04/11/2023 International Institute Of Planning & Management

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SALES STRATEGYOF

Harshdeep Singh DhillonDhaval Vachhani

Pranav Trivedi Rizwan PathanVarun Tyagi

04/11/2023 International Institute Of Planning & Management

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FLOW OF PRESENTATION•Brief about the company.•Sales channel structure.

•Sales strategy.•S P A N C O.

•A I D A S. •Recommendations‘.

04/11/2023 International Institute Of Planning & Management

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CADBURY INDIA

Cadbury India began its operations as a trading concern in 1947. Cadbury in the Indian sub

continent defined the first taste of chocolate. The company today employs nearly 2000

people across India.

Cadbury India's four factories in India churn out close to 8,000 tones of chocolate and

the company sells a million bars every day.(locations of factories.)

04/11/2023 International Institute Of Planning & Management

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SALES CHANNEL

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INTERPRETATION•Step 1 : Starting from the supplier of Raw Material.

•Step 2: Then From Manufacturer to Ware House.

•Step 3: Ware House to Wholesaler.

•Step 4: Wholesaler to Retailer.

•Step 5 : Retailer to consumer.

04/11/2023 International Institute Of Planning & Management

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S.P.A.N.C.O. •Suspect: Targeting masses.

•Prospect: All family members .

•Approach: “Kuch Mitha Ho Jaye” Promotion.

•Negotiate: Proving our Quality among others.

Contd…

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•Close: By making Prospect orders.

•Order: By taking order.

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A.I.D.A.S.•Attention : Promotion.

•Interest: By proving quality and distinctive taste.

•Desire: “Kuch Mitha Ho Jaye” tagline.

•Action: Ensure of proper distribution.

•Satisfaction: To satisfy customer with Product.

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RECOMMENDATIONS• Accelerate sales of Éclairs and use as Barter.

•Should be made available everywhere.

•Approach to the Rural Area.

•Create new products to push the sales.•Chocolate drink entry in the market.

•Providing Stalls at events.

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THANK YOU!