25www.visiongroup.co.ug

Vision Group TV stations possess unique factual characteristics that distinguish each of them from the other players in the industry. Our TV advertisements consist of brief advertising spots, ranging in length from a few seconds (15 sec – 45 sec) to several minutes (as well as program-length infomercials), talk shows and documentaries among others.

Television Advertising

26 www.visiongroup.co.ug

Urban TV is the only exclusive English TV channel in Uganda that targets urban dwellers living in and around Kampala plus all the major towns in Uganda.

It gives young adults everything they are passionate about ranging from music, fashion, lifestyle and attitude, politics and creativity. Available on DSTV, GOtv, StarTimes, Azam TV & Zuku.

26

Urban TV is the only exclusive English TV channel in Uganda that targets urban dwellers living in and around Kampala plus all the major towns in Uganda.

It gives young adults everything they are passionate about ranging from music, fashion, lifestyle and attitude, politics and creativity. Available on DSTV, GOtv, StarTimes, Azam TV & Zuku.

TIME BAND “15 “30 “45 “60

7.00am - 5.00pm 75,000 123,000 185,000 233,700

5.00pm - 8.00pm 100,000 150,000 225,000 285,000

8.00pm - 10.00pm 195,000 300,000 450,000 570,000

10.00pm - 12.00am 150,000 230,000 345,000 495,000

12.00am - 7.00am 65,000 100,000 165,000 230,000

Talk show 12.01am - 12.01pm 12.01pm - 06.59pm 07.00pm - 12.00am

1 hour 1,000,000 3,000,000 5,000,000

Guest Appearances 12.01am - 12.01pm 12.01pm - 06.59pm 07.00pm - 12.00am

10 minutes 300,000 300,000 300,000

Documentaries 12.01am - 12.01pm 12.01pm - 06.59pm 07.00pm - 12.00am

5 - 15 Minutes 2,000,000 3,000,000 5,000,000

15 - 30 Minutes 3,000,000 5,000,000 7,000,000

30 Mins - 1 Hour 4,000,000 7,000,000 10,000,000

Live Broadcast

1 Hour 2 Hours 3 Hours 4 Hours 5 Hours

Within Kampala 4,000,000 8,000,000 12,000,000 16,000,000 20,000,000

Outside Kampala 6,000,000 12,000,000 18,000,000 24,000,000 30,000,000

Facebook 60,000 per post

Twitter 60,000 per day tweet

Urban Tv Rate CardFY 2018/19

28 www.visiongroup.co.ug

Uganda’s � rst Luganda TV station, Bukedde TV is the leading station in Uganda mostly in Central region. With Digital migration, the station has attracted a big number of viewers for the station and in the other regions nationwide in coverage.

Viewers are found in both rural and urban busy environment i.e. traders, self-employed who earn daily incomes that enable them to spend in the processes of viewing. Accessible on DStv, Gotv, Star Times, Zuku TV and Azam TV

A strong symbiotic relationship with Bukedde Newspaper & Bukedde FM 70% of 4,965,110 national TV reach 95% of 2,705,985 TV viewership in Central Buganda region.

EkyenkyaMonday - Saturday6:00am - 9:00am

Agataliiko NfuufuWeekdays 10-11pm

Agataliiko mutuntuMonday - Friday12:30 - 1:00pm

Bukedde Tv 1 Rate CardFY 2018/19

SEGMENT TIME “15 “30 “45 “60PRIME TIME

06.00pm – 8.00pm 350,000 500,000 850,000 1,200,00008.00pm – 09.00pm 560,000 800,000 1,200,000 1,520,00009.30pm – 11.00pm 735,000 1,050,000 1,575,000 1,995,000

DAY TIME 01.00am – 06.00am 55,000 100,000 175,000 235,000 06.00am – 09.00am 175,000 250,000 375,000 475,000 09.00am – 4.00pm 105,000 150,000 225,000 285,000

04.00pm – 06.00pm 155,000 200,000 275,000 335,000LATE PRIME

10.59pm – 00.00am 200,000 400,000 600,000 1,200,000BULLETINAgataliiko Rpt All breaks 06.00am – 06.45am 210,000 300,000 450,000 570,000Agataliiko mu ttuntu All breaks 12.30pm 01.00pm 210,000 300,000 450,000 570,000Agabuutikidde All breaks 7.00pm – 8.00pm 420,000 600,000 900,000 1,350,000Agataliiko Nfuufu 1st break 10.11pm – 10.15pm 882,000 1,260,000 1,890,000 2394000 2nd break 10.26pm - 10.30pm 882,000 1,260,000 1,890,000 2394000 3rd break 10.41pm - 10.45pm 808,500 1,155,000 1,732,500 2,194,500 4th break 10.56pm - 11.00pm 808,500 1,155,000 1,732,500 2,194,500

Talk show 12.01am - 12.01pm 12.01pm - 06.59pm 07.00pm - 12.00am1 hour 3,600,000 3,600,000 10,000,000

Guest Appearances 12.01am - 12.01pm 12.01pm - 06.59pm 07.00pm - 12.00am10 minutes 500,000 500,000 500,000

Documentaries 12.01am - 12.01pm 12.01pm - 06.59pm 07.00pm - 12.00am5 - 15 Minutes 4,000,000 5,000,000 8,000,00015 - 30 Minutes 7,000,000 8,000,000 11,000,00030 Mins - 1 Hour 10,000,000 11,000,000 14,000,000

Live Broadcast1 Hour 2 Hours 3 Hours 4 Hours 5 Hours

Within Kampala 6,000,000 12,000,000 18,000,000 24,000,000 30,000,000Outside Kampala 8,000,000 16,000,000 24,000,000 32,000,000 40,000,000

Facebook 72,000 per postTwitter 72,000 per day tweet

30 www.visiongroup.co.ug

Bukedde TV 2

Established in 2012 to cater for the growing needs of the male audiences on Bukedde TV, Bukedde TV 2 is an entertainment channel with its content biased towards music, movies, sports and current a� airs with an inclination to block programming.

The station continues to grow its audience with digital migration and accessible on the various pay TV station

SEGMENT TIME “15 “30 “45 “60PRIME TIME

06.00pm – 8.00pm 150,000 300,000 400,000 750,00008.00pm – 09.00pm 225,000 400,000 600,000 850,00009.30pm – 11.00pm 300,000 600,000 850,000 1,000,000

DAY TIME 01.00am – 06.00am 33,000 60,000 122,000 200,000 06.00am – 09.00am 80,000 150,000 220,000 300,000 09.00am – 4.00pm 60,000 100,000 180,000 260,000

04.00pm – 06.00pm 80,000 150,000 150,000 300,000LATE PRIME

10.59pm – 00.00am 100,000 200,000 400,000 500,000

Talk show 12.01am - 12.01pm

12.01pm - 06.59pm

07.00pm - 12.00am

1 hour 1,000,000 3,000,000 5,000,000

Guest Appearances 12.01am - 12.01pm

12.01pm - 06.59pm

07.00pm - 12.00am

10 minutes 300,000 300,000 500,000

Documentaries 12.01am - 12.01pm

12.01pm - 06.59pm

07.00pm - 12.00am

5 - 15 Minutes 1,000,000 2,000,000 3,000,00015 - 30 Minutes 3,000,000 4,000,000 6,000,00030 Mins - 1 Hour 6,000,000 8,000,000 12,000,000

Live Broadcast1 Hour 2 Hours 3 Hours 4 Hours 5 Hours

Within Kampala 4,000,000 8,000,000 12,000,000 16,000,000 20,000,000Outside Kampala 6,000,000 12,000,000 18,000,000 24,000,000 30,000,000

Facebook 72,000 per postTwitter 72,000 per day tweet

Ekiraamo

Bukedde Tv 2 Rate CardFY 2018/19

32 www.visiongroup.co.ug

Stationed in Mbarara Town – Western Uganda, TV West is the leading regional TV channel dedicated to broadcasting content in vernacular (Runyakitara).

TV West is dominant in most urban areas of of Western Uganda and Accessibility on DStv, GOtv, Azam tv, Zuku Tv and star times has enabled TV West extend its reach to the entire country.

TV west has a strong symbiotic relationship with Orumuri Newspaper and Radio West, the sister media houses in the region that enables it extend its reach.

It has 59% that is around 197,740 viewers in Ankole region and 32% share of viewership (Time spent viewing)

Yedidiya Nyakahangura Mujurizi Vincent Mzee Bisinsino Sister

Charity Ram Edwin

Stationed in Mbarara Town – Western Uganda, TV West is the leading regional TV channel dedicated to broadcasting content in vernacular (Runyakitara).

TV West is dominant in most urban areas of of Western Uganda and Accessibility on DStv, GOtv, Azam tv, Zuku Tv and star times has enabled TV West extend its reach to the entire country.

TV west has a strong symbiotic relationship with Orumuri Newspaper and Radio West, the sister media houses in the region that enables it extend its reach.

It has 59% that is around 197,740 viewers in Ankole region and 32% share of viewership (Time spent viewing)

JothamMusingizi

TIME BAND “15 “30 “45 “606.00am - 5.00pm 70,000 108,000 162,000 205,0005.00pm - 7.00pm 89,000 137,000 205,000 260,0007.00pm - 8.00pm 147,000 227,000 340,000 431,3008.00pm - 11.00pm 165,000 252,000 375,000 478,00011.45pm - 6.00am 65,000 100,000 150,000 190,000

Talk show 12.01am - 12.01pm 12.01pm - 06.59pm 07.00pm - 12.00am1 hour 1,000,000 3,000,000 5,000,000

Guest Appearances 12.01am - 12.01pm 12.01pm - 06.59pm 07.00pm - 12.00am10 minutes 300,000 300,000 300,000

Documentaries 12.01am - 12.01pm 12.01pm - 06.59pm 07.00pm - 12.00am5 - 15 Minutes 2,000,000 3,000,000 5,000,00015 - 30 Minutes 3,000,000 5,000,000 7,000,00030 Mins - 1 Hour 4,000,000 7,000,000 10,000,000

Live Broadcast1 Hour 2 Hours 3 Hours 4 Hours 5 Hours

Within Mbarara 4,000,000 8,000,000 12,000,000 16,000,000 20,000,000Outside Mbarara 6,000,000 12,000,000 18,000,000 24,000,000 30,000,000

Facebook 60,000 per postTwitter 60,000 per day tweetFacebookTwitter

TV West Rate CardFY 2018/19