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sam selby from hoteltonight panel/presentation at the travel marketing summit 2015

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Map of the HotelTonight POINT OF PURCHASE

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Page 1: Sam Selby from HotelTonight Panel/Presentation at The Travel Marketing Summit 2015

Map of the HotelTonight

POINT OF PURCHASE

Page 2: Sam Selby from HotelTonight Panel/Presentation at The Travel Marketing Summit 2015

MOBILE OPTIMIZATION

CURATION

DESIGN

LESS IS MORE

Page 3: Sam Selby from HotelTonight Panel/Presentation at The Travel Marketing Summit 2015

CURATION

• LOCATION

• QUALITY

• HOTEL TYPE

Page 4: Sam Selby from HotelTonight Panel/Presentation at The Travel Marketing Summit 2015

DESIGN

• SIMPLE

• BEAUTIFUL

• USEFUL

Page 5: Sam Selby from HotelTonight Panel/Presentation at The Travel Marketing Summit 2015

LESS IS MORE

• LIMIT OPTIONS

• FEWER

DECISIONS

Page 6: Sam Selby from HotelTonight Panel/Presentation at The Travel Marketing Summit 2015

Performance marketingINSTALL

FIRST

EXPERIENCE

CONVERSION

REPEAT

Brand marketing

Local marketing

Curation

Relevance

Price

Information

Purchase

Customer Experience

Retargeting


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