Salesforce1 Platform

@dylanRsteele

in/DylanRsteele

Dylan SteelePlatform Product Marketing

Build Amazing Apps. Connect Everything.

Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Important Additional Information The information in this presentation is neither an offer to purchase nor a solicitation of an offer to sell any securities – when the tender offer is launched ExactTarget, Inc. stockholders should read the tender offer statement because it contains important information. Investors can get the tender offer statement and other filed documents for free at www.sec.gov. The tender offer statement, including a letter of transmittal and other documents, will also be made available for free by the information agent for the tender

IN THE

INTERNET OF CUSTOMERS EVERYTHING IS CONNECTED

In the Internet of Customers, Apps Connect Everything

Connected

Products

ConnectedCustomer

s

Connected

Partners ConnectedEmploye

es

Customer

Systems of Engagement Manage Data Anonymous One-Way Relationships Independent Transactions Mass Marketing

Systems of Record

Manage Relationships Known Two-Way Relationship Connected Experiences 1:1

Salesforce1 Platform: Accelerating Development of Connected Apps

Connected

Employees

Connected

Products

Social

Mobile

Cloud

Connected

PartnersConnected

Customers

The Salesforce1 Platform

Salesforce1 Platform APIs

Salesforce1 Mobile App

Force.com HerokuExactTarget

Fuel

Sales Cloud

Service Cloud

Marketing Cloud AppExchange

Salesforce1 Platform Services

Custom Employee Apps

Customer Apps

Connecting the next generation of apps, devices, and customers

It Takes Too Long to Build Apps on Legacy Platforms

Idea

buy & setup

hardware

install complex software

define user

access

build & test

security

make it mobile &

social

setup reporting

& analytics

build app

Legacy Platforms

App

6-12 Months?

Salesforce Platform is the Fastest Path from Idea to App

AppIdea

build app

Idea

buy & setup

hardware

install complex software

define user

access

build & test

security

make it mobile &

social

setup reporting

& analytics

build app

Legacy Platforms

App

6-12 Months?

More APIs and New Platform Services to Help You Build Apps Fast

Chatter

Multi-languag

e

Translation

Workbench

Email Servic

es

Analytics

CloudDatabas

e

Scheema

Builder

Search

Visualforce1

Monitoring

Multi-tenant Infrastructure

Apex

Data-level

Security

Workflows

Social

APIs

Analytics

APIs

Bulk APIs

Rest APIs

Metadata

APIs

Soap APIs

Private App

Exchange

Custom

Actions

Identity

Mobile Notificatio

ns

Tooling

APIs

Developer Mobile Packs

Mobile SDK

Offline Support

Streaming

APIs

Geolocation

ET 1:1 ET fuel

Heroku1

Heroku Add-Ons

Sharing Model

ET APIAPIs

Mobile Services

Core Services

Open

Extensible

Public

Programmatic Development

Multi-tenant infrastructure

Visual Development

Salesforce1 Platform: Loved by Developers AND Business Users

Multi-tenant Infrastructure

Unbreakable Customisations

Automatic Upgrades

Integrations and Customisations Auto-

Upgraded

42 Major ReleasesSingle Code Base and Shared Infrastructure

Focus on Innovation with a Future-Proof Cloud Platform

What Are Customers Building with the Salesforce1 Platform?

Connected Everything

Automate Processes with Employee Apps

Build Innovative Customer Apps

1 2 3

A New Platform Designed for Everyone

Publish Next Gen Apps

ISVs

Peter GassnerVeeva

Manage Salesforcefrom Anywhere

Experience Salesforce1 on Any Device

Neil KamireddyTrunk Club

Admins

Build Next Gen Apps

Developers

Geetha VallabhaneniLuminix

Connect with Customers in a Whole New Way

Mariam NaficyMinted

End Users

Every Customer

Your Customers

Focus on Innovation with Salesforce1 Platform

Legacy PlatformsFocus on

Infrastructure

Salesforce1 PlatformFocus on Innovation

Healthcare Education Science Manufacturing

Next Gen Enterprises are Transforming Entire Industries with Cloud Platforms

In the Internet of Customers, Apps Connect Everything

ConnectedProducts

ConnectedCustomer

s

ConnectedPartners

ConnectedEmployee

s

Customers