sales & marketing skills for recruiters
DESCRIPTION
Session from the Fordyce Forum 2009, presented by Craig Silverman.TRANSCRIPT
Craig Silverman, Albin Engineering, www.aesi.com, 650-678-0044
Sales Skills For Recruiters
Presented By:
Craig Silverman Partner / Vice President Albin Engineering [email protected] 408-733-2374 http://www.aesi.com
Craig Silverman, Albin Engineering, www.aesi.com, 650-678-0044
Sales & Marketing Skills
The Call & Present Social Networking Getting Referrals Voicemail? Build Your Brand Motivation
Craig Silverman, Albin Engineering, www.aesi.com, 650-678-0044
Call & Present
Submittal? Email? HR? Write a Script Sales Purpose of the Call
Craig Silverman, Albin Engineering, www.aesi.com, 650-678-0044
Networking Works
Reap What You Sow Takes Some Effort Leverage Your Network Find Passive Candidates New Business Development Get Referrals
Craig Silverman, Albin Engineering, www.aesi.com, 650-678-0044
Networking ?’s that Work
Put yourself in my shoes, What advice would you give?
What has been most effective in building your business?
Describe how you are different from other firms in your space?
What trends do you expect to see in the future?
Craig Silverman, Albin Engineering, www.aesi.com, 650-678-0044
Networking: Things to Avoid
Giving too many Details Bragging Interrogation Interrupting Refusing to Play Seeking Free Advice
Craig Silverman, Albin Engineering, www.aesi.com, 650-678-0044
Get Connected?
Recruit Through Your Network 21M+ Profiles Easy to Connect Six Degrees Theory Import Your Contacts Powerful Search
Craig Silverman, Albin Engineering, www.aesi.com, 650-678-0044
Warm Calls = Referrals
Who Do You Know? Be Enthusiastic Say “Thank You” Work your Network Schedule Time Write a Script Listen Follow Up
Craig Silverman, Albin Engineering, www.aesi.com, 650-678-0044
Great Voice Messages
Listen to Yourself Speak Clearly Use Tonality Set the Hook Repeat your Name and Number Expect a Call Back
Craig Silverman, Albin Engineering, www.aesi.com, 650-678-0044
Building Your Brand
Differentiate Yourself Be Real Use Your Personality Getting Creative Know Your Message Be Memorable!
Craig Silverman, Albin Engineering, www.aesi.com, 650-678-0044
4 Key Customer Perceptions
Differentiate Yourself Be Relevant Knowledgeable Consistency
Craig Silverman, Albin Engineering, www.aesi.com, 650-678-0044
Get Motivated
Set Goals Stay on Track Walk the Walk – Be Good News! Leadership & Sharing Surround Yourself Put up the Forcefield Give it All You Got Celebrate!
Craig Silverman, Albin Engineering, www.aesi.com, 650-678-0044
Recruiting is Selling
Contact Information:
Craig Silverman Partner / Vice President Albin Engineering [email protected] 408-733-2374 http://www.aesi.com