
1
23456
yvettesonneveld
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
Before Freelance digital marketer since 2003Working with business owners all over the world
while living on 3 different continents
yvettesonneveld
yvettesonneveld
3 Goals - 3 Steps
Sales amp marketing phraseology1
My alternative model to sales funnels2
Best practices for implementation3
yvettesonneveld
1 Sales amp Marketing Phraseology
yvettesonneveld
Sales Funnel
Visitors
Prospects
Clients
yvettesonneveld
ldquoSalesmen should visualise sales steps as forcing facts through a
funnel which produces favorable consideration Funnels helped
many a salesmenhellip
yvettesonneveld
William Townsend Bond Salesmenship
I need to keep cranking that sausage machine
yvettesonneveld
ldquo
Itrsquos short term focus Revenue Now
yvettesonneveld
Sales Funnel
Awareness
Consideration
yvettesonneveld
Decision
Buyers Journey amp Stages Of Awareness
Awareness Consideration Decision128073 128073
yvettesonneveld
Someone in this stage
has a problem or goal and a sense of urgency
wants to learn more about that problem or goal
wants to know what sort of options are available
Awareness
yvettesonneveld
Someone in this stage
knows the sorts of options or solutions
wants to learn more about the pros and cons of each
wants to know which one suits them best
Consideration
yvettesonneveld
Someone in this stage
has picked a type of solution
knows the most suitable service providers
wants to know which one is the best match
Decision
yvettesonneveld
But this model still just aims for the sale
yvettesonneveld
Buyers Journey Extended
Awareness Consideration Decision128073 128073
yvettesonneveld
Retention Loyalty Advocacy
128073128073 128073
Someone in this stage
may want to make the most out of a first purchase
might not be entirely happy and isnrsquot sure what to do
may be interested in add-on services
Retention
yvettesonneveld
Someone in this stage
has hired you more than once and is mostly happy
might need a nudge for a review
would love some token of appreciation
Loyalty
yvettesonneveld
Someone in this stage
actively sends you referrals
will stand up for you in online discussions
needs to be spoiled rotten
Advocacy
yvettesonneveld
But still a healthy long term client relation is not linear
yvettesonneveld
Because people do business with people
yvettesonneveld
People they know like amp trust
yvettesonneveld
If you would consider hiring an agency yoursquod want to know
do they get us
are they qualified
will it be fun to work with them
how will they treat us when we hit a rough patch
yvettesonneveld
It IS about growing closer over time
yvettesonneveld
2 My Alternative
yvettesonneveld
Your best clients 1
Circles of trust
Repeat clients 2
First time clients 3
Leads (permission to stay in touch) 4
People who have heard about you 5
The rest of the world 6
yvettesonneveld
1
23456
Circles of trust
Growing closer
Offering value
A mutually beneficial relation
yvettesonneveld
Advocacy Stage 1
Circles of trust
Loyalty Stage2
Retention Stage 3
Decision Stage 4
Consideration Stage 5
Awareness Stage 6
1
23456
yvettesonneveld
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
yvettesonneveld
3 Goals - 3 Steps
Sales amp marketing phraseology1
My alternative model to sales funnels2
Best practices for implementation3
yvettesonneveld
1 Sales amp Marketing Phraseology
yvettesonneveld
Sales Funnel
Visitors
Prospects
Clients
yvettesonneveld
ldquoSalesmen should visualise sales steps as forcing facts through a
funnel which produces favorable consideration Funnels helped
many a salesmenhellip
yvettesonneveld
William Townsend Bond Salesmenship
I need to keep cranking that sausage machine
yvettesonneveld
ldquo
Itrsquos short term focus Revenue Now
yvettesonneveld
Sales Funnel
Awareness
Consideration
yvettesonneveld
Decision
Buyers Journey amp Stages Of Awareness
Awareness Consideration Decision128073 128073
yvettesonneveld
Someone in this stage
has a problem or goal and a sense of urgency
wants to learn more about that problem or goal
wants to know what sort of options are available
Awareness
yvettesonneveld
Someone in this stage
knows the sorts of options or solutions
wants to learn more about the pros and cons of each
wants to know which one suits them best
Consideration
yvettesonneveld
Someone in this stage
has picked a type of solution
knows the most suitable service providers
wants to know which one is the best match
Decision
yvettesonneveld
But this model still just aims for the sale
yvettesonneveld
Buyers Journey Extended
Awareness Consideration Decision128073 128073
yvettesonneveld
Retention Loyalty Advocacy
128073128073 128073
Someone in this stage
may want to make the most out of a first purchase
might not be entirely happy and isnrsquot sure what to do
may be interested in add-on services
Retention
yvettesonneveld
Someone in this stage
has hired you more than once and is mostly happy
might need a nudge for a review
would love some token of appreciation
Loyalty
yvettesonneveld
Someone in this stage
actively sends you referrals
will stand up for you in online discussions
needs to be spoiled rotten
Advocacy
yvettesonneveld
But still a healthy long term client relation is not linear
yvettesonneveld
Because people do business with people
yvettesonneveld
People they know like amp trust
yvettesonneveld
If you would consider hiring an agency yoursquod want to know
do they get us
are they qualified
will it be fun to work with them
how will they treat us when we hit a rough patch
yvettesonneveld
It IS about growing closer over time
yvettesonneveld
2 My Alternative
yvettesonneveld
Your best clients 1
Circles of trust
Repeat clients 2
First time clients 3
Leads (permission to stay in touch) 4
People who have heard about you 5
The rest of the world 6
yvettesonneveld
1
23456
Circles of trust
Growing closer
Offering value
A mutually beneficial relation
yvettesonneveld
Advocacy Stage 1
Circles of trust
Loyalty Stage2
Retention Stage 3
Decision Stage 4
Consideration Stage 5
Awareness Stage 6
1
23456
yvettesonneveld
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
3 Goals - 3 Steps
Sales amp marketing phraseology1
My alternative model to sales funnels2
Best practices for implementation3
yvettesonneveld
1 Sales amp Marketing Phraseology
yvettesonneveld
Sales Funnel
Visitors
Prospects
Clients
yvettesonneveld
ldquoSalesmen should visualise sales steps as forcing facts through a
funnel which produces favorable consideration Funnels helped
many a salesmenhellip
yvettesonneveld
William Townsend Bond Salesmenship
I need to keep cranking that sausage machine
yvettesonneveld
ldquo
Itrsquos short term focus Revenue Now
yvettesonneveld
Sales Funnel
Awareness
Consideration
yvettesonneveld
Decision
Buyers Journey amp Stages Of Awareness
Awareness Consideration Decision128073 128073
yvettesonneveld
Someone in this stage
has a problem or goal and a sense of urgency
wants to learn more about that problem or goal
wants to know what sort of options are available
Awareness
yvettesonneveld
Someone in this stage
knows the sorts of options or solutions
wants to learn more about the pros and cons of each
wants to know which one suits them best
Consideration
yvettesonneveld
Someone in this stage
has picked a type of solution
knows the most suitable service providers
wants to know which one is the best match
Decision
yvettesonneveld
But this model still just aims for the sale
yvettesonneveld
Buyers Journey Extended
Awareness Consideration Decision128073 128073
yvettesonneveld
Retention Loyalty Advocacy
128073128073 128073
Someone in this stage
may want to make the most out of a first purchase
might not be entirely happy and isnrsquot sure what to do
may be interested in add-on services
Retention
yvettesonneveld
Someone in this stage
has hired you more than once and is mostly happy
might need a nudge for a review
would love some token of appreciation
Loyalty
yvettesonneveld
Someone in this stage
actively sends you referrals
will stand up for you in online discussions
needs to be spoiled rotten
Advocacy
yvettesonneveld
But still a healthy long term client relation is not linear
yvettesonneveld
Because people do business with people
yvettesonneveld
People they know like amp trust
yvettesonneveld
If you would consider hiring an agency yoursquod want to know
do they get us
are they qualified
will it be fun to work with them
how will they treat us when we hit a rough patch
yvettesonneveld
It IS about growing closer over time
yvettesonneveld
2 My Alternative
yvettesonneveld
Your best clients 1
Circles of trust
Repeat clients 2
First time clients 3
Leads (permission to stay in touch) 4
People who have heard about you 5
The rest of the world 6
yvettesonneveld
1
23456
Circles of trust
Growing closer
Offering value
A mutually beneficial relation
yvettesonneveld
Advocacy Stage 1
Circles of trust
Loyalty Stage2
Retention Stage 3
Decision Stage 4
Consideration Stage 5
Awareness Stage 6
1
23456
yvettesonneveld
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
1 Sales amp Marketing Phraseology
yvettesonneveld
Sales Funnel
Visitors
Prospects
Clients
yvettesonneveld
ldquoSalesmen should visualise sales steps as forcing facts through a
funnel which produces favorable consideration Funnels helped
many a salesmenhellip
yvettesonneveld
William Townsend Bond Salesmenship
I need to keep cranking that sausage machine
yvettesonneveld
ldquo
Itrsquos short term focus Revenue Now
yvettesonneveld
Sales Funnel
Awareness
Consideration
yvettesonneveld
Decision
Buyers Journey amp Stages Of Awareness
Awareness Consideration Decision128073 128073
yvettesonneveld
Someone in this stage
has a problem or goal and a sense of urgency
wants to learn more about that problem or goal
wants to know what sort of options are available
Awareness
yvettesonneveld
Someone in this stage
knows the sorts of options or solutions
wants to learn more about the pros and cons of each
wants to know which one suits them best
Consideration
yvettesonneveld
Someone in this stage
has picked a type of solution
knows the most suitable service providers
wants to know which one is the best match
Decision
yvettesonneveld
But this model still just aims for the sale
yvettesonneveld
Buyers Journey Extended
Awareness Consideration Decision128073 128073
yvettesonneveld
Retention Loyalty Advocacy
128073128073 128073
Someone in this stage
may want to make the most out of a first purchase
might not be entirely happy and isnrsquot sure what to do
may be interested in add-on services
Retention
yvettesonneveld
Someone in this stage
has hired you more than once and is mostly happy
might need a nudge for a review
would love some token of appreciation
Loyalty
yvettesonneveld
Someone in this stage
actively sends you referrals
will stand up for you in online discussions
needs to be spoiled rotten
Advocacy
yvettesonneveld
But still a healthy long term client relation is not linear
yvettesonneveld
Because people do business with people
yvettesonneveld
People they know like amp trust
yvettesonneveld
If you would consider hiring an agency yoursquod want to know
do they get us
are they qualified
will it be fun to work with them
how will they treat us when we hit a rough patch
yvettesonneveld
It IS about growing closer over time
yvettesonneveld
2 My Alternative
yvettesonneveld
Your best clients 1
Circles of trust
Repeat clients 2
First time clients 3
Leads (permission to stay in touch) 4
People who have heard about you 5
The rest of the world 6
yvettesonneveld
1
23456
Circles of trust
Growing closer
Offering value
A mutually beneficial relation
yvettesonneveld
Advocacy Stage 1
Circles of trust
Loyalty Stage2
Retention Stage 3
Decision Stage 4
Consideration Stage 5
Awareness Stage 6
1
23456
yvettesonneveld
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
Sales Funnel
Visitors
Prospects
Clients
yvettesonneveld
ldquoSalesmen should visualise sales steps as forcing facts through a
funnel which produces favorable consideration Funnels helped
many a salesmenhellip
yvettesonneveld
William Townsend Bond Salesmenship
I need to keep cranking that sausage machine
yvettesonneveld
ldquo
Itrsquos short term focus Revenue Now
yvettesonneveld
Sales Funnel
Awareness
Consideration
yvettesonneveld
Decision
Buyers Journey amp Stages Of Awareness
Awareness Consideration Decision128073 128073
yvettesonneveld
Someone in this stage
has a problem or goal and a sense of urgency
wants to learn more about that problem or goal
wants to know what sort of options are available
Awareness
yvettesonneveld
Someone in this stage
knows the sorts of options or solutions
wants to learn more about the pros and cons of each
wants to know which one suits them best
Consideration
yvettesonneveld
Someone in this stage
has picked a type of solution
knows the most suitable service providers
wants to know which one is the best match
Decision
yvettesonneveld
But this model still just aims for the sale
yvettesonneveld
Buyers Journey Extended
Awareness Consideration Decision128073 128073
yvettesonneveld
Retention Loyalty Advocacy
128073128073 128073
Someone in this stage
may want to make the most out of a first purchase
might not be entirely happy and isnrsquot sure what to do
may be interested in add-on services
Retention
yvettesonneveld
Someone in this stage
has hired you more than once and is mostly happy
might need a nudge for a review
would love some token of appreciation
Loyalty
yvettesonneveld
Someone in this stage
actively sends you referrals
will stand up for you in online discussions
needs to be spoiled rotten
Advocacy
yvettesonneveld
But still a healthy long term client relation is not linear
yvettesonneveld
Because people do business with people
yvettesonneveld
People they know like amp trust
yvettesonneveld
If you would consider hiring an agency yoursquod want to know
do they get us
are they qualified
will it be fun to work with them
how will they treat us when we hit a rough patch
yvettesonneveld
It IS about growing closer over time
yvettesonneveld
2 My Alternative
yvettesonneveld
Your best clients 1
Circles of trust
Repeat clients 2
First time clients 3
Leads (permission to stay in touch) 4
People who have heard about you 5
The rest of the world 6
yvettesonneveld
1
23456
Circles of trust
Growing closer
Offering value
A mutually beneficial relation
yvettesonneveld
Advocacy Stage 1
Circles of trust
Loyalty Stage2
Retention Stage 3
Decision Stage 4
Consideration Stage 5
Awareness Stage 6
1
23456
yvettesonneveld
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
ldquoSalesmen should visualise sales steps as forcing facts through a
funnel which produces favorable consideration Funnels helped
many a salesmenhellip
yvettesonneveld
William Townsend Bond Salesmenship
I need to keep cranking that sausage machine
yvettesonneveld
ldquo
Itrsquos short term focus Revenue Now
yvettesonneveld
Sales Funnel
Awareness
Consideration
yvettesonneveld
Decision
Buyers Journey amp Stages Of Awareness
Awareness Consideration Decision128073 128073
yvettesonneveld
Someone in this stage
has a problem or goal and a sense of urgency
wants to learn more about that problem or goal
wants to know what sort of options are available
Awareness
yvettesonneveld
Someone in this stage
knows the sorts of options or solutions
wants to learn more about the pros and cons of each
wants to know which one suits them best
Consideration
yvettesonneveld
Someone in this stage
has picked a type of solution
knows the most suitable service providers
wants to know which one is the best match
Decision
yvettesonneveld
But this model still just aims for the sale
yvettesonneveld
Buyers Journey Extended
Awareness Consideration Decision128073 128073
yvettesonneveld
Retention Loyalty Advocacy
128073128073 128073
Someone in this stage
may want to make the most out of a first purchase
might not be entirely happy and isnrsquot sure what to do
may be interested in add-on services
Retention
yvettesonneveld
Someone in this stage
has hired you more than once and is mostly happy
might need a nudge for a review
would love some token of appreciation
Loyalty
yvettesonneveld
Someone in this stage
actively sends you referrals
will stand up for you in online discussions
needs to be spoiled rotten
Advocacy
yvettesonneveld
But still a healthy long term client relation is not linear
yvettesonneveld
Because people do business with people
yvettesonneveld
People they know like amp trust
yvettesonneveld
If you would consider hiring an agency yoursquod want to know
do they get us
are they qualified
will it be fun to work with them
how will they treat us when we hit a rough patch
yvettesonneveld
It IS about growing closer over time
yvettesonneveld
2 My Alternative
yvettesonneveld
Your best clients 1
Circles of trust
Repeat clients 2
First time clients 3
Leads (permission to stay in touch) 4
People who have heard about you 5
The rest of the world 6
yvettesonneveld
1
23456
Circles of trust
Growing closer
Offering value
A mutually beneficial relation
yvettesonneveld
Advocacy Stage 1
Circles of trust
Loyalty Stage2
Retention Stage 3
Decision Stage 4
Consideration Stage 5
Awareness Stage 6
1
23456
yvettesonneveld
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
I need to keep cranking that sausage machine
yvettesonneveld
ldquo
Itrsquos short term focus Revenue Now
yvettesonneveld
Sales Funnel
Awareness
Consideration
yvettesonneveld
Decision
Buyers Journey amp Stages Of Awareness
Awareness Consideration Decision128073 128073
yvettesonneveld
Someone in this stage
has a problem or goal and a sense of urgency
wants to learn more about that problem or goal
wants to know what sort of options are available
Awareness
yvettesonneveld
Someone in this stage
knows the sorts of options or solutions
wants to learn more about the pros and cons of each
wants to know which one suits them best
Consideration
yvettesonneveld
Someone in this stage
has picked a type of solution
knows the most suitable service providers
wants to know which one is the best match
Decision
yvettesonneveld
But this model still just aims for the sale
yvettesonneveld
Buyers Journey Extended
Awareness Consideration Decision128073 128073
yvettesonneveld
Retention Loyalty Advocacy
128073128073 128073
Someone in this stage
may want to make the most out of a first purchase
might not be entirely happy and isnrsquot sure what to do
may be interested in add-on services
Retention
yvettesonneveld
Someone in this stage
has hired you more than once and is mostly happy
might need a nudge for a review
would love some token of appreciation
Loyalty
yvettesonneveld
Someone in this stage
actively sends you referrals
will stand up for you in online discussions
needs to be spoiled rotten
Advocacy
yvettesonneveld
But still a healthy long term client relation is not linear
yvettesonneveld
Because people do business with people
yvettesonneveld
People they know like amp trust
yvettesonneveld
If you would consider hiring an agency yoursquod want to know
do they get us
are they qualified
will it be fun to work with them
how will they treat us when we hit a rough patch
yvettesonneveld
It IS about growing closer over time
yvettesonneveld
2 My Alternative
yvettesonneveld
Your best clients 1
Circles of trust
Repeat clients 2
First time clients 3
Leads (permission to stay in touch) 4
People who have heard about you 5
The rest of the world 6
yvettesonneveld
1
23456
Circles of trust
Growing closer
Offering value
A mutually beneficial relation
yvettesonneveld
Advocacy Stage 1
Circles of trust
Loyalty Stage2
Retention Stage 3
Decision Stage 4
Consideration Stage 5
Awareness Stage 6
1
23456
yvettesonneveld
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
Itrsquos short term focus Revenue Now
yvettesonneveld
Sales Funnel
Awareness
Consideration
yvettesonneveld
Decision
Buyers Journey amp Stages Of Awareness
Awareness Consideration Decision128073 128073
yvettesonneveld
Someone in this stage
has a problem or goal and a sense of urgency
wants to learn more about that problem or goal
wants to know what sort of options are available
Awareness
yvettesonneveld
Someone in this stage
knows the sorts of options or solutions
wants to learn more about the pros and cons of each
wants to know which one suits them best
Consideration
yvettesonneveld
Someone in this stage
has picked a type of solution
knows the most suitable service providers
wants to know which one is the best match
Decision
yvettesonneveld
But this model still just aims for the sale
yvettesonneveld
Buyers Journey Extended
Awareness Consideration Decision128073 128073
yvettesonneveld
Retention Loyalty Advocacy
128073128073 128073
Someone in this stage
may want to make the most out of a first purchase
might not be entirely happy and isnrsquot sure what to do
may be interested in add-on services
Retention
yvettesonneveld
Someone in this stage
has hired you more than once and is mostly happy
might need a nudge for a review
would love some token of appreciation
Loyalty
yvettesonneveld
Someone in this stage
actively sends you referrals
will stand up for you in online discussions
needs to be spoiled rotten
Advocacy
yvettesonneveld
But still a healthy long term client relation is not linear
yvettesonneveld
Because people do business with people
yvettesonneveld
People they know like amp trust
yvettesonneveld
If you would consider hiring an agency yoursquod want to know
do they get us
are they qualified
will it be fun to work with them
how will they treat us when we hit a rough patch
yvettesonneveld
It IS about growing closer over time
yvettesonneveld
2 My Alternative
yvettesonneveld
Your best clients 1
Circles of trust
Repeat clients 2
First time clients 3
Leads (permission to stay in touch) 4
People who have heard about you 5
The rest of the world 6
yvettesonneveld
1
23456
Circles of trust
Growing closer
Offering value
A mutually beneficial relation
yvettesonneveld
Advocacy Stage 1
Circles of trust
Loyalty Stage2
Retention Stage 3
Decision Stage 4
Consideration Stage 5
Awareness Stage 6
1
23456
yvettesonneveld
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
Sales Funnel
Awareness
Consideration
yvettesonneveld
Decision
Buyers Journey amp Stages Of Awareness
Awareness Consideration Decision128073 128073
yvettesonneveld
Someone in this stage
has a problem or goal and a sense of urgency
wants to learn more about that problem or goal
wants to know what sort of options are available
Awareness
yvettesonneveld
Someone in this stage
knows the sorts of options or solutions
wants to learn more about the pros and cons of each
wants to know which one suits them best
Consideration
yvettesonneveld
Someone in this stage
has picked a type of solution
knows the most suitable service providers
wants to know which one is the best match
Decision
yvettesonneveld
But this model still just aims for the sale
yvettesonneveld
Buyers Journey Extended
Awareness Consideration Decision128073 128073
yvettesonneveld
Retention Loyalty Advocacy
128073128073 128073
Someone in this stage
may want to make the most out of a first purchase
might not be entirely happy and isnrsquot sure what to do
may be interested in add-on services
Retention
yvettesonneveld
Someone in this stage
has hired you more than once and is mostly happy
might need a nudge for a review
would love some token of appreciation
Loyalty
yvettesonneveld
Someone in this stage
actively sends you referrals
will stand up for you in online discussions
needs to be spoiled rotten
Advocacy
yvettesonneveld
But still a healthy long term client relation is not linear
yvettesonneveld
Because people do business with people
yvettesonneveld
People they know like amp trust
yvettesonneveld
If you would consider hiring an agency yoursquod want to know
do they get us
are they qualified
will it be fun to work with them
how will they treat us when we hit a rough patch
yvettesonneveld
It IS about growing closer over time
yvettesonneveld
2 My Alternative
yvettesonneveld
Your best clients 1
Circles of trust
Repeat clients 2
First time clients 3
Leads (permission to stay in touch) 4
People who have heard about you 5
The rest of the world 6
yvettesonneveld
1
23456
Circles of trust
Growing closer
Offering value
A mutually beneficial relation
yvettesonneveld
Advocacy Stage 1
Circles of trust
Loyalty Stage2
Retention Stage 3
Decision Stage 4
Consideration Stage 5
Awareness Stage 6
1
23456
yvettesonneveld
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
Buyers Journey amp Stages Of Awareness
Awareness Consideration Decision128073 128073
yvettesonneveld
Someone in this stage
has a problem or goal and a sense of urgency
wants to learn more about that problem or goal
wants to know what sort of options are available
Awareness
yvettesonneveld
Someone in this stage
knows the sorts of options or solutions
wants to learn more about the pros and cons of each
wants to know which one suits them best
Consideration
yvettesonneveld
Someone in this stage
has picked a type of solution
knows the most suitable service providers
wants to know which one is the best match
Decision
yvettesonneveld
But this model still just aims for the sale
yvettesonneveld
Buyers Journey Extended
Awareness Consideration Decision128073 128073
yvettesonneveld
Retention Loyalty Advocacy
128073128073 128073
Someone in this stage
may want to make the most out of a first purchase
might not be entirely happy and isnrsquot sure what to do
may be interested in add-on services
Retention
yvettesonneveld
Someone in this stage
has hired you more than once and is mostly happy
might need a nudge for a review
would love some token of appreciation
Loyalty
yvettesonneveld
Someone in this stage
actively sends you referrals
will stand up for you in online discussions
needs to be spoiled rotten
Advocacy
yvettesonneveld
But still a healthy long term client relation is not linear
yvettesonneveld
Because people do business with people
yvettesonneveld
People they know like amp trust
yvettesonneveld
If you would consider hiring an agency yoursquod want to know
do they get us
are they qualified
will it be fun to work with them
how will they treat us when we hit a rough patch
yvettesonneveld
It IS about growing closer over time
yvettesonneveld
2 My Alternative
yvettesonneveld
Your best clients 1
Circles of trust
Repeat clients 2
First time clients 3
Leads (permission to stay in touch) 4
People who have heard about you 5
The rest of the world 6
yvettesonneveld
1
23456
Circles of trust
Growing closer
Offering value
A mutually beneficial relation
yvettesonneveld
Advocacy Stage 1
Circles of trust
Loyalty Stage2
Retention Stage 3
Decision Stage 4
Consideration Stage 5
Awareness Stage 6
1
23456
yvettesonneveld
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
Someone in this stage
has a problem or goal and a sense of urgency
wants to learn more about that problem or goal
wants to know what sort of options are available
Awareness
yvettesonneveld
Someone in this stage
knows the sorts of options or solutions
wants to learn more about the pros and cons of each
wants to know which one suits them best
Consideration
yvettesonneveld
Someone in this stage
has picked a type of solution
knows the most suitable service providers
wants to know which one is the best match
Decision
yvettesonneveld
But this model still just aims for the sale
yvettesonneveld
Buyers Journey Extended
Awareness Consideration Decision128073 128073
yvettesonneveld
Retention Loyalty Advocacy
128073128073 128073
Someone in this stage
may want to make the most out of a first purchase
might not be entirely happy and isnrsquot sure what to do
may be interested in add-on services
Retention
yvettesonneveld
Someone in this stage
has hired you more than once and is mostly happy
might need a nudge for a review
would love some token of appreciation
Loyalty
yvettesonneveld
Someone in this stage
actively sends you referrals
will stand up for you in online discussions
needs to be spoiled rotten
Advocacy
yvettesonneveld
But still a healthy long term client relation is not linear
yvettesonneveld
Because people do business with people
yvettesonneveld
People they know like amp trust
yvettesonneveld
If you would consider hiring an agency yoursquod want to know
do they get us
are they qualified
will it be fun to work with them
how will they treat us when we hit a rough patch
yvettesonneveld
It IS about growing closer over time
yvettesonneveld
2 My Alternative
yvettesonneveld
Your best clients 1
Circles of trust
Repeat clients 2
First time clients 3
Leads (permission to stay in touch) 4
People who have heard about you 5
The rest of the world 6
yvettesonneveld
1
23456
Circles of trust
Growing closer
Offering value
A mutually beneficial relation
yvettesonneveld
Advocacy Stage 1
Circles of trust
Loyalty Stage2
Retention Stage 3
Decision Stage 4
Consideration Stage 5
Awareness Stage 6
1
23456
yvettesonneveld
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
Someone in this stage
knows the sorts of options or solutions
wants to learn more about the pros and cons of each
wants to know which one suits them best
Consideration
yvettesonneveld
Someone in this stage
has picked a type of solution
knows the most suitable service providers
wants to know which one is the best match
Decision
yvettesonneveld
But this model still just aims for the sale
yvettesonneveld
Buyers Journey Extended
Awareness Consideration Decision128073 128073
yvettesonneveld
Retention Loyalty Advocacy
128073128073 128073
Someone in this stage
may want to make the most out of a first purchase
might not be entirely happy and isnrsquot sure what to do
may be interested in add-on services
Retention
yvettesonneveld
Someone in this stage
has hired you more than once and is mostly happy
might need a nudge for a review
would love some token of appreciation
Loyalty
yvettesonneveld
Someone in this stage
actively sends you referrals
will stand up for you in online discussions
needs to be spoiled rotten
Advocacy
yvettesonneveld
But still a healthy long term client relation is not linear
yvettesonneveld
Because people do business with people
yvettesonneveld
People they know like amp trust
yvettesonneveld
If you would consider hiring an agency yoursquod want to know
do they get us
are they qualified
will it be fun to work with them
how will they treat us when we hit a rough patch
yvettesonneveld
It IS about growing closer over time
yvettesonneveld
2 My Alternative
yvettesonneveld
Your best clients 1
Circles of trust
Repeat clients 2
First time clients 3
Leads (permission to stay in touch) 4
People who have heard about you 5
The rest of the world 6
yvettesonneveld
1
23456
Circles of trust
Growing closer
Offering value
A mutually beneficial relation
yvettesonneveld
Advocacy Stage 1
Circles of trust
Loyalty Stage2
Retention Stage 3
Decision Stage 4
Consideration Stage 5
Awareness Stage 6
1
23456
yvettesonneveld
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
Someone in this stage
has picked a type of solution
knows the most suitable service providers
wants to know which one is the best match
Decision
yvettesonneveld
But this model still just aims for the sale
yvettesonneveld
Buyers Journey Extended
Awareness Consideration Decision128073 128073
yvettesonneveld
Retention Loyalty Advocacy
128073128073 128073
Someone in this stage
may want to make the most out of a first purchase
might not be entirely happy and isnrsquot sure what to do
may be interested in add-on services
Retention
yvettesonneveld
Someone in this stage
has hired you more than once and is mostly happy
might need a nudge for a review
would love some token of appreciation
Loyalty
yvettesonneveld
Someone in this stage
actively sends you referrals
will stand up for you in online discussions
needs to be spoiled rotten
Advocacy
yvettesonneveld
But still a healthy long term client relation is not linear
yvettesonneveld
Because people do business with people
yvettesonneveld
People they know like amp trust
yvettesonneveld
If you would consider hiring an agency yoursquod want to know
do they get us
are they qualified
will it be fun to work with them
how will they treat us when we hit a rough patch
yvettesonneveld
It IS about growing closer over time
yvettesonneveld
2 My Alternative
yvettesonneveld
Your best clients 1
Circles of trust
Repeat clients 2
First time clients 3
Leads (permission to stay in touch) 4
People who have heard about you 5
The rest of the world 6
yvettesonneveld
1
23456
Circles of trust
Growing closer
Offering value
A mutually beneficial relation
yvettesonneveld
Advocacy Stage 1
Circles of trust
Loyalty Stage2
Retention Stage 3
Decision Stage 4
Consideration Stage 5
Awareness Stage 6
1
23456
yvettesonneveld
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
But this model still just aims for the sale
yvettesonneveld
Buyers Journey Extended
Awareness Consideration Decision128073 128073
yvettesonneveld
Retention Loyalty Advocacy
128073128073 128073
Someone in this stage
may want to make the most out of a first purchase
might not be entirely happy and isnrsquot sure what to do
may be interested in add-on services
Retention
yvettesonneveld
Someone in this stage
has hired you more than once and is mostly happy
might need a nudge for a review
would love some token of appreciation
Loyalty
yvettesonneveld
Someone in this stage
actively sends you referrals
will stand up for you in online discussions
needs to be spoiled rotten
Advocacy
yvettesonneveld
But still a healthy long term client relation is not linear
yvettesonneveld
Because people do business with people
yvettesonneveld
People they know like amp trust
yvettesonneveld
If you would consider hiring an agency yoursquod want to know
do they get us
are they qualified
will it be fun to work with them
how will they treat us when we hit a rough patch
yvettesonneveld
It IS about growing closer over time
yvettesonneveld
2 My Alternative
yvettesonneveld
Your best clients 1
Circles of trust
Repeat clients 2
First time clients 3
Leads (permission to stay in touch) 4
People who have heard about you 5
The rest of the world 6
yvettesonneveld
1
23456
Circles of trust
Growing closer
Offering value
A mutually beneficial relation
yvettesonneveld
Advocacy Stage 1
Circles of trust
Loyalty Stage2
Retention Stage 3
Decision Stage 4
Consideration Stage 5
Awareness Stage 6
1
23456
yvettesonneveld
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
Buyers Journey Extended
Awareness Consideration Decision128073 128073
yvettesonneveld
Retention Loyalty Advocacy
128073128073 128073
Someone in this stage
may want to make the most out of a first purchase
might not be entirely happy and isnrsquot sure what to do
may be interested in add-on services
Retention
yvettesonneveld
Someone in this stage
has hired you more than once and is mostly happy
might need a nudge for a review
would love some token of appreciation
Loyalty
yvettesonneveld
Someone in this stage
actively sends you referrals
will stand up for you in online discussions
needs to be spoiled rotten
Advocacy
yvettesonneveld
But still a healthy long term client relation is not linear
yvettesonneveld
Because people do business with people
yvettesonneveld
People they know like amp trust
yvettesonneveld
If you would consider hiring an agency yoursquod want to know
do they get us
are they qualified
will it be fun to work with them
how will they treat us when we hit a rough patch
yvettesonneveld
It IS about growing closer over time
yvettesonneveld
2 My Alternative
yvettesonneveld
Your best clients 1
Circles of trust
Repeat clients 2
First time clients 3
Leads (permission to stay in touch) 4
People who have heard about you 5
The rest of the world 6
yvettesonneveld
1
23456
Circles of trust
Growing closer
Offering value
A mutually beneficial relation
yvettesonneveld
Advocacy Stage 1
Circles of trust
Loyalty Stage2
Retention Stage 3
Decision Stage 4
Consideration Stage 5
Awareness Stage 6
1
23456
yvettesonneveld
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
Someone in this stage
may want to make the most out of a first purchase
might not be entirely happy and isnrsquot sure what to do
may be interested in add-on services
Retention
yvettesonneveld
Someone in this stage
has hired you more than once and is mostly happy
might need a nudge for a review
would love some token of appreciation
Loyalty
yvettesonneveld
Someone in this stage
actively sends you referrals
will stand up for you in online discussions
needs to be spoiled rotten
Advocacy
yvettesonneveld
But still a healthy long term client relation is not linear
yvettesonneveld
Because people do business with people
yvettesonneveld
People they know like amp trust
yvettesonneveld
If you would consider hiring an agency yoursquod want to know
do they get us
are they qualified
will it be fun to work with them
how will they treat us when we hit a rough patch
yvettesonneveld
It IS about growing closer over time
yvettesonneveld
2 My Alternative
yvettesonneveld
Your best clients 1
Circles of trust
Repeat clients 2
First time clients 3
Leads (permission to stay in touch) 4
People who have heard about you 5
The rest of the world 6
yvettesonneveld
1
23456
Circles of trust
Growing closer
Offering value
A mutually beneficial relation
yvettesonneveld
Advocacy Stage 1
Circles of trust
Loyalty Stage2
Retention Stage 3
Decision Stage 4
Consideration Stage 5
Awareness Stage 6
1
23456
yvettesonneveld
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
Someone in this stage
has hired you more than once and is mostly happy
might need a nudge for a review
would love some token of appreciation
Loyalty
yvettesonneveld
Someone in this stage
actively sends you referrals
will stand up for you in online discussions
needs to be spoiled rotten
Advocacy
yvettesonneveld
But still a healthy long term client relation is not linear
yvettesonneveld
Because people do business with people
yvettesonneveld
People they know like amp trust
yvettesonneveld
If you would consider hiring an agency yoursquod want to know
do they get us
are they qualified
will it be fun to work with them
how will they treat us when we hit a rough patch
yvettesonneveld
It IS about growing closer over time
yvettesonneveld
2 My Alternative
yvettesonneveld
Your best clients 1
Circles of trust
Repeat clients 2
First time clients 3
Leads (permission to stay in touch) 4
People who have heard about you 5
The rest of the world 6
yvettesonneveld
1
23456
Circles of trust
Growing closer
Offering value
A mutually beneficial relation
yvettesonneveld
Advocacy Stage 1
Circles of trust
Loyalty Stage2
Retention Stage 3
Decision Stage 4
Consideration Stage 5
Awareness Stage 6
1
23456
yvettesonneveld
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
Someone in this stage
actively sends you referrals
will stand up for you in online discussions
needs to be spoiled rotten
Advocacy
yvettesonneveld
But still a healthy long term client relation is not linear
yvettesonneveld
Because people do business with people
yvettesonneveld
People they know like amp trust
yvettesonneveld
If you would consider hiring an agency yoursquod want to know
do they get us
are they qualified
will it be fun to work with them
how will they treat us when we hit a rough patch
yvettesonneveld
It IS about growing closer over time
yvettesonneveld
2 My Alternative
yvettesonneveld
Your best clients 1
Circles of trust
Repeat clients 2
First time clients 3
Leads (permission to stay in touch) 4
People who have heard about you 5
The rest of the world 6
yvettesonneveld
1
23456
Circles of trust
Growing closer
Offering value
A mutually beneficial relation
yvettesonneveld
Advocacy Stage 1
Circles of trust
Loyalty Stage2
Retention Stage 3
Decision Stage 4
Consideration Stage 5
Awareness Stage 6
1
23456
yvettesonneveld
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
But still a healthy long term client relation is not linear
yvettesonneveld
Because people do business with people
yvettesonneveld
People they know like amp trust
yvettesonneveld
If you would consider hiring an agency yoursquod want to know
do they get us
are they qualified
will it be fun to work with them
how will they treat us when we hit a rough patch
yvettesonneveld
It IS about growing closer over time
yvettesonneveld
2 My Alternative
yvettesonneveld
Your best clients 1
Circles of trust
Repeat clients 2
First time clients 3
Leads (permission to stay in touch) 4
People who have heard about you 5
The rest of the world 6
yvettesonneveld
1
23456
Circles of trust
Growing closer
Offering value
A mutually beneficial relation
yvettesonneveld
Advocacy Stage 1
Circles of trust
Loyalty Stage2
Retention Stage 3
Decision Stage 4
Consideration Stage 5
Awareness Stage 6
1
23456
yvettesonneveld
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
Because people do business with people
yvettesonneveld
People they know like amp trust
yvettesonneveld
If you would consider hiring an agency yoursquod want to know
do they get us
are they qualified
will it be fun to work with them
how will they treat us when we hit a rough patch
yvettesonneveld
It IS about growing closer over time
yvettesonneveld
2 My Alternative
yvettesonneveld
Your best clients 1
Circles of trust
Repeat clients 2
First time clients 3
Leads (permission to stay in touch) 4
People who have heard about you 5
The rest of the world 6
yvettesonneveld
1
23456
Circles of trust
Growing closer
Offering value
A mutually beneficial relation
yvettesonneveld
Advocacy Stage 1
Circles of trust
Loyalty Stage2
Retention Stage 3
Decision Stage 4
Consideration Stage 5
Awareness Stage 6
1
23456
yvettesonneveld
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
People they know like amp trust
yvettesonneveld
If you would consider hiring an agency yoursquod want to know
do they get us
are they qualified
will it be fun to work with them
how will they treat us when we hit a rough patch
yvettesonneveld
It IS about growing closer over time
yvettesonneveld
2 My Alternative
yvettesonneveld
Your best clients 1
Circles of trust
Repeat clients 2
First time clients 3
Leads (permission to stay in touch) 4
People who have heard about you 5
The rest of the world 6
yvettesonneveld
1
23456
Circles of trust
Growing closer
Offering value
A mutually beneficial relation
yvettesonneveld
Advocacy Stage 1
Circles of trust
Loyalty Stage2
Retention Stage 3
Decision Stage 4
Consideration Stage 5
Awareness Stage 6
1
23456
yvettesonneveld
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
If you would consider hiring an agency yoursquod want to know
do they get us
are they qualified
will it be fun to work with them
how will they treat us when we hit a rough patch
yvettesonneveld
It IS about growing closer over time
yvettesonneveld
2 My Alternative
yvettesonneveld
Your best clients 1
Circles of trust
Repeat clients 2
First time clients 3
Leads (permission to stay in touch) 4
People who have heard about you 5
The rest of the world 6
yvettesonneveld
1
23456
Circles of trust
Growing closer
Offering value
A mutually beneficial relation
yvettesonneveld
Advocacy Stage 1
Circles of trust
Loyalty Stage2
Retention Stage 3
Decision Stage 4
Consideration Stage 5
Awareness Stage 6
1
23456
yvettesonneveld
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
It IS about growing closer over time
yvettesonneveld
2 My Alternative
yvettesonneveld
Your best clients 1
Circles of trust
Repeat clients 2
First time clients 3
Leads (permission to stay in touch) 4
People who have heard about you 5
The rest of the world 6
yvettesonneveld
1
23456
Circles of trust
Growing closer
Offering value
A mutually beneficial relation
yvettesonneveld
Advocacy Stage 1
Circles of trust
Loyalty Stage2
Retention Stage 3
Decision Stage 4
Consideration Stage 5
Awareness Stage 6
1
23456
yvettesonneveld
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
2 My Alternative
yvettesonneveld
Your best clients 1
Circles of trust
Repeat clients 2
First time clients 3
Leads (permission to stay in touch) 4
People who have heard about you 5
The rest of the world 6
yvettesonneveld
1
23456
Circles of trust
Growing closer
Offering value
A mutually beneficial relation
yvettesonneveld
Advocacy Stage 1
Circles of trust
Loyalty Stage2
Retention Stage 3
Decision Stage 4
Consideration Stage 5
Awareness Stage 6
1
23456
yvettesonneveld
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
Your best clients 1
Circles of trust
Repeat clients 2
First time clients 3
Leads (permission to stay in touch) 4
People who have heard about you 5
The rest of the world 6
yvettesonneveld
1
23456
Circles of trust
Growing closer
Offering value
A mutually beneficial relation
yvettesonneveld
Advocacy Stage 1
Circles of trust
Loyalty Stage2
Retention Stage 3
Decision Stage 4
Consideration Stage 5
Awareness Stage 6
1
23456
yvettesonneveld
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
Circles of trust
Growing closer
Offering value
A mutually beneficial relation
yvettesonneveld
Advocacy Stage 1
Circles of trust
Loyalty Stage2
Retention Stage 3
Decision Stage 4
Consideration Stage 5
Awareness Stage 6
1
23456
yvettesonneveld
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
Advocacy Stage 1
Circles of trust
Loyalty Stage2
Retention Stage 3
Decision Stage 4
Consideration Stage 5
Awareness Stage 6
1
23456
yvettesonneveld
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
Keep your advocacy clients raving 1
Circles of trust
Nurture your loyal clients to advocacy2
Nurture first time clients to loyalty 3
Etcetera4
yvettesonneveld
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
3 How to make that happen
yvettesonneveld
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
Try these 6 steps
yvettesonneveld
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
Systematize all routine projectsIt will improve overall quality
and help you scale
1
yvettesonneveld
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
50 of business fail within the first 5 years
yvettesonneveld
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
yvettesonneveld
Why do businesses failBecause they are not able to attract enough leads clients and revenue
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
yvettesonneveld
Why do businesses failOr because theyrsquore not able to deliver
a consistent level of quality
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
SystemizeIt will improve overall quality
and help you scale
1
yvettesonneveld
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
Spoil your best clients rottenTheyrsquore the 20 that generates 80
of your income
yvettesonneveld
2
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
If you create something new log your steps
It will be easier to explain and easier to reproduce
yvettesonneveld
3
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
Sell new discoveries to more existing clients
Optimise the process and keep track of results
yvettesonneveld
4
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
Productise these new services and brand them
Itrsquos the fasted way to expert status
yvettesonneveld
5
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
Share your knowledge freelyKeep the stages of awareness in mind
and always invite your audience to take a next step
yvettesonneveld
6
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
Find out what your best clients love about your service
And use the words they use in your content to build rapport
Bonus
yvettesonneveld
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
Circles of trust
consistent quality
referrals amp testimonials
raising expert status
As a result
logically structured and targeted content
yvettesonneveld
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
Consider a more sustainable alternative for sales funnels
1
Consider aligning process optimisation account management and content creation
2
Consider working from the inside out when implementing this approach
3
yvettesonneveld
These were my 3 goals for you for today
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack
httpswwwslidesharenetYvetteSonneveld
yvettesonneveld
Stay In Touch
Twitter amp WordPress Slack