“The Bank of Spare Capacity”

A hotel has 10 rooms…Charges £100 per night.Six rooms have been sold for tonight and £600

has been credited to their existing bank account.Four rooms are still available and if not sold will be

wasted forever.BANK

£600

What’s more…Did the bank help the hotel sell the six rooms ?Is the bank helping the hotel sell the remaining

four empty rooms ?If the four empty rooms are not sold tonight, how

much potential income is lost ?

When the hotelier opens a BBX account in addition to their existing bank account and promote the vacancies on the BBX platform we go to work for you.

15,000 card

holders worldwide

email & SMS

marketing

Trade shows,

events & networking

Fully rated online

directoryeMaketplace

When an empty room is sold through the BBX platform, £100 BBX is credited to the hoteliers BBX account.

£100 BBX

For accounting and all other purposes one BBX pound equals one pound sterling.

What does the hotelier have now by adding a BBX account ?£100 BBX in their account instead of an empty

roomA happy new customer (who would tell their friends)

A new customer not staying at a competitors hotel

What are the financial benefits to the hotelier in this example ? None of the fixed costs went up - such as rates, staff wages,

rent and so on What cost would rise for the hotelier to sell an otherwise

empty room ?

How much did it cost for the hotelier to earn the £100 BBX ?

Cleaning, bar of soap, squirt of shampoo and breakfast

Lets assume it would cost the hotelier just £20.

The hotelier decides to buy some local advertising. Funded in sterling

How much comes out of the bank account?

Funded with BBX

£100 for the advertising plus £20 in variable costs to earn the £100 !

£120How much comes out of the bank account?

£20£20 in variable costs to earn the £100 BBX !

spare capacity

Flow of BBX vs cash transaction

Four empty rooms

£600 in the bank

A room is sold through the BBX

platform

Three empty rooms

£580 in the bank

£100 BBX

New Customer

Hotelier purchases £100 of advertising

Hotelier purchases £100 of advertising from the BBX

platform

The hotelier has…

Four empty rooms

£500 in the bank

£100 of advertising

Funded with sterling

Three empty rooms

£580 in the bank

£100 of advertising

New Customer

Funded with BBX pounds

Questions?