SALES MANUAL

A SIGNATURE BUILDING

From a spectacular exterior...

A strong architectural statement, La Cité du Vin stands out with its bold curves and shape. Anouk Legendre and Nicolas Desmazières, the architects from XTU architects, designed a space shaped by symbols of identity: shape of a vine stock, wine swirling in a glass, eddies on the Garonne. The architecture evokes the soul of wine and captures a fluid essence, ‘a seamless curve, intangible and sensual’. This roundness can also be felt in its indoor scales, spaces and materials. The facade consists of silk-screened glass panels and iridescent aluminium panels.

The facade of La Cité du Vin with its screen-printed glass and iridescent aluminium panels, glistens with gold reflections evoking the sand-coloured stone of the buildings of Bordeaux.

...To a bold interior

Each indoor space has a specific identity: the Thomas Jefferson Auditorium on the first floor with its ceiling of suspended wooden tubes, the belvedere with its mirrored bottle chandelier, or the immersive multi-sensory room with its curved glass walls printed with large wine-based designs.

Located on the second floor, the permanent tour is also a work of art in itself: 574 arches made from laminated timber, all custom made, forming the ceiling of this more than 3,000m² space.

For La Cité du Vin, english scenographers Roger Mann and Dinah Casson from Casson Mann have designed an immersive and innovative permanent tour making use of digital and interactive technologies (e.g. 3D images, decoration, smell diffusion) and drawing on a novel digital guide: the travel companion.

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7th FLOOR

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RECEPTION

LA CITÉ DU VIN BOUTIQUE

LATITUDE20: WINE CELLAR–BAR-SNACK

WINE TOURS DESK

TEMPORARY EXHIBITIONS

MULTI-SENSORY SPACE & WORKSHOP

READING ROOM

THOMAS JEFFERSON AUDITORIUM

PERMANENT TOUR

LE 7 PANORAMIC RESTAURANT

BELVEDERE

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Located in the city of Bordeaux, on the banks of the Garonne, La Cité du Vin is a unique cultural venue open to all and dedicated to wine as a cultural, universal and living heritage. La Cité du Vin offers multiple experiences all in one place.

A RESOLUTELY BOLD, MODERN ARCHITECTURAL DESIGN • A 13,350 m² space split over 10 levels • A tower 55 metres high • A 35-metre-high belvedere • A panoramic restaurant on the 7th floor • A 90-metre pontoon secured to the banks of the Garonne

A RICH AND VARIED CULTURAL PROGRAMME AROUND WINE • 3 temporary exhibitions each year in a dedicated space of 720 m2: - 2 international art exhibitions - 1 cultural exhibition honouring a wine-growing region or country • Shows and cultural events in a 250-seater auditorium • Wine culture workshops for everybody: - 3 tasting workshops including a multi-sensory space offering the visitor a complete sensory immersion - Educational workshops for young audiences

A LIVING VENUE Areas freely accessible without an entrance ticket: • Latitude20: world wine cellar, wine bar and gourmet snack bar with outdoor seating • Boutique with wine-related accessories • Reading room • A Wine Tours Desk, a gateway to vineyards in Bordeaux and elsewhere

A unique permanent tour!

• An immersive, sensory and interactive permanent tour covering 3,000m², with 19 themed sections offering over 120 audio-visual productions.

• A unique digital travel companion will guide the visitor throughout the tour.

LA CITÉ DU VIN

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1 WORLD TOUR OF THE VINEYARDSA breath-taking, whirlwind tour of the world allowing visitors to marvel at the incredible diversity and awe-inspiring beauty of the world’s winemaking regions, projected onto three giant screens and the floor.

2 WINE PLANETSA series of interactive globes inviting visitors to learn more about the spread of grape vines across the planet, the international wine trade and more.

3 TABLE OF TERROIRSA tactile activity station in which an interactive, sculpted landscape comes to life beneath visitors’ fingers: maps and images appear, and 50 winemakers from 10 wine regions all over the world share their secrets.

5 METAMORPHOSES OF WINEHarvesting, fermentation, maturing, ageing… Discover the secrets of winemakers from all over the world in these quirky structures sheathed in stainless steel, wood and glass, evoking the atmosphere of the winery and the barrel cellar. A marriage of natural gifts and human ingenuity, discover the inimitable charm and character of the famous terroir…

7 WINE BY THE WATERSIDE5 animated panels illustrate the great river routes and ocean crossings which have carried wine to markets all over the world for centuries.

8 ALL ABOARD!Step aboard a 50-seater boat and embark upon a fantastical journey across the tides of history, following the galleys and barges of generations of wine merchants in their epic voyage to bring wine to the four corners of the earth.

4 E-VINESSupported by wooden reproductions of grape vines, 18 touch-screen tablets allow visitors to discover how Man, through thousands of years of cultivating grape vines, has shaped the landscape, whittled down the grape varieties and sculpted their structure to produce the wines we know today.

6 WINE PORTRAITS6 giant bottles, each dedicated to one of the great types of wine, introduce visitors to some of the world’s most famous nectars: history, flavours, legends…

THE PERMANENT TOUR The permanent tour covers more than 3,000 m2 and consists of 19 themed units. The immersive, sensory content is accessible thanks to the hand-held travel companion, a digital guide available in 8 languages and included in the price of the admission ticket.

THE HEART OF THE VISIT

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19 THE GREAT SAGA OF BORDEAUXA spectacular film telling the epic story of how a legendary wine region sparked the rise of an international port city.

18 WHEN WINE RESHAPES BORDEAUXInteractive touch-screen tables allowing visitors to discover the ways in which the wine trade has shaped the city andvineyards of Bordeaux and the South-West, making them what they are today.

17 PRIVATE MEETING WITH EXPERTSA sit-down meeting with some of the world’s great wine experts, ready to answer your questions on everything from health to wine law and marketing!

16 THE ART OF LIVINGThree table-top displays featuring a series of animations highlighting the indissoluble bond between wine and gastronomy, exploring the ways in which wine was served in the past and celebrating wine’s eternal spirit of shared enjoyment and conviviality.

15 WINE AND EXCESSThe complexity and ambivalence of the relationship between man and wine are explored in this module: wine drunk in joyous, shared celebration, and wine drunk to excess leading to isolation and despair. This eternal paradox is examined through works of art, music, literature and cinema.

14 DIVINE WINEA space for contemplation and reflection, with video and audio allowing visitors to discover the relationships formed between wine and religions throughout history.

13 BACCHUS AND VENUSPainting, music, literature… the spirit of wine is all around us. A brief moment of calm and relaxation allowing visitors to appreciate artworks from throughout history.

12 THE BANQUET OF ILLUSTRIOUS FIGURESA very special dinner party, with illustrious personages from throughout the ages discussing their favourite wines.In the company of Pierre Arditi, illustrious figures such as Voltaire, Churchill, Napoleon and Colette share stories of wines which no longer exist, or else of legendary nectars whose reputation has survived undimmed through the ages.

11 SENSES BUFFETAn individual adventure, with lively, welcoming tasting workshops introducing visitors to the art of tasting and awakening the senses with a profusion of colours, images, flavours and aromas.

9 GALLERY OF CIVILISATIONSAn archaeological adventure in search of the great civilisations of wine: from Egyptian tombs to 18th century dinner parties, from Greek symposia to the troubled times of the 19th century.

10 WALL OF TRENDSIn the 21st century our world continues to change, as does the image of wine: wineries, chateaux, labels, bottles, packaging... Every day, architects and designers are working to reimagine the visual codes of wine.

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AN INNOVATIVE TRAVEL COMPANION

A multi-sensory, immersive multimedia tour accessible to everybody thanks to an innovative travel companion designed by Tonwelt.

Audio and language:• 8 languages available • Synchronisation in real time

AccessibilityAdapted content• catering for disabilities • catering for age: children’s version

A travel log Extends the visit and get additional information on the website ofLa Cité du Vin.

THE BELVEDEREA unique 360° panoramic view of Bordeaux and the surrounding areaOn the 8th floor, at a height of 35 metres, is the Belvedere. The high point of the permanent tour, an appealing way to discover the city of Bordeaux and its surroundings while enjoying a glass of wine from the vineyards of the world. Visitors can choose from a regularly renewed selection of twenty world wines.

To provide this diverse choice, La Cité du Vin has created partnerships with inter-professional organisations from many wine-growing regions across the world.

Younger visitors can discover a range of grape juices selected especially for them.

This exceptional space also boasts a monumental chandelier composed of thousands of bottles and a 10-metre longoak bar.

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THE TASTING AREAS

Three tasting rooms offering workshopsfor adult groups:

The multi-sensory space:a 360° immersion with sounds and imagesfor an exceptional tasting experience.Surrounded by images projected on a 360° screen, with lights, sounds and smells, visitors are invited to a novel tasting experience which will awaken all their senses. Group capacity: 40 people

The discovery workshop:discovery and initiation. Workshops designed for everyone, beginners and novices. With the help of a guide, visitors will discover that tasting is accessible to all. Group capacity: 30 people

The connoisseurs’ salon:designed for connoisseurs, wine-lovers or anyone in search of a unique experience.This room offers workshops in tasting and blending for people wishing to perfect their knowledge or meet key figures from the world of wine. Group capacity: 15 people

The Multi-sensory experience, A Glass of Wine in Markets of the WorldDuration : 1h30 • Multi-sensory space • 40 pers. max.

Upside DownDuration : 1h00 • Discovery workshop • 30 pers. max.

The Wine of Writers (from Sept 2016)Duration : 1h30 • Connoisseur lounge • 15 pers. max.

EXAMPLES OF THE THEME WORKSHOPS

RICH AND VARIED EXPERIENCES AT THE WINE CULTURE WORKSHOPS

Thanks to the wine culture workshops at La Cité du Vin, you can extend your visit through the cultures and civilisations of wine in the company of a mediator and engage in personal experiments to discover the many facets of wine as an intangible and living heritage.

THE HALL OF COLUMNS: TEMPORARY EXHIBITIONS As of 2017, the artistic and cultural life of La Cité du Vin will be punctuated by 3 major exhibitions each year. In autumn and spring, and for a duration of three months, 2 international art exhibitions will explore specific themes relating to the world of wine and its civilisations, by calling upon diverse disciplines: fine arts, design, photography, sculpture, graphic novels, history or ethnography…Each summer, a cultural event will focus on a wine region of the world, invited to La Cité du Vin to present its culture and traditions to visitors through an exhibition. In 2016, for its inaugural season, La Cité du Vin has opened its doors to photographer Isabelle Rozenbaum, who shares her artistic vision of the 3 years of construction work on La Cité du Vin in an exhibition of over 80 photos.

THE THOMAS JEFFERSON AUDITORIUMNumerous events over the year are scheduled in the 250-seater Thomas Jefferson auditorium. Throughout the season, a multi-disciplinary programme (entertainment, conferences, films, games, seminars and debates) intends to pique the visitor’s curiosity and present the wealth of contemporary creation and scientific research in the vast cultural domain of the world of wine.

THE READING ROOMA free area open to all, the reading room offers a wide selection of literary, historic, artistic and even anthropological works relating to the world of wine.This relaxing area is also the place to discover the famous authors, manga and graphic novel heroes or great scientists who write the history and make the news in the world of wine. The documentation base of La Cité du Vin is accessible to all, with more than 1,200 titles in 5languages which can be consulted on site

THE WINE TOURS DESKThis information area on the ground floor allows visitors to find out about and book a vineyard visit, either nearby or in other regions across the world. They can visit Bordeaux’s vineyards by shuttle bus, using their own means of transport, or along the river using one of the water shuttles from the La Cité du Vin dock. Wine Routes information area is run by Bordeaux Metropole tourism board.

THE PONTOON OF LA CITÉ DU VINThe history of Bordeaux and its wine is closely linked to the river. La Cité du Vin’s iconic location next to the Garonne further strengthens its interaction with the city centre and vineyards thanks to a 90-metre pontoon secured to the river bank beside the building. It allows pleasure boaters to tie up closer to La Cité du Vin, as well as establishing water shuttles to enable visitors to travel to vineyards along the river. It is the ninth project implemented by the City of Bordeaux in the Port of the Moon since the 2000s, and encourages a gentle, environmentally-friendly, historic mode of transport allowing the creation of combined land/water tourist routes.

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SEE ALSO...

SUPPORT US!

La Cité du Vin is able to propose a richand varied cultural programme each day,thanks to your donations to the Fondation pour la culture et les civilisations du vin,an organization of public-interest.

fondation.laciteduvin.com

LA CITE DU VIN BOUTIQUE This designer space of 250 m² is freely accessible from outside the building or from the entrance hall of La Cité du Vin. The La Cité du Vin Boutique is a genuine concept store revolving around wine, offering a wide selection of product ranges for all ages. Seasonal collections vary throughout the year, in keeping with key periods and holidays, but also with current events, exhibitions and cultural happenings at La Cité du Vin.

LE 7 RESTAURANT PANORAMIC VIEW& CULINARY DISCOVERYUp on the seventh floor, Nicolas Lascombes pairs dishes made from seasonal regional produce featuring flavours of the world with wines from 50 producing countries, offering 500 bottles on the wine list. Half of the selection comes from wine regions of the world, but Bordeaux is not forgotten with the ‘Musts’, 25 icons and legendary bottles from its vineyards. The restaurant seats 70 inside and 30 outside, with exceptional views of the Port of the Moon and the city of Bordeaux.Monday to Saturday the restaurant also offers express cookery courses (30 minutes) with the chef and a daily pairing with the sommelier.

LATITUDE20 Wine cellarThis reference cellar offers more than 14,000 bottles of 800 wines, including 200 from France and 600 from more than 70 countries across the world. This exceptional range has been selected by Regis Deltil, a Bordeaux wine merchant, and his tasting panel of key figures such as Andreas Larsson (World’s Best Sommelier 2007) andMichel Rolland.

Wine bar Open for lunch and dinner, the wine bar offers food accompanied by a selection of 40 bottles from the cellar, by the bottle or the glass. This wine list changes to match the La Cité du Vin cultural programme.

Snack bar Open daily during the day, the snack bar offers a variety of gourmet creations and global tapas to eat in or take away. Inside or outside next to the Garonne, stop in for breakfast, lunch or a snack break with a large range of homemade bread. Eight wines will be available by the glass, with the list changing weekly.

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BOUTIQUE AND RESTAURANTS PRACTICAL INFORMATION

La Citédu Vin

Bus Tram B

La Garonne

Chaban-Delmas

bridge

Pont de Pierre

Quinconces

BordeauxMérignacAirport

St.JeanStation

More information about tickets and season tickets : laciteduvin.comSingle tickets and passes can be bought online at laciteduvin.com.E-tickets allow you to avoid queuing at the tills.

PRICES

Full price : €20Access to the permanent tour, temporary exhibition and belvedere, tasting of a glass of wine, provision of a digital travel companion (innovative multimedia guide available in 8 languages).

Discounted price : €16 (if evidence is provided)

Children’s price : from €8 (for children aged over 6)

Workshop : from €15Annual season ticket : Single: €48 - Duo : €84,50 (from date to date)

HOW TO VISIT ?La Cité du Vin1, esplanade de Pontac 33300 Bordeaux10 minutes by tram from the city centreTramLine B • stop ‘La Cité du Vint’ BusLiane 7, Corol 32, Citéis 45 • stop ‘La Cité du Vin’DockBatcub stop ‘La Cité du Vin’

contact@laciteduvin.com • +33 (0)5 56 16 20 20GPS coordinates: 44.8622997, -0.550318

Owner �e construction of La Cité du Vin is co-funded by

Fondation partners

La Cité du Vin1 esplanade de Pontac 33300 Bordeaux

www.laciteduvin.com contact@laciteduvin.com

+33 (0)5 56 16 20 20

Photo credits: © Photo Anaka © XTU architects © Casson Mann • July 2016

Your sales contact:Pierre Tesson

+33 (0)5 47 50 06 78p.tesson@fondationccv.org

For your group bookings:Bookings Department

+33 (0)5 56 16 20 20resagroup@fondationccv.org