salesforce for the enterprise
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Experience first hand from Bombardier Transportation how they globally transformed and standardised their HR corporate services for 35,000 employes and reduced the operating costs by 25%, while improving knowledge management and introducing real time dashboards, using the Service Cloud.TRANSCRIPT
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Corporate Function Transformation The Bombardier Human Resources journey with Salesforce
Event:Customer Company Tour Presenter: Janet Huckvale Ref: 130615 Date:02 July 2013
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Bombardier Transportation: Stepping Ahead in Smart Mobility
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§ 36,000 employees § 26 countries § 80 major sites § 3 continents
§ Diverse business § Independent operations § High local regulation § Project based
§ Cost –optimised products § Diverse business
§ Requires flexible, cost-optimised internal services
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Our HR Challenge
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§ Standard processes
§ Common systems
§ Transaction approvals
§ Report on service delivery
§ Direct Access
§ Controlled content
§ Reduced cost
Our strategy
§ Centralise transactional services into major hubs § Provide transparent, common processes and systems § Enable local control of the input to / output from transactional hubs
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We delivered
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Common processes/ systems infrastructure Transaction processing in 3 centres § Romania § Mexico § India
One stop shop : >30,000 information searches and 12,000 service requests a month. >25% increase in service volumes to transactional hubs > 5,000 documents controlled
€k
Business case Achieved
Project 9.238 7.818
Payback year
2014 2013
Operation run rate
-33% -25%
7 yr Ops saving
21.976
22.886
7 yr total 14.788 17.117
25% cost reduction to save €23m and full ROI in 2 years. Continuous process improvements + 5% pa eg New Hire Documents €50k
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Salesforce – the key enabler
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Transaction Processing
Collaboration Escalations
SLAs Validation
Workflow
Process queues
Knowledge
Reporting
Manage Documents
Comms
Following 30+ BT processes
To support 30+ country regulations
For 6 Divisions
Engaging users by role
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Why Salesforce? § .
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Buying Criteria Position/ 5 shortlist
Functional Requirements
=1
Role management 2
Service Requests 2
Workflow 1
Integration to core systems
1
Telephony 1
Documentation & Records
1
Archiving =1
Reporting 1
IS requirements 1
Cost:Implement license & support
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With hindsight … what made a difference? Service management features
Email to case, customer portal, case management and reporting.
Cost of ownership SF partner consultant for 12 weeks then just license/support fees. Implementation and configuration of other options were high and cost of change with other workflow/ case management systems were significant.
Ease of implementation
16 weeks from contract signature to go live with email to case; single sign on for core users; master data interface with SAP. Later added interface to save documents from SF to employee electronic files in Imagemaster
Ease of maintenance Simple to use – low level of user training; easy to find errors and correct them; no need for IS support; no upgrade management.
Single product – no apps
Full implementation dithout additional applications – no requirement for multiple contracts, DP/Security and works council negotiations.
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Implementation Timeline
Timeline Actions Users Q4 2010 Spend approved; ITTs; vendor selection and contract 0 Q1 2011 Configure, test, UAT workflow per process/ topic. Implement SAP
interface and single sign on 30
Q2 Train the trainer; deploy to Shared Services with HRBPs using email to case
150
Q3 Transfer all existing emails into HR team 150 Q4 Open new centres – train new teams 200 Q1 2012 Release CP to HR users 700 Q3 Release CP to managers/employees.
Implement interface to e-files (Imagemaster) 22,000
Q4 Release Document Management (SF Content)
2013 In use in all countries for Service Requests; Approvals; Processing; Reporting; Documents for all HR services.
36,000
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The Direct Access Tour…. (online)
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Customer Portal Service Request
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Joins the Transaction Processing Queue by country/topic
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Reports and Dashboards – Personal; Service Management; Customer online, by email, excel
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Document Management
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Welcome to Bombardier
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Bombardier Experience with Salesforce
Problems § Aligning usage with the process development and deployment correctly impact on budget
planning.
§ Continuous workflow changes – very few issues, all created by us – major changes 2013 created 3 issues with live operations, all due to our configuration and content. Longest took 5 days to resolve following escalation. No charging if we caused the problem.
§ Bombardier Infrastructure – not standard Single Sign-On; Lotus Notes not Outlook; DP issues created archiving challenge, SF delivered their part, delays caused by us.
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What would we change? § Balance of service management; reporting and customer experience if we’d implemented
as big bang. § Phone to case if we had IP telephony for all (production areas and no phone log in) § Integration with Outlook would give significant productivity improvement (we have Lotus
Notes) § Operating in 11 languages – SFDC standard fields are fine but configured entries are a
challenge.
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Bombardier Experience with Salesforce
What went well ? § Implementation in 16 weeks with customised processes § Global roll out of Customer Portal § Customisation and local configuration § Support issue resolution § Premier support understand us and advice on options/ work around. § Document Management fully featured and implemented in 10 weeks in house. § Interfaces with SAP and Imagemaster. § Master data load
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§ Customer Portal and service delivery teams like SF – no training for new joiners despite 30+ transactional processes; 28 countries covered ; 11 languages; document management and FAQs to use and maintain.
Salesforce has proved to be: Flexible ( not costly) Easy to manage in house Feature rich With great support