sam the service application manager. dublin meeting 6 dec 1999 trends in the service market...
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Dublin meeting 6 dec 1999
SAMThe Service Application Manager
Dublin meeting 6 dec 1999
Trends in the service market
Electronic service market is booming internet!
Electronic services become more and more complex
People use many different services from many different providers
Dublin meeting 6 dec 1999
Problems for the providers
How to distinguish oneself churn
Multi vendor systems no manufacturer can provide a full solution legacy systems
Sophisticated users response times self care
Dublin meeting 6 dec 1999
Service Management @ ERICSSON
I moved to room 12
bgbsu:bg=volvo,bsnb=1231;bgnsy:bg=volvo,bsnb=1521;bgxyz:bg=volvo,snb=3132123;...End user
at Volvo
Operator
BCM
AXE
Dublin meeting 6 dec 1999
Service Management @ ERICSSON
End user Simple model of service Not flexible
AXE Flexible Very complex
flex
ibil
ity
complexity
AXE
Customer
Dublin meeting 6 dec 1999
BCM
BGC is a pretty face but does not hide the complexity of BGC
Very difficult to support all the flexibility in the AXE
BCM developerOperatorEnd user
complexity
BCM
AXE
Dublin meeting 6 dec 1999
SAM
If end user model is simpler, why not manage from there? Reduced complexity
SAM
SAM developer
Operator
End user
complexity
AXE
Dublin meeting 6 dec 1999
Service Management for end users
Many, many services Services are paid by an organization Service share same information Redundancy problem
short number
public numbermobile subscription
fax number
ICQ number
room numberaddress projects department
directory hotline
name
Dublin meeting 6 dec 1999
Multi service oriented
SAM
CentrexOperator
End userand his organization
AXE
MobileOperator
AXE
SecurityOperator
???
Mgmt
Mgmt
Mgmt
Mgmt
Dublin meeting 6 dec 1999
SAM versus BCM
SAM
BCM
Employee
ProjectGroup
Department Service
Provider
AXE
Extension
DistributionGroup
PickupGroup
Property
BGC 4.2
MML
BGS 8.1
Dublin meeting 6 dec 1999
Multi Vendor
End userand his organization
Mgmt
SAM
CentrexOperator
MgmtAXE
BCM
Alcatel
???
Dublin meeting 6 dec 1999
Organization
Provisioning and Activation
Centrex Operator
End user
Administrator
html
Operator
Billing
applet
SAM Mgmt
BCM
AXE
Dublin meeting 6 dec 1999
The Prototype
Based on BCM ideas for usability Drag & drop everywhere Good icons
Central database Used for e-box tele worker application Uses a plugin model for extending the base
framework
Dublin meeting 6 dec 1999
SAM Applet
The Prototype: plugins
Telia Tele2 Director SAM Server
Telia Tele2 Director
LDAP
web
html
Dublin meeting 6 dec 1999
SAM Key aspects
Service Management is simpler than node management
Service Management requires a user oriented perspective, not node oriented
Operator will be able to use multi vendor solutions
Multi service management might be an opportunity for operators