1. Ignite Your Donors ActionPassion and Loyaltywith ideas from this successfulfundraising case studyFood, warmth, dignity campaignThe Salvation Army CanadaMulti-channel year-end appeal

2. CASE STUDYNationwide Integrated StrategyBoosts Year-end ResultsTHE CHALLENGEWidely Recognized & Supported But growing diversity (ethnically/culturally)Difficult to Maintain Revenue Direct mail-only Difficult economic environment 2 3. CASE STUDYNationwide Integrated StrategyBoosts Year-end ResultsSOLUTIONSIntegrated Marketing Strategy Multiple media channels Consistent messaging 3 4. FOOD WARMTH DIGNITYPut them within reach this Christmas. 4 5. The Salvation Army Canada 6. The Salvation Army Canada6 7. Movie Screen Ad7 8. CASE STUDYOverall Key IndicatorsStrengthened fundraising resultsAvg Gift +16% increase in new donor New donorsrevenue +22%New Donors7.5%Calgary VancouverNew donor Calgary & Vancouver +31% 31% Revenue New donors from all sources +7.5%16% Average gift +22% (from $111 to $135) 9. Space AdsNearly 64% of new space ad-acquireddonors made a second gift within 15months.Long-term NEW donor value =$378.959 10. 2011International Echo Awardpresented bythe DirectMarketing Association10 11. We hope this ignited ideas to spark your fundraising program.For more great ideas, subscribeto the Grizzard blog and see all the Perry Moore, EVPcase studies at: 800.241.9351www.grizzard.com perry.moore@grizzard.com11