sales kit

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presented by Generate qualified sales leads at this year’s most unique online events, brought to you by Indian Architect & Builder and Jasubhai Media Pvt Ltd. www.aecworldexpo.com July 1-30 , 2009 All the networking. All the sales leads. All the presentations. All from your desktop.

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Online Expo Sales Kit

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Page 1: Sales Kit

presented by

Generate qual i f ied sales leads at this year ’s most unique onl ine events, brought to you by Indian Architect & Builder and Jasubhai Media Pvt Ltd.

www.aecworldexpo.comJuly 1-30 , 2009

All the networking. All the sales leads. All the presentations. All from your desktop.

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I hear...I forget, I see...I learn, I experience... and I understand!

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The 1st AEC World Expo & Conferences,

taking place

July 1-30, 2009.

JOIN US

Join us online with other leading industry vendors at one of the most cost-effective sales

lead generation opportunities available at World’s Only Online Design Experience Expo:

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Why Advertise Online ?Online Medium has today become one of the most potent medium for advertising globally.

Global Online AdvertisingShare of total adspend by medium 2007-2011 (%)

Medium 2007 2008 2009 2010 2011

Newspapers 27 25.3 23.8 22.5 21.6Magazines 12.1 11.5 10.9 10.4 10.1Television 37.4 38.1 38.6 39.3 39.2Radio 8 7.8 7.5 7.3 7.2Cinema 0.5 0.5 0.5 0.5 0.6Outdoor 6.4 6.5 6.5 6.6 6.7Internet 8.7 10.4 12.1 13.3 14.6

• By 2010, the Internet ad market (globally) will be worth almost $61bn, compared with the magazine market at around $60.5bn (29.3bn)

• By 2010 the internet will account for 11.5% of global ad spend, trailing just TV, at a 37.5% share, and newspapers with 25.4% of an estimated $530bn (£257bn) total spend

Indian Online Advertising • Internet advertising contributes only 1.8 % of the country’s total

advertising spend (which stands at $75 million, ~ Rs 300 crore). • Online advertising has rose by 3.1 per cent in the financial year 2008-09

and by 7.1 per cent in the financial year 2010-11 .

ADVERTISE ONLINE

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Components of E-Design Expo & Conferences

1. TechMartLike an on-ground exposition, the online E-Design expo will have a product exhibition termed as the TECH MART, where various manufacturers will be exhibiting their products & services under the showcased focus.

2. Master ExhibitionExhibition of works of Masters who have pioneered the use of technology in design, architecture, engineering and construction . The space will be designed by each icon and Interactive zone created where the visitor can not only see the exhibition but also interact with the icon through blogs and/ or chats.

3. E SpecialistsThe legends of digital design spanning architects, designers, artists, engineers etc will be invited to showcase their exemplary skills in creating experiences with technology. There would be 10-specialist zone.

4. 361° ‘361°: the Forum’ will aim to capture practices in the realm of digital design that epitomise the “one-degree of difference“, which makes ordinary design into exemplary. There are 3 Components of 361°.

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COMPONENTS361°: The Conference’ - The various tracks will showcase a multitude of ideas and innovations that have had a significant impact on the habitat around us through technology.

‘361°: The Studios- It will bring together virtually a more-focused group for time-bound activities and exercises .

Client-driven training workshops 5. E AwardsE Awards aims at recognising and felicitating innovative practices and professionals for their achievements and efforts in furthering the implementation of technology in design

6. Enter ActiveThe lighter side of the Experience packed with information and entertainment quotient.It will comprise of E Trends and E Games.

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PORTAL SCREENSHOTS

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Why Participate?Unlike any other event in the industry, the AEC World Expo & Conferences brings together influential Architecture, Engineering & Construction decision-makers and leading industry vendors for 30 days…online and in real time.

Exhibiting at this 30-day interactive event enables you to:• Generate highly qualified sales leads via live online interaction at your

booth and throughout the show. • Share your industry knowledge and interact directly with qualified

executives via a live Web seminar and live workshops.• Gain extensive brand exposure before, during and after the show.

As an exhibitor, you’ll have access to a complete data portal, making sales follow-ups easier:• Full contact information, in addition to title, worksite, purchase intent and

more…all in a downloadable, easy-to-use list• Complete record of all of your conversations, whether via chat or email

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PARTICIPATE• Information on activity within your booth, including who visited which

area• Comparative data on show activity- attendees in exhibition as well as

Conference.

AEC World Expo has created an extensive marketing program to drive traffic to the event, including:

Integrated Marketing ProgramThe E Design Expo & Conference will be marketed via• Email• Print Advertising• Online advertising• Direct mail • Viral Marketing and other methods.

Marketing to Your ClientsWe will provide you tools to market your presence to clients and prospects.• E Banners• E Hoardings• Emails• E Newsletter• Videos, Chats, Blogs • Brochure Inserts in Virtual Totebag

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Reach to 50,000– Online Reach to Global Audience over span of 1 month

AUDIENCE PROFILE• Architects & Interior Designers• Builders & Developers• Civil & Structural Engineers• Consultants- Construction & IT• Product & Industrial Designers• Urban Planners & Designers• Graphic & Web Designers • Facility Managers• Government Officials • Faculties & Students of Architecture & Engineering

Colleges

BENEFITSAUDIENCE PURCHASE POWERFinancial Profile: • 80% Own a car or a 2-wheeler.• 60% Travel abroad.• 70% Have projects outside the city they live in.

Psychological Profile:• 70% are Outgoing and are high spending - ‘image

and brand conscious’.• 80% are Avid photographers.• 70% Enjoy music, theatre, good food & generally

are avid readers…always keen on updating oneself with the latest!

• 40% Love trekking, hiking etc. They travel out of town on a regular basis.

• 75% are Technically savvy, avid book readers and aware that it works in their benefit to stay abreast with the times.

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Experience BoothTechmart

BenefitsFive areas of content in booth which will include Customized layout for booth as per client requirement, company information which can be downloaded or viewed separately as popup, Video & Image panels for display of product and contact details

PriceValue (In USD) Value(In INR) $10,000 500000

* Only 10 available per show

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ONLINE BOOTHSStandard BoothPremium Booth

BenefitsFour areas of content in booth which will include Standard layout for booth but with option of change of colour as per client requirement, company information which can be downloaded or viewed separately as popup, Image panels for display of products and contact details .

PriceValue (In USD) Value(In INR) $4, 800 2, 40, 000

BenefitsTwo areas of content in booth which will include company information (text form) and contact details .

PriceValue (In USD) Value(In INR) $2, 800 1,40, 000

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PARTICIPATION PACKAGES – PARTNERSHIP

Platinum Partner

Benefits1. Main Partner for Entire Exhibition2. Experience Booth3. 361° Web Seminar- Track Sponsor 4. E Hoardings in Exhibit Hall ( 3 No’s )5. E Banners in Exhibit Hall ( 10 No’s ) 6. Placement of White Paper or Insert in Virtual Totebag 7. Display Ad in Show Guide ( 4 No’s )8. Emailers sent to 70,000 Professionals ( 6 No’s )9. Logo Presence on home page & all the Component Pages

PriceValue (In USD) Value(In INR) $55,500 27,50,000

Gold Partner

Benefits1. Co Partner for Entire Exhibition2. Experience Booth3. 361° Web Seminar- Track Sponsor 4. E Hoardings in Exhibit Hall ( 1 No’s )5. E Banners in Exhibit Hall ( 5 No’s ) 6. Placement of White Paper or Insert in Virtual Totebag 7. Display Ad in Show Guide ( 2 No’s )8. Emailers sent to 70,000 Professionals ( 3 No’s )9. Logo Presence on home page & all the Component Pages

PriceValue (In USD) Value(In INR) $34,500 17,50, 000

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PARTNERSHIP

Silver Partner

Benefits1. Associate Partner for Entire Exhibition2. Experience Booth3. E Banners in Exhibit Hall ( 2 No’s ) 4. Placement of White Paper or Insert in Virtual Totebag 5. Display Ad in Show Guide ( 2 No’s )6. Emailers sent to 70,000 Professionals ( 2 No’s )7. Logo Presence on home page & all the Component Pages

PriceValue (In USD) Value(In INR) $22,300 11,15, 000

Bronze Partner

Benefits1. Support Partner for Entire Exhibition.2. Premium Booth3. E Banners in Exhibit Hall ( 2 No’s ) 4. Placement of White Paper or Insert in Virtual Totebag 5. Display Ad in Show Guide ( 1 No’s )6. Emailers sent to 70,000 Professionals ( 1 No’s )7. Logo Presence on home page & all the Component Pages

PriceValue (In USD) Value(In INR) $12, 600 6,30, 000

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ORGANISERS

Indian Architect & Builder (IA&B) is India’s niche ‘B-to-B’ magazine that focuses on contemporary trends in architecture, design, professional practice, technology and products. For the last 22 years, Indian Architect & Builder has been focussing on issues that interest, concern and affect the professional and help him to keep abreast of contemporary trends.

With a readership of 300,000 from all over India, IA&B goes beyond being just a magazine by extending itself as a ‘one-stop-shop’ for the AEC Industry comprising the following components:

Publications: Information Resources (Magazine, Books, Monographs)Events: Updates, Debates, Forums (Seminars, Workshops, Conventions)Content: Specials Innovate and Inform (Seminars, Workshops, Conventions)Client Services: Corporate Cards, Corporate Gifts, Database & Professional Accessories

The Jasubhai Group is a dynamic services company, specialising in content through print and electronic media. Established in 1967, the group is involved in three core business areas viz: Business & Technology Media, Engineering & Manufacturing and E-learning & Software Services.

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INDIAN ARCHITECT & BUILDER3rd Floor, Taj Building, 210,Dr. D.N. Road, Fort, Mumbai-400001.Tel: 022- 42136411/12 • Fax: 022- 42136401Web: www.iabforum.com