salon marketing: the real cost of losing clients
DESCRIPTION
How to calculate what it really costs your salon when a client doesn’t return after their 1st visit. And it’s probably rather more than you think! For more salon marketing and website tips to help grow your salon visit our blog www.lockhart-meyer.co.uk/blog.TRANSCRIPT
SALON MARKETING: THE REAL COST OF LOSING CLIENTS
How to calculate what it really costs your salon when a client doesn’t
return after their 1st visit. And it’s probably rather more than you think!
For more salon marketing and website tips to help grow your salon visit
our blog www.lockhart-meyer.co.uk/blog.
Lockhart Meyer Salon Marketing call 01386 751469 or email us.
SALON MARKETING: THE REAL COST OF LOSING CLIENTS
IF YOUR AVERAGE HAIRCUT AND FINISH IS £35 AND...
A NEW CLIENT VISITS 5 TIMES A YEAR THEN...
IF YOUR AVERAGE HAIRCUT AND FINISH IS £35 AND...
SALON MARKETING: THE REAL COST OF LOSING CLIENTS
THAT’S £175 A YEAR PER NEW SALON CLIENT
A NEW CLIENT VISITS 5 TIMES A YEAR THEN...
IF YOUR AVERAGE HAIRCUT AND FINISH IS £35 AND...
SALON MARKETING: THE REAL COST OF LOSING CLIENTS
IF YOU ADD IN A COUPLE OF COLOUR
SERVICES AT £55 EACH...
SALON MARKETING: THE REAL COST OF LOSING CLIENTS
IF YOU ADD IN A COUPLE OF COLOUR
SERVICES AT £55 EACH...
THAT’S A TOTAL ANNUAL AVERAGE SPEND OF £285
SALON MARKETING: THE REAL COST OF LOSING CLIENTS
NOW, SAY YOU HAVE 50 NEW SALON CLIENTS A MONTH
SALON MARKETING: THE REAL COST OF LOSING CLIENTS
BUT ONLY 33% RETURN, YOU’VE LOST 33 POTENTIAL LOYAL CLIENTS!
SALON MARKETING: THE REAL COST OF LOSING CLIENTS
NOW, SAY YOU HAVE 50 NEW SALON CLIENTS A MONTH
THAT’S 33 CLIENTS X 12 MONTHS = 396 CLIENTS
BUT ONLY 33% RETURN, YOU’VE LOST 33 POTENTIAL LOYAL CLIENTS!
SALON MARKETING: THE REAL COST OF LOSING CLIENTS
NOW, SAY YOU HAVE 50 NEW SALON CLIENTS A MONTH
HOW MUCH DOES THIS COST YOUR SALON?
SALON MARKETING: THE REAL COST OF LOSING CLIENTS
HOW MUCH DOES THIS COST YOUR SALON?
396 LOST CLIENTS X £285 AV. ANNUAL SPEND
SALON MARKETING: THE REAL COST OF LOSING CLIENTS
HOW MUCH DOES THIS COST YOUR SALON?
£112,860 PER YEAR HAS JUST WALKED OUT OF
YOUR SALON DOOR!
396 LOST CLIENTS X £285 AV. ANNUAL SPEND
SALON MARKETING: THE REAL COST OF LOSING CLIENTS
KEEP CLIENTS COMING BACK...
For ideas on how to keep clients coming back to your salon visit
our blog www.lockhart-meyer.co.uk/blog.
Lockhart Meyer Salon Marketing - helping salons grow.
Call 01386 751469 or email us.