sales presentation nsa- 10-4-10 - vs final
DESCRIPTION
Julie Haralson's presentation for NSA Houston October 16, 2010TRANSCRIPT
Professional Professional Speaker’s Speaker’s
Who’s Hiring?
Wants to hear you
• Corporations
• Associations
• Organizations
• Individuals
Will Hire You• Speaker Bureaus
• Meeting Planners
• Corporate Planners
• Organization & Association Leadership
“Must haves” to succeed
Relevant Topic
Great Delivery
Motivational
Walk away
Speaker Attributes
Keynote
• Engaging
• Entertaining
• Motivational
• Visual Aids
• Customizable
• Professionalism
Workshops/seminars
• Engaging
• Content Expert
• Motivational
• Customizable
• Audience Participation/Tools
• Professionalism
What they look for
• Fee
• Expertise
• Clients
• Years in Business
• Awards
• Brand & Marketing Materials
• Certifications/ Organizations
• Bureaus/Reps
• Testimonials from company leaders
Where they Look • Word of Mouth/Referral
• Speaker Bureau Websites
• Speaker’s Website
• YouTube
• Blogs & other social media platforms
How they Search Online
Topic
Location
Expertise
Gender
How they Choose
Photo
Marketing Materials
Video
Discovery
If you were a car, what would you be
and why?
List Your Best Attributes and
Skills
Put a line through everything on the list that could also be said about your competition
Know your Audience
Know Your Competition
Know You