Sam KeithOctober 5, 2011

Purpose

• Provide web solutions to the Medical School and UMHS

• Effectively communicate to Medical School audiences (research, education, patients)

• Improve online presence

Products and Services

• Web Site Development– Competitive analysis– Information architecture

Products and Services

• Print

Products and Services

• Video– Informational – Instructional

Customers

• Medical School Departments• Hospital Programs• VA• University-affiliated Programs• Campus IT, Compliance, MCIT, PRMC,

MSIS

Staffing Trends

• Historically static (Surgery affiliation)• Growth will be necessary

Strategic & Tactical Initiatives

• Strategic– Med School-wide Drupal

infrastructure– Create derivative added value by

integrating rich content• Tactical

– Departmental Drupal web site development– …but lacking future integration

points

Collaboration & Synergy

• Participation in the Web Modernization Committee to define roadmap for Med School/UMHS web strategy

• Creation of content advisory board to oversee content adding/editing process, content quality

• Enabling Technologies and Mary Hill’s Group

Thank You

Organizational Structure

U-M Medical School Administration

Michigan MultiMedia [M3]

Mimi YamasakiWeb Strategist

John DornoffArt Director

Chris HedlyGraphic Designer

John ParliamentTechnical Lead

Rachel ForringerProject Manager

Amy YamasakiVideo Producer

Brian LillieVideo Producer

Sam KeithManager

Martha AnthonyApplication Developer

Trina KleinAdministrative Assistant

Key Performance Indicators

• Google Analytics• End-User Response• Client Satisfaction