salesforce marketing cloud partner webinar: a new twist on growing your list!
DESCRIPTION
Learn how to build your email subscriber lists with better engagement and data collection strategies. Jordan Cohen, Chief Marketing Officer of Fluent, and Chip House, VP of Relationship Marketing at the Salesforce Marketing Cloud, will walk you through seven tips and tricks to better your organization's email acquisition efforts and email marketing ROI.TRANSCRIPT
Quality over Quantity
7 Tips & Tricks for Growing Your List
Tip #1 Make signing up a primary Call to Action
Tip #1 Make signing up a primary Call to Action
Tip #1 Make signing up a primary Call to Action
Tip #2 Everyone Loves a Sweepstakes
Tip #3 Validate All New Sign-ups:Reduces Errors & Optimizes Deliverability
Source: Experian Data Quality
Tip #3 Validate All New Sign-upsEmail Data Management Practices
Source: Experian Data Quality
Tip #3 Validate All New Sign-upsReasons for Data Inaccuracy
Source: Experian Data Quality
Tip #3 Validate All New Sign-upsImpact of Data Inaccuracy
Tip #4 Collect the Right Data for PersonalizationDon’t collect too much in one bite!
Tip #4 Collect the Right Data for Personalization
Tip #4 Collect the Right Data for Personalization
Tip #4 Collect the Right Data for Personalization
Source: Experian, “Why birthday emails should be a part of every marketer’s program”, July 31, 2014
Tip #4 Collect the Right Data for Personalization
Tip #5 Say Hi…Immediately
Tip #5 Say Hi…Immediately
Tip #5 Say Hi…Immediately
Tip #6 Don’t Forget Mobile & Social
Tip #6 Don’t Forget Mobile & Social
Tip #6 Don’t Forget Mobile & Social
Tip #7 Leverage Innovation In 3rd Party Customer
Acquisition Technology
Home Page Registration Survey Full Page Ad
Tip #7 Leverage Innovation in 3rd Party Customer Acquisition Technology
Home Page Registration Survey
Tip #7 Leverage Innovation in 3rd Party Customer Acquisition Technology
Full Page Ad
Hone in on Core Consumer
Increased ROI Over Time
is the new
Fluent Ad Email Offer
Tip #7 Leverage Innovation in 3rd Party Customer Acquisition Technology
Display Ad
Questions?
We’d Love To Hear from You!
Chip House VP, Relationship Marketing [email protected] @cehouse @marketingcloud
Jordan Cohen Chief Marketing Officer [email protected] @jcohen808 @fluentinc