INTRODUCTION“Nestlé” is a Swiss-German word which means “Little Nest” which is its trademark.Nestlé India is a subsidiary of Nestlé S.A. of Switzerland.Nestlé formed a company in India and set up its first factory in 1961 at Moga, Punjab.5th largest company of the world according to its turnover.Present in 81 countries of the globe having 522 factoriesOver 700 products renovated or innovated in the past five years.Henri Nestlé established the Company Nestlé in 1867 in Switzerland.

Aligning over 280,000 people from 120 countries Consumer Trust.

Nestlé’s Processing Units in IndiaCholadi (Tamilnadu) 1967Moga (Punjab) 1961Ponda (Goa) 1995Samalkha (Haryana) 1993Nanjangud (Karnataka) 1989Bicholim (Goa) 1997Pantnagar (Uttaranchal)

Vision : Being the best in everything they touch & handle. Mission : Continuously excel to achieve and maintain leadership

position in the chosen businesses and delight all stakeholders by making economic value additions in all corporate functions .

Aligning over 280,000 people from 120 countries Consumer Trust.Nestlé’s Processing Units in India Choladi (Tamilnadu) 1967 Moga (Punjab) 1961 Ponda (Goa) 1995 Samalkha (Haryana) 1993 Nanjangud (Karnataka) 1989 Bicholim (Goa) 1997 Pantnagar (Uttaranchal) Vision : Being the best in everything they touch & handle.Mission : Continuously excel to achieve and maintain leadership position in the chosen businesses and delight all stakeholders by making economic value additions in all corporate functions .

Products

And a lot more......

The Nescafe Algeria• A rare vending machine• Does not operate on

the same mix as the regular vending machine.

Speciality

NESTLE: ADVERTISING STRATEGY

Reduce prices and introduce smaller packages for products to make them affordable has also implemented many promotional schemes. The company has also promoted their products like giving free samples of the new products free with old popular and famous products. It also came up with products which target the children like fruitips, milky bar choo ,nestle Chinese maggie noodles. In the spirit of catering to Indian tastes maggi introduced maggie pickles in five variants benchmarked to give her “ghar ka swad”.

ADVERTISING STARTEGY CONTD.

Nestlé launches new campaign for KitKat, uses animation for the first time in India. It urges busy youngsters to take a break and notice the fun events in their surroundings.

• Heading BCCGSD(Branch channel category geography sales development) north India branch.

• Counterpart of the head office team.

• Interim b/w sales and marketing team.

• Planning - done by the marketing team along with the sales team.

• The sales team comes up with the ideas.

Operations

Mr. Partha ChakrabortyCCGSD HEAD-North

FOUR BRANCHES IN INDIA- Delhi, Bombay, Kolkata and Chennai DELHI covers the north India- Uttar Pradesh,

Rajasthan, Haryana, Punjab, Uttarakhand and many more..

UNDER BRANCH HEAD- 6 RSM’s 19 ASM’s 94 sales executives

Cont’d

Sales director

Branch head/manager

RSM

ASM

Sales officers/executives

Sales hierarchy

Distribution is done through secondary sales force Distribute to market by taking orders irrespective of

channels But day to day orders are handled by distributors. Specific channels of distribution is based on

classification of outlets. Different channels- different outlets e.g. – bulk packs for out of home outlets

Cont’d

No cold calling for FMCG products Nestle is into- B2C (e.g.- maggi ,Rs 10) B2B(seperate division-Nestle professionals who

directly cater to restaurants,hotels) B2C is preferred more as it reflects the actual

happeningOperate through distributors- regularly covering the

market

Sales overview

Price of the product is not uniform throughout. The store determines the price.

Margin on a product is fixed for a definite product.It can vary for retailer as well as for 2 different

products. Several promotional activities also carried out like: FREE OFFERS- buy 2 get 1 free RS 5 OFF 25% EXTRA OFFER

ABHI SALES SE BHI BREAK

BANTA HAI