sam kirwan copywriting portfolio

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Sam Kirwan Client: Havas Worldwide Dublin Campaign: Company Social Media Overview: Written in the company’s recently refreshed tone of voice. Designed to showcase the office interior and the company’s heritage, along with client projects and in- house accomplishments. Client: Lucozade Sport Campaign: New Year, New Sport Overview: The tone of voice is becoming less ‘matter-of-fact’ in style, and moving into a more ‘motivational- but-not-preachy’ style. Client: Southern Comfort Ireland Campaign: Southern Comfort – Always Comfortable Overview: SoCo’s demographic is described as: “Self-assured, confident, and comfortable in their own skin,” so the social media copy speaks to them in a similar tone of voice. SOCIAL MEDIA

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Page 1: Sam Kirwan Copywriting Portfolio

Sam KirwanClient: Havas Worldwide DublinCampaign: Company Social MediaOverview: Written in the company’s recently refreshed tone of voice. Designed to showcase the office interior and the company’s heritage, along with client projects and in-house accomplishments.

Client: Lucozade SportCampaign: New Year, New SportOverview: The tone of voice is becoming less ‘matter-of-fact’ in style, and moving into a more ‘motivational-but-not-preachy’ style.

Client: Southern Comfort IrelandCampaign: Southern Comfort – Always ComfortableOverview: SoCo’s demographic is described as: “Self-assured, confident, and comfortable in their own skin,” so the social media copy speaks to them in a similar tone of voice.

SOC

IAL M

EDIA

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Sam Kirwan

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DIO

Client: Hyundai IrelandCampaign: See/Touch/FeelOverview: Written in a softer, more quality- and comfort-focused tone of voice than the classic loud, factual ad style.

Page 3: Sam Kirwan Copywriting Portfolio

Sam Kirwan

WEB

Client: Sensemaking (UK)Campaign: Website CopyOverview: Hired in a freelance capacity to write the copy for the company’s new website.

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Sam Kirwan

PRIN

T

Forget the video games and tv, today we are having

an adventure, you see! So put on a jacket

and get yourself there, an amazing adventure

awaits you, we swear!

We’ve given you facts,

and told them all straight,

now see what you know,

we’re sure you’ll do great!

How many legs

does a spider have?

Do trees produceoxygen?

Where in the forest would

you find an earthworm?

Where did thecentipede get its name?

True or False? Ants can lift

several times their bodyweight.

Answers: Q1 = 8. Q2 = yes. Q3 = Under a Stone

or in the soil. Q4 = It has 100 legs. Q5 = True

As you walk through the woods, keep an eye out for treasure – we've written this list, keep it close for good measure.(Don’t disturb the animals & critters of course)

If you're brave enough, lift a stone and spot these mini-beasts

Conker

RoughStone

SmoothStone

Feather

BerryRabbit

Robin

SycamoreSeed

SomeTreeBark

Wood -louse

Worm

SomeMoss

SomeLeaves

Centipede

BlueTit

Hedgehog

Squirrel

Ant

A centipede is so called because it has

100 legs

New Little Oaty Bakes

are the perfect snack for any

adventure!

Acorn ForestAutumn FoxBark HedgehogBat LeavesBerry MossButterfly SquirrelCentipede StoneConker SycamoreFeather Tree

One healthy, full-size

tree provides enough

oxygen for 4 people

every day.

Ants can liftseveral times

their ownbodyweight!

Insects only ever have

6 legs, so a spider

isn't an insect – it's

called an arachnid!

Bats are the only mammals that can fly – and they aren't actually blind!

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Y

CM

MY

CY

CMY

K

TKNBC_a2ActivityPoster_FINAL copy.pdf 1 01/09/2015 16:54

Client: Valeo FoodsCampaign: Ireland’s Biggest Nature WalkOverview: Published in tandem with a TVC (also by Havas Worldwide Dublin) to launch ‘Little Oaty Bakes’.

Page 5: Sam Kirwan Copywriting Portfolio

Sam Kirwan

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Client: Naked Coconut WaterCampaign: Dublin Fashion Festival (DFF) Drinks SponsorshipOverview: Similar products exist and advertise as health-conscious choices. Naked Coconut Water collaborated with the DFF to position it as a premium product as well as a nutritious one.

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Sam Kirwan

PRIN

TIf you feel you need someone to talk to, no matter the situation, The Advertising Benevolent Society will listen. We provide

advice, financial support, and counselling to people of all ages in the advertising industry, with absolute discretion.

Reach us at PO Box 6708, on 085 798 2220, or www.tabscharity.ie. We also appreciate fundraising ideas or donations.

Supported by Havas Worldwide Dublin.Advertising’s Helping Hand

Client: The Advertising Benevolent Society (TABS)Campaign: TABS Awareness 2015-2016Overview: Pro bono print ad for TABS to raise awareness of its services among young people in the advertising industry.

Page 7: Sam Kirwan Copywriting Portfolio

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Page 8: Sam Kirwan Copywriting Portfolio

Sam Kirwan

PRIN

TClient: The Draft House (Strandhill, Co. Sligo)Campaign: Copywriting for BrandingOverview: Tasked on a freelance basis to compose press ads along with copy for menus and utensils.

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H

Client: 7UpCampaign: Summer Feelings – Feels Good To Be YouOverview: Our ‘Summer Feelings’ portmanteau words campaign was intended to encourage consumer engagement via photo submission and word generation.

Page 11: Sam Kirwan Copywriting Portfolio

Sam Kirwan

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Client: PepsiCoCampaign: UEFA Champions LeagueOverview: A series of competitions designed to encourage consumption of client products at home.

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Sam Kirwan

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ITAL

Client: Lucozade EnergyCampaign: Find Your Flow (Christmas)Overview: POS and packaging to introduce the ‘Find Your Flow’ line to Ireland in advance of Summer 2016.

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ITALClient: Nestlé KitKat

Campaign: The Breakoff / RitualsOverview: Designed with the client to launch the ‘Rituals’ campaign.