sally ceramics final boards

4
Logo and Pattern This logo and pattern went through many stages of devel- opement but I feel this outcome is well suited to the clients work. The Logo is Sally’s initial’s made into a single form which also can represent the shape of a vase. The guidelines are simply the logo either in black or white with a hollow centre - with or without the type. Never the type on it’s own. Joanne Catlow OUGD303 BRIEF 4 Sally Hargreaves Ceramics 1/4 Sally Hargreaves BESPOKE CERAMICS

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sally hargreaves final boards

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Page 1: Sally ceramics final boards

Logo and Pattern

This logo and pattern went through many stages of devel-opement but I feel this outcome is well suited to the clients work. The Logo is Sally’s initial’s made into a single form which also can represent the shape of a vase.

The guidelines are simply the logo either in black or white with a hollow centre - with or without the type. Never the type on it’s own.

Joanne Catlow

OUGD303BRIEF 4Sally Hargreaves Ceramics1/4

Sally HargreavesBESPOKE CERAMICS

Page 2: Sally ceramics final boards

Range

The range consists of wrapping paper and bag, Catalogue, business card, invitation to opening, receipt card and letter head.

I wanted to keep it all consistant by using the logo which is on vinyl in the corner of each product.

Joanne Catlow

OUGD303BRIEF 4Sally Hargreaves Ceramics2/4

Page 3: Sally ceramics final boards

The Catalogue

The spine is to be consistant with the logo with then, throughout the catalogue, becomes a vase on an open spread. The catalogue is made so that those who want a product from the book are able to mix and match designs to have something perfect for them.

Joanne Catlow

OUGD303BRIEF 4Sally Hargreaves Ceramics3/4

Page 4: Sally ceramics final boards

Stationery and the Curve

This brief has a lot to do with format and so I wanted some-thing to be consistant within the format of each piece. As you can see clearly from the receipt card that it softly reveals what is within which I think works well with Sally’s style.

Joanne Catlow

OUGD303BRIEF 4Sally Hargreaves Ceramics4/4