sales prospectus - idsa · for more information contact katrina kona at 703.707.6000 x100;...
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Sales Prospectus
Industrial Designers Society of America
IDSA.org
555 Grove St., Suite 200, Herndon, VA 20170
Katrina Kona, Senior Manager of Sponsorship and Sales [email protected]
2IDSA Sales ProspectusFor more information contact Katrina Kona at 703.707.6000 x100; [email protected]; IDSA.org
About IDSA
F ounded in 1965, the nonprofit Industrial Designers Society of America (IDSA) is one of the oldest and largest membership associations for industrial design
professionals. IDSA has thousands of members in dozens of Student Chapters, Professional Chapters and Special Interest Sections in the United States and internationally. IDSA sponsors the annual International Design Excellence Awards® (IDEA), the world’s most prestigious and rigorous design competition.
The Society hosts events including an annual International Design Conference, five District Design Conferences and a Medical Design Conference, bringing together some of the biggest names and brightest minds in industrial design and
related fields. Global outreach includes designUpdate and designBytes e-newsletters; INNOVATION—IDSA’s flagship publication—a highly regarded magazine within the profession; and the Yearbook of Design Excellence. IDSA Ambassadors support and promote industrial design with research and thought leadership such as INsights.
IDSA provides a number of options to share your company’s thought leadership and expand your brand exposure. Look to IDSA for outreach via IDSA events, publications, social media and IDSA.org. To learn more about IDSA, visit IDSA.org, and connect with us via @IDSA on Twitter; LinkedIn; Facebook and @IDSAdesign on Instagram.
“We will create successful in-person events and virtual communities.”
“We will advance our members’ careers.”
“We will champion industrial design.”
“We will be the go-to source for information.”
ADVOCACY
Communicating thevalue of ID, connecting
business to society as a whole
COMMUNITY
Creating environmentsthat foster engagement, networking & knowledge
exchange
EDUCATION
Promoting continuouslearning & developmentof members/potential
members
INFORMATION
Providing valuable content and data-rich
information to members/public
Advancing theprofession of Industrial Design
3IDSA Sales ProspectusFor more information contact Katrina Kona at 703.707.6000 x100; [email protected]; IDSA.org
Member & Market Profile
Industrial Design Stats• 40,000 ID professionals• 29% run their own consultancies• ID pros earn more than other designers• Related professions directly impacted by ID pros:
architects, art directors, desktop publishers, fashion designers, graphic designers, industrial engineers, interior designers and software developers, according to the US Bureau of Labor Statistics.
Sections• Communicative Environments• Design for the Majority• Design History• Design Management• Design Protection• Design Research• Design Thinking• Ecodesign• Furniture• Housewares• Automotive• Materials and Processes• Medical• and more
27,400 followers on Twitter
11,997 followers on facebook
36,727 on LinkedIn IDSA Group
IDSA’s Social Media Stats
IDSA’s audience is diverse, and touches designers from the education stage to senior-level professionals. IDSA members design in countless fields such as medical, sustainability, automotive, furniture and housewares. Access IDSA’s rich resources and engage with today’s industry leaders and future design influencers.
4IDSA Sales ProspectusFor more information contact Katrina Kona at 703.707.6000 x100; [email protected]; IDSA.org
Conference Opportunities
Each year, IDSA hosts an International Conference, District Design Conferences and a special niche conference such as the Medical Design Conference.
District Design Conferences (DDCs)
Niche Conferences
International Conference & Design Gallery
Opportunities for Your Company Sponsorships• Events: Opening Party, Closing Party, IDEA Gala, Happy Hour,
Portfolio Review; Career Center, VIP Reception, sponsor-hosted sessions and more
• Items: Sketchbooks, Pens, Portfolios, etc.
• Other: Digital Sponsor, Registration sponsor, Career Path Partner and more
Exhibits• 10’x10’ and 10’x20’ exhibit space
Advertising• Display Panels• Conference Program Ads (full page only)• Mobile Ads
Opportunities for Your Company Sponsorships• Events: Closing Party, Happy Hour, Portfolio Review;
Career Center, sponsor hosted sessions and more• Items: Sketchbooks, Pens, Portfolios, etc.
• Other: Digital Sponsor, Registration Sponsor, Career Path Partner and more
Exhibits • Table Top Exhibits • Poster Displays
Opportunities for Your Company Sponsorships• Events: Networking Reception, Lunch, Breakfast Sessions and more• Items: Conference totes, sketchbooks, pens, etc.
Exhibits • Table Top Exhibits
49% Senior Designer, Design Manager, Head of Consultancy
16% Educator
12% Young Professional
11% Other Business Professionals
7% Mid-level Professional
5% Student
70% Students
20% Professionals
5% Educators
5% Other Business Professionals
• Program: A series of keynotes, breakout sessions, panel discussions and workshops. Featured activities IDEA Ceremony & Gala, Closing Party, and Breakfast sessions.
• Location & Dates: Atlanta, August 16–19, 2017
• Program: A series of keynotes, breakout sessions, panel discussions and workshops. Featured activities: Portfolio Review, Student Merit Awards Presentation; and the Closing Party.
• Location & Dates:
5% 7%
49%
70%
16%
5%
5%
20%
12%
11%
Annually, IDSA hosts niche events on popular disciplines within the IDSA membership. Exhibit, sponsorship and other marketing opportunities are available.
Manager, Head of Consultancy
South: Houston, TX • Northeast: Providence, RI • Central: Cincinnati, OH • West: Portland, OR • Midwest: Milwaukee, WI
5IDSA Sales ProspectusFor more information contact Katrina Kona at 703.707.6000 x100; [email protected]; IDSA.org
Online Advertising
Homepage Button• Rotating ad button• 260x260 pixel artwork• Hyperlink to website• Minimum 3-month commitment
Content Page Advertising• Exclusive advertising
• 260x260 pixel artwork
• Hyperlink to website
• Minimum 3-month commitment
News Page Advertising• 728x90 pixel artwork
• Hyperlink to website
• Minimum 3-month campaign
Homepage Slider• Rotating ad slider
• 2320x1060 pixel artwork
• Hyperlink to website
• 2 week per campaign
Your Design Here (Sized 600x110 Pixels)
IDSA.org = 1.7 million page views
Your company’s information and link will be accessible to customers and clients from all over the world when you advertise on IDSA.org—the website for designers and those looking for industrial design services. Listings are posted to the website for 12 months increments. Premium Firm or Vendor Listings Receive: • Company Logo• Portfolio Images• Company Description• About Section• Contact Information• Awards Section
• Ads available only for a specific conference or group of conferences• Includes banner, description and hyperlink• 600x110 pixels artwork
Mobile Advertising
Display Advertising
Featured Firms Directory
6IDSA Sales ProspectusFor more information contact Katrina Kona at 703.707.6000 x100; [email protected]; IDSA.org
E-Newsletter Advertising
designUpdate is a weekly e-newsletter featuring IDSA, IDSA member and design news and announcements. Both banner advertisements and sponsored content are available in this publication reaching 19,000 subscribers.
Opportunities for Your Company• Banner Advertisement Specs: 600x100 pixels• Sponsored Content: 60–85 words including headline with
hyperlink to your website and 100x100 pixel image
designBytes is an e-newsletter which features a collection of top global design stories during a two-week period. It is distributed every other Monday (except holidays) to 19,000 subscribers. The remaining content is sponsor-driven and contains the following benefits:
Opportunities for Your Company• Exclusive sponsorship of designBytes • Two graphics to be included in designBytes
*Top banner: 484x60*Article Art: 484x320
• Up to 150-200 words to be featured content in designBytes
*A one-pixel border may be added to the supplied art if deemed necessary when placed into the email.
designBytes
designUpdate
7IDSA Sales ProspectusFor more information contact Katrina Kona at 703.707.6000 x100; [email protected]; IDSA.org
INNOVATION Magazine Advertising
Digital Print
Print Opportunities• Quarter page • Half Page • Full Page • 2-page Spread • Advertorial
Digital Opportunities• Quarter page • Half Page • Full Page • 2-page Spread • Advertorial
INNOVATION, IDSA’s flagship publication, is one of the best places to learn about the practice of industrial design. Every issue of INNOVATION reaches IDSA’s membership, Fortune 500 companies, universities, associations,
design consultancies and subscribers around the world. Published quarterly, and available digitally and in print, subscribers and design offices maintain a catalog of previous issues for reference and inspiration.
IDSA offers INNOVATION digitally to members on an interactive platform, available all year, and includes past issues from prior years as well as the current issue.
INNOVATION Fall Yearbook of Design is the largest issue of the year—distributed in the fall—featuring winners and finalists of the Industrial Design Excellence Awards (IDEA).
INN
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5QUARTERLY OF THE INDUSTRIAL DESIGNERS SOCIETY OF AMERICA FALL 2015
Show off your product designs! Featured in both online and print versions of INNOVATION, the Design Showcase features a product photo with quote, product name, credits and a link for readers to explore your design efforts. Highlight your innovative design in the Design Showcase featured in the Winter, Spring and Summer issues of INNOVATION.
Magazine Options
Design Showcase
8IDSA Sales ProspectusFor more information contact Katrina Kona at 703.707.6000 x100; [email protected]; IDSA.org
Webinar Sponsorship
Each year, IDSA hosts a series of webinars of various themes including medical design, eco-design, design methods, the business of design and more. A great member benefit and useful education tool, IDSA webinars attract designers in every stage of their careers. Align your brand with this steering content, by sponsoring a webinar series. Pricing varies.
Benefits Package• Recognition in pre-webinar promotion through email, IDSA.org and
social media.• Recognition in one dedicated email promoting the webinar(s)• Recognition in article on IDSA.org (initially featured on homepage
and living longer in the news section)• Access to registrant email list• Follow-up email sent to registrants distributing webinar recording
IDSA-Hosted Webinars
Sponsor-Hosted Webinars
Have a new product you need to demo to a wide audience? What about thought leadership you want to share with today’s innovators? Use the IDSA sponsor-hosted webinar opportunity to communicate your message, product upgrades and more. It’s simple. We work with you to promote.
Benefits Package• Pre-webinar promotion through email, IDSA.org and social media.• One dedicated email• Article on IDSA.org in Professional Development section• Access to registrant email list• Follow-up email sent to registrants distributing webinar recording
All webinars are posted online on-demand for up to 12 months. That’s a key source of branding for you company!
9IDSA Sales ProspectusFor more information contact Katrina Kona at 703.707.6000 x100; [email protected]; IDSA.org
Award Sponsorship
International Design Excellence Awards (IDEA)One of the most innovative platforms for industrial designers, future designers and the business of design, IDEA has become the gold standard of design recognition programs.
IDEA’s excellent reputation and high standards draw top design professionals, consultancies and corporations from across the globe; an IDEA is considered the highest award a designer can receive. Sponsorship offers you the best kind of visibility to this coveted audience. Highlight your commitment to a cooperative relationship between business and design that encourages and integrates diversity, supports social responsibility and sustainability; and showcases extraordinary products.
As an IDEA sponsor, your company will enjoy many inherent benefits of being associated with the industry’s highest honor.
Industry Alignment• Multidisciplinary affiliation• Association with industry excellence and innovation
Media Impressions• Sponsor recognition in press release • Inclusion in IDEA gallery of winners on IDSA.org• Recognition in fall issue of INNOVATION, Yearbook Design Excellence
Networking• Find new leads and network with new prospects
Promotion/Display• Showcase your latest product developments/updates
OpportunitiesIDEA Principal Sponsor• Top sponsor acknowledgement; year long promotion
IDEA Category Sponsor• Support one of 20 categories celebrating industrial design
excellence. Benefits last up to one year.
IDEA Ceremony Sponsor• Support an evening of awards celebrating superior industrial design
IDEA Program Booklet• Full Page Ads
Red Carpet Sponsor• Logo on backdrop
The Student Merit Awards or SMA program at IDSA provides the students of industrial design opportunities to showcase their talent and achievements at their universities and design schools, to their local professional communities and at the District and National levels. The SMA program also allows schools with ID programs to increase acclaim and visibility among similar institutions.
Further, it provides an ample platform for design managers and other talent acquisition professionals to see the ID geniuses of the future up close and in person.
Opportunities• Exclusive Sponsor• Travel Sponsor
International Design Excellence Awards (IDEA)
Student Merit Awards
10IDSA Sales ProspectusFor more information contact Katrina Kona at 703.707.6000 x100; [email protected]; IDSA.org
IDSA Ambassadors Program
Program BenefitsIDSA Ambassadors enjoy a host of exclusive benefits as participating companies. Along with championing research, thought leadership and advocacy within IDSA and the greater design community, IDSA Ambassadors align efforts to elevate the profession and heighten the importance of industrial design as a catalyst for positive change. Join the IDSA Ambassadors program to share your insights, support the industry, create awareness and grow the network.
• Listing as an IDSA Ambassador on IDSA.org• Listing on Featured Firms on IDSA.org• Opportunity to submit editorial content for posting consideration on
IDSA.org and on IDSA’s social media channels• Inclusion in IDSA’s media referral program • Recognition as an IDSA Ambassador in INNOVATION magazine• A welcome profile as a new Ambassador in an IDSA designUpdate
e-newsletter • Recognition as an IDSA Ambassador in a display panel at the
International Conference• Use of the IDSA Ambassador distinction in your company’s collateral • Special, discounted rates for print and digital advertising, as well as
conference sponsorship and exhibits• Participation in annual surveys and meetings, etc., discussing IDSA
and the profession• Special invitation to exclusive IDSA and partner events
Industrial Designers Society of America
Ambassadors
Design Ambassador
Education Ambassador
Research Ambassador
Thought Leadership Ambassador
Advocacy Ambassador
IDSA Ambassador
The IDSA Ambassadors program supports the industrial design profession with a primary focus on research, thought leadership and advocacy.
Does your company have Ambassador status?
Ambassadors receive recognition, exclusive discounts, marketing opportunities,
media outreach and access to exclusive events. Contact Katrina Kona, Senior Manager of
Sponsorship and Sales, at [email protected] or 703.707.6000 x100 for more information.
3M Design, St. Paul, MN
Banner & Witcoff, Chicago; Washington, DC; Boston; Portland, OR
Cesaroni Design, Glenview, IL; Santa Barbara, CA
Crown Equipment, New Bremen, OH
Dell, Round Rock, TX
Eastman Innovation Lab, Kingsport, TN
LUNAR, San Francisco; Chicago; Munich; Hong Kong
McAndrews, Held & Malloy, Chicago
Metaphase, St. Louis, MO
TEAGUE, Seattle, WA
Teknor Apex, Pawtucket, RI
Thrive, Atlanta, GA
Tupperware, Orlando, FL
Industrial Designers Society of America
Ambassadors
Design Ambassador
Education Ambassador
Research Ambassador
Thought Leadership Ambassador
Advocacy Ambassador
IDSA Ambassador
The IDSA Ambassadors program supports the industrial design profession with a primary focus on research, thought leadership and advocacy.
Does your company have Ambassador status?
Ambassadors receive recognition, exclusive discounts, marketing opportunities,
media outreach and access to exclusive events. Contact Katrina Kona, Senior Manager of
Sponsorship and Sales, at [email protected] or 703.707.6000 x100 for more information.
3M Design, St. Paul, MN
Banner & Witcoff, Chicago; Washington, DC; Boston; Portland, OR
Cesaroni Design, Glenview, IL; Santa Barbara, CA
Crown Equipment, New Bremen, OH
Dell, Round Rock, TX
Eastman Innovation Lab, Kingsport, TN
LUNAR, San Francisco; Chicago; Munich; Hong Kong
McAndrews, Held & Malloy, Chicago
Metaphase, St. Louis, MO
TEAGUE, Seattle, WA
Teknor Apex, Pawtucket, RI
Thrive, Atlanta, GA
Tupperware, Orlando, FL
The IDSA Ambassadors Program supports the industrial design profession with a primary focus on research, thought leadership and advocacy. IDSA Ambassadors
receive recognition, exclusive discounts, marketing and media outreach and the opportunity to post their INsights on industrial design and related fields on IDSA.org.
11IDSA Sales ProspectusFor more information contact Katrina Kona at 703.707.6000 x100; [email protected]; IDSA.org
Custom Sponsorship
Think outside the box! We are happy to work with you to create the best marketing options to help promote your business. Check out a few of our ideas below or create your own!
Social MediaUp to two week campaign with IDSA approved messaging, hashtags and links in the following IDSA social media outreach:• Twitter• Facebook• LinkedIn• Instagram
Mobile App PushesBrief messages to Conference attendees promoting your company product or services in the mobile app. (Option available for District Design Conferences and IDSA International Conference only.)
Dedicated MessagingOption available in some exclusive sponsorship packaging.
Contact Katrina Kona at 703.707.6000 x100 or [email protected] for more information on pricing, availability or to collaborate on your personal custom marketing opportunity!
Customize Your Sponsorship
The Next Steps