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SALIMA 2008SALIMA 2008InternationalInternational FoodFood FairsFairs

MarchMarch 4.4. –– 7., 20087., 2008Brno,Brno, CzechCzech RepublicRepublic

INVITATION TO PARTICIPATE ININVITATION TO PARTICIPATE INASIAN HALLASIAN HALL

All this information is highly confidential

Offer expires on September 30, 2007

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SALIMA 2008SALIMA 2008InternationalInternational FoodFood FairsFairs

International Food Fair

International Milling Industry, Bakery and Confectionary Fair

International Fair of Equipment for Retail Trade, Hotels andCatering

Facilities

International Wine Fair

MeetMeet thethe foodfood industryindustry andand foodfood processingprocessing professionalsprofessionals

fromfrom CentralCentral EuropeanEuropean countriescountries!!

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BRNO,BRNO, CzechCzech RepublicRepublic ––IN THE CENTREIN THE CENTREOF THE NEW EU MARKETOF THE NEW EU MARKET

BrnoBrno

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BVV TRADE FAIRS BRNOBVV TRADE FAIRS BRNO ––CENTRAL EUROPEAN EXHIBITIONCENTRAL EUROPEAN EXHIBITIONCENTERCENTER

Basic information 16 exhibition halls 196,000 m2 of total exhibition area 40 fairs every year, 23 trade shows No. 1 in CE countries

BVV Trade Fairs Brno Leading trade fair organiser

in CEMember of UFI

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Central Europe and the CzechRepublic became an importantpart of the global economy

Brno Exhibition Center serves5 capitals of neighboringcountries and the Southof Poland

POLAND

HUNGARY

SLOVAKIABrno

AUSTRIA

Prague

SLOVENIA

Warsaw

BratislavaBudapest

Vienna

Ljubljana

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SALIMASALIMAInternationalInternational FoodFood FairsFairs

SALIMA is the leading B2B biennial food show in the CentralEuropean region (Czech and Slovak Republics, Poland, Hungary,Slovenia, Austria)

Covers the entire food industry and food processing chain

Reflects the trends on the food market in CE

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PROFESSIONAL VISITORSPROFESSIONAL VISITORS ´́0606

37,400* visitors from 60 countries

Purchasers Retailers Wholesalers Franchisers Franchisee Distributors Suppliers, Importers Producers Supermarkets (Metro - Makro, Ahold -Hypernova, Tesco, Rewe - Billa, Lidl & Schwarz -

Kaufland, Globus)

420 accredited journalists from 9 countries• Exhibitors ranked 79.3% of visitors as professional• 82.9% trade visitors• 57.9% decision makers• 13.4% international visitors

* every visitor visited 2.8 fairs on average

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PROFESSIONAL EXHIBITORSPROFESSIONAL EXHIBITORS ´́0606

1,089 exhibitors from 39 countries14 national pavillions

Producers Processors Importers of food/beverages,

food/beverage processing technologies Wholesalers, Distributors and Retailers Operators of franchise licences Associations Government, Government agencies

• 84.7% exhibitors were satisfied, achieving theirobjectives

• 70.6% exhibitors were satisfied with contracts onspot

• 34.9% foreign exhibitors

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GROWING DEMANDGROWING DEMANDFOR QUALITY & EXOTIC FOODSTUFFSFOR QUALITY & EXOTIC FOODSTUFFS

Seasoning, regional herbs & spices Nuts Dried foods Canned fruit & vegetables Spirits Soft drinks Tea Seafood Exotic food- sauces, incl. food ingrediences

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PUBLIC RELATIONS &PUBLIC RELATIONS &ADVERTISING CAMPAIGNADVERTISING CAMPAIGN

www.bvv.cz/salima www.bvv.cz/mbkwww.bvv.cz/inteco www.bvv.cz/vinex

Advertisement in press (Czech and foreign) – magazines,daily papers

Outdoor advertisingRadio & TV broadcastingDirect mailPress conferencesPresentations for professional associations and unionsMedia partnershipsBVV representatives world-wide

(32 representatives in 36 countries)

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ASIAN HALLASIAN HALL

WeWe inviteinvite youyou toto joinjoin thethe AsianAsian HallHall atat SALIMA 2008!SALIMA 2008!

OUR OFFEROUR OFFER1x 9 sqm booth free of charge for every 5 acquiredexhibitors, i.e. 5 booths

ELIGIBLEELIGIBLEExport promotion agencies

Professional food association

Embassies - Commercial & Economic Office in the Czech Republic

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99 sqmsqm SHELL SCHEME BOOTHSHELL SCHEME BOOTH

1 EUR is approx. 27 CZK, the exchange rate is subject to change.The price includes 19% VAT.

space rental 33.200 CZK stand construction & stand equipment 11.800 CZK----------------------------------------------------------------------------- total: 45.000 CZK

partial cost of electrical supply 2 kW 2.400 CZK----------------------------------------------------------------------------- total: 47.400 CZK

i.e. approx. 1.755 EUR

The price does not include one-time registration fee of 4.700 CZK for the national pavillion.

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STAND EQUIPMENTSTAND EQUIPMENT

1x conference table 120/60 4x chair 1x info counter 1x clothes hanger 1x waste paper basket 1x socket 220 V 2x articulated light 1x fluorescent- lamp lower ceiling

(4 lamps) 1x switchboard

THE OFFER INCLUDESTHE OFFER INCLUDES Space rental Stand construction Electrical energy supply 2 kW Stand furniture Inscription on the stand´s fascia up to 15 letters Carpet of a chosen colour Daily cleaning General cleaning services Free service during the fair Electricity inspection Listing of the company name in the alphabetical partof the Fair Catalogue, listing the exhibit in the list ofexhibits, listing in the ELIS Information System

AND FOR CLIENTAND FOR CLIENT´́S CONVENIENCES CONVENIENCE 10 extra exhibitors‘ passes Services of our Business Club - space for snacksand meetings with your partners

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MARKETING AND COMMUNICATIONMARKETING AND COMMUNICATIONACTIVITIESACTIVITIES

BVV company provides invitations for potential customers (free entry for 50 visitors withBVV invitation)

Expo Contact – all year round listing of participating companies in the electroniccatalogue at www.bvv.cz

Conference room for your company presentations

Press Center background for your press conference

Placement of organizer´s advertisement banner at www.bvv.cz/salima

Publicity within advertisement & communication campaign SALIMA 2008

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HOSPITALITY & MATCHMAKINGHOSPITALITY & MATCHMAKINGSERVICESERVICE ––TIPS FOR EXHIBITORSTIPS FOR EXHIBITORS You are welcome to approach the Business Center for any advice or information you may need.

Contact: Mr. Zdenek Polak, email: zpolak@bvv.cz, +420 541 152 715

We strongly advice to post a sign: SEEKING AN AGENT/IMPORTER IN THE CZECH/SLOVAKREPUBLICS, at your booth.

We advise to arrange for an Eglish interpreter.

You are encouraged to provide information (in English) on your group participationand highlighted products to the BVV Press Center. This information will be usedin the show press releases, and will be directed to the media.

Meet-the-press briefings. Ask for one-on-one interviews with press/media through the Press(Business) Center.

To keep you updated, an information sheet will be distributed to your booth daily.

Free internet is provided in Business Center, Hall E.

On a daily basis, a BVV Business Center representative will be visiting the group organizer’sbooth. Please do not hesitate to approach the Business Center representativewith any question or requirement.

Social events - You are invited to attend the opening reception, held on 4 March, 2008

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CONTACTSCONTACTS

Project DirectorVěra MENŠÍKOVÁ, e-mail: vmensikova@bvv.cz

Project Manager

Hana VILDOMCOVÁTel: +420 541 152 894E-mail: hvildomcova@bvv.cz

PR managerMartin STŘÍTECKÝTel: +420 541 152 880E-mail: mstritecky@bvv.cz

Stand construction and services managerLucie NEUŽILOVÁTel: +420 541 152 218E-mail: lneuzilova@bvv.cz

www.www.bvvbvv..czcz//salimasalima

JOIN US AT SALIMA 2008!JOIN US AT SALIMA 2008!