Sam McGee Winter Fashion Sam McGee Winter Fashion FranchiseFranchise

Original Sam: Denis Braun of Zug Switzerland

A Swiss-Canadian businessman living in Asia

Territory: 15 countries available including USA, Canada, Scandinavia, CH, Germany, Austria, France, Russia, China, Japan, Korea, Chile, New Zealand, .

Elements: Costume: Fur coat, hat, & boots.Theme: Bitter Cold + 200 jokes

Cultural and moral hooksAudience participation. Interact.

CD’s. Slide Show. Sound.Banknotes from the Yukon 1907

Biography of Robert Service

Store DisplaysSam McGee Fashion fur / apparel.

.

Sam McGee Winter FashionSam McGee Winter Fashion Our Label: Sam McGee knows Bitter Cold.. I design and contract manufacture a limited line of Bitter Cold I design and contract manufacture a limited line of Bitter Cold

clothing in layers under the Sam McGee label for both clothing in layers under the Sam McGee label for both recreation and commercial, police, utility, mining, delivery, recreation and commercial, police, utility, mining, delivery, and union clients. and union clients.

Different solutions for skiers and outdoor workers facing Different solutions for skiers and outdoor workers facing bitter cold.bitter cold.

Full Silk body stockingsFull Silk body stockings 2 piece neck-to-toe Long Underwear2 piece neck-to-toe Long Underwear Turtle neck and lined sweater uppersTurtle neck and lined sweater uppers Down Jackets, shells, and down sleeping bags.Down Jackets, shells, and down sleeping bags. Full Down Body Suits -50Full Down Body Suits -5000CC Caps, toques, and even nightcaps. (Revived from the Charles Caps, toques, and even nightcaps. (Revived from the Charles

Dickens era.)Dickens era.) Loop shirts and blouses. Casual and Loop shirts and blouses. Casual and veryvery functional. New product / functional. New product /

stylestyle Core body warmers. New high efficiency products.Core body warmers. New high efficiency products. Body exfoliation soap and down detergent and care products. Full Body exfoliation soap and down detergent and care products. Full

service.service. Traditional fur coats, hats, boots, and mitts. Traditional fur coats, hats, boots, and mitts.

Brand SupportBrand Support

All Sam McGee franchisees (local Sam personas) All Sam McGee franchisees (local Sam personas) will support stores and buyer organizations in will support stores and buyer organizations in their territory who purchase or endorse our their territory who purchase or endorse our apparel.apparel.

This support activity will include store This support activity will include store promotion, appearances, skit performances, promotion, appearances, skit performances, autograph sessions, and local TV & media autograph sessions, and local TV & media promotions.promotions.

Take notice that Sam supports cold beer, ice Take notice that Sam supports cold beer, ice vodka, and the seal hunt in Canada and abroad; vodka, and the seal hunt in Canada and abroad; together with fur farming throughout the World.together with fur farming throughout the World.

Sam is transparent so let there be no surprises.Sam is transparent so let there be no surprises.

Sam visits retail clientsSam visits retail clients

A Face to our LabelA Face to our Label

We put a face, a personality, art, history, We put a face, a personality, art, history, and culture onto our Sam McGee Bitter Cold and culture onto our Sam McGee Bitter Cold brand for the benefit of all our clients.brand for the benefit of all our clients.

Sam McGee franchisees (local Sam Sam McGee franchisees (local Sam personas) in 15 countries will all be men 45-personas) in 15 countries will all be men 45-60 years of age; tall, friendly, an 60 years of age; tall, friendly, an extroverted personality; articulate, bi-extroverted personality; articulate, bi-lingual, good diction and voice, smart, non lingual, good diction and voice, smart, non smokers and non drug users, reliable, fit, smokers and non drug users, reliable, fit, and with grey hair. Retired police officers, and with grey hair. Retired police officers, RCMP, or ex CEO’s are good candidates. RCMP, or ex CEO’s are good candidates.

Apparel RangeApparel Range

Down shells, jackets, and full body suits for - 500 C

Apparel RangeApparel Range

Full body neck-to-toe silk base layer. Cotton Long Underwear 2nd layer

Apparel RangeApparel Range

Lined Sweaters, Denim Jeans, Scarves, Lined Sweaters, Denim Jeans, Scarves, and Slacks for all Cultures and Cold and Slacks for all Cultures and Cold

Countries. Countries. Layer 3Layer 3

Stores displaysStores displaysOne square meter. Two top mannequins. Full line One square meter. Two top mannequins. Full line

inventoryinventory

Comedy Skit: Comedy Skit: Theme: “Sam McGee knows Bitter Theme: “Sam McGee knows Bitter

Cold”Cold”

Everyone who lives above 35 degrees latitude (North or Everyone who lives above 35 degrees latitude (North or South) knows Bitter Cold.South) knows Bitter Cold.

The Sam McGee character personifies bitter cold and The Sam McGee character personifies bitter cold and the Robert Service short story published in 1907 is the the Robert Service short story published in 1907 is the heart of the skit. It is a vibrant, colorful, humorous, and heart of the skit. It is a vibrant, colorful, humorous, and intimate expression of the sensation of “Bitter Cold”.intimate expression of the sensation of “Bitter Cold”.

Sam McGee is a spirit from a virtual metropolis called Sam McGee is a spirit from a virtual metropolis called Purgatory (population 26 Billion). Core comedy Purgatory (population 26 Billion). Core comedy material.material.

Each Sam franchisee will have a local address in their Each Sam franchisee will have a local address in their host country. Eg. Purgatory Alberta Canada; Purgatory host country. Eg. Purgatory Alberta Canada; Purgatory Colorado USA; Purgatory Hokkaido Prefecture Japan etc.Colorado USA; Purgatory Hokkaido Prefecture Japan etc.

The skit is super “clean” and is family orientedThe skit is super “clean” and is family oriented..

Sam McGee costume that we Sam McGee costume that we supplysupply

Fur Coat

Seal boots

Fur Hat

Fur Mitts

Robert Service Robert Service BiographyBiography

A colourful biography of Robert Service. A colourful biography of Robert Service. Immigrated to Canada from Britain in his early Immigrated to Canada from Britain in his early twenties. Manager at the Canadian Bank of twenties. Manager at the Canadian Bank of Commerce in both Dawson and Whitehorse Commerce in both Dawson and Whitehorse Yukon.1898-1906. Sam McGee was a real Yukon.1898-1906. Sam McGee was a real client. client.

8 years observing trappers, prospectors, and 8 years observing trappers, prospectors, and gold miners during the Klondike ear 1890-gold miners during the Klondike ear 1890-1910.1910.

Published Sam McGee in 1907. World fame.Published Sam McGee in 1907. World fame. Died wealthy and happy 1959 in Monte Carlo !!Died wealthy and happy 1959 in Monte Carlo !!

1 minute max 1 minute max

1907 Robert Service Poem. 1907 Robert Service Poem. “Sam McGee knows Bitter Cold” aka“Sam McGee knows Bitter Cold” aka

““The Cremation of Sam McGee”The Cremation of Sam McGee”

See YouTube.com See YouTube.com Search: Sam McGee Search: Sam McGee Bitter ColdBitter Cold

Good diction and speed is paramount. If Good diction and speed is paramount. If the audience is English speaking then the audience is English speaking then the pace can be quick. the pace can be quick.

Audiences where English is not the first Audiences where English is not the first language needs a much slower pace.language needs a much slower pace.

About 6 - 8 minutes to recite the short storey.About 6 - 8 minutes to recite the short storey.

Moral HookMoral Hook

We ask the audience to spot the two We ask the audience to spot the two lines that highlight the moral compass lines that highlight the moral compass of most Canadians of most Canadians (or Americans, Russians, (or Americans, Russians, Germans, Chinese, Koreans, Japanese ….etc. etc.)Germans, Chinese, Koreans, Japanese ….etc. etc.)

““A man’s last need is a thing to heed”A man’s last need is a thing to heed”““A promise made is a debt unpaid”A promise made is a debt unpaid”Prize to winner: Swiss watch or pair of Prize to winner: Swiss watch or pair of

Sam McGee Fashion Fur mitts.Sam McGee Fashion Fur mitts.

Cultural HookCultural Hook

All Canadians know bitter cold. All Canadians know bitter cold. (the same for (the same for Americans, Russians, Germans, Northern Chinese, Americans, Russians, Germans, Northern Chinese, Koreans, and Japanese ….etc. ) No matter what their Koreans, and Japanese ….etc. ) No matter what their race, culture, diet, color, or ethnic group: race, culture, diet, color, or ethnic group:

China: China: No matter if they are Han, Mongol, Tibetan, No matter if they are Han, Mongol, Tibetan, Manchu, foreigners, or new Immigrants.Manchu, foreigners, or new Immigrants.

Russia: Russia: No matter if they are Cossack, Uke, No matter if they are Cossack, Uke, Aboriginal, or new Immigrants.Aboriginal, or new Immigrants.

Germany: Germany: No matter if they are East, West, No matter if they are East, West, Hamburger, Frankfurter, or new Immigrants.Hamburger, Frankfurter, or new Immigrants.

USA: USA: No matter if they are Union, Confederate, No matter if they are Union, Confederate, Native, Indian, Ski Bum, or new Immigrant.Native, Indian, Ski Bum, or new Immigrant.

Yukon Historical ArtifactsYukon Historical Artifacts * Slide show background of arctic scenes.* Slide show background of arctic scenes. * Sound effects of howling winds, snow * Sound effects of howling winds, snow

storms, and barking dog sled teams.storms, and barking dog sled teams. Reproductions of Canadian Bank of Reproductions of Canadian Bank of

Commerce bank notes that Sam McGee Commerce bank notes that Sam McGee and Robert Service would have handled and Robert Service would have handled everyday. They are counterfeit everyday. They are counterfeit reproductions.reproductions.

* * If the venue has power, overhead If the venue has power, overhead

projectors and a speaker system.projectors and a speaker system.

Audience InteractionAudience Interaction

Sam asks if anyone has a story about bitter Sam asks if anyone has a story about bitter cold? Where are you from ?cold? Where are you from ?

Just how cold does it get in ………………Just how cold does it get in ………………

A Stock of 200 humorous replies. A Stock of 200 humorous replies. All cleanAll clean.. We sometimes plant 5-6 replies in the We sometimes plant 5-6 replies in the

audience before the performance to kick-audience before the performance to kick-start the skit humour.start the skit humour.

Max 30 minutes. Total skit: 45 minutes. Max 30 minutes. Total skit: 45 minutes. Target.Target.

Entertainment only Booking Entertainment only Booking RatesRates

For comedy clubs, trade shows, For comedy clubs, trade shows, conferences, meetings, festivals, conferences, meetings, festivals, parties.parties.

Short program: Intro, poem, biography. Short program: Intro, poem, biography. About 10-15 minutes. $200-500 plus About 10-15 minutes. $200-500 plus expenses.expenses.

Long program: Audience interaction and Long program: Audience interaction and banter on Bitter Cold. Target about 45-banter on Bitter Cold. Target about 45-60 minutes. $600 - $1500 + expenses.60 minutes. $600 - $1500 + expenses.

The Klondike Gold Rush 1890-The Klondike Gold Rush 1890-19101910

© This is a Confidential Draft for © This is a Confidential Draft for evaluation and booking purposes evaluation and booking purposes

onlyonly Please keep this draft Power Point Please keep this draft Power Point

presentation presentation confidentiaconfidentiall until our Trade until our Trade Mark application is complete around February Mark application is complete around February 20, 201020, 2010

Thanks:Thanks: Sam McGee Zug SwitzerlandSam McGee Zug Switzerland Contact:Contact: www.SamMcGee2010.comwww.SamMcGee2010.com Bookings:Bookings: denisbraun@hotmail.comdenisbraun@hotmail.com Phone Phone Skype: Megazebo.Skype: Megazebo. China: 135 2478-7658. Canada 1 403 247-China: 135 2478-7658. Canada 1 403 247-

16151615 On Skype: On Skype: MegazeboMegazebo

Thanks for your supportThanks for your support

See you this year at the Olympics

Colorado Ski resorts

Banff Ski resorts

Swiss resorts and Davos Summit

Harbin Ice Festival

Chan Bei San resorts

Sapporo Ice festival

Appendix: Sam’s Short Story. Appendix: Sam’s Short Story.

Robert Service 1907Robert Service 1907

“Sam McGee knows Bitter Cold”“Sam McGee knows Bitter Cold” 1. There are strange things done in the midnight sun1. There are strange things done in the midnight sunBy the men who toil for gold;By the men who toil for gold;

The Arctic trails have their secret talesThe Arctic trails have their secret talesThat would make your blood run cold;That would make your blood run cold;

The Northern Lights have seen queer sights,The Northern Lights have seen queer sights,But the queerest they ever did seeBut the queerest they ever did see

Was that night on the marge of Lac LebargeWas that night on the marge of Lac LebargeI cremated Sam McGee.I cremated Sam McGee.

2. Now, Sam McGee was from Tennessee2. Now, Sam McGee was from TennesseeWhere the cotton blooms and blows.Where the cotton blooms and blows.

Why he left his home in the south to roamWhy he left his home in the south to roam'Round the pole, God only knows. 'Round the pole, God only knows. 

He was always cold, but the land of goldHe was always cold, but the land of goldSeemed to hold him like a spell,Seemed to hold him like a spell,

Though he'd often say, in his homely way,Though he'd often say, in his homely way,That he'd rather live in hell. That he'd rather live in hell. 

3. On a Christmas day we were mushing our way3. On a Christmas day we were mushing our wayOver the Dawson Trail.Over the Dawson Trail.

Talk of your cold --- through the parka's foldTalk of your cold --- through the parka's foldIt stabbed like a driven nail. It stabbed like a driven nail. 

If our eyes we'd close, then the lashes frozeIf our eyes we'd close, then the lashes froze'Till sometimes we couldn't see.'Till sometimes we couldn't see.

It wasn't much fun, but the only oneIt wasn't much fun, but the only oneTo whimper was Sam McGee. To whimper was Sam McGee. 

4. And that very night as we lay packed tight4. And that very night as we lay packed tightIn our robes beneath the snow,In our robes beneath the snow,

And the dogs were fed, and the stars overheadAnd the dogs were fed, and the stars overheadWere dancing heel and toe, Were dancing heel and toe, 

Sam turned to me, and "Cap", says he,Sam turned to me, and "Cap", says he,"I'll cash in this trip, I guess,"I'll cash in this trip, I guess,

And if I do, I'm asking that youAnd if I do, I'm asking that youWon't refuse my last request." Won't refuse my last request." 

5. Well, Sam seemed so low that I couldn't say no,5. Well, Sam seemed so low that I couldn't say no,And he says with a sort of moan,And he says with a sort of moan,

"It's that cursed cold, and it's got right hold"It's that cursed cold, and it's got right hold'Till I'm chilled clean through to the bone. 'Till I'm chilled clean through to the bone. 

Yet not being dead, it's my awful dreadYet not being dead, it's my awful dreadOf the icy grave that pains,Of the icy grave that pains,

So I want you to swear that, foul or fair,So I want you to swear that, foul or fair,You'll cremate my last remains." You'll cremate my last remains." 

6. Well a pal's last need is a thing to heed,6. Well a pal's last need is a thing to heed,And I swore that I would not fail.And I swore that I would not fail.

So we started on at the streak of dawn,So we started on at the streak of dawn,But, God, he looked ghastly pale. But, God, he looked ghastly pale. 

He crouched on the sleigh, and he raved all dayHe crouched on the sleigh, and he raved all dayOf his home in Tennessee,Of his home in Tennessee,

And before nightfall, a corpse was allAnd before nightfall, a corpse was allThat was remained of Sam McGee. That was remained of Sam McGee. 

7. There wasn't a breath in that land of death7. There wasn't a breath in that land of deathAs I hurried, horror driven,As I hurried, horror driven,

With a corpse half hid that I couldn't get ridWith a corpse half hid that I couldn't get ridBecause of a promise given. Because of a promise given. 

It was lashed to the sleigh, and it seemed to say,It was lashed to the sleigh, and it seemed to say,"You may tax your braun and your brains,"You may tax your braun and your brains,But you promised true, and it's up to youBut you promised true, and it's up to you

To cremate these last remains." To cremate these last remains." 

8. Now, a promise made is a debt unpaid,8. Now, a promise made is a debt unpaid,And the trail has its own stern code.And the trail has its own stern code.

In the days to come, 'though my lips were dumb,In the days to come, 'though my lips were dumb,In my heart, how I cursed that load. In my heart, how I cursed that load. 

In the long, long night by the lone firelightIn the long, long night by the lone firelightWhile the huskies 'round in a ringWhile the huskies 'round in a ring

Howled out their woes to the homeless snowsHowled out their woes to the homeless snowsOh, God, how I loathed that thing. Oh, God, how I loathed that thing. 

9. And every day that silent clay9. And every day that silent claySeemed to heavier and heavier grow.Seemed to heavier and heavier grow.

And on I went, though the dogs were spentAnd on I went, though the dogs were spentAnd the grub was getting low. And the grub was getting low. 

The trail was bad, and I felt half mad,The trail was bad, and I felt half mad,But I swore I would not give in,But I swore I would not give in,

And often I'd sing to the hateful thing,And often I'd sing to the hateful thing,And it hearkened with a grin. And it hearkened with a grin. 

10. 'Till I came to the marge of Lac LaBarge,10. 'Till I came to the marge of Lac LaBarge,And a derelict there lay.And a derelict there lay.

It was jammed in the ice, and I saw in a triceIt was jammed in the ice, and I saw in a triceIt was called the "Alice May". It was called the "Alice May". 

And I looked at it, and I thought a bit,And I looked at it, and I thought a bit,And I looked at my frozen chum,And I looked at my frozen chum,

Then, "Here", said I, with a sudden cry,Then, "Here", said I, with a sudden cry,"Here Is my crem-a-tor-ium." "Here Is my crem-a-tor-ium." 

11. Some planks I tore from the cabin floor11. Some planks I tore from the cabin floorAnd lit the boiler fire.And lit the boiler fire.

Some coal I found that was lying aroundSome coal I found that was lying aroundAnd heaped the fuel higher. And heaped the fuel higher. 

The flames just soared, and the furnace roared,The flames just soared, and the furnace roared,Such a blaze you seldom see.Such a blaze you seldom see.

Then I burrowed a hole in the glowing coalThen I burrowed a hole in the glowing coalAnd I stuffed in Sam McGee. And I stuffed in Sam McGee. 

12. Then I made a hike, for I didn't like12. Then I made a hike, for I didn't likeTo hear him sizzle so.To hear him sizzle so.

And the heavens scowled, and the huskies howled,And the heavens scowled, and the huskies howled,And the winds began to blow. And the winds began to blow. 

It was Bitter Cold, but the hot sweat rolledIt was Bitter Cold, but the hot sweat rolledDown my cheek, and I don't know why,Down my cheek, and I don't know why,And the greasy smoke in an inky cloakAnd the greasy smoke in an inky cloak

Went streaking down the sky. Went streaking down the sky. 

13. I do not know how long in the snow13. I do not know how long in the snowI wrestled with gristly fear.I wrestled with gristly fear.

But the stars came out, and they danced aboutBut the stars came out, and they danced about'Till again I ventured near. 'Till again I ventured near. 

I was sick with dread, but I bravely said,I was sick with dread, but I bravely said,"I'll just take a peek inside."I'll just take a peek inside.

I guess he's cooked, and it's time I looked",I guess he's cooked, and it's time I looked",And the door I opened wide. And the door I opened wide. 

14. And there sat Sam, looking cool and calm14. And there sat Sam, looking cool and calm

In the heart of the furnace roar.In the heart of the furnace roar.He wore a smile you could see a mile,He wore a smile you could see a mile,And he said, "Please close the door. And he said, "Please close the door. 

You see it's fine in here, but I greatly fearYou see it's fine in here, but I greatly fearYou'll let in the cold and the storm.You'll let in the cold and the storm.

Since I left Plumtree down in TennesseeSince I left Plumtree down in TennesseeIt's the first time I've been warm." It's the first time I've been warm." 

15. 15. There are strange things done in the twilight sunThere are strange things done in the twilight sun

By the men who Hunt for Seal;By the men who Hunt for Seal;

The Arctic trails have their secret talesThe Arctic trails have their secret tales

That would make your gonads squeal;That would make your gonads squeal;

The Northern Lights have seen queer sights,The Northern Lights have seen queer sights,

But the queerest they ever did seeBut the queerest they ever did see

Was that night on the marge of Lac LebargeWas that night on the marge of Lac Lebarge

I cremated Sam McGee.I cremated Sam McGee.

Edited Version © Denis Braun CH 2009Edited Version © Denis Braun CH 2009