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Salesforce App Cloud Experience a new way to build apps fast

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Salesforce App CloudExperience a new way to build apps fast

Safe Harbor

Safe harbor statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions

proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other

than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other

financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded

services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and

services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of

our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our

relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer

deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could

affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most

recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at

all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and

does not intend to update these forward-looking statements.

Customer Success

Services

Customer Success

Platform

Developer Success

Platform

Force.com

Heroku Enterprise

AppExchange

Shield

TrailheadWave

Thunder

Success

Community

Salesforce

Success ServicesSuccess

Ecosystem

AppsAnalytics

CommunityMarketing

ServiceSales

Lightning

Multitenant Cloud

Complete CRM

5.5 Million apps

Customer Success Platform

Our Platform Has Had Huge Momentum

40+Lightning Components on

AppExchange

3 Billion+Transactions / Day

5.5 Million+Applications

100,000+ Trailhead Badges

2,800+AppExchange Apps

2,300,000+Salesforce Developers

`

ConnectedDriver

Connected

Executive

Precision

Media

Connected Farmer

Connected

Shopper

Connected

Families ConnectedPatients

Connected

Fan

Customer Connections Continue to EvolveCustomer expectations are constantly evolving

Customers Want a Connected Experience

How they interact with

your employees

How they interact with

your appsHow they interact with

your products

Siloed Experiences

The Connected Experience for Customers is Broken

Your Customer

Employee Experience

App Experience

Product Experience

Engaging UX Data at Scale

Companies Need to Deliver a Connected Experience

Single View of

Customer

The Future of App Development requires

a Connected Platform

Apps Need to Connect

Across Multiple Layers

Data

Network

Identity

Introducing: Salesforce App CloudBuild connected apps fast

Trusted and Connected PlatformRun all your apps on a trusted platform

Speed and AgilityEvery employee can build fast with clicks or code

Complete Enterprise EcosystemBest place to learn, build, buy, and sell apps

FORCE HEROKU ENTERPRISE THUNDER

AppExchange Trailhead

Shared Identity & Data Model Integration Shield

Salesforce App Cloud is Your Fastest Path From Idea to App

Idea

Idea

Legacy App Dev 6-12 Months

App

Build App with

modern frameworks Connected Desktop and

Mobile Apps

install

complex

software

build

app

make it

mobile &

social

build & test

security

buy &

setup

hardware

define user

access

setup

reporting &

analytics

Now Business and IT Can Innovate Together. Faster.

Develop, package and instantly deploy apps

Access rich APIs and frameworks

Code in your favorite language:

Ruby, Java, Apex

Add fields, design layouts, and manage users with

clicks, not code

Point-and-click workflow & business logic

Drag-and-drop reports and dashboards

Program for Advanced Functionality Configuration for Rapid Development

Productivity Apps Engagement Apps Connected Apps

Deliver Any Type of App with Salesforce App Cloud

HR Help Desk

Employee Intranet

Recruiting &

Onboarding

Performance

& Coaching

IT Help Desk / Self-

Service Community

Legacy Applications

Consolidation

Enterprise

Knowledge

Identity Mgmt

Custom Web /

Mobile Applications

Business Agility

Layer (e.g. Claims,

Underwriting, …)

Asset & Facilities

Management

Financial Shared

Services

M&A Enablement

Early Warning

Management

Product Ideas &

Innovation

Pre-Production

Testing

Warrant Coverage

Decisioning

Procurement

Vendor

Management

Transportation

Logistics

Contract

Management

Budget

Management

Contract

Management

Pricing

Billing

Management

Audit

Management

Connect Every Department on One Platform

Apps

HR ProductSupply

ChainITFinanceOps

Leading Companies Run Apps for Every Department

Human Resources

Employee

Collaboration

Employee

Intranet

Recruiting &

Stock Plans

Recruiting

Healthy

Workplace

Employee

Intranet

60 HR Apps

+ Intranet

Employee

Intranet

Operations

Asset

Management

Product Lifecycle

Management

Inventory

Management

Field

Services

Field

Services

Field

Inspections

Brand

Auditing

Marketing & e-commerce

Website

(Europe)

Mobile

Commerce

Franchise

Websites

Website

Deliveries

Budgeting

Marketing

Collaboration

Franchise

Management

Event

Management

Build Engaging App Experiences with Salesforce App CloudYour app as your brand! Every company needs to be an app company

Brick-and-Mortar Retailer

Apps Company

Home Controls Manufacturer

Apps Company

Shopping Center Operator

Apps Company

World’s leading business news organization standardized on contracts, directories, order management, IT help desk

driving a single view of the customer and new levels of employee productivity

Delivered customer facing FT.com on App Cloud to deliver personalized content anytime, anywhere and across any

device to global audience of over 2 million daily

Created new micro-stites like “How to Spend It” website on the Salesforce App Cloud

Financial Times Standardizes on the Salesforce App Cloud

“Managing our customers on a single platform is critical to survival.”Christina Scott, CIO

With Pre-Built Apps, Companies Can Go Even FasterAppExchange is the #1 Business App Marketplace

Customized for Salesforce

Trusted and Secure

Reviewed by Peers

Over 2,800 apps 3 million installs

Salesforce Positioned in the “Leaders” Quadrant by GartnerEnterprise Application Platform and Mobile Application Development Platforms

Magic Quadrant for Mobile Application

Development Platforms, Worldwide July 23, 2015Analysts: Richard Marshall, Van L. Baker, Ray Valdes, Jason

Wong, Adrian Leow

Magic Quadrant for Enterprise Application Platform

as a Service, Worldwide March 24, 2015Analysts: Yefim Natis, Massino Pezzini, Kimihiko Iijima, Anne

Thomas, Rob Dunie

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Salesforce. Gartner does not

endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the

opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a

particular purpose.

App Cloud Delivers Proven Success

CodingProductivity

52 %

+

48%

+

Decrease in IT Costs

Faster Integration

52%

+

Faster System Testing

52 %

+

Faster Deployment

55%

+

%

Faster Design

55+

Source: Salesforce Customer Relationship Survey conducted March 2015 - May 2015, by an independent third-party, Confirmit Inc., on 4,600+ customers randomly selected. Response sizes per question vary.

Faster Configuration

55%

+

Average Percentage Improvements Reported by Salesforce Customers

Thank you

Appendix: App Cloud

App Cloud Includes Powerful Services

Model-Driven Elastic Streaming

Force.com Heroku Thunder

Bulk

REST

Metadata

SOAP

Tooling

Streaming

INT

EG

RA

TIO

N L

AY

ER

Point & Click

Integration

Tools

Page

Builder

DECLARATIVE DEVELOPMENT

GLOBAL ENTERPRISE CLOUD INFRASTRUCTURE

PLATFORM SERVICES

APP MANAGEMENT & DEPLOYMENT

Workflow

Engine

UI

Framework

Sharing &

Permissions

Global

Search

Reports &

Dashboards

Files

& Content

Authentication CollaborationEvent Log

Framework

Translation

Workbench

App

Builder

Process

Builder

Schema

Builder

Multi-Tenant Network

& FirewallAuto

Updates

Backup &

Geodiversity

Security Trust

IDECLI Agile

Accelerator

Store

Builder

Dev

ConsoleSandbo

x

Metadata

Heroku DX node.js

PROGRAMMATIC DEVELOPMENT

Database SmartContainers

Heroku

Add-ons

Heroku

Button

Ruby

Identity

Global

Data Centers

Data

StorageSingle code

base

Python Java APEXPHP

OfflineSalesforce1 Mobile

ContainerGeolocation

Push

NotificationsSDK Mobile Identity

MOBILE SERVICES

Community

BuilderPage

Builder

Everything You Need to Build Apps Fast, all on One PlatformFull spectrum of capabilities from enterprise control to elastic flexibility

Over 5.5 Million Apps Run on the Salesforce Platform

Salesforce Apps

Suite of web and mobile apps for

sales, service, and marketing

Partner Apps

AppExchange with over 2,800 apps

delivering functional or industry

solutions

Custom Apps

Custom apps designed and built by

you or an SI partner

IDC Study: Build Apps 70% Faster with Salesforce Platform

75%Lower

infrastructure costs

80%More apps launched

per year

Faster time to market

70%

ROI

520%

7 Customers analyzed across 5 different industries

31 custom apps built (average)

2,700 internal employee users representing 89% of employee base (average)

100K external customer & partner users (average)

IDC White Paper, sponsored by Salesforce.com, Salesforce Platform: Accelerate App Dev with Huge ROI, Doc #246505, Feb 2014.

Appendix: Force.com & Lightning

Productivity Apps Engagement Apps Connected Apps

Build Productivity Apps with Salesforce App Cloud

Build and Deploy Powerful Productivity Apps with Force.comDrive productivity across your entire organization with Apps

Automate Complex ProcessesEasily automate any workflow with Process Builder

Connect to Any Data SourceIntegrate any data source with Lightning Connect

in just a few clicks

Create Engaging ExperiencesDesign any experience for any device with

Salesforce Lightning

Salesforce Apps

Salesforce1 Lightning Connect: How it WorksUnlock Your Back Office with an Agility LayerDeploy a two-speed architecture to help the IT go faster

Back

Office

Systems

of Record

Front

Office

Systems of

Engagement

Rapid Innovation

Mobile-first

Collaborative

The Power of App Cloud

Automatic

Upgrades

47 Major

Releases

(3x /year)

Multi-tenant

Infrastructure

Metadata-based

Single Code Base and

Shared Infrastructure

Open &

Extensible

API-First Architecture

2800+ AppExchange Apps

Unbreakable

Customizations

Integrations and

customizations

auto-upgraded

Visualforce transactions

per year

87B

15MCustom

Database Tables

Apex transactions

per year

137B

500MAPI calls

per day

A Whole New Salesforce, Powered by Lightning

Experience Platform Design System

Build Beautiful Productivity Apps with Lightning Democratize Component-Based App Building

Components App BuilderAppExchange

for ComponentsBuild, share and scale

engaging, responsive UIs

Enable anyone in your

organization to design apps

with drag and drop

Access a library of prebuilt

components from Salesforce

partners

A new user experience designed to help you get work done, faster

Users get a modern app experienceGet the information you need to delight your customers, faster

Admins customize and assemble appsCustomize your experience with drag and drop

Developers build with engaging UI

With Lightning Components and the Lightning Design System

NEW

Introducing the New Lightning Experience

Introducing AppExchange for ComponentsThe Enterprise Marketplace for Lightning Components

Build More Engaging AppsUse the best pre-built components in your apps

Build apps easilyWith pre-built Components from Salesforce

partners that work for any device

Deliver apps fasterUse Components from AppExchange with your own

custom-built Components

A whole new way to build pixel perfect apps

Design beautiful appsSalesforce style guides and modern enterprise UX best

practices built in

Deliver Apps FastOpen source framework and reusable code base to

build apps in record time

Introducing: Lightning Design SystemNEW

Salesforce1 Mobile Already Features the Lightning UINew component based UI is coming to desktops and devices in the future

Appendix: Heroku

Productivity Apps Engagement Apps Connected Apps

Build Engagement Apps with Salesforce App Cloud

Modern Customer Apps Demand a Different RecipeFlexibility and Scale are keys to success

Open Source

New Frameworks

Rapid Iteration Tools

New Architectures

Continuous Delivery

Instant Scalability

Modern Languages

Personalized

Immediate

Beautiful design

Connected

Agile and elastic platform that developers love

Smarter infrastructure lets you build apps that scale

Open and extensible

Modern language support and ecosystem of 150+ add-ons

Connected to Salesforce

Sync customer apps with business processes

Build Engagement Apps with Heroku

Heroku Enterprise Delivers Engagement AppsEmpower your developers to build apps faster with enterprise trust and control

Increase controlRely on a managed, trusted architecture, with

enterprise grade controls

Accelerate DevelopmentBuild collaboratively, with support for the latest

frameworks and languages (java, ruby, node.js)

Build Engagement AppsDeliver customized, elastic apps automatically

connected to Salesforce CRM

Heroku Enterprise: Advanced Controls for ITControl your own trusted network in the cloud

Private Spaces Selectable Regions Integrated Identity

NEWNEWNEW

Configurable NetworksRun apps inside trusted, private

network boundaries

Global Deployment Options

Easily deploy your app to the geography of your choice

Single Sign-OnAccess Heroku Enterprise with one

login, shared across App Cloud

Appendix: IoT Cloud Powered by Thunder

Productivity Apps Engagement Apps Connected Apps

Build Connected Apps with Salesforce App Cloud

Salesforce IoT

Connect With EverythingConnect every device, sensor, website, and

application to gather all relevant data

Build Smart Real-Time LogicUse data and insights to make smarter, more

personalized actions at IoT scale

Engage ProactivelyUse the power of Salesforce to reach out to

your customers & employees 1:1 wherever

they are

Appendix: Shield

NEW

Quick Setup with Clicks, Not CodeDesigned for anyone to build and deploy

Native in SalesforceIntegrated directly, everything works

Build Compliance into your AppsEncrypt, monitor and audit everything

Encryption - Event Monitoring - Field Audit Trail

Salesforce ShieldA new level of trust and compliance for

Salesforce

Introducing

Salesforce ShieldNew services to help you build trusted apps fast

EncryptAuditMonitor

Platform EncryptionField Audit TrailEvent Monitoring

Monitor User ActivityKnow who is accessing data from where

Optimize PerformanceTroubleshoot application performance to improve

end user experience

Track Application UsageUnderstand application usage to increase

adoption

Gain Visibility Into User Actions with Event Monitoring

Retain Field History for Up to 10 Years with Field Audit Trail

Establish Data Retention PoliciesKnow the state and value of data at any time

Access Retained Data at ScaleNormalize on big data back-end for performance

Comply with Industry RegulationsSecure data archive with the highest trust standards

Encrypt Sensitive Data While Preserving Business Functionality

Seamlessly protect data at rest

Encrypt standard & custom fields, files & attachments

Natively integrated with key Salesforce features

E.g. Search, Chatter, Lookups work with encrypted data

Customer managed keys

Customer-driven encryption key lifecycle management

Customer Stories –

more at bit.ly/appcloudstories

“Everybody in Brown-Forman touches

Salesforce every day. It's a huge part of

the fabric of the company.”

50+ Apps built by IT on Salesforce including Product Inspections app, “Buy the Barrel” customer app,

Vendor onboarding community and a Retail Execution App, all integrated with SAP data

Personalized employee homepages with news, apps, and widgets

100% adoption across 4,000 global employees in 160 countries

Brown-Forman Creates Their Own App Revolution

-Toby Lester, VP of IT, Architecture & Innovation

“App Cloud helps

us be more responsive to our

customers.”

End-to-end customer service, sales, marketing & inventory app runs on Salesforce

Mobile freezer app and telematics reporting built on Heroku and stored in Force.com

Rapid production prototype in 30 days, beta in 60 days, live in production integrated with ERP in 90

days

NEB Connects with Scientists Through Connected Freezers

-Andrew Bertera, Executive Director of Marketing

“Salesforce is a key

part of our formula for

success in Germany.”

Fully connected apps for distributors, retailers and customers

10x faster new retailer onboarding

Unlocked SAP with Salesforce front-end

Coca-Cola Germany Goes Faster With App Cloud

Ulrik Nehammer, CEO, Coca-Cola Erfrischungsgetranke AG

“With the Salesforce 1 Platform, we can

spend more time with the customer and

less time in the back office.”

Leading American grocery chain, with over 2,200 stores and 250,000 employees

Recent merger highlighted disconnected workforce with legacy IT systems and over 200 Shadow IT

applications

Building mobile apps for the rollout of new promotions, store layout and product placement, and vendor

onboarding

Now employees can solve issues on the floor from their phones and keep their focus on customers

Safeway empowers staff to help customers anywhere, anytime

Sineesh Keshav, VP of IT Application Development

“We are growing fast, and Heroku allows

us to easily scale and keep pace with our

expanding user base.”

Citrix developed GoToMeeting Free, a web-based video chat tool that allows professionals and

consumers to connect anywhere in the world

API and the front-end web experience for production and staging are hosted on Heroku

Heroku required significantly less set up and maintenance effort, allowing the team to focus on

developing a differentiating user experience

Citrix Built GoToMeeting Free on Heroku

Victor Dronov, GoToMeeting Free Product Manager, Citrix

“Salesforce1 Platform connects our

customers in a human-centric way.”

Built integrated mobile app connecting product, employees, contractors and customers

Mobile access across entire community, allows 10K contractors real time access to customers

Connected products provide opportunity to deliver proactive customer service

Fast to market with Contractor Pro app built in <12 months

Honeywell Connects Contractors with Homeowners in New Ways

David Quam, Sr. Product Manager of Software Solutions

Financial Services Provider for military families serves over 9 million members

78 apps built in a year with another 50 planned, 75% built by citizen developers.

Went from 4 months with Access/VB to 2 weeks with Platform.

Extensive use of workflow to automate project management, time tracking, audit management, auto damage

feedback form, governance process

Gained business agility and unleashed innovation while maintaining governance and security

Over 200+ Apps Built on App Cloud Help Run a Next Gen Enterprise

“Salesforce gives us all the cloud services

we need to achieve incredible speed and

scale”

Herry Stallings, AVP of Applications Development

Agility and scalability essential for Macy’s to succeed across shifts of fashion season, customer

preferences, and marketing promotions

Created mobile ecommerce websites for Bloomingdales.com and Macys.com on Heroku

Faster innovation and time to market benefits lead to additional mission-critical online apps

Macy’s Delights Customers with Mobile Apps Built on Heroku

“We went from concept to field-ready

product twice as fast as normal”

Created connected mobile app for lighting and home automation with Heroku

Seamless customer experience and single view via information sync’d with Salesforce

Insight for product use and innovation through anonymous usage data

Lutron Brings Internet of Things Strategy to Light

-- Matt Swatsky, Product Manager, Caséta Wireless, Lutron

Appendix: Core Cloud Positioning

The Salesforce AdvantageRun your business on the platform that is always getting better

Multi-tenant Cloud Model3 major releases a year. Automatic upgrades.

Fast App CustomizationClicks-not-code

Scalable, Meta-data Driven Platform Customizations never break

Trusted Cloud PlatformContinuous improvement in security, availability, and

performance

The Cloud is the Fastest Path to Success

Enterprise

Cloud Computing

Fast Innovative Open Easy Trusted

No Hardware

No Software

Faster ROI

Flexible

Automatic Upgrades

Continuous Improvement

Any Device

API First

Data Portability

Secure

Transparent

Performance at Scale

Subscription Model

Real-time Customizations

AppExchange

Fast: Time to Value with Cloud Computing

SOFTWARE

TIME

VA

LU

E

CapitalExpense

UpgradeExpense

Cloud Computing Value Greater ROI

LowCapital Cost

Automatic Upgrades

Innovative: 3 Major Releases Per YearSeamless, automatic upgrades

47 Major releases delivered

Automatic UpdatesCustomization & integration

Features sourced by customer community

Open: Access Your Data Anywhere, Anytime

50%Of All Transactions

APIs: Nearly

All your CRM, custom apps, fields, etc.

Intuitive interface built for users on the go

Modern UI – Notifications, feed-first, publisher actions

Any DataSalesforce Platform

Any DeviceLightning

User Interface

Simple, powerful & secure API’s

SOAP, REST, Bulk, Metadata, Apex & Visualforce

10X more API Functionality

Trust: Security At Every Level

* Applicable to the Sales Cloud, Service Cloud, Communities, Chatter, database.com, site.com and Force.com. For audits, certification and security information or other

services, please see the Trust & Compliance section of help.salesforce.com.

Unmatched Infrastructure-level

Security

Unmatched Application-level Security

Firewall SSL

Accelerators

Web/App

Servers

Load

BalancersDatabase

Servers

Trusted

NetworksAuthentication

Options

Field Level

Security

Object

Level

Security

(CRUD)

Audit Trail

Object History

Tracking

Trust.salesforce.com Transactions per quarter Average Page Time

trust.salesforce.com

Trust: Our Highest Value

180B Transactions in Q4FY15

68% YOY Growth

212ms Latency in Q4FY15

12% YOY Improvement

But What About the Rest of the Processes in Your Company?

Slow to buildHard to integrate Disconnected data model

ERP

On PremOps

Billing DB

HR Apps

ITMobile

SCM

But IT Platforms Have Fallen Behind the App Revolution

Front OfficeBack Office

Customer Centric

Constantly Upgraded

Flexible

10 day cycles

Process Centric

Slowly Upgraded

Rigid

10 year cycles

55 %

+

Fasterdeployment

37 %

+

Increasein sales 45 %

+

Customersatisfaction

43 %

+

MarketingROI

45 %

+

Customerretention

Engaging With Customers Delivers Success

Source: Salesforce Customer Relationship Survey conducted March 2015 - May 2015, by an independent third-party, Confirmit Inc., on 4,600+ customers randomly selected. Response sizes per question vary.

Average Percentage Improvements Reported by Salesforce Customers

Apps are Critical for Customer SuccessCEOs see mobile tech as the most strategically important investment for their

business

PwC's 18th Annual Global CEO Survey of 1322 CEOs across 77 countries in 2015

81%

19%

of CEOs rank investment in Mobile

Apps as critical to the business and

customer engagement81%

Yet IT Departments Struggle to Deliver Enterprise AppsGartner Says Demand for Enterprise Mobile Apps Will Outstrip Available

Development Capacity Five to One

App Demand Apps IT Can Support

5:1IT App Gap

Graphic created by Salesforce based on Gartner Research: Gartner Press Release, “Gartner Says Demand for Enterprise Mobile Apps Will Outstrip Available Development Capacity Five to One”, June 16, 2015

Three Major Obstacles Hold IT Departments Back

Legacy Technology

and CultureHard to balance speed,

design, and functionality

Limited Supply of

DevelopersCannot find, train, or retain

them

Growing Enterprise

RequirementsGovernance, integration, and

security