sales qualification
DESCRIPTION
A quick guide to sales qualification. How to esnure you win more than you lose and you don't chase lost sales causes.TRANSCRIPT
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SALES QUALIFICATION
Don’t be fooled.
Be real
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WE’LL COVER…
• Why qualification matters
• Simple four step process:
Is there an opportunity?
Can we compete?
Can we win?
Is it worth winning?
• No guessing
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QUALIFICATION MATTERS
• Don’t be fooled (leave those happy ears at home)
• Don’t waste time on lost causes
• Forecast accurately
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IS THERE AN OPPORTUNITY?
• Is:
The customer's requirement clear?
The customer's financial condition good?
There access to funds?
There a compelling event?
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CAN WE COMPETE?
• Do we: Know the formal
decision criteria?
Have a solution fit?
Have the resources to complete the sale?
Have a current relationship with the right people?
Provide unique business value?
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CAN WE WIN?
• Are we:
Supported inside the customer?
Trusted and credible?
Compatible culturally?
On top of the informal decision criteria?
Aligned politically?
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IS IT WORTH WINNING?
• Do we understand:
The short term revenue?
The future revenue?
The profitability?
The degree of risk?
The strategic value to our company?
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NO GUESSING
• If you don’t know, ask
• If you don’t understand, ask why
• Slow down for amber
• No is better than maybe
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QUALIFICATION IS CRITICAL
• Don’t be fooled
• Simple four part process
• No guessing
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MIKE MCCORMAC
About
• Mike McCormac founded Sales Success and More to help professional sales people selling high value services achieve more
• He has an MBA and his sales background includes over 15 years success selling IT services and outsourcing
• Mike works mainly in the UK and Cyprus
Contact
• Connect on LinkedIn
• Follow me on Twitter
• Email me
• Phone +357 99 860725
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SALES QUALIFICATION
Don’t be fooled.
Be real