Sales Guide of DGS-1210-16/24/48/10P

D-Link HQ, January 2010

D-Link confidential 2010/Jan. Update

ContentsProduct Overview• Product Briefing• Green Technology• Advanced Hardware Design• Usability• Technology Briefing• Target MarketProduct Application GuidelinesCompetitive Comparison & Analysis • Competitive Models• Key Comparison• Art of the War

2010/Jan. Update

Product OverviewProduct Briefing

　Model DGS-1210-16 DGS-1210-24 DGS-1210-48 DGS-1210-10P

Outlook

H/Wconfiguration

16 10/100/1000Baes-T+ 4 Combo SFP

24 10/100/1000Baes-T+ 4 Combo SFP

48 10/100/1000Baes-T

+ 4 Combo SFP

8 10/100/1000Baes-T+ 2 Combo

1000Base-T/SFPDimension in width (inch) 19 19 19 13

• DGS-1210 series is the latest generation of Gigabit Web Smart Switch, which incorporates Green Technology and saves energy by detecting link status and cable length.

• DGS-1210 series provides many of the features that typically found in managed switches without adding complexity or additional cost.

• DGS-1210 series is designed for SMBs/Enterprises seeking to upgrade from unmanaged switches to smart switches – that gives customers easy access and simplifies operation at affordable price.

2010/Jan. Update

Product OverviewThe DGS-1210 series adopts advanced silicon to enable power savings by link status and cable length, which has significant low power consumption compared to previous non-green models.

Max. power consumption (watts) under full load

Savings per day[10 hrs link up, 14 hrs link down ]

Model Smart I (Non-Green)¹

Smart III (Green)¹

Savings Model Smart I(Non-Green)Power consumption per day (watts)²

Smart III(Green)Power consumption per day (watts)²

Savings

DGS-1210-16 30.3W 17.4W 43.56% DGS-1210-16 475W 284W 40%

DGS-1210-24 35.1W 24.1W 31.34% DGS-1210-24 525W 336W 36%

DGS-1210-48 99.7W 59.1W 40.72% DGS-1210-48 1565W 882W 44%

Product OverviewTime-based PoE* : Shuts down power automatically during off-work hours. The following table shows the amount of energy you can save in a scenario where 8pcs of DCS-7510 are connected to DGS-1210-10P. Each DCS-7510 consumes 7.95w and the power saving a day is based on a standard workday of 10 hours powered on and 14 hours powered off. If the DGS-1210-10P is enabled with time-based PoE, it can achieve up to 54% saving per day or 65% saving per week.

Test condition 1: -Power (w) with 8 ports link down, no load, PoE off.-1-8 ports link down, no traffic, 9-10 ports no connection, total PoE load 0W.

Test condition 2: -Power (w) with 8 ports link up, full load, PoE on. - 1-8 ports link up, 1000M traffic, 9-10 ports no connection, total PoE load 63.6W.

Savingsper day

Average Power (W) Average Power (W) 54%7.44W 99.02W

2010/Jan. Update* Available on DGS-1210-10P only

Product OverviewAdvanced Hardware Design• Advanced Hardware

• Fan-less technology: Ideal for open offices that require silent operation• Smart Fan offered: With Smart fan design, the switch will be in low power

consumption by default with low fan speed. The Smart Fan will be switched to high speed when ambient temperature goes beyond defined threshold.

• Single LED per port: Provides at-a-glance port status. In comparison with traditional multi-LED per port design, a single LED per port consumes low power consumption.

• Flexible Uplink Ports• The four SFP expansion slots ports design provides SMB flexible options to

deploy network connections between client PC, servers, and core network backbones.

Usability• Plug, and Play: The pre-set default configuration allows plug-and-play, easing the

effort of setting up the switch. • Hassle-free multiple devices firmware upgrade : An option provided for user to

upgrade firmware on a batch of devices through SmartConsole Utility.

Product OverviewUsability• Innovative ACL Wizard: Complete step-by-step configuration of even the

most complicated Access Control List (ACL) settings in a straightforward and simple manner

• Firewall-like ACL: With all new ACL rule and more intuitive setup, the firewall-like ACL enables easy and flexible ACL field assignment just like that of any firewall.

• Friendly Tips: the ability to add an “example” and description on each page helps to remind users the correct setup.

Notes & Tips

Firewall-like ACL

ACL wizard

Product OverviewUsability• Easy Maintenance: Link to support website and download User Guide by

clicking Online Help Navigation

Easily troubleshoot via online support website

Real-time manual checking

Product OverviewTechnology Briefing• High Reliability:

• Loopback Detection (LBD): Enable the shutdown of loop ports to prevent packet storm from overwhelming the whole network.

• Cable Diagnostics: Troubleshoot basic connectivity problem and simplify network installation.

• Effective Bandwidth Management:• Bandwidth Control: Prevent clients from abusing bandwidth and

ensure the best use of available bandwidth of the network• Enhanced Management Options:

• Easy-to-Use Web-based management• SmartConsole Utility:

• Discover and display multiple Smart switches on administrator’s PC• Easily configure initial settings of multiple switches

• Compact Command Line: Quickly configure basic settings on the switch

• SNMP: Integration with D-View 6.0 or managed by 3rd party NMS

Product OverviewTechnology Briefing• Seamless Voice and Data Integration:

• DSCP-based QoS: Classify voice, data and multicast into different levels to prioritize network traffic

• IGMP Snooping: Optimize the performance of multicast streaming between servers and clients

• Auto Voice VLAN: Eliminates the need to configure VoIP devices and ensures the high-bandwidth of VoIP devices automatically.

Auto Voice VLAN

PC1

Brand Predefined OUI Cisco 00-03-6B 3Com 00-E0-BB Avaya 00-09-61…

PC2

RouterAutomatically detects VoIP devices by predefined or user defined MAC OUI

Brand User Defined OUI D-Link 00-26-5A-C0-34-8B

VoIP traffic from these devices will be in Voice VLAN automaticallyand given highest priority.

Product OverviewTechnology Briefing• Strengthened Security:

• ACL filtering to permit or deny traffic based on MAC and/or IP addresses. • 802.1X Port-based security: keep unauthorized users off the network• DHCP Server Screening* to screen rogue DHCP server packets from user

ports to prevent unauthorized IP assignment.

* Available in future release.

DHCP Server

Rogue DHCP ServerPC1PC2

I’m DHCP Server

Sorry, you’re illegal

DHCP Server Packet

Normal DHCP assignment

DHCP Server Screening

Product OverviewTechnology Briefing• Strengthened Security:

• ARP Spoofing Prevention* to prevent the network from being cut off or eavesdropped by hackers using faked ARP that pretend to be PCs, servers, routers and gateways.

* Available in future release.

IP MAC Port R r 26 A a 2 B b 12 C c 16……

RouterIP: RMAC: r

PC-AIP: AMAC: a

PC-BIP: BMAC: b

PC-CIP: CMAC: c

I’m PC-A

Faked ARPIP: AMAC: c

I’m Router

You’re not PC-A

Faked ARPIP: RMAC: c

You’re not Router

ARP Snooping Prevention

Product OverviewTarget Market

• SMB • With easy-to-use switch interface and a variety of management

options, DGS-1210 series is suitable for SMB who have limited budget but require enterprise-class features.

• Campus or Enterprise Access Switch• DGS-1210 series incorporates advanced security features with ACL

filtering, making it an ideal access switch for Enterprise network• Voice Ready Network

• The Auto Voice VLAN feature seamlessly integrates with SMB/Enterprise voice network, delivering comprehensive voice quality

Product Application