SALES PROMOTION

BY : SOURABH MODGIL

ROLL NO. – 44

INTODUCTION

Sales promotion is one of the seven aspects of the promotional mix. Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates

OBJECTIVES

TO INTRODUCE NEW PRODUCTS TO ATTRACT NEW CUSTOMERS AND

RETAIN THE EXISTING ONES INCREASED BRAND AWARENESS KEEP EXISTING CUSTOMERS INVENTORY CLEARANCE NEW PRODUCT LAUNCH PROVIDING INFORMATION

TOOLS FOR SALES PROMOTION

FREE SAMPLES PREMIUM OR BONUS OFFER EXCHANGE SCHEMES PRICE OFF-0FFER COUPONS MONEY BACK –OFFER SCRATCH AND WIN OFFER

CLASSIFICATION OF SALES PROMOTION

CONSUMER MARKET DIRECTED TRADE MARKET DIRECTED BUSINESS TO BUSINESS MARKET

DIRECTED

ADVANTAGES OF SALES PROMOTION

EFFECT ON CONSUMER BEHAVIOUR EFFECT ON TRADE BEHAVIOUR PRICE DISCRIMINATION

DISADVANTAGES OF SALES PROMOTION INCREASED PRICE SENSIVITY QUALITY IMAGE MAY BECOME

TRNISED SHORT TERM ORIENTED MERCHANDISING FROM SUPPORT

DEALERS IS DOUBTFULL