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Page 1: Sales-kit 2020 - HEARST › wp-content › uploads › 2018 › 07 › ... · 2020-02-05 · Sales-kit 2020. Pre-Owned with love Designer-Vintage.com, founded ... Prada jackets and

Sales-kit 2020

Page 2: Sales-kit 2020 - HEARST › wp-content › uploads › 2018 › 07 › ... · 2020-02-05 · Sales-kit 2020. Pre-Owned with love Designer-Vintage.com, founded ... Prada jackets and

Pre-Owned with loveDesigner-Vintage.com, founded in 2008, is the international online luxury platform for buying and selling second-hand

authentic designer items.

On Designer-Vintage.com various items such as Chanel bags, Prada jackets and Louboutins, change from fashion-conscious

owners and a vintage Hermès Birkin bag makes hearts beat faster. Designer-Vintage reaches 160.000 users every month with a great love for vintage designer items. Designer-Vintage brings sellers and

buyers together to trade online on a secure platform. Designer-Vintage asks no commission, so buyers always have the

best deal. All items are checked to the best of our ability on authenticity.

Page 3: Sales-kit 2020 - HEARST › wp-content › uploads › 2018 › 07 › ... · 2020-02-05 · Sales-kit 2020. Pre-Owned with love Designer-Vintage.com, founded ... Prada jackets and

We have a new lookSince November 2019 we are live with our new

platform! The same concept with a complete new look & feel. The entire flow of both buyers and

sellers has been optimized to ensure that buyers find the designer item that suits them as quickly

as possible and sellers can sell their designer item with a few simple steps.

Page 4: Sales-kit 2020 - HEARST › wp-content › uploads › 2018 › 07 › ... · 2020-02-05 · Sales-kit 2020. Pre-Owned with love Designer-Vintage.com, founded ... Prada jackets and

S T Y L I S HConsiders her appearance important

and looks well-groomed. She has a strong preference for timeless classics

that retain their value.

L O Y A LPuts personal attention and service first

and prefers a long-term relationship with a brand.

S O C I A LHas a large social network and is active online. Interaction is quick and easy.

S U S T A I N A B L E Considers it important to contribute to a

more sustainable world by giving clothing and other items a second life.

P R O S P E R O U SIs financially independent and has a strong

preference for quality, high-end and investment pieces.

The Designer-Vintage woman is

Page 5: Sales-kit 2020 - HEARST › wp-content › uploads › 2018 › 07 › ... · 2020-02-05 · Sales-kit 2020. Pre-Owned with love Designer-Vintage.com, founded ... Prada jackets and

reach onlineP A G E V I E W S P / M

1,4 million

U N I Q U E V I S I T O R S P / M

160.000

D W E L L T I M E

5-6 minutes

R E G I S T E R E D U S E R S

46.000

S O C I A L E C O N O M I C C L A S S

A, B1

W O M E N

18-34

reach social F A C E B O O K F O L L O W E R S

32.000

I N S T A G R A M F O L L O W E R S

34.000

N E W S L E T T E R S U B S C R I B E R S

24.000

S O U R C E : G O O G L E A N A L Y T I C S

Page 6: Sales-kit 2020 - HEARST › wp-content › uploads › 2018 › 07 › ... · 2020-02-05 · Sales-kit 2020. Pre-Owned with love Designer-Vintage.com, founded ... Prada jackets and

InfluencersDesigner-Vintage works closely together with

well-known influencers for various projects and events. In 2019, multiple influencers such as

Winonah de Jong, Jolielot, Kae Sutherland, Carolien Spoor and Monica Geuze sold their designer items through Designer-Vintage.

Page 7: Sales-kit 2020 - HEARST › wp-content › uploads › 2018 › 07 › ... · 2020-02-05 · Sales-kit 2020. Pre-Owned with love Designer-Vintage.com, founded ... Prada jackets and

VIP serviceFor people who don’t have time to place their

designer items online, we offer a full-service solution where Designer-Vintage takes care of the entire sales

process for customers.

An average of 50 new VIP customers are added each year.

Page 8: Sales-kit 2020 - HEARST › wp-content › uploads › 2018 › 07 › ... · 2020-02-05 · Sales-kit 2020. Pre-Owned with love Designer-Vintage.com, founded ... Prada jackets and

Events 2020Due to the high demand for a physical point of sale,

Designer-Vintage organizes several events per year. This is the perfect opportunity to introduce the target group to the

vintage treasures that Designer-Vintage has to offer.

Preliminary planning events 2020:

F E B R U A R Y

Pop-up Store

M A Y

Designer-Vintage Sale

S U M M E R

Designer-Vintage on Tour

S E P T E M B E R

Pop-up Store

D E C E M B E R

Designer-Vintage Sale

Page 9: Sales-kit 2020 - HEARST › wp-content › uploads › 2018 › 07 › ... · 2020-02-05 · Sales-kit 2020. Pre-Owned with love Designer-Vintage.com, founded ... Prada jackets and

Designer-Vintage SaleThe Designer-Vintage Sale is an annual event where

designer enthusiasts can indulge themselves into the most beautiful designer items. Each time, the location is

transformed into a true designer vintage paradise with a breathtaking offer. During this event you will not only find

designer items from Designer-Vintage, but also other professional re-sellers can participate.

N U M B E R O F V I S I T O R S

1000

A V E R A G E S P E N D I N G

€ 1500

Designer-Vintage gives luxury brands the opportunity to be part of these

events by means of their own stand.

This is the unique opportunity to get in touch with the interesting target

group of Designer-Vintage.com

There are also several possibilities regarding branded content.

Page 10: Sales-kit 2020 - HEARST › wp-content › uploads › 2018 › 07 › ... · 2020-02-05 · Sales-kit 2020. Pre-Owned with love Designer-Vintage.com, founded ... Prada jackets and

Pop-up StoreFind all the gems of Designer-Vintage under

one roof in the exclusive Pop-Up Store. Visitors can drop by for a week to shop at a

beautiful location.

It’s all about finding a good investment piece.

DV on TourNot a Sale or Pop-up Store, but a store on

wheels. For one week, we will tour through the Netherlands with a customized

Designer-Vintage bus. The bus will be filled with a selection of beautiful vintage designer

items from brands such as Chanel, Louis Vuitton and Gucci.

The locations will be announced via social media.

Page 11: Sales-kit 2020 - HEARST › wp-content › uploads › 2018 › 07 › ... · 2020-02-05 · Sales-kit 2020. Pre-Owned with love Designer-Vintage.com, founded ... Prada jackets and

2020