sally reynolds - atit - steering a safe path through the social media minefield
DESCRIPTION
During the EDEN Conference on Saturday 15 June in Oslo, Sally Reynolds presented "Steering a Safe Path through the social media minefield", training and support for improving Internet strategies and maximizing the social media presence of LLP projects.TRANSCRIPT
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Improving Internet strategies and maximizing the social media presence of LLP projects
This project was financed with the support of the European Commission. This publication is the sole responsibility of the author and the Commission is not responsible for any use that may be made of the information contained therein. http://www.web2llp.eu
Steering a Safe Path through the social media minefield – Training and Support for
European Project Managers Sally Reynolds, ATiT, Belgium
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• About the project • Usage of Social Media and
Internet in Lifelong Learning Projects
• Good practice from existing projects
• Project service offer• Issues and Recommendations
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2 year KA2 Lifelong Learning Project - 2012-2013Partnership:•University Luxembourg•Web2Learn, Greece•P.A.U Education•Coventry University Enterprises, UK•Pixel, Italy•ATiT, Belgium
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User Need analysis:•Initial research in 2010 - online questionnaire addressed to LLP project teams •Out of 289 LLP projects selected for funding in 2010 - focused on a random sample of 150.
Ju-Youn SONG University of Luxembourg & Katerina ZOUROU Web2Learn, Greece
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CategorisationConole & Alevizou (2010)
• Social networking sites; (i.e. Facebook, LinkedIn, Ning)• Blogs• Microblogging tools; (i.e. Twitter)• Presentation repositories (i.e. Slideshare)• Video sharing tools; (i.e. YouTube, Vimeo)• Social bookmarking applications; (i.e. Diigo, del.ici.ous)• Web 2.0 picture repositories (i.e. Picasa, Flickr)• RSS feed (allowing users to receive messages on their
RSS aggregator, i.e. Google reader)
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Categorisation
• shared web 2.0 public libraries (i.e. ObjectSpot, Mendeley)
Features enhancing social media presence • easy sharing and bookmarking services (e.g. the “Add
this” button) allowing users to share a static page through web 2.0 tools
• feed embedded in the website enabling content flow from social media applications (i.e. from Twitter, Flickr).
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139 out of 150 projects
Website
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47 projects out of 150Facebook 43
LinkedIn 8Ning 2
Social Networking Sites
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23 projects with a Twitter account
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http://www.scoop.it/t/iwbs-language-teaching
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https://www.facebook.com/aplanetproject
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http://www.linkedin.com/groups?gid=3960155&trk=vsrp_groups_res_name&trkInfo=VSRPsearchId
%3A16166931371210388490%2CVSRPtargetId%3A3960155%2CVSRPcmpt%3Aprimary
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https://twitter.com/languages_web2
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http://www.rec-all.info/
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Service ofer
Services:15 Video Showcases8 Video Tutorials3 handbookshelpdesk
http://www.web2llp.eu/home
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Service ofer
Training:Face-to-facePilot course10 Course Italian •10 Course French •10 Course English
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Issues and Recommendations
• Importance of a web strategy from the start – recognise that Social Media goes beyond ‘importing’ dissemination methods and messages into a new media, it’s a tool for dialogue with NEW methods and new messages.
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Issues and Recommendations
• Importance of a web strategy• Project identity vs. topic or area of expertise
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Issues and Recommendations
• Importance of a web strategy• Project identity vs topic or area of expertise• Responsibility and ownership with the
project team
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Issues and Recommendations
• Importance of a web strategy• Project identity vs topic or area of expertise• Responsibility and ownership• Sustainability – own channels vs active
engagement in existing channels
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Issues and Recommendations
• Importance of a web strategy• Project identity vs topic or area of expertise• Responsibility and ownership• Sustainability – own channels vs active
engagement in existing channels• Numbers and expectations – by partners, by
the EC
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Issues and Recommendations
• Importance of a web strategy• Project identity vs topic or area of expertise• Responsibility and ownership• Sustainability – own channels vs active
engagement in existing channels• Numbers and expectations – by partners, by
the EC• Dealing with limited resources
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For more information
25
http://www.web2llp.eu
http://www.slideshare.net/Web2LLP
Thank you!