sales strategy in the digital economy
TRANSCRIPT
![Page 1: Sales Strategy in the Digital Economy](https://reader031.vdocument.in/reader031/viewer/2022022409/58ede42a1a28ab5b198b45a3/html5/thumbnails/1.jpg)
Sales Strategy in the
Digital Economy
Kelvin John Obade
![Page 2: Sales Strategy in the Digital Economy](https://reader031.vdocument.in/reader031/viewer/2022022409/58ede42a1a28ab5b198b45a3/html5/thumbnails/2.jpg)
Agenda
Overview
Summary
Maintaining a Competitive Edge in the
Digital Economy
![Page 3: Sales Strategy in the Digital Economy](https://reader031.vdocument.in/reader031/viewer/2022022409/58ede42a1a28ab5b198b45a3/html5/thumbnails/3.jpg)
Sales Strategy
Gaining competitive advantage
Staying relevant and profitable
![Page 4: Sales Strategy in the Digital Economy](https://reader031.vdocument.in/reader031/viewer/2022022409/58ede42a1a28ab5b198b45a3/html5/thumbnails/4.jpg)
Digital economy…. driver of innovation,
competitiveness and growth
Internet of
Things
Big DataArtificial Intelligen
ce
3D printing
Cloud
Robotics Networks
Hyper-connectivity
Global outreach
![Page 5: Sales Strategy in the Digital Economy](https://reader031.vdocument.in/reader031/viewer/2022022409/58ede42a1a28ab5b198b45a3/html5/thumbnails/5.jpg)
Maintaining a Competitive Edge in the Digital Economy
Digital transformation
Staying relevant
![Page 6: Sales Strategy in the Digital Economy](https://reader031.vdocument.in/reader031/viewer/2022022409/58ede42a1a28ab5b198b45a3/html5/thumbnails/6.jpg)
1. Co-innovate… Prototype your strategy
Customer experience precedes
technology
Test and refine products in close
cooperation with customers and at a
fast pace
![Page 7: Sales Strategy in the Digital Economy](https://reader031.vdocument.in/reader031/viewer/2022022409/58ede42a1a28ab5b198b45a3/html5/thumbnails/7.jpg)
2. Disrupt your business
Success is dependent on a balance of iteration,
innovation and disruption.
Reinventing businesses and industries by addressing
consumer needs in completely new ways
Leveraging existing strengths
![Page 8: Sales Strategy in the Digital Economy](https://reader031.vdocument.in/reader031/viewer/2022022409/58ede42a1a28ab5b198b45a3/html5/thumbnails/8.jpg)
3. Digitize the core business… simpler,
smarter, faster and further automated
processes.
Seamless integration
across all value chain
processes
![Page 9: Sales Strategy in the Digital Economy](https://reader031.vdocument.in/reader031/viewer/2022022409/58ede42a1a28ab5b198b45a3/html5/thumbnails/9.jpg)
4. Create value from data (Big Data)
“Every two days we create as much
information as we did from the
dawn of civilization up until 2003.”
Eric Schmidt, 2010 (CEO of Google)
Make informed decisions
Business model based on data
![Page 10: Sales Strategy in the Digital Economy](https://reader031.vdocument.in/reader031/viewer/2022022409/58ede42a1a28ab5b198b45a3/html5/thumbnails/10.jpg)
5. Position your business in the
broader ecosystem
Focus on what your organization
offers in the supply chain and what
makes sense to outsource
Identify valuable strategic
partnerships
![Page 11: Sales Strategy in the Digital Economy](https://reader031.vdocument.in/reader031/viewer/2022022409/58ede42a1a28ab5b198b45a3/html5/thumbnails/11.jpg)
Summary
Competitive Edge in the
Digital Economy
Co-innovate
Digital Disruption
Digital Core
Big Data
Position in Ecosystem
1. Reinvent business models
3. Reimagine workforce productivity
2. Reinvent business processes
![Page 12: Sales Strategy in the Digital Economy](https://reader031.vdocument.in/reader031/viewer/2022022409/58ede42a1a28ab5b198b45a3/html5/thumbnails/12.jpg)
THANK YOU!
Kelvin John Obade