salesforce integration: talking the pain out of data loading
DESCRIPTION
Webinar delivered by Salesforce.com and Informatica, featuring an Informatica Cloud Express customer case study. The focus of the presentation is to clearly outline the options for loading data. Salesforce has free tools and there are many options available on the AppExchange. Informatica introduced a new pay-per-use service called Informatica Cloud Express.TRANSCRIPT
![Page 1: Salesforce Integration: Talking the Pain out of Data Loading](https://reader034.vdocument.in/reader034/viewer/2022051612/54c134a44a79599e6d8b45f8/html5/thumbnails/1.jpg)
Take the Pain Out of Data Imports!
![Page 2: Salesforce Integration: Talking the Pain out of Data Loading](https://reader034.vdocument.in/reader034/viewer/2022051612/54c134a44a79599e6d8b45f8/html5/thumbnails/2.jpg)
Kirti Patel, Customer Success Manager
Kirti has helped hundreds of customers achieve success by sharing best practices and adoption tips during her 4 years at Salesforce.com.
![Page 3: Salesforce Integration: Talking the Pain out of Data Loading](https://reader034.vdocument.in/reader034/viewer/2022051612/54c134a44a79599e6d8b45f8/html5/thumbnails/3.jpg)
Agenda
Data Loading Overview
Data Loading Best Practices
Knowing Your Cloud Integration Options
Introducing Informatica Cloud Express
Customer Success Story
Next Steps
![Page 4: Salesforce Integration: Talking the Pain out of Data Loading](https://reader034.vdocument.in/reader034/viewer/2022051612/54c134a44a79599e6d8b45f8/html5/thumbnails/4.jpg)
Why data loading is important?
![Page 5: Salesforce Integration: Talking the Pain out of Data Loading](https://reader034.vdocument.in/reader034/viewer/2022051612/54c134a44a79599e6d8b45f8/html5/thumbnails/5.jpg)
Import Wizard vs. Data Loader
IMPORT WIZARD DATA LOADER
Editions All Enterprise, Unlimited, and Developer
Objects
Application Target User
Access
Format
Additional Information
Contacts, Business Accounts, Person Accounts, Leads, Solutions, Custom objects
All
Cloud based Client-based
Regular Sales and Marketing users Less experienced administrators Non-database type users
Super admins Developers Uber-nerds Database type folks
You can only import into fields that you can access via your page layout and field-level security settings.
API Batch Scheduler
CSV file formats CSV file formats
User Interface Command Line
![Page 6: Salesforce Integration: Talking the Pain out of Data Loading](https://reader034.vdocument.in/reader034/viewer/2022051612/54c134a44a79599e6d8b45f8/html5/thumbnails/6.jpg)
When to use the Data Loader
You need to mass upload a lot of records (more than 50K) OR
You need to load into an object that is not yet supported by the import wizard
OR You want to schedule regular data loads, such as nightly
imports OR
You want to export your data for backup purposes
![Page 7: Salesforce Integration: Talking the Pain out of Data Loading](https://reader034.vdocument.in/reader034/viewer/2022051612/54c134a44a79599e6d8b45f8/html5/thumbnails/7.jpg)
Define your Process with Best Practice
Process Best Practice It’s your chance to clean data Export your CSV template from
Salesforce Use naming conventions for
folders and templates – 2011-12-7 Contacts Upload (Pipeline)
Test upload with a few records
Communicate data upload to users
Don’t limit usage to imports. Export your data regularly
1. Know what you’re loading 2. Create your CSV template
with mapping 3. Populate your CSV file 4. Test! 5. Validate the data 6. Migrate the data
![Page 8: Salesforce Integration: Talking the Pain out of Data Loading](https://reader034.vdocument.in/reader034/viewer/2022051612/54c134a44a79599e6d8b45f8/html5/thumbnails/8.jpg)
Order of Migration
Relationships exist between objects – All Accounts have an Owner – Opportunities are associated to an Account
Dependencies dictate the order of data migration 1. Load Users 2. Load Accounts 3. Load Opportunities
![Page 9: Salesforce Integration: Talking the Pain out of Data Loading](https://reader034.vdocument.in/reader034/viewer/2022051612/54c134a44a79599e6d8b45f8/html5/thumbnails/9.jpg)
Where to Find the Data Loading Tools
Import Wizard Your Name | Setup | Data Management | Import Accounts/Contacts
Data Loader (Enterprise, Unlimited and Developer Editions)
Your Name | Setup | Data Management | Data Loader
AppExchange Search Integration and Data Management
![Page 10: Salesforce Integration: Talking the Pain out of Data Loading](https://reader034.vdocument.in/reader034/viewer/2022051612/54c134a44a79599e6d8b45f8/html5/thumbnails/10.jpg)
Import Wizard Demo
![Page 11: Salesforce Integration: Talking the Pain out of Data Loading](https://reader034.vdocument.in/reader034/viewer/2022051612/54c134a44a79599e6d8b45f8/html5/thumbnails/11.jpg)
AppExchange: What options are out there?
Search Data Integration 117 options!
![Page 12: Salesforce Integration: Talking the Pain out of Data Loading](https://reader034.vdocument.in/reader034/viewer/2022051612/54c134a44a79599e6d8b45f8/html5/thumbnails/12.jpg)
Darren Cunningham, VP Marketing, Informatica
Darren has over 15 years of product marketing experience at cloud computing companies including Salesforce.com.
His expertise includes specialties such as data integration and business intelligence.
![Page 13: Salesforce Integration: Talking the Pain out of Data Loading](https://reader034.vdocument.in/reader034/viewer/2022051612/54c134a44a79599e6d8b45f8/html5/thumbnails/13.jpg)
13
Knowing Your Salesforce Integration Options
Darren Cunningham VP, Marketing Informatica Cloud
www.InformaticaCloud.com
![Page 14: Salesforce Integration: Talking the Pain out of Data Loading](https://reader034.vdocument.in/reader034/viewer/2022051612/54c134a44a79599e6d8b45f8/html5/thumbnails/14.jpg)
14
Knowing the Salesforce Integration Options
Cloud Services
2 Free Tools
1
Greater Adoption
More Business Value
Stronger Connection
Benefits Include…
![Page 15: Salesforce Integration: Talking the Pain out of Data Loading](https://reader034.vdocument.in/reader034/viewer/2022051612/54c134a44a79599e6d8b45f8/html5/thumbnails/15.jpg)
15
Free Tools: Starting with the Data Loader
3
Free Tools
1 • Pros:
• FREE • Easiest way to get your feet wet • “Good enough” might just be
• Cons: • Loading data is just one requirement • Ad hoc vs. automated
![Page 16: Salesforce Integration: Talking the Pain out of Data Loading](https://reader034.vdocument.in/reader034/viewer/2022051612/54c134a44a79599e6d8b45f8/html5/thumbnails/16.jpg)
16
The Latest Trend: Cloud Integration Benefits include…
Cloud Services
2 Rapid Deployment
Ease of Use
Minimal Training
Fewer IT Resources
Automatic Upgrades
Subscription Pricing
![Page 17: Salesforce Integration: Talking the Pain out of Data Loading](https://reader034.vdocument.in/reader034/viewer/2022051612/54c134a44a79599e6d8b45f8/html5/thumbnails/17.jpg)
17
Evaluating a Cloud Integration Solution
1. Multitenant vs. Hosted
2. Ease to Use
3. Can You Try Before Buying
David Linthicum, What to Look for When Evaluating Integration-as-a-Service Solutions
4. Role of IT
5. Will it Scale?
6. Is the Vendor Viable?
![Page 18: Salesforce Integration: Talking the Pain out of Data Loading](https://reader034.vdocument.in/reader034/viewer/2022051612/54c134a44a79599e6d8b45f8/html5/thumbnails/18.jpg)
18
Informatica Cloud www.InformaticaCloud.com
![Page 19: Salesforce Integration: Talking the Pain out of Data Loading](https://reader034.vdocument.in/reader034/viewer/2022051612/54c134a44a79599e6d8b45f8/html5/thumbnails/19.jpg)
19
Informatica Cloud www.InformaticaCloud.com
![Page 20: Salesforce Integration: Talking the Pain out of Data Loading](https://reader034.vdocument.in/reader034/viewer/2022051612/54c134a44a79599e6d8b45f8/html5/thumbnails/20.jpg)
20
Informatica Cloud Express
Automate Integration
Starts @ $99/month
Pay-as-You Go
![Page 21: Salesforce Integration: Talking the Pain out of Data Loading](https://reader034.vdocument.in/reader034/viewer/2022051612/54c134a44a79599e6d8b45f8/html5/thumbnails/21.jpg)
21
Step 1: Define your task
6-Step Data Loading with Express For this
example, we want to load Account data
from a database to Salesforce
![Page 22: Salesforce Integration: Talking the Pain out of Data Loading](https://reader034.vdocument.in/reader034/viewer/2022051612/54c134a44a79599e6d8b45f8/html5/thumbnails/22.jpg)
22
Step 1: Define your task – Account to SFDC
6-Step Data Loading with Express
Step 2: Source Where is the data coming from?
![Page 23: Salesforce Integration: Talking the Pain out of Data Loading](https://reader034.vdocument.in/reader034/viewer/2022051612/54c134a44a79599e6d8b45f8/html5/thumbnails/23.jpg)
23
6-Step Data Loading with Express
Target: Salesforce
Account Object
Step 3: Target Where do you want to load the data?
![Page 24: Salesforce Integration: Talking the Pain out of Data Loading](https://reader034.vdocument.in/reader034/viewer/2022051612/54c134a44a79599e6d8b45f8/html5/thumbnails/24.jpg)
24
Data Filters (optional)
For example, if you only want
to load account data
from 10/20/2011
![Page 25: Salesforce Integration: Talking the Pain out of Data Loading](https://reader034.vdocument.in/reader034/viewer/2022051612/54c134a44a79599e6d8b45f8/html5/thumbnails/25.jpg)
25
Drag and Drop Field Mapping
![Page 26: Salesforce Integration: Talking the Pain out of Data Loading](https://reader034.vdocument.in/reader034/viewer/2022051612/54c134a44a79599e6d8b45f8/html5/thumbnails/26.jpg)
26
Perform complex transformations on your source data before it is
synchronized to your target
Expressions: Only a Click Away
![Page 27: Salesforce Integration: Talking the Pain out of Data Loading](https://reader034.vdocument.in/reader034/viewer/2022051612/54c134a44a79599e6d8b45f8/html5/thumbnails/27.jpg)
27
Schedule Integrations to Automate Processes: “Set it and Forget it!”
John Wilke, IT director, Highway Equipment Company
![Page 28: Salesforce Integration: Talking the Pain out of Data Loading](https://reader034.vdocument.in/reader034/viewer/2022051612/54c134a44a79599e6d8b45f8/html5/thumbnails/28.jpg)
Mark Russell, IT Manager, Web-Don, Inc.
Mark has over 25 years experience in the IT field, covering areas such as Operations, Programming, Networking, DBA and Management.
In his current position with Web-Don, Inc., he is responsible for evaluating , recommending, & upkeep of all facets of technology within the company.
![Page 29: Salesforce Integration: Talking the Pain out of Data Loading](https://reader034.vdocument.in/reader034/viewer/2022051612/54c134a44a79599e6d8b45f8/html5/thumbnails/29.jpg)
29
Web-Don, Inc. Informatica Cloud Express Success Story
Mark Russell, IT Manager
![Page 30: Salesforce Integration: Talking the Pain out of Data Loading](https://reader034.vdocument.in/reader034/viewer/2022051612/54c134a44a79599e6d8b45f8/html5/thumbnails/30.jpg)
30
Web-Don, Inc.
• Web-Don, Inc. is a distributor of building materials such as laminates, countertops, solid surfacing, quartz, panels, and adhesives • Last year, we opened a new
division of cabinetry called Carolina Heartwood Cabinetry
• Founded in 1972, Web-Don is celebrating our 40th anniversary in the Spring
![Page 31: Salesforce Integration: Talking the Pain out of Data Loading](https://reader034.vdocument.in/reader034/viewer/2022051612/54c134a44a79599e6d8b45f8/html5/thumbnails/31.jpg)
31
Why Salesforce Data Integration?
• Started with Salesforce in 2007 • We now have 15 seats
• Needed to move order processing, sales, customer information into Salesforce CRM from Agility, a hosted system via flat file • Address, terms, codes, summary sales, special instructions
• Because of housing downturn, needed a cost-effective, but robust integration solution
?
![Page 32: Salesforce Integration: Talking the Pain out of Data Loading](https://reader034.vdocument.in/reader034/viewer/2022051612/54c134a44a79599e6d8b45f8/html5/thumbnails/32.jpg)
32
Informatica Cloud Express Since Nov. 2010
• Started with Informatica Cloud Data Loader trial • Took minutes to set tasks, “it has been running on autopilot
since”
• Upgraded to Express to automate process • Reps know they can count on the information and are
going to have the latest and greatest
• After every business day, upload address, terms, codes, summary sales, special instructions • 5K, 1 run/day • Express’ usage-based pricing & scheduling capability
Salesforce Adoption
![Page 33: Salesforce Integration: Talking the Pain out of Data Loading](https://reader034.vdocument.in/reader034/viewer/2022051612/54c134a44a79599e6d8b45f8/html5/thumbnails/33.jpg)
Initial Next Steps
Review all your data loading options Figure out what will work best for you and your business Organize and clean your data before loading Communicate data import to your users
![Page 34: Salesforce Integration: Talking the Pain out of Data Loading](https://reader034.vdocument.in/reader034/viewer/2022051612/54c134a44a79599e6d8b45f8/html5/thumbnails/34.jpg)
Long-term Plan
Take the time to evaluate your options with integration Don’t assume integration is expensive and complex Build a short, medium, long term integration plan Look at AppExchange reviews and community input DON’T WAIT TO INTEGRATE!
![Page 35: Salesforce Integration: Talking the Pain out of Data Loading](https://reader034.vdocument.in/reader034/viewer/2022051612/54c134a44a79599e6d8b45f8/html5/thumbnails/35.jpg)
Additional Resources
Help & Training
- Import Wizard & Data Loader User Guides - Importing Tip Sheets - Knowledge Solutions
3 Integration & Data Management Partners
4
http://success.salesforce.com
1 2
- How To Videos - Command Line Video
![Page 36: Salesforce Integration: Talking the Pain out of Data Loading](https://reader034.vdocument.in/reader034/viewer/2022051612/54c134a44a79599e6d8b45f8/html5/thumbnails/36.jpg)