salesrev - boost your conversions and generate more business without spending more on ads
TRANSCRIPT
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Boost Your Conversions and Generate More Business
Without Spending More on Ads
www.salesrev.net
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Your Presenters
John Rau
Co-Founder of SalesRevConversion Optimizer, Technical Marketer
Keith McGibbon
Co-Founder of SalesRevMarketing Automation Guru
Plase ask questions as we go!
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SalesRev is Managed Conversion Optimization and Marketing
Automation• We work with websites that already have lots of traffic
get more conversions (better ROI from ad spend)
• Platform/Service bundle
• Extension of your marketing team
• Marketing Automation Platform-agnostic
• www.salesrev.net
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How do I get more business without spending more on ads?
1. Optimize your ads
2. Optimize your website for conversions
3. Nurture your leads with personalization and automation
4. Close the deal
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The key to success at anything, really
1. Try a bunch of stuff
2. Try some other stuff
3. See what works best and double down on that
4. Repeat steps 1-3 over and over
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Everything small-to-mid sized businessesneed to run and manage their financials
Bill Pay, Invoicing, Payroll,Projects, Banking, Accounting
www.finsync.com
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One financial platform to rule them all
www.finsync.com
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Before• Small Marketing Team
with limited resources
• Spending money on AdWords but not converting
• Unclear which campaigns were driving leads and which weren’t
• Using two different systems with inconsistent data sets
After• Small Marketing Team,
augmented by Accel’s resources
• Several targeted ad campaigns running and clear visibility into performance/ROI
• Emails, Forms, Website Content, CRM, Nurturing and alerts all managed inside SalesRev
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Results
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Attract
Convert
Close
Learn about FINSYNC
Start free trial
Become a paying subscriber
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1. Attract
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CREATIVE ADS
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NEGATIVE KEYWORDS
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AD-LEVEL ROI TRACKING
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2. Convert
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SEGMENT, SEGMENT, SEGMENT
Ideas:• Occupation• Job Level• Industry• Age• Gender• Location• Language
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REMARKETING
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PERSONALIZED EMAIL DRIPS
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PERSONALIZED WEBSITE CONTENT
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A/B TESTING
You can test:• Text• Color• Positioning• Size• Frequency• Whitespace
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3. Close
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LEAD SCORE & LIFE OF LEAD
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SYNC WITH YOUR CRM
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Lessons Learned
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1. Identify a universal pain point
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2. Segment your audiences and personalize your communications
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3. Understand your capabilities and capacity
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4. Call a spade a spade
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Free Guide: Conversion Path Optimization 101
www.accelweb.ca/cpo
www.finsync.com
www.salesrev.net