salt + light advertising rate card 2013

7/29/2019 Salt + Light Advertising Rate Card 2013

http://slidepdf.com/reader/full/salt-light-advertising-rate-card-2013 1/7

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ight for the world through media saltandlighttv.orgight for the world through media saltandlighttv.org

Aveisig wih Sal + Ligh

IntrdtIn

Catholics are extremely under-served in terms of media programming and content today. When one compares

the breadth of secular media to that of Catholic media, it is quickly apparent that an enormous gap exists

between them. Sal a Ligh aholic Meia Fouaio espos o his lage ee a impoa

oppouiy y poviig hope-flle coe hough a vaiey o meia chaels.

Our Foundation is supported by visionaries who wish to share stories of hope with people from every

demographic group: from the very young, to baby boomers, new families and more. We are happy to “open

our doors” to select organizations who wish to advertise their respective missions and offerings with our

engaged public: from the very young, to baby boomers, new families and more.

Please consider our numerous promotional opportunities. Every dollar earned through advertising helps to

support our much-needed ministry.

Thank you.

MdIA PLAtFrMS

1. Television

2. Documentaries

3. Radio (English)

4. Web & Live Streaming

5. Social Media

6. Salt and Light Magazine

7. E-mail Communications

*Rates are subject to change. Salt and lightCatholic Media Foundation

V.1



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ight for the world through media saltandlighttv.org

Sat + ght is a digital television channel that is available in close to 2 million homes across Canada

(through cable or satellite) and worldwide via the internet. The network enjoys an extremely loyal following

comprised of diverse segments: senior citizens, baby boomers and families of all ages and income levels.The network is also an extremely popular choice for the religious community (priests, deacons, members of

religious orders etc.) as well as in education and niche business circles (bookstores, retirement homes etc.).

Thanks to its French content, the channel is increasingly popular in Quebec.

dIStrIbtIn

disiuos hael Mohly Fee Availailiy

240included in VIP packages,

or nominal monthly fee

Toronto, London

Ottawa,

Kitchener-Waterloo

185included in basic digital

package

Burlington, Oakville,

Hamilton, Cornwall,

Niagara, St.Catharines,

Kingston

356 nominal monthly feeServing most of the

Maritimes

160nominal monthly fee on

basic digital

Vancouver, Edmonton,

Calgary, Saskatoon,

Winnipeg, Hamilton


basic digital

Serving British Columbia

and Alberta

FIb 654 $10.15 in the Learning &

News pack

Select areas in Toronto and

Montreal with plans for

expansion


basic digital

Montreal, Quebec City,

Gatineau

28Included in basic digital

service

Chaudières-Appalaches,

Estrie, Mauricie,

Centre-du-Québec,Montérégie

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MMrIAL AIrtIM rAtS

Aiime

Daytime 6:00 am - 5:59 pm et $50 per 30 sec

Primetime 6:00 pm - 11:59 pm et $75 per 30 sec

Overnight 12:00 am - 5:59 am et $35 per 30 sec

opoae rae

*All times Eastern (advertisers can hit the Pacic ‘Primetime’ with ‘Overnight’ spots)

Note: Ads run between programming slots at either the end of the half-hour or hour.

Package 110 daytime, 10 primetime, and 40 night time over a period of2 wees for $2,050 ($600 savings)

Package 220 daytime, 20 primetime, and 20 night time over a period of2 wees for $2,750 ($1,200 savings)

Package 340 daytime, 40 primetime, and 40 night time over a period of a month for$4,750 ($1,650 savings)

Package 4

100 daytime, 100 primetime, and 100 night-time over a period of2 months for $12,500 ($3,500 savings) - his will go for 3 cycles of 2 wees on,1 wee off (6 wees of airtime)

Package deals

FAtrS

• Extremely loyal viewers who are oftentimes unreached by traditional media buys

• Uncluttered environment

• High credibility among viewers

NOTE: Salt + Light can create and produce your commercial for a marginal surcharge. To see

sample projects please visit salalighv.og/poessioalsevices



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Sal a Ligh Magazie is the ofcial magazine for friends of Salt + Light. Produced semi-annually and distributed

year-round, the magazine discusses all things Salt + Light and faith-related, giving supporters a broad view of our

activities and topics of interest to Catholics and the community at large. The upcoming print run will have a circulation

of 90,000 copies (65,000 in English and 25,000 in French), which is distributed to a wide base of Canadians: donors,

parishes, events, schools and partners. Salt + Light is also available online providing added value to advertisers. Online

editions include hyperlinked ads and content, linking digital readers to the page of your choice.

StIMAtd brAdn

glish: 65,000

Fech: 25,000

toal: 90,000

Full Page

8.4375”(w) by

10.875”(h)

0.125” bleed

1/3

8.4375” by

3.5”

0.125” bleed

Pi Aveiseme Specifcaio:

All artwork should use CMYK, 300 dpi resolution at 100% actual size and delivered in

EPS or TIFF format.

FAtrS

• Highly anticipated periodical

• Quality, full colour publication; insightful articles

• Sought-after S+L TV programming schedule

• Long shelf life and pass along rate

NOTE: Salt + Light can design your print ad for amarginal surcharge – please inquire.

magazie

1/2

8.4375” by

5.25”

0.125” bleed

1/8

4.1944” by

2.625”

0.125” bleed

1/3

2.8125” by

10.875”

0.125” bleed

1/4

3.75” by

4.625”, no bleed

e-time raes (n & Fr)

Full page (Inside Front Cover) $3,500 $2,600 $1,750

Full page (Inside Back Cover) $3,500 $2,600 $1,750

Full page $2,800 $2,150 $1,400

1/2 of a page ad $1,750 $1,250 $800

1/3 page ad $1,000 $750 $500

1/4 page ad $850 $600 $450

1/8 page ad $700 $500 $400

glish ly Fech lyboth Languages

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The Salt + Light website (www.saltandlighttv.org) attracts a large number of

recurring visitors per month, especially due to our live stream page, blog and

video options.

The English website receives an average of approximately 95,000 visits

per month, while the French website receives an average of approximately

40,000 visits per month.

A large number of visitors to our website come from our social media

platforms (Twitter, Facebook and YouTube), whose demographics include an

even split between women and men (50% and 46% respectively) and solid

representation of persons between the ages of 25-44.

Saa A - Mohly Package (n - glish, Fr - Fech)

All secondary pages, excluding Blog and Live Stream page (300x250px)

$500 EN and FR $350 EN $170 FR

o add $200 for Blog (EN and FR), $150 EN only and $90 FR only.

o add $250 for Live Stream (EN and FR), $190 EN only and $110 FR only.

o add $200 for index page (EN and FR), $150 EN only and $90 FR only.

Pemium A - Mohly Package

All secondary pages, excluding Blog and Live Stream page (300x250px)

$1050 EN and FR $750 EN $350 FR

o Standard package +

o Home Feature Banner (343x225px)o Home Side Banner (170x340px)

o Blog

o Live Stream Page

Pime bae pios n a Fr

o Home Splash Banner: $700 for 2 weeks (to rotate with up to 2 other ads)

o Live Stream Splash Banner: $800 for 2 weeks (to rotate with up to 2 other ads)

o Home Splash + Live Stream Splash Banner: $1,350 for 2 weeks (to rotate with up to 2 other ads)

Pime bae pios n



o Home Splash + Live Stream Splash Banner: $1,000 for 2 weeks (to rotate with up to 2 other ads)

Pime bae pios Fr



o Home Splash + Live Stream Splash Banner: $600 for 2 weeks (to rotate with up to 2 other ads)

*Add 13% HST (harmonized sales tax) to all purchases.



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L PdAt -MAIL AdrtISIn

Our subscribers, donors, volunteers, supporters as well as parishes and priests across Canada receive a

weekly emails with programming updates and news on Salt + Light. In addition, Salt + Light periodically

sends news releases to church communicators and members of the media about important news relatingto the organization. These emails reach over 15000 people and this list continues to grow all the time.

types o -Mail ommuicaio

1. What’s On (Weely) – n e-mail sent to donors, volunteers and supporters about the

coming wee of programming on Salt + ight.

o 1 email: $220 EN and FR (Exposure: 6,800)

o 1 email: $170 EN (Exposure: 5,500)

o 1 email: $70 FR (Exposure: 1,300)

2. Parish Bulletin (Weely) – n e-mail sent to parishes and priests with liturgical content

that can be copied and pasted for their own use.




3. edia inistry (Periodically) – n email sent out to all contacts giving updates on the

recent activities of Salt + ight.




4. News Wire (Periodically) – n email sent out to church communicators and members of

the media regarding important news relating to Salt + ight.

o 1 email: $100 EN (Exposure: 230)

*Add 13% HST (harmonized sales tax) to all purchases.

Ads can be placed on the headline banner of any of these emails.

FAtrS:

- Prime real estate

- Uncluttered advertising landscape

- Target audience

NOTE: Salt + Light can design your web ad for a marginal surcharge –

please inquire.

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SL rAdI

AdrtISIn tr SALt + LIt rAdI a SL r PdASt

SL rAdI In 2009 Salt + Light made a move to radio. Thanks to the invitation

of the Catholic Channel, Salt + Light began producing the SL Hour, a

weekly one-hour-long radio show, hosted by Deacon Pedro Guevara-

Mann, featuring interviews, music, news updates, and event listings.

t SL r airs on SL Radio and on the Catholic Channel on Sirius

XM Radio, Saturdays at 3 and 10pm ET, noon PT and Sundays at 2pm

ET, 11am PT. The program can also be streamed or downloaded at

saltandlighttv.org/radio

In 2012, we launched the very rst 24/7 online Catholic English music

radio station available through our website, salalighv.og/aio

and various applications for computers and mobile devices.

SL Radio and its programs are accessible to our audience through many ways:

1. Salt + Light app

2. On satellite radio and FM radio

3. Through a website player

4. Through podcast download

For a small investment of $500, you can become a presenting sponsor of four SL Hour episodes (a month / 4

episodes). Benefactors receive mention and gratitude at the beginning and conclusion of the weekly program.

For more information about all that we offer at Salt and Light please contact:

noel col

Director, Marketing and Communications

tel: 416.971.5353 ext. 245

Toll free: 1.888.302.7181 ext. 245

fax: 416.971.6733

[email protected]

Salt and Light Catholic Media Foundation

114 Richmond Street East

Toronto ON M5C 1P1

Sal a Ligh aholic Meia Fouaio is a registered charity devoted to spreading a message of hope to the

world through media. To support our programs and initiatives, please visit salalighv.og/oae.

Registration No. #88523 6000 RR0001

Joshua Lazaii

Manager, Marketing and Communication

tel: 416.971.5353 ext. 231

Toll free: 1.888.302.7181 ext. 231

[email protected]

salt + light advertising rate card 2013

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