sales promotion- power point presentation
TRANSCRIPT
WELCOME
Sales promotion techiques
Contents to be covered…………..
• Sales promotion
• Sales promotion techniques
Sales promotion
Last component of promotion mix
Free samples, discount coupons, prize rewarding competitions etc… are called
sales promotion
Except advertisement,publicity, and sales promotion
Usually for short period and have no regularity
Definition
“Sales promotion refers to those activities other than
personal selling, advertising, and publicity that
stimulate consumer purchasing and dealer
effectiveness such as displays, shows and exhibitions,
demonstrations and various non-current selling efforts
not in the ordinary routines.”
Situations requiring sales promotion
When there is tough competition in the market
New product introduced
Attracting new customers
When the image of the company has to be enhanced
When the business has an intension to increase sales
Sales promotion techniques
Rebate
Discount
Gifts
Contests
Refund
Gift enclosed packages
Rebate
• Reducing certain percentage of the price of the product
• Selling at the reduced price on special occasions
• Helps to sell the old stock
Discount
• Sells products at prices less than the actual price
• Uses when sales fall
Gifts
• Given to customers who purchase goods over and above a particular amount or quantity
Contest
• On certain occasions contests are held and prizes are given
Refund
• Coupons issues for every purchase can be returned later to receive a refund for the next purchases
Gift enclosed packages
• Gifts are enclosed in a product package to encourage people to to buy the product