samanthahansenportfolio
TRANSCRIPT
SAMANTHA HANSEN
COMMUNITY MANAGER
THE BRAND As a modest eBay start-up company, My Pretty Face Place entered the multi-billion dollar make-up market in 2012. Research found that buyers across the world were willing to pay a premium price for beauty products commonly found in local beauty stores. After months of purchasing makeup brushes wholesale and selling them for a profit, a new retail outlet, myprettyfaceplace.com, was born.
Increase awareness of products available for purchase by reposting relevant content and sharing customer photos.
Engage with new customer and influencers by posting engaging content and participating in relevant Twitter chats. Provider customer service by responding to questions. Utilize analytics to see what’s working what’s not.
Post new product arrivals, repost customer photos, and share any other content that gives the brand a bit of a personality. Use iconosquare.com to review analytics to post more effective content.
PINTEREST Post on Pinterest to reach a wide audience with beauty inspiration, customer photos and sale announcements.
HOOTSUITE
Utilize Hootsuite to schedule content and track relevant hashtags. Learn what questions customers are asking about related categories and keep an eye on competition through different streams in the Hootsuite dashboard.
BLOGGER RELATIONS
Partner with trusted bloggers to review products, hold giveaways, increase awareness and offer coupon codes to readers.
WORDPRESS
Post product reviews, invite guest bloggers to review products, and update customers with website news and answers to frequently asked questions.
CONTACT ME Samantha Hansen [email protected] 612-990-4625 Personal Twitter: @samaghansen www.myprettyfaceplace.com www.Twitter.com/prettyfaceplace www.facebook.com/myprettyfaceplace www.instagram.com/myprettyfaceplace www.pinterest.com/prettyfaceplace www.myprettyfaceplace.wordpress.com