sally hogshead - the9secondfascinationstatementwkbk
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Create your fascination statementTRANSCRIPT
SALLY HOGSHEAD
CREATE YOUR 9-SECOND FASCINATION STATEMENT
{HOWTOFASCINATE.COM}
WORKBOOK
YOU GET 9 SECONDS TO FASCINATE}
SE
CO
ND
AR
Y T
RIG
GE
R
PRIMARY TRIGGER
PA
SS
ION
You attract through em
otion
TR
US
TYou build relationships w
ith consistency and stability
MY
ST
IQU
EYou inspire
curiosity
PR
ES
TIG
EYou earn respect w
ith higher standards and
performance
PO
WE
RYou lead
and control
AL
AR
MYou prom
pt action with
urgency and negative consequences
RE
BE
LL
ION
You surprise w
ith creative, untraditional ideas
TH
E
NA
KE
D H
EA
RT
TH
E
SU
BT
LE
TO
UC
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TH
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DE
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CT
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FanaticalM
ulti-layered
AccessibleU
nderstatedPreventative
IntrovertedU
nder-the-radar
In-the-knowR
estrainedStandard-bearer
Self-Reliant
Protective
IrreverentIm
aginative
Sincere
Unm
ovableH
ardworking
Respected
Nonconform
ist
IntentionalU
nattainableIndependent
Results-O
rientedU
ncomprom
isingTrendsetter
Sure-footedFocused
Q
uick-witted
By-the-bookProgressive
PA
SS
ION
You attract through em
otion
TR
US
TYou build relationships w
ith consistency and stability
MY
ST
IQU
EYou inspire
curiosity
PR
ES
TIG
EYou earn respect w
ith higher standards and
performance
PO
WE
RYou lead
and control
AL
AR
MYou prom
pt action with
urgency and negative consequences
RE
BE
LL
ION
You surprise w
ith creative, untraditional ideas
THE
49
AR
CH
ETY
PE
S
HOWTOFASCINATE.COM THE 9-SECOND FASCINATION STATEMENT ARCHETYPE MATRIX
MY ASSETS:
1.
2.
3.
MY APPROACHES:
1.
2.
3.
4.
5.
I AM THE .
I DELIVER:
1.
2.
3.
STEP THREE STEP FOUR
WORKSHEET FOLLOW THE STEPS ON THE VIDEO AND IN THIS WORKBOOK.
CREATE YOUR 9-SECOND FASCINATIONS STATEMENTCONTINUE YOUR WORK ON PAGE 8.
HOWTOFASCINATE.COM THE 9-SECOND FASCINATION STATEMENT WORKSHEET
CREATE YOUR 9-SECOND FASCINATION STATEMENT
STEP SIX
FROM PAGE 5 FROM PAGE 6
CONTINUE ON PAGE 8
STEP FIVEMERGE THE WORDSMIX AND MATCH THE WORDS ABOVE TO FORM THREE COMBINATIONS THAT FEEL RIGHT FOR YOU.
HOWTOFASCINATE.COM THE 9-SECOND FASCINATION STATEMENT INTRODUCTION
1
CREATE YOUR 9-SECOND FASCINATION STATEMENT
“WHY SHOUlD I WORk WITH YOU?”Every time you communicate, or introduce yourself to a client, or begin a presentation, or write an email to a prospective customer, you must either explicitly or implicitly answer this question. In every conversation, meeting, and email, you must immediately communicate why you deserve their attention.
How can you communicate your value in 9 seconds or less? This workbook will show you. Sally Hogshead will teach you, step-by-step, how to articulate your value in 9 seconds. The 9-Second Fascination Statement™ will help you immediately communicate your highest value, based on our proprietary, scientifically-grounded process.
It’s based on the Fascination Advantage™ system by Sally Hogshead-- the first system to measure a personal brand, and then teach you how to succinctly and accurately describe exactly why others should work with them.
BEFORE YOU CONTINUE, MAKE SURE YOU HAVE TAKEN THE FASCINATION ADVANTAGE™ ASSESSMENT
TAKE A FEW MINUTES TO LEARN YOUR RESULTS AT HOWTOFASCINATE.COM
In just 28 questions, you’ll discover how the world sees you. You’ll also learn your primary and secondary triggers, which will allow you to create your 9-Second Fascination Statement here in this workbook.
THIS EXERCISE WILL TAKE ROUGHLY 10 – 15 MINUTES.
HERE’S HOW IT WORKS:
STEP 1 (PAGE 2): Circle your archetype (BasedonyourFascinationAdvantage™Assessment)
STEP 2 (PAGE 2): Circle your alternate
STEP 3 (PAGE 3):Choose your approach
STEP 4 (PAGE 4): Choose your assets
STEP 5 (PAGE 6): Merge the words
STEP 6 (PAGE 6): Create your 9-Second Fascination Statement
STEP ONE FIND AND CIRCLE YOUR ARCHETYPE ON THE MATRIX
THEN FIND AND CIRCLE YOUR AlTERNATE ARCHETYPE
HOWTOFASCINATE.COM THE 9-SECOND FASCINATION STATEMENT STEPS ONE AND TWO
START VIDEO NOWFOllOW AlONG AS SAllY WAlkS YOU THROUGH THE PROCESS
SECONDARY TRIGGER
PR
IMA
RY
TR
IGG
ER
PASSIONYou attract through
emotion
TRUSTYou build relationships with consistency and
stability
MYSTIQUEYou inspire
curiosity
PRESTIGEYou earn respect with higher standards and
performance
POWERYou lead
and control
ALARMYou prompt action with urgency and negative
consequences
REBELLION You surprise with creative,
untraditional ideas
THE NAKED HEART
THE SUBTLE TOUCH
THE DETECTOR
THE AUTHENTIC
THE RINGLEADER
THE CONNOISSEUR
THE ROCKSTAR
THE BELOVED
THE WISE OWL
THE MAINTAINER
THE OLD GUARD
THE GUARDIAN
THE BLUE CHIP
THE ARTISAN
THE INTRIGUE
THE DEADBOLT
THE TOP SECRET
THE VAULT
THE MASTERMIND
THE ARCHITECT
THE PROVOCATEUR
THE TALENT
THE VELVET ROPE
THE EDITOR
THE DIPLOMAT
THE MAESTRO
THE LAST WORD
THE TRENDSETTER
THE ADVOCATE
THE VEILEDSTRENGTH
THE SHERIFF
THE GRAVITAS
THE FINALAUTHORITY
THE VICTOR
THE MAVERICKLEADER
THE ACCELERATOR
THE BULLSEYE
THE NEUROTIC
THE GOOD CITIZEN
THE WATCHDOG
THE PERFECTIONIST
THE QUICK-START
THE CATALYST
THE SECRET WEAPON
THE CAREFULCREATIVE
THE ICONOCLAST
THE CHANGE AGENT
THE AVANT-GARDE
THE ANARCHIST
Fanatical Multi-layered
Accessible Understated Preventative
Introverted Under-the-radar
In-the-know Restrained Standard-bearer
Self-Reliant
Protective
Irreverent Imaginative
Sincere
Unmovable HardworkingRespected Nonconformist
IntentionalUnattainable Independent
Results-OrientedUncompromising Trendsetter
Sure-footed Focused
Quick-witted
By-the-book Progressive
PASSIONYou attract through
emotion
TRUSTYou build relationships with consistency and
stability
MYSTIQUEYou inspire
curiosity
PRESTIGEYou earn respect with higher standards and
performance
POWERYou lead
and control
ALARMYou prompt action with urgency and negative
consequences
REBELLION You surprise with creative,
untraditional ideas
If your primary trigger is POWER and your secondary trigger is PRESTIGE, your Personality Brand is THE MAESTRO
Your alternate would be the opposite of your primary. So, in this example, POWER/PRESTIGE becomes PRESTIGE/POWER - or THE VICTOR.
Forexample:
2
CREATE YOUR 9-SECOND FASCINATION STATEMENT
STEP TWO
SECONDARY TRIGGER
PR
IMA
RY
TR
IGG
ER
PASSIONYou attract through
emotion
TRUSTYou build relationships with consistency and
stability
MYSTIQUEYou inspire
curiosity
PRESTIGEYou earn respect with higher standards and
performance
POWERYou lead
and control
ALARMYou prompt action with urgency and negative
consequences
REBELLION You surprise with creative,
untraditional ideas
THE NAKED HEART
THE SUBTLE TOUCH
THE DETECTOR
THE AUTHENTIC
THE RINGLEADER
THE CONNOISSEUR
THE ROCKSTAR
THE BELOVED
THE WISE OWL
THE MAINTAINER
THE OLD GUARD
THE GUARDIAN
THE BLUE CHIP
THE ARTISAN
THE INTRIGUE
THE DEADBOLT
THE TOP SECRET
THE VAULT
THE MASTERMIND
THE ARCHITECT
THE PROVOCATEUR
THE TALENT
THE VELVET ROPE
THE EDITOR
THE DIPLOMAT
THE MAESTRO
THE LAST WORD
THE TRENDSETTER
THE ADVOCATE
THE VEILEDSTRENGTH
THE SHERIFF
THE GRAVITAS
THE FINALAUTHORITY
THE VICTOR
THE MAVERICKLEADER
THE ACCELERATOR
THE BULLSEYE
THE NEUROTIC
THE GOOD CITIZEN
THE WATCHDOG
THE PERFECTIONIST
THE QUICK-START
THE CATALYST
THE SECRET WEAPON
THE CAREFULCREATIVE
THE ICONOCLAST
THE CHANGE AGENT
THE AVANT-GARDE
THE ANARCHIST
Fanatical Multi-layered
Accessible Understated Preventative
Introverted Under-the-radar
In-the-know Restrained Standard-bearer
Self-Reliant
Protective
Irreverent Imaginative
Sincere
Unmovable HardworkingRespected Nonconformist
IntentionalUnattainable Independent
Results-OrientedUncompromising Trendsetter
Sure-footed Focused
Quick-witted
By-the-book Progressive
PASSIONYou attract through
emotion
TRUSTYou build relationships with consistency and
stability
MYSTIQUEYou inspire
curiosity
PRESTIGEYou earn respect with higher standards and
performance
POWERYou lead
and control
ALARMYou prompt action with urgency and negative
consequences
REBELLION You surprise with creative,
untraditional ideas
THE MAESTRO1. Ambitious2. Admired3. Focused
THE VICTOR4. Results-Oriented
5. Respected6. Competitive
Results-OrientedRespectedCompetitive
AmbitiousAdmiredFocused
STEP THREE CHOOSE YOUR APPROACH BY FINDING THE THREE ADJECTIVES
LISTED BELOW YOUR ARCHETYPE AND ALTERNATE ARCHETYPE.
WRITE YOUR RESULTS ON YOUR WORKSHEET.
Forexample:
HOWTOFASCINATE.COM THE 9-SECOND FASCINATION STATEMENT STEP THREE
3
CREATE YOUR 9-SECOND FASCINATION STATEMENT
YOUR APPROACH
INSIGHTSMINDSET AWARDS INNOVATIONEXPERTISE STANDARDS RESUlTSATTITUDETHOUGHT-lEADERSHIPPROBlEM-SOlVINGFAMIlYORGANIZATIONCAUTIONBEAUTYMOMENTUMTENACITYACCURACYCHARACTERSINCERITYMORAlSFlEXIBIlITY
IDEASSkIllSETEXPERIENCECOMMUNICATIONREPUTATIONSOlUTIONSNETWORkINFlUENCECREDENTIAlS BRAINSTORMINGSTAMINA PRECISIONEMOTIONSENERGYRIGORACTIONFORETHOUGHTMANAGEMENTETHICSPROFESSIONAlISMRESPECT
STEP FOUR FROM THE LIST BELOW, CIRCLE 3 WORDS THAT BEST DESCRIBE THOSE ASSETS YOU ACTUALLY DELIVER.
WRITE YOUR RESULTS ON YOUR WORKSHEET.
HOWTOFASCINATE.COM THE 9-SECOND FASCINATION STATEMENT STEP FOUR
4
CREATE YOUR 9-SECOND FASCINATION STATEMENT
YOUR ASSETS
I AM THE MAESTRO. “I AM KNOWN FOR MY RESPECTED RESULTS, MY ENTREPRENEURIAL IDEAS, AND MY FOCUSED INSIGHTS.”
“I help clients create amazing things with my pioneering mindset, irreverent brainstorming, and an entrepreneurial network.”
“No matter what, I can be counted on for my established reputation, sure-footed influence, and genuine relationships.”
“With clients, co-workers, and friends, I always deliver astute insight based on my in-the-know expertise.”
HERE ARE SOME OTHER EXAMPlES:
“Stylish is my standard. For me, every solution must be intensely expressive and visually-oriented.”
“Clients say my stamina is intense. I call it methodical. But when you’re a network of one, the details are everything.”
Now take your results and craft your own 9-Second Fascination Statement. Here’s an example based on our previous examples for THE MAESTRO:
HOWTOFASCINATE.COM THE 9-SECOND FASCINATION STATEMENT EXAMPLES
5
CREATE YOUR 9-SECOND FASCINATION STATEMENT
EXAMPLES
Okay, time to get a little creative, and make this 9-Second Fascination Statement authentically yours. Look at your APPROACH and your ASSETS. Play with them until you have a statement that accurately represents who you are, what you do, and how you fascinate.
HOWTOFASCINATE.COM THE 9-SECOND FASCINATION STATEMENT STEPS FIVE AND SIX
6
CREATE YOUR 9-SECOND FASCINATION STATEMENT
STEP FIVEMERGE THE WORDSON YOUR WORKSHEET, MIX AND MATCH YOUR ASSETS AND APPROACHES TO FORM THREE COMBINATIONS THAT FEEL RIGHT FOR YOU.
STEP SIXCREATE YOUR 9-SECOND FASCINATION STATEMENTUSE THE SPACE BELOW TO GET CREATIVE.
Connect with Fascinate, Inc. to stay up-to-date on our latest research and products. We look forward to continuing to offer you new ways to Fascinate the world around you.
TWITTER - SHARE YOUR 9-SECOND ELEVATOR PITCH WITH@HOWTOFASCINATE, OR USE #9-SECONDS.@SallyHogshead
@HowToFascinate
FacebookFacebook.com/HowToFascinate
YOUTUBE -LEARN MORE ABOUT YOUR FASCINATION ADVANTAGE WITHTHE 49 FASCINATION ARCHETYPES, VISIT HOWTOFASCINATE.COMYoutube.com/SallyHogshead
Confident Driven
Influential
AmbitiousDiscerning
Strong-Willed
UnderstatedComplex
Deliberate
ExpressiveIntuitive
Impulsive
PerfectionistReliableCareful
InnovativeIndependent
Unpredictable
StableReliable
Comforting
POWER PRESTIGE MYSTIQUE PASSION
AlARM REBEllION TRUST
HOWTOFASCINATE.COM THE 9-SECOND FASCINATION STATEMENT CONTACT
CREATE YOUR 9-SECOND FASCINATION STATEMENT