sales intelligence triggers through the news
DESCRIPTION
How to use News feeds to get relevant alerts on companies and decision makers. News can fuel sales growth: detect new budgets, opportunities, risks or internal dynamics.TRANSCRIPT
Sales Intelligence triggers
through the NEWS
If you sell furniture...
... track companies that are planning a relocation
If you are a wedding planner...
...track engagement ring purchases
If you work in Data Security...
...contact companies that have recently been
Sales Intelligence triggers are smart signals of:
New budgets (New product launches, investments...)
Risks & obstacles (restructuring, litigations, lay-offs...)
Opportunities (new clients, recruitment spree, exec job changes...)
Internal dynamics (interviews, R&D projects, acquisitions, new partners...)
For example:Change in executive staff:
opens an opportunity to sell making it easier for the new management to change suppliers because they can say that a previous choice was someone else’s decision
New product launches:
create demand for supporting products and services that can fuel sales growth for the new products
Dissatisfaction is considered one of the
most powerful triggers for
sale
Sales triggers = Drivers for selling
Let you engage with more prospects
Increase your pipeline
Reduce the sales cycle
Reduce time you would normally spend surfing the internet for info
TIPSFocus on triggers that reflect your business
Think outside the box
Show your clients that you can create value for them early in the business
Discover their hot buttons
Always show interest in their issues
Act upon a trigger as quickly as possible
A solution that focuses on relevant sales triggerson your prospects, clients and competitors
Job changes of decision makersNew leads of your partners
Threats from your competitorsPresentation & Interviews
Cost Cutting AnnoucementsData Security
New EquipmentsSponsoring
Exec Job ChangesExpanding Operations
Financial ResultsMergers & Acquisitions
Recruitment FlowsLay-offs Annoucements
New InvestmentsLitigations & Legal RisksMarket & Competition
New ClientsNew Offerings
New PartnershipsR&D Progresses
Real Estate EventsRestructuring
Compliance News
Sales Intelligence
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