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0 March 2015 SAMART GROUP SAMART GROUP SAMART GROUP SAMART GROUP SAMART Corporation Plc. (SAMART) Our key strengths Compelling financial Solid relationships with key Well-diversified investment portfolio High caliber management team 1 2 3 6 1 Compelling financial returns for investors + ≥ 50% div. payout policy Solid relationships with key clients and suppliers + Strong track record In the growth stage of; Government Spending New digital TV broadcasting Utilities and Transportation business Etc. Robust growth in recurring revenues 4 5

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Page 1: SAMART GROUP March 2015 - samartcorp.com · SAMART Corporation Plc. (SAMART) Group Revenue Breakdown by Businesses Revenues Contribution 2009A 2010A 2011A 2012A 2013A 2014A Total

0

March 2015

SAMART GROUPSAMART GROUPSAMART GROUPSAMART GROUP

SAMART Corporation Plc. (SAMART)Our key strengths

Compelling financial Solid relationships with key

Well-diversified

investment portfolio

High caliber

management team

1 2

36

1

Compelling financial

returns for investors

+

≥ 50% div. payout policy

Solid relationships with key

clients and suppliers

+

Strong track record

In the growth stage of;• Government Spending

• New digital TV broadcasting

• Utilities and Transportation business

• Etc.

Robust growth in

recurring revenues

45

Page 2: SAMART GROUP March 2015 - samartcorp.com · SAMART Corporation Plc. (SAMART) Group Revenue Breakdown by Businesses Revenues Contribution 2009A 2010A 2011A 2012A 2013A 2014A Total

SAMART Corporation Plc. (SAMART)Current Business Structure

70%70% 70%

Listed in Listed in Listed in Listed in 1993199319931993

1,007 mill shares (par THB 1/share)Market cap = Approx. THB 41.52 Billion

Free float = 55.51%

NONNONNONNON----LISTED BUSINESSESLISTED BUSINESSESLISTED BUSINESSESLISTED BUSINESSES

618 mill shares (par THB 1/share)Market cap = THB 15.45 Billion

Free float = 28.03%

ICT Solutions & ServicesICT Solutions & ServicesICT Solutions & ServicesICT Solutions & ServicesICT Solutions & ServicesICT Solutions & ServicesICT Solutions & ServicesICT Solutions & Services

Listed in Listed in Listed in Listed in 1996199619961996

Mobile MultimediaMobile MultimediaMobile MultimediaMobile MultimediaMobile MultimediaMobile MultimediaMobile MultimediaMobile Multimedia

4,400 mill shares(par THB 0.10/share)

Market cap = THB 15.05 BillionFree float = 30.00%

Listed in Listed in Listed in Listed in 2003200320032003

100%70707070%%%%

Security solutionsAir Traffic Mgt

70%

Technology Technology Technology Technology Technology Technology Technology Technology Related ServicesRelated ServicesRelated ServicesRelated ServicesRelated ServicesRelated ServicesRelated ServicesRelated Services

Utilities & TransportationsUtilities & TransportationsUtilities & TransportationsUtilities & TransportationsUtilities & TransportationsUtilities & TransportationsUtilities & TransportationsUtilities & TransportationsCall centerCall centerCall centerCall centerCall centerCall centerCall centerCall center

280 mill shares (par THB 1/share)Market cap = THB 1.68 Billion

Listed in May Listed in May Listed in May Listed in May 2014201420142014

2

Remark: Market cap based on price of stocks as of 13th January 2015

Free float = 30.00%

100%100%

TV/Satellite antenna manufacturer

Power plant 23 MW

Utilities & Transportations

100%

Waste Mgt @ new airport

90%

80%

TEDA CO.,LTD.

100%

Waste Energy

Current Share Current Share Current Share Current Share PricePricePricePrice

THB 41.25

Current PERCurrent PERCurrent PERCurrent PER 27.13x

SAMART Trading SummarySAMART Trading SummarySAMART Trading SummarySAMART Trading Summary

Total Number Total Number Total Number Total Number of Sharesof Sharesof Sharesof Shares

1,006,503,910 shares

Par ValuePar ValuePar ValuePar Value THB 1.00

Shareholding StructureShareholding StructureShareholding StructureShareholding Structure

SAMART Corporation Plc. (SAMART)Shareholding Structure and Trading Summary

3

Sector PERSector PERSector PERSector PER 25.79x

Avg. Daily Avg. Daily Avg. Daily Avg. Daily Trading Value Trading Value Trading Value Trading Value

((((2011201120112011))))THB 99 Million

Current Market Current Market Current Market Current Market CapCapCapCap

THB 41.5 billion(USD 1.34

billion)

Note: Data as of January 13th, 2015

Market / Market / Market / Market / IndustryIndustryIndustryIndustry

SET / Technology

SectorSectorSectorSector ICT

Member of Member of Member of Member of IndexIndexIndexIndex

•FTSE SET Mid Cap Index

•SET100 Index

•SET30 High Dividend Index

Page 3: SAMART GROUP March 2015 - samartcorp.com · SAMART Corporation Plc. (SAMART) Group Revenue Breakdown by Businesses Revenues Contribution 2009A 2010A 2011A 2012A 2013A 2014A Total

SAMART Corporation Plc. (SAMART)Group Revenue Breakdown by Businesses

Revenues

Contribution2009A 2010A 2011A 2012A 2013A 2014A

Total Revenues 17,305 16,266 19,964 17,100 22,434 24,196

Contributed by:

52% 50% 35% 41% 46% 52%

In the next 3-5 yrs, the majority portion will come from Utilities & Transportations

4

36% 35% 51% 45% 41% 28%

3% 5% 5% 5% 3% 3%

6% 6% 5% 7% 9% 11%

3% 4% 4% 2% 1% 6%

Utilities & Transportations

TechnologyRelated

SAMART Corporation Plc. (SAMART)Group NP Breakdown by Businesses

Profit Contribution 2009A 2010A 2011A 2012A 2013A 2014A

Total Profit 455 628 836 1,071 1,468 1,484

Contributed by:

12% 14% 6% 9% 33% 33%

In the next 3-5 yrs, the majority portion will come from Utilities & Transportations

5

49% 45% 66% 53% 38% 33%

3% 3% 6% 6% 6% 3%

27% 20% 17% 17% 16% 19%

9% 18% 5% 15% 7% 12%Technology Related

Utilities & Transportations

Page 4: SAMART GROUP March 2015 - samartcorp.com · SAMART Corporation Plc. (SAMART) Group Revenue Breakdown by Businesses Revenues Contribution 2009A 2010A 2011A 2012A 2013A 2014A Total

6

Mobile MultimediaMobile MultimediaMobile MultimediaMobile Multimedia

6

SAMART i-Mobile Plc. (SIM)Business Structure

Handset BusinessHandset BusinessHandset BusinessHandset Business Content BusinessContent BusinessContent BusinessContent Business MVNO BusinessMVNO BusinessMVNO BusinessMVNO Business

BusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessDesign and manufacture of our owned-brand “i-Mobile” handset which

One of the leading content aggregators in Thailand. Our products and services

A new cellular service provider under brand “i-Mobile 3GX”. Our cellular service

7* MVNO = Mobile Virtual Network Operator = Mobile operator that does not own its own spectrum and network infrastructure.

BusinessBusinessBusinessBusinessBusinessBusinessBusinessBusiness

MarketMarketMarketMarketMarketMarketMarketMarketPositionPositionPositionPositionPositionPositionPositionPosition

brand “i-Mobile” handset which distributed countrywide through our strong distribution network.

in Thailand. Our products and services include lifestyle information (directory), sport, horoscope and game etc. available across channels

brand “i-Mobile 3GX”. Our cellular service runs on TOT’s 2100 network under 12-yr MVNO agreement with TOT.

• Market share ranked # 2(in term of number of handsets)

• Over 4 million unit sold per year

Leader in lifestyle, sport and horoscope contents in Thailand

• The 4th Service Provider (currently)

• Strengthen in superior data usage speed

Revenues Revenues Revenues Revenues Revenues Revenues Revenues Revenues ContributionContributionContributionContributionContributionContributionContributionContribution 92% of Y2014 Revenues 2% of Y2014 Revenues6% of Y2014 Revenues

Key StrengthsKey StrengthsKey StrengthsKey StrengthsKey StrengthsKey StrengthsKey StrengthsKey Strengths

• No. 1 local mobile handset brand

• Strong distribution network

(>10,000 point of sales throughout Thailand)

• Value-to-money

• Service center nationwide

• Varieties of content

• Available through various medias

• Mobile-related services available across all

cellular service providers

• Superior data speed downloaded

• Most competitive service package

• Bundle with various i-Mobile contents

• Have no network related costs

Page 5: SAMART GROUP March 2015 - samartcorp.com · SAMART Corporation Plc. (SAMART) Group Revenue Breakdown by Businesses Revenues Contribution 2009A 2010A 2011A 2012A 2013A 2014A Total

SAMART i-Mobile Plc. (SIM)Y2015 Strategy

Partnership MarketingPartnership MarketingPartnership MarketingPartnership Marketing

MEDIAMEDIAMEDIAMEDIA

• Many more

FootballsFootballsFootballsFootballs

• Mobile HandsetMobile HandsetMobile HandsetMobile Handset

• Segmented ContentSegmented ContentSegmented ContentSegmented Content

8

Partnership MarketingPartnership MarketingPartnership MarketingPartnership Marketing

�Increase Rev. from Handsets SoldIncrease Rev. from Handsets SoldIncrease Rev. from Handsets SoldIncrease Rev. from Handsets Sold�Increase Recurring from ContentIncrease Recurring from ContentIncrease Recurring from ContentIncrease Recurring from Content

Mobile OperatorsMobile OperatorsMobile OperatorsMobile Operators

SAMART i-Mobile Plc. (SIM)Handset Business

HANDSETHANDSETHANDSETHANDSET

9

CONTENTCONTENTCONTENTCONTENT

MVNOMVNOMVNOMVNO

Page 6: SAMART GROUP March 2015 - samartcorp.com · SAMART Corporation Plc. (SAMART) Group Revenue Breakdown by Businesses Revenues Contribution 2009A 2010A 2011A 2012A 2013A 2014A Total

SAMART i-Mobile Plc. (SIM)

Handset Business: Our key strengths

High Quality of ComponentsHigh Quality of ComponentsHigh Quality of ComponentsHigh Quality of Components

CameraCameraCameraCamera Chip SetChip SetChip SetChip Set ScreenScreenScreenScreen

Country’s Largest Service Center NetworkCountry’s Largest Service Center NetworkCountry’s Largest Service Center NetworkCountry’s Largest Service Center Network

Service CenterService CenterService CenterService Center

7272727229292929 21212121 11111111 10101010 8888 3333

Service HUBSService HUBSService HUBSService HUBS

10

10

Value to Money (Price below Value to Money (Price below Value to Money (Price below Value to Money (Price below 10101010K Baht)K Baht)K Baht)K Baht)

Below 1,xxx

3,xxx-5,xxx

6,xxx-10,xxx

Service HUBSService HUBSService HUBSService HUBS

5• Central Area - SW Park - BKKBKKBKKBKK----NonthaburiNonthaburiNonthaburiNonthaburi

•Northern Area - ChiengmaiChiengmaiChiengmaiChiengmai

•North-Eastern Area 1 - UbonratchathaniUbonratchathaniUbonratchathaniUbonratchathani

•North-Eastern Area 2 - KhonkaenKhonkaenKhonkaenKhonkaen

• Southern Area – HatHatHatHat----YaiYaiYaiYai+ New HUB : Phitsanulok by Q3

Service CentersService CentersService CentersService Centers DropDropDropDrop----Off PointsOff PointsOff PointsOff Points

72• BKK & Vicinity - 12

• Central Area – 15

• Northern Area – 13

• North-Eastern Area – 22

• Southern Area – 10

89• BKK & Vicinity - 10

• Central Area – 17

• Northern Area – 23

• North-Eastern Area – 20

• Southern Area – 19

Strong “iStrong “iStrong “iStrong “i----Mobile” Brand RecognitionMobile” Brand RecognitionMobile” Brand RecognitionMobile” Brand Recognition

SAMART i-Mobile Plc. (SIM)

Handset Business: Our key strengths

Partner with Mobile OperatorsPartner with Mobile OperatorsPartner with Mobile OperatorsPartner with Mobile Operators

Launched package between i-Mobile handset & Mobile Operators

1111

Nationwide Distribution ChannelNationwide Distribution ChannelNationwide Distribution ChannelNationwide Distribution Channel

More than More than More than More than 10101010,,,,000 000 000 000 points of salespoints of salespoints of salespoints of salesthroughout Thailandthroughout Thailandthroughout Thailandthroughout Thailand

iiii----mobile shopmobile shopmobile shopmobile shop Modern TradeModern TradeModern TradeModern Trade Specialty StoresSpecialty StoresSpecialty StoresSpecialty Stores DealersDealersDealersDealers

Page 7: SAMART GROUP March 2015 - samartcorp.com · SAMART Corporation Plc. (SAMART) Group Revenue Breakdown by Businesses Revenues Contribution 2009A 2010A 2011A 2012A 2013A 2014A Total

Digital TV Handset + 4G/LTE

SAMART i-Mobile Plc. (SIM)

Handset Business: Product Highlights in Y2015

4G/LTE Technology

- Very High Speed Wireless Internet (50 times faster than more than 3G)

- Support Multimedia services i.e. video conference

i-mobile IQ X LEON i-mobile IQ X LUCUS

� Android OS 4.4� 5.26'' HD IPS, Capacitive

Touch� CPU: Quad Core 1.2 GHz

� Android OS 4.4� 5'' HD IPS , Capacitive

Touch� CPU: Quad-core 1.2 GHZ

� Front 5MP Back 13MP � DVB-T2 � Full lamination� F2.0 (Front) / F1.8 (Back)

� Front 8MP Back 18MP � DVB-T2� Full lamination� F1.8 (Back Camera)

Units

SAMART i-Mobile Plc. (SIM)

Handset Business: i-Mobile Handset Sales

iiii----Mobile Handset Sales in Mobile Handset Sales in Mobile Handset Sales in Mobile Handset Sales in 2012201220122012, , , , 2013 2013 2013 2013 & & & & 2014201420142014

1,029,324 1,087,405 1,007,336 955,379 893,564 1,015,411 871,120 1,006,323 1,077,018 1,294,784 997,103 1,329,435

Baht

13

Page 8: SAMART GROUP March 2015 - samartcorp.com · SAMART Corporation Plc. (SAMART) Group Revenue Breakdown by Businesses Revenues Contribution 2009A 2010A 2011A 2012A 2013A 2014A Total

Units

i-Mobile Unit Sold in each categories

SAMART i-Mobile Plc. (SIM)

Handset Business: i-Mobile Handset Sales

Estimated iEstimated iEstimated iEstimated i----Mobile Handset SalesMobile Handset SalesMobile Handset SalesMobile Handset Sales

Units 4,079,444 3,786,418 4,697,485 5,500,000Baht

988,143

631,330

800,000

1,000,000

14

121,978 45,09818,751 15,063 14,466

45,072

6,076 3,424

111,831143,412

139,545

304,549

329,070

485,148444,298

147,487

195,571

249,391 240,682

323,241 324,293

264,796237,396

512,268

463,433446,029

347,240

440,271

281,933

100,472

0

200,000

400,000

600,000

1Q2013 2Q2013 3Q2013 4Q2013 1Q2014 2Q2014 3Q2014 4Q2014

i-Note i-Style IQ Featured Phone

SAMART i-Mobile Plc. (SIM)Content Business

HANDSET

15

CONTENT

MVNO

Page 9: SAMART GROUP March 2015 - samartcorp.com · SAMART Corporation Plc. (SAMART) Group Revenue Breakdown by Businesses Revenues Contribution 2009A 2010A 2011A 2012A 2013A 2014A Total

SAMART i-Mobile Plc. (SIM)

Content Business: One of the leader content aggregators in Thailand

HORO + SPORT + ENTERTAINMENT+ EDT (Eat / Drink / Travel)HORO + SPORT + ENTERTAINMENT+ EDT (Eat / Drink / Travel)HORO + SPORT + ENTERTAINMENT+ EDT (Eat / Drink / Travel)HORO + SPORT + ENTERTAINMENT+ EDT (Eat / Drink / Travel)

16

SAMART i-Mobile Plc. (SIM)

Content Business: Y2015 Strategy - Partnership

Content + MediaContent + MediaContent + MediaContent + Media

1717

Content + MediaContent + MediaContent + MediaContent + MediaDown trend of mobile content market. Free contents are shared in social community.

Strengthen foothold in Multimedia channels(Online + Offline) to build up new revenue stream

Page 10: SAMART GROUP March 2015 - samartcorp.com · SAMART Corporation Plc. (SAMART) Group Revenue Breakdown by Businesses Revenues Contribution 2009A 2010A 2011A 2012A 2013A 2014A Total

50% 50%50%

SAMART i-Mobile Plc. (SIM)

Content Business: Y2015 Strategy - Partnership

i-Sport Structure

100%100%

18

SAMART i-Mobile Plc. (SIM)

Content Business: Y2015 Strategy - Partnership

SMS Sport ServicesMT & Package

Sport Application

Sport ChannelsSiamsportLive, SiamsportNews, SiamsportFootball

++++

1919

Sport ApplicationStar Soccer

Sexy Model ServicesClip VDO

WAP ServicesMigrated to Mobile Web & Application

otball

Live ProductionTPL live production, & Other football / sports

Production Outsourceproduction Outsource EPL for CTH

Own TV ProgramMCOT Channel 9, THTV, Nation TV

++++

Page 11: SAMART GROUP March 2015 - samartcorp.com · SAMART Corporation Plc. (SAMART) Group Revenue Breakdown by Businesses Revenues Contribution 2009A 2010A 2011A 2012A 2013A 2014A Total

SAMART i-Mobile Plc. (SIM)

Content Business: Revenue breakdown

Content Revenue Breakdown 2008 2009 2010 2011 2012 2013

Content Revenue Content Revenue Content Revenue Content Revenue (MB) 730730730730 800800800800 899899899899 973973973973 1111,,,,054054054054 947947947947

HoroscopeHoroscopeHoroscopeHoroscope 38.7%38.7%38.7%38.7% 42.6%42.6%42.6%42.6% 32.7%32.7%32.7%32.7% 27.3%27.3%27.3%27.3% 33.7%33.7%33.7%33.7% 32.6%32.6%32.6%32.6%

Information Information Information Information (Travel, Lotto, NewTravel, Lotto, NewTravel, Lotto, NewTravel, Lotto, Newssss) 21.2%21.2%21.2%21.2% 21.4%21.4%21.4%21.4% 17.7%17.7%17.7%17.7% 23.7%23.7%23.7%23.7% 26.9%26.9%26.9%26.9% 30.7%30.7%30.7%30.7%

20

SportSportSportSport 22.1%22.1%22.1%22.1% 17.8%17.8%17.8%17.8% 22.1%22.1%22.1%22.1% 31.8%31.8%31.8%31.8% 21.2%21.2%21.2%21.2% 16.1%16.1%16.1%16.1%

GameGameGameGame 8.3%8.3%8.3%8.3% 5.5%5.5%5.5%5.5% 8.7%8.7%8.7%8.7% 7.1%7.1%7.1%7.1% 5.4%5.4%5.4%5.4% 4.7%4.7%4.7%4.7%

Other Other Other Other (DL, VoteDL, VoteDL, VoteDL, Vote) 9.7%9.7%9.7%9.7% 12.8%12.8%12.8%12.8% 18.7%18.7%18.7%18.7% 10.2%10.2%10.2%10.2% 12.8%12.8%12.8%12.8% 15.9%15.9%15.9%15.9%

100.0%100.0%100.0%100.0% 100.0%100.0%100.0%100.0% 100.0%100.0%100.0%100.0% 100.0%100.0%100.0%100.0% 100.0%100.0%100.0%100.0% 100.0%100.0%100.0%100.0%

SAMART i-Mobile Plc. (SIM)MVNO Business

HANDSET

21

CONTENT

MVNO

Page 12: SAMART GROUP March 2015 - samartcorp.com · SAMART Corporation Plc. (SAMART) Group Revenue Breakdown by Businesses Revenues Contribution 2009A 2010A 2011A 2012A 2013A 2014A Total

SubscribersBaht

Active Subs & Top up Performance for 2013 & 9M2014

SAMART i-Mobile Plc. (SIM)

MVNO Business: Active Subscribers

Subscribers Bah

t

405

467,

552,706

589,635

616,210

608,613

671,905

661,639

780,316

794,516

858,081

886,907

908,304

911,009

914,101

966,263

887,225

957,507

917,712

800,000

1,000,000

1,200,000

600,000

700,000

800,000

900,000

1,000,000

593,427606,634 614,007

2222

21,223

21,956

22,737

21,970

21,105

20,979

20,646

21,145

20,449

20,248

19,821

19,621

17,928

16,598

16,399

15,978

16,187

16,145

16,045

16,067 15,539

15,503 15,037

15,306

67,384

85,743

95,702

119,548

143,471

177,517

222,610

276,413

329,114

311,082

374,703

415,064

431,331

431,095

492,908

517,685

552,745

577,282

573,611

572,673

591,095

586,292

582,924

598,701

178,115

246,052

267,482

286,152

345,943

405,772

,148

706

-200,000

-

200,000

400,000

600,000

-

100,000

200,000

300,000

400,000

500,000

600,000

Postpaid active subs. prepaid Subs Ave top up

118,439

118,439

349,563

434,685

509,307

15,434

11,398

9,039

10,300

12,4947.8%

5.7%

6.0%

7.0%

8.0%

9.0%

10,000

12,000

14,000

16,000

SAMART i-Mobile Plc. (SIM)Financial Highlights

ProfitabilityProfitabilityProfitabilityProfitability Revenue Breakdown by SegmentRevenue Breakdown by SegmentRevenue Breakdown by SegmentRevenue Breakdown by Segment

Million BahtMillion Baht

96%

4%

7%

93%91%

9%11%

89% 84%

2%14%

84%

1%15%

89%

9%2%

9,039

8,128

7,002 7,042

321 114 115 136 84 166807 710

2.1%

1.0%1.3%

1.7%1.2%

2.4%

5.7%

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

0

2,000

4,000

6,000

8,000

2007 2008 2009 2010 2011 2012 2013 2014

Revenue Profit NPM

0.062

0.0450.02 0.02 0.01 0.025

0.11 0.09

83%

169%

75%65%

51%65% 59%

56%

0%

40%

80%

120%

160%

200%

0

0.05

0.1

0.15

2007 2008 2009 2010 2011 2012 2013 2014

Dividend PayoutDividend PayoutDividend PayoutDividend Payout

Baht

23

* 1H 2014: interim dividend

Page 13: SAMART GROUP March 2015 - samartcorp.com · SAMART Corporation Plc. (SAMART) Group Revenue Breakdown by Businesses Revenues Contribution 2009A 2010A 2011A 2012A 2013A 2014A Total

0.88

1.36

1.20

0.98 0.99

0.70 0.74

1.64

452 423181 147

332 306 411140

2,182

3,116 2,845

2,352 2,387 1,814

2,373

5,625

2,481

2,290 2,3642,402 2,403 2,592

3,1883,420

SAMART i-Mobile Plc. (SIM)Capital Management

Capital StructureCapital StructureCapital StructureCapital Structure

Million Baht

Gearing RatioGearing RatioGearing RatioGearing Ratio (D/E)

Times (x)

5.25

2.69 2.863.87 3.65 3.95

13.67

7.91

2007 2008 2009 2010 2011 2012 2013 2014

Cash Interest-bearing Debts Equity

2007 2008 2009 2010 2011 2012 2013 2014

Long-term loan Short-term loan

24

InterestInterestInterestInterest----bearing Debts Compositionbearing Debts Compositionbearing Debts Compositionbearing Debts Composition

Million Baht

Interest Coverage RatioInterest Coverage RatioInterest Coverage RatioInterest Coverage Ratio

Times (x)

2222,,,,182182182182

3333,,,,116116116116 2222,,,,8458458458452222,,,,352352352352 2222,,,,387387387387

100%

0.9%

99.1% 99.8%

0.2%

99.6%

0.4%

99.3%

0.7%

2007 2008 2009 2010 2011

1111,,,,814814814814

99.2%

0.8%

2012

2007 2008 2009 2010 2011 2012

2013

2222,,,,373373373373

99.5%

0.5%

2013

2014

99.9%

0.1%

5555,,,,625625625625

2014

25

ICT SolutionsICT SolutionsICT SolutionsICT Solutions

Page 14: SAMART GROUP March 2015 - samartcorp.com · SAMART Corporation Plc. (SAMART) Group Revenue Breakdown by Businesses Revenues Contribution 2009A 2010A 2011A 2012A 2013A 2014A Total

Current Share Current Share Current Share Current Share PricePricePricePrice

THB 25.00

Current PERCurrent PERCurrent PERCurrent PER 20.60x

SAMART Trading SummarySAMART Trading SummarySAMART Trading SummarySAMART Trading Summary

Total Number Total Number Total Number Total Number of Sharesof Sharesof Sharesof Shares

618,000,000shares

Par ValuePar ValuePar ValuePar Value THB 1.00

Shareholding StructureShareholding StructureShareholding StructureShareholding Structure

SAMART Telcoms Plc. (SAMTEL)Shareholding Structure and Trading Summary

26

Sector PERSector PERSector PERSector PER 25.79x

Avg. Daily Avg. Daily Avg. Daily Avg. Daily Trading Value Trading Value Trading Value Trading Value

((((2011201120112011))))THB 41 Million

Current Market Current Market Current Market Current Market CapCapCapCap

THB 15.45 billion(USD 498 million)

Note: Data as of January 13th 2015

Market / Market / Market / Market / IndustryIndustryIndustryIndustry

SET / Technology

SectorSectorSectorSector ICT*

Member of Member of Member of Member of IndexIndexIndexIndex

•MSCI Small Cap Index

•SET100 Index

•SET30 High Dividend Index

26

*ICT = Information Communications and Technology

SAMART Telcoms Plc. (SAMTEL)We are the country’s largest IT contractor

Largest IT ContractorLargest IT ContractorLargest IT ContractorLargest IT Contractor

Install and Maintenance IT IT IT IT

System System System System for every organization

Set upSet upSet upSet up trunked radio networktrunked radio networktrunked radio networktrunked radio network

for CAT and Department of

Provincial Administration

27

Largest IT ContractorLargest IT ContractorLargest IT ContractorLargest IT Contractorin Thailandin Thailandin Thailandin Thailand

Install CCTVCCTVCCTVCCTV for Bangkok

Metropolitan Administration The largest ERP systemERP systemERP systemERP system provider in Thailand

Install, Operate and

Maintenance checkcheckcheckcheck----in counterin counterin counterin counter @

Suvarnabhumi AirportInstall 3333G Network G Network G Network G Network for TOT

Page 15: SAMART GROUP March 2015 - samartcorp.com · SAMART Corporation Plc. (SAMART) Group Revenue Breakdown by Businesses Revenues Contribution 2009A 2010A 2011A 2012A 2013A 2014A Total

Matching customers’ needs with products, include designing customized solution,

and linking different subsystemtogether into a whole

ClientClientClientClient

SupplierSupplierSupplierSupplier

*Key Suppliers*Key Suppliers*Key Suppliers*Key Suppliers

SAMART Telcoms Plc. (SAMTEL)We provides the full ranges of IT services & products

ClientClientClientClient

28

Department of Land (DOL)

Bangkok Metropolitan Administration (BMA)

Telephone of Thailand (TOT)

Provincial Electricity Authority (PEA)

Airport of Thailand Pcl. (AOT)

PTT Public Company Limited (PTT)

Bangkok Bank Public Company Limited (BBL)

Central Retail Corporation Limited

Public SectorPublic SectorPublic SectorPublic SectorStateStateStateState----Owned Owned Owned Owned EnterpriseEnterpriseEnterpriseEnterprise

Private Private Private Private SectorSectorSectorSector

*Key Clients*Key Clients*Key Clients*Key Clients

SAMART Telcoms Plc. (SAMTEL)Project Categorized by Revenue

Types of RevenueTypes of RevenueTypes of RevenueTypes of Revenue

Project Based Revenue (Turnkey)Project Based Revenue (Turnkey)Project Based Revenue (Turnkey)Project Based Revenue (Turnkey) Service Revenue (Recurring Revenue)Service Revenue (Recurring Revenue)Service Revenue (Recurring Revenue)Service Revenue (Recurring Revenue)

• Sales of equipment including designation and installation

• Length of time normally less than 2 yrs

• Cash inflow depends on percentage of completion (Unequal

cash inflow in each period)

• Provide fully services (Design, Installation, Operation and Maintenance)

• Length of time normally more than 2 years

• A constant cash inflow every month

29

Example of Turnkey ProjectExample of Turnkey ProjectExample of Turnkey ProjectExample of Turnkey Project

• TOTTOTTOTTOT’s 3G Network Installation Phase 1, total project value of THB 10,400 million

• IT System for Ministry of JusticeMinistry of JusticeMinistry of JusticeMinistry of Justice, total project value of THB 1,131 million

• Automatic Meter Reading phase2 for PEAPEAPEAPEA, total project value of THB 1,450 million

Example of Recurring ProjectExample of Recurring ProjectExample of Recurring ProjectExample of Recurring Project

• Common Use Terminal Equipment System for AOTAOTAOTAOT, provide THB 35.7 million per month

• Enterprise Resource Planning (ERP) for PEAPEAPEAPEA, provides THB 53.3 million per month

• SchoolNet for TOTTOTTOTTOT, provides THB 38 million per month

Period 1 Period 2 Period 3 Period 4 ………………………… Period N

Period 1 Period 2 Period 3 Period 4 ………………………… Period N

Page 16: SAMART GROUP March 2015 - samartcorp.com · SAMART Corporation Plc. (SAMART) Group Revenue Breakdown by Businesses Revenues Contribution 2009A 2010A 2011A 2012A 2013A 2014A Total

SAMART Telcoms Plc. (SAMTEL)Key Project Highlights

SchoolNet Extension (SchoolNet Extension (SchoolNet Extension (SchoolNet Extension (iPSTARiPSTARiPSTARiPSTAR Internet)Internet)Internet)Internet) TOTTOTTOTTOT’s ’s ’s ’s 3333G Network Installation Phase G Network Installation Phase G Network Installation Phase G Network Installation Phase 1111

Project Owner: Project Owner: Project Owner: Project Owner: TOT Public Co, Ltd

Total Project Value:Total Project Value:Total Project Value:Total Project Value: Bt. 15,999.5 million

SAMTEL’s Portion: SAMTEL’s Portion: SAMTEL’s Portion: SAMTEL’s Portion: Bt 10,400 million

Project Duration: Project Duration: Project Duration: Project Duration: 2.0 yrs.

Project Details;Project Details;Project Details;Project Details;

• Provide system integration and equipment

• Install 4,772 base stations nationwide, catering 7 million users

Estimate Revenue Recognition;Estimate Revenue Recognition;Estimate Revenue Recognition;Estimate Revenue Recognition;

30

Project Owner: Project Owner: Project Owner: Project Owner: TOT Public Co, Ltd

Project Value: Project Value: Project Value: Project Value: Bt 2,292 million

Project Duration: Project Duration: Project Duration: Project Duration: 60 months (Mar 2011-Feb 2016)

Scope of work: Scope of work: Scope of work: Scope of work:

• Link iPSTAR to 10,000 secondary schools nationwide

• Provide voice & internet access

Estimate Revenue Recognition;Estimate Revenue Recognition;Estimate Revenue Recognition;Estimate Revenue Recognition;

2011201120112011

Rev. Rev. Rev. Rev. 5555,,,,687 687 687 687 MBMBMBMB

2012201220122012

Rev. Rev. Rev. Rev. 2222,,,,712 712 712 712 MBMBMBMB

2013201320132013

Rev. Rev. Rev. Rev. 1111,,,,629 629 629 629 MBMBMBMB

3333G Related Potential ProjectsG Related Potential ProjectsG Related Potential ProjectsG Related Potential Projects

3333G CoreG CoreG CoreG Core 289.6 MB / Project (signed)

3333G ExtensionG ExtensionG ExtensionG Extension 375 MB / Project (signed)

MA works for MA works for MA works for MA works for 3333G RollG RollG RollG Roll----out Phase out Phase out Phase out Phase 1111:::: 520 MB / Year (start 2015)

2014 2014 2014 2014

Rev. Rev. Rev. Rev. 372 372 372 372 MBMBMBMB

SAMART Telcoms Plc. (SAMTEL)Key Project Highlights

Automatic Meter Reading (AMR Phase I)Automatic Meter Reading (AMR Phase I)Automatic Meter Reading (AMR Phase I)Automatic Meter Reading (AMR Phase I) Automatic Meter Reading (AMR Phase II)Automatic Meter Reading (AMR Phase II)Automatic Meter Reading (AMR Phase II)Automatic Meter Reading (AMR Phase II)

Project Owner: Project Owner: Project Owner: Project Owner: Provincial Electricity Authority of Thailand (PEA)

Project Value: Project Value: Project Value: Project Value: Bt 1,450 million

Project Duration: Project Duration: Project Duration: Project Duration: 5 years (2011-2017)

Scope of work: Scope of work: Scope of work: Scope of work:

• Install and implement 50,000 units of wireless meter system

31

Project Owner: Project Owner: Project Owner: Project Owner: Provincial Electricity Authority of Thailand (PEA)

Project Value: Project Value: Project Value: Project Value: Bt 889 million

Project Duration: Project Duration: Project Duration: Project Duration: 5 years (2007-2012)

Scope of work: Scope of work: Scope of work: Scope of work:

• Install and implement 30,000 units of wireless meter system

Automatic Meter Reading Automatic Meter Reading Automatic Meter Reading Automatic Meter Reading Phase Phase Phase Phase 1 1 1 1 MAMAMAMA

Project Owner: Project Owner: Project Owner: Project Owner: Provincial Electricity Authority of Thailand (PEA)

Project Value: Project Value: Project Value: Project Value: Bt 399 million

Project Duration: Project Duration: Project Duration: Project Duration: 3 years (2012-2015)

Scope of work: Scope of work: Scope of work: Scope of work:

• Maintenance Agreement for Automatic Meter Reading Phase 1

AMR I add on @AMR I add on @AMR I add on @AMR I add on @5555,,,,940 940 940 940 unitsunitsunitsunits 162 MB / Project (signed)

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APPS (Advance Passenger Processing System)APPS (Advance Passenger Processing System)APPS (Advance Passenger Processing System)APPS (Advance Passenger Processing System)CUTE II (Common Use Terminal Equipment System)CUTE II (Common Use Terminal Equipment System)CUTE II (Common Use Terminal Equipment System)CUTE II (Common Use Terminal Equipment System)

SAMART Telcoms Plc. (SAMTEL)Key Project Highlights

Project Owner: Project Owner: Project Owner: Project Owner: Airport Authority of Thailand PCL (AOT)

Project Value: Project Value: Project Value: Project Value: Bt 2,500 million

Project Duration: Project Duration: Project Duration: Project Duration: 5 years

Signed:Signed:Signed:Signed: October 2014

Scope of work: Scope of work: Scope of work: Scope of work:

• Shared facility that allows the airlines staff accession to check-

in, transfer and gate counter applications on a common use basis at

Suvarnnabhumi International Airport

Project Owner: Project Owner: Project Owner: Project Owner: Airport Authority of Thailand PCL (AOT)

Project Value: Project Value: Project Value: Project Value: Bt 7,800 million

Samtel’s Portion:Samtel’s Portion:Samtel’s Portion:Samtel’s Portion: Bt 3,400 million

Project Duration:Project Duration:Project Duration:Project Duration: 5 years

Bid:Bid:Bid:Bid: April 21, 2014

Expected Sign:Expected Sign:Expected Sign:Expected Sign: 1111Q/ Q/ Q/ Q/ 2015201520152015

Scope of work: Scope of work: Scope of work: Scope of work:

• Process information checking of travelers in advance of their arrival

into and departure out of the country

32

Projects on hand:Projects on hand:Projects on hand:Projects on hand: Backlog as end of Backlog as end of Backlog as end of Backlog as end of 2014 2014 2014 2014 THB THB THB THB 6666,,,,907 907 907 907 million million million million 2014 2014 2014 2014 Project Signed:Project Signed:Project Signed:Project Signed: Total value of THB Total value of THB Total value of THB Total value of THB 5555,,,,943 943 943 943 millionmillionmillionmillion

SAMART Telcoms Plc. (SAMTEL)

The Catalyst: Healthy backlog & robust growth potential

PotentialTOT 3G

Phase I

APPSAPPSAPPSAPPS 3333,,,,900 900 900 900 MBMBMBMB

Digital APCODigital APCODigital APCODigital APCO 3333,,,,300 300 300 300 MBMBMBMB

(AOT)(AOT)(AOT)(AOT)

(RTP)(RTP)(RTP)(RTP)

Million BahtMillion BahtMillion BahtMillion Baht

2015 2015 2015 2015 Potential ProjectsPotential ProjectsPotential ProjectsPotential Projects

33

(RTP)(RTP)(RTP)(RTP)

Nationwide Fiber Nationwide Fiber Nationwide Fiber Nationwide Fiber 3333,,,,000 000 000 000 MBMBMBMB

Digital TrunkDigital TrunkDigital TrunkDigital Trunk 850 850 850 850 MBMBMBMB

(SRT)(SRT)(SRT)(SRT)

(BMA)(BMA)(BMA)(BMA)

Info Center IIInfo Center IIInfo Center IIInfo Center II 800 800 800 800 MBMBMBMB

(DOL)(DOL)(DOL)(DOL)

Building Security Building Security Building Security Building Security 750 750 750 750 MBMBMBMB

And Others And Others And Others And Others

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SAMART Telcoms Plc. (SAMTEL)2015 Key Industry Drivers

Digital EconomyDigital EconomyDigital EconomyDigital Economy National TransportationNational TransportationNational TransportationNational TransportationInfrastructureInfrastructureInfrastructureInfrastructure

34

Digital TVDigital TVDigital TVDigital TVExpansionExpansionExpansionExpansion

InfrastructureInfrastructureInfrastructureInfrastructure

3333G / G / G / G / 4444GGGGExpansionExpansionExpansionExpansion

AECAECAECAEC

SAMART Telcoms Plc. (SAMTEL)2015 Key Driver: Digital Economy

National BroadbandNational BroadbandNational BroadbandNational Broadband Digital TVDigital TVDigital TVDigital TV3333G / G / G / G / 4444G WirelessG WirelessG WirelessG Wireless

1 1 1 1 : Network Infrastructure: Network Infrastructure: Network Infrastructure: Network Infrastructure

2 2 2 2 : Software / Application: Software / Application: Software / Application: Software / Application

35

Animation / Media ProductionAnimation / Media ProductionAnimation / Media ProductionAnimation / Media ProductionGames / Learning Contents / Etc.Games / Learning Contents / Etc.Games / Learning Contents / Etc.Games / Learning Contents / Etc.

EEEE----CommerceCommerceCommerceCommerce

Long Term Development in IT Workforces Long Term Development in IT Workforces Long Term Development in IT Workforces Long Term Development in IT Workforces

Business AppBusiness AppBusiness AppBusiness AppEEEE----Gov ServicesGov ServicesGov ServicesGov Services

4 4 4 4 : IT Human Capital: IT Human Capital: IT Human Capital: IT Human Capital

3 3 3 3 : Digital Contents: Digital Contents: Digital Contents: Digital Contents

Page 19: SAMART GROUP March 2015 - samartcorp.com · SAMART Corporation Plc. (SAMART) Group Revenue Breakdown by Businesses Revenues Contribution 2009A 2010A 2011A 2012A 2013A 2014A Total

2222,,,,1771771771772222,,,,900900900900

6666,,,,2172172172175555,,,,726726726726

10101010,,,,226226226226

7777,,,,738738738738

9999,,,,367367367367

7777,,,,000000000000

10101010,,,,000000000000

% Recurring % Recurring % Recurring % Recurring RevenueRevenueRevenueRevenue 48% 42% 22% 35% 19% 29% 32% 43% 36%

Million Baht

SAMART Telcoms Plc. (SAMTEL) Focus on Long Term Projects

36

2222,,,,177177177177

SchoolNetSchoolNetSchoolNetSchoolNet � � � � � � � � �

CUTECUTECUTECUTE � � � � � � � � �

PortalNetPortalNetPortalNetPortalNet � � � �

AMR MaintenanceAMR MaintenanceAMR MaintenanceAMR Maintenance � � � �

APPSAPPSAPPSAPPS �

3G Maintenance3G Maintenance3G Maintenance3G Maintenance �

Revenue DepartmentRevenue DepartmentRevenue DepartmentRevenue Department �

RFIDRFIDRFIDRFID �

SAMART Telcoms Plc. (SAMTEL) Financial Highlights

ProfitabilityProfitabilityProfitabilityProfitability Revenue Breakdown by Type of CustomerRevenue Breakdown by Type of CustomerRevenue Breakdown by Type of CustomerRevenue Breakdown by Type of Customer

Million Baht

Million Baht

96%

4%

7%

93%

15%

85%

87%

13%96%

4%

10,226

9,3677.7%

10.7%9.1%

10.5%

8.0%

10.0%

12.0%

10,000

12,000

14,000

16,000

94%

6%

0.10 0.100.25

0.40

0.66

0.70 0.750.65

55% 55% 51%60%

51%53% 54% 57%

0%

20%

40%

60%

0.00

0.40

0.80

1.20

2007 2008 2009 2010 2011 2012 2013 2014

Dividend PayoutDividend PayoutDividend PayoutDividend Payout

Baht

87%

37

Remark: Thailand had a coup d’ etat in September 2006 resulted in

the limited projects released.* 1H 2014: interim dividend

2,177

2,900

6,2175,726

7,738

9,367

6,713

112 111 302 402791 828 857 705

5.1%

3.8%

4.9%

7.0%

7.7%

0.0%

2.0%

4.0%

6.0%

0

2,000

4,000

6,000

8,000

10,000

2007 2008 2009 2010 2011 2012 2013 2014

Revenue Profit NPM

Page 20: SAMART GROUP March 2015 - samartcorp.com · SAMART Corporation Plc. (SAMART) Group Revenue Breakdown by Businesses Revenues Contribution 2009A 2010A 2011A 2012A 2013A 2014A Total

1.09 1.24

2.00

0.95

1.90

2.41

1.84

1.09

0.09 0.03 0.03 0.010.26 0.39

0.19 0.02

D/E LT D/E

215 128 350 100 212 425

562 657 1,389

1,684

3,144

1,723

4,242

6,575

5,859

3,777

1,274 1,356 1,575 1,815

2,235 2,735

3,177 3,479

2007 2008 2009 2010 2011 2012 2013 2014

SAMART Telcoms Plc. (SAMTEL) Capital Management

Capital StructureCapital StructureCapital StructureCapital Structure

Million Baht

Gearing RatioGearing RatioGearing RatioGearing Ratio

Times (x)

5.04 5.27

7.32 7.13

8.69

6.286.26

9.26

0

4,000

8,000

2007 2008 2009 2010 2011 2012 2013 2014

Long-term loan Short-term loan

2007 2008 2009 2010 2011 2012 2013 2014

Cash Interest-bearing Debts Equity

38

InterestInterestInterestInterest----bearing Debts Compositionbearing Debts Compositionbearing Debts Compositionbearing Debts Composition

Million Baht

Interest Coverage RatioInterest Coverage RatioInterest Coverage RatioInterest Coverage Ratio

Times (x)

92%8%

97%3%

98%

2%

99%

1%86%

14%

2007 2008 2009 2010 2011

16%

84%

2012

2007 2008 2009 2010 2011 2012

2013

10%

90%

2013

2014

2%

98%

2014

Contact Center BusinessContact Center BusinessContact Center BusinessContact Center Business

39

Contact Center BusinessContact Center BusinessContact Center BusinessContact Center Business

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Current Share Current Share Current Share Current Share PricePricePricePrice

THB 6.00

SAMART Trading SummarySAMART Trading SummarySAMART Trading SummarySAMART Trading Summary

Total Number Total Number Total Number Total Number of Sharesof Sharesof Sharesof Shares

280,000,000shares

One to One Contacts Plc. (OTO)

Trading Summary

One to One ContactOne to One ContactIPO PriceIPO PriceIPO PriceIPO Price THB 5.40

First day tradeFirst day tradeFirst day tradeFirst day tradeonononon

15 May 2014

40

Current PERCurrent PERCurrent PERCurrent PER 18.44x

Sector PERSector PERSector PERSector PER 80.81x

Current Market Current Market Current Market Current Market CapCapCapCap

THB 1,680 million(USD 54 million)

Note: Data as of January 13th 2015

Par ValuePar ValuePar ValuePar Value THB 1.00

Market / Market / Market / Market / IndustryIndustryIndustryIndustry

MAI

Member of Member of Member of Member of IndexIndexIndexIndex

-

Outsource(services)

Turnkey(Products &

Services)

•Aspect

•Cisco

•Customer

Relationship

Management

(CRM)

•Knowledge

Base

•Quality

Monitoring

•Contact Center

System

•Hosted Contact

Center

•Cloud Contact

Center

•Customer Care

•Order Taking

•Tele-survey

One to One Contacts Plc. (OTO)

Offering Products and Services

• OTO is the market pioneer offer both total Turnkey Solutions and fully-integrated outsourced service.

• Outsourced service includes fully-integrated contact center outsourced service, CSR outsourced service, and facility outsourced

service.

• OTO has its own staff training center to ensure the capability of its CSR personnel.

•Consultant

•Solution Design

•Maintenance

41

Page 22: SAMART GROUP March 2015 - samartcorp.com · SAMART Corporation Plc. (SAMART) Group Revenue Breakdown by Businesses Revenues Contribution 2009A 2010A 2011A 2012A 2013A 2014A Total

703 671600

800

1,000

Sales and Services RevenuesSales and Services RevenuesSales and Services RevenuesSales and Services Revenues

MB

One to One Contacts Plc. (OTO)

Revenues Analysis

685

890907

Services Revenues BreakdownServices Revenues BreakdownServices Revenues BreakdownServices Revenues Breakdown

617671703

774

204 219

68140

617

634

0

200

400

2011201120112011 2012201220122012 2013201320132013 2014201420142014

Sales Revenue (TK) Services Revenue (OS&MA)

42

597597597597

891891891891 907907907907 896896896896

692692692692

790790790790

4444....2222%%%%

8888....4444%%%%

12121212....9999%%%%

8888....3333%%%%

7%

14%

400

600

800

1,000

Revenue Net Profit and Net Profit MarginRevenue Net Profit and Net Profit MarginRevenue Net Profit and Net Profit MarginRevenue Net Profit and Net Profit Margin

MB

One to One Contacts Plc. (OTO)

Profitability

15151515 21212121 38383838 75757575 90909090 66666666

2222....6666%%%% 2222....4444%%%%

4444....2222%%%%

0%0

200

400

2009 2010 2011 2012 2013 2014

RevenueRevenueRevenueRevenue Net ProfitNet ProfitNet ProfitNet Profit Net Profit MarginNet Profit MarginNet Profit MarginNet Profit Margin

43

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One to One Contacts Plc. (OTO)

Capital Structure

598

335308

398

806

500

750

1000

Debt and Equity Components Debt to Equity Ratio

MB

2.56

1.09335

95 98

234

308

0

250

2011 2012 2013 2014

Liabilities Shareholder Equities

0.240.12

2011 2012 2013 2014

Debt to Equity Ratio

• D/E ratio decreased significantly as a result of the loan repayment during 2011-2014.

• As of 31 December 2014, OTO has no loan and leasing so IBD/E ratio equal to zero. Therefore, OTO has ample room to gear up for future

investment.

NonNonNonNon----listed Businesslisted Businesslisted Businesslisted Business

Utilities & Transportations BusinessUtilities & Transportations BusinessUtilities & Transportations BusinessUtilities & Transportations Business

45

Utilities & Transportations BusinessUtilities & Transportations BusinessUtilities & Transportations BusinessUtilities & Transportations Business

Page 24: SAMART GROUP March 2015 - samartcorp.com · SAMART Corporation Plc. (SAMART) Group Revenue Breakdown by Businesses Revenues Contribution 2009A 2010A 2011A 2012A 2013A 2014A Total

Non-listed BusinessesUtilities & Transportations Business Group

Air TrafficAir TrafficAir TrafficAir TrafficManagementManagementManagementManagement

Electricity Electricity Electricity Electricity GenerationGenerationGenerationGeneration

Power Substation Power Substation Power Substation Power Substation ContractorContractorContractorContractor

TransportationsTransportationsTransportationsTransportations----relatedrelatedrelatedrelatedContractorContractorContractorContractor

46

CurrentCurrentCurrentCurrentCurrentCurrentCurrentCurrentBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusinessOperationOperationOperationOperationOperationOperationOperationOperation

• Manage nationwide air traffic

service in CambodiaCambodiaCambodiaCambodia....

• Concession until 2033 (with

extension option).

• Manage and operate 23 MWe

power plant in CambodiaCambodiaCambodiaCambodia....

• One of the leading contractors for

power substation/ distribution &

transmission lines.

• KeyKeyKeyKey ClientsClientsClientsClients:::: PEA/ MEA/ EGAT

• Contractor in transportation-

related works; for example, air

traffic system, locomotive system

etc.

PotentialPotentialPotentialPotentialPotentialPotentialPotentialPotentialBusinessBusinessBusinessBusinessBusinessBusinessBusinessBusiness

• Expand the air traffic and

related businesses in LaosLaosLaosLaos

andandandand MyanmarMyanmarMyanmarMyanmar....

• Looking for the new opportunity

in power generation in ThailandThailandThailandThailand

andandandand CambodiaCambodiaCambodiaCambodia....

• Over BahtBahtBahtBaht 100100100100 billionbillionbillionbillion inininin budgetbudgetbudgetbudget

for building new power

substation, distribution &

transmission lines fromfromfromfrom PEA/PEA/PEA/PEA/

MEA/MEA/MEA/MEA/ EGATEGATEGATEGAT in the next 5 years

• Expansion in country’s basic

infrastructure

Non-listed BusinessesUtilities & Transportations: Cambodia Air Traffic Services

RevenuesRevenuesRevenuesRevenues Quarterly Flight InformationQuarterly Flight InformationQuarterly Flight InformationQuarterly Flight Information

Million BahtNo. of flight

212200

210233 234

214227

239259

246267

307320

284 289

321

100

200

300

14,785 13,963 14,661 15,146

15,594 13,995

14,909 16,330

18,068 17,012

17,749

19,865 20,159

18,097 18,507 20,187

5,000

10,000

15,000

20,000

25,000

HighlightsHighlightsHighlightsHighlights

• Monopoly concession to manage nationwide air traffic under revenue sharing scheme (sharing 30% on over flight & 50% on landing)

• The concession duration is until year 2033 with the extendable agreement (10 years) subject to further investment.

• Tariff collection from airlines (domestic / international / over flight);

• The fully integration of ASEAN Economic Community (AEC) in 2015 widen the opportunity of SAMART Group to expand the air to expand the air to expand the air to expand the air

traffic and related businesses intraffic and related businesses intraffic and related businesses intraffic and related businesses in Laos and MyanmarLaos and MyanmarLaos and MyanmarLaos and Myanmar.

47

ETC.ETC.ETC.ETC.

0

Q1-2011

Q2-2011

Q3-2011

Q4-2011

Q1-2012

Q2-2012

3Q-2012

4Q-2012

1Q-2013

2Q-2013

3Q-2013

4Q-2013

1Q-2014

2Q-2014

3Q-2014

4Q-2014

0

Q1-2011

Q2-2011

Q3-2011

Q4-2011

Q1-2012

Q2-2012

Q3-2012

4Q-2012

1Q-2013

2Q-2013

3Q-2013

4Q-2013

1Q-2014

2Q-2014

3Q-2014

4Q-2014

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RevenuesRevenuesRevenuesRevenues HighlightHighlightHighlightHighlight

Million Baht

Non-listed Businesses Utilities & Transportations: Kampot Power Plant

206217

194 201 203 204193

117

100

200

300

• Electricity generating supply to Kampot Cement

• Min. 16 MWe contracted capacity from 2007 to 2017

• Upside potential with 23 MWe full capacity

• USD 6 million a year revenue guaranteed

• Cambodia needs huge infrastructure investment in the near future.

• Explore opportunity in alternative energy in Southeast Asia.Explore opportunity in alternative energy in Southeast Asia.Explore opportunity in alternative energy in Southeast Asia.Explore opportunity in alternative energy in Southeast Asia.

48

Client Profile: Kampot CementClient Profile: Kampot CementClient Profile: Kampot CementClient Profile: Kampot Cement

• The largest cement producer in Cambodia

• JV between Siam Cement Group (93%) and

Khaou Chuly Group (7%), Cambodia's top

construction and engineering firm

0

100

2008 2009 2010 2011 2012 2013 2014E 2015F*

Non-listed Businesses Utilities & Transportations: SAMART U-Trans

SAMART USAMART USAMART USAMART U----Trans Trans Trans Trans

Project:Project:Project:Project: Air Traffic ManagementAir Traffic ManagementAir Traffic ManagementAir Traffic Management

(Thailand Modernization CNS/ATM System)

Owner:Owner:Owner:Owner: Aeronautical Radio of ThailandAeronautical Radio of ThailandAeronautical Radio of ThailandAeronautical Radio of Thailand

Value:Value:Value:Value: 1111,,,,629 629 629 629 MBMBMBMB

Type:Type:Type:Type: Turnkey ProjectTurnkey ProjectTurnkey ProjectTurnkey Project

Duration:Duration:Duration:Duration: 2 2 2 2 years + years + years + years + 3 3 3 3 Years warrantyYears warrantyYears warrantyYears warranty

49

Duration:Duration:Duration:Duration: 2 2 2 2 years + years + years + years + 3 3 3 3 Years warrantyYears warrantyYears warrantyYears warranty

Status:Status:Status:Status: Contract signed on November Contract signed on November Contract signed on November Contract signed on November 8888, , , , 2013 2013 2013 2013

Project Total Value 4Q/2013 1Q/2014 2Q/2014 3Q/2014 4Q/2014 2015 2016 2017 2018

TMCS 1,629 MB 2 145 401 451 116 469 29 8 8

Million Baht

Revenue Recognition Schedule Revenue Recognition Schedule Revenue Recognition Schedule Revenue Recognition Schedule

Page 26: SAMART GROUP March 2015 - samartcorp.com · SAMART Corporation Plc. (SAMART) Group Revenue Breakdown by Businesses Revenues Contribution 2009A 2010A 2011A 2012A 2013A 2014A Total

SAMART USAMART U--TRANSTRANS

Project: Upgrade the Air Traffic Management System

Owner: Aeronautical Radio of Thailand

Value: 465 MB (Turnkey – Upgrade System)

Duration: 450 days

Status: Contract Signed on September 19, 2014

Non-listed Businesses Utilities & Transportations: SAMART U-Trans

Status: Contract Signed on September 19, 2014

Revenue Recognition Schedule;

50

Project Total Value 2Q/15 3Q/15 4Q/15 1Q/16

Upgrade System 465 MB 98 146 146 45Million Baht

Project: 3 Contracts to improve the ATM System in Myanmar

Owner: Department of Civil Aviation of Republic of the Union of Myanmar

Total Value: 3,920,460 US Dollars

Duration: 10-24 months

Status: Contract Signed on September 2014

Non-listed Businesses Utilities & Transportations: SAMART U-Trans

SAMART USAMART USAMART USAMART U----Trans Trans Trans Trans

Revenue Recognition Schedule;

51

Project Total Value 1Q/15 2Q/15 3Q/15 4Q/15

Myanmar 3.92 M.USD 1.40 1.15 0.72 0.65

Million USD

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Non-listed Businesses Utilities & Transportations: TEDA

TEDA GroupTEDA Group

o Established in 1975

o Acquired by SUT in 1Q/2013

o Backlog (end of 3Q/14) = 1,648 MB

o New Project Signed in 2014 = 1,200 MB749

1,016

Million Baht

52

o New Project Signed in 2014 = 1,200 MB

o Potential Project value over 10,000 MB from EGAT, PEA

and MEA

163

376

543

186

749

579

2008 2009 2010 2011 2012 2013 2014

Revenues

Highlights

Remark: SUT acquired TEDA in 1Q/ 2013

Non-listed Businesses Utilities & Transportations Business Group

Future Business StructureFuture Business StructureFuture Business StructureFuture Business StructureFuture Business StructureFuture Business StructureFuture Business StructureFuture Business Structure

Transportation ConstructionEnergy

53

Alternative Energy Conventional Energy

Air Traffic

• Laos & Myanmar

Land Transportation

• Signaling System

• Mass Transit System

Waste Energy

in many provinces

Others Alternative Energy

• Solar Energy

• Hydro Energy

• Etc.

Fuel Power

Coal-Fired Power

• 2,000 MW Power Plant

Power Substation, Distribution & Transmission Contractor

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The economic The economic The economic The economic development ofdevelopment ofdevelopment ofdevelopment of

Increase in Infrastructure InvestmentIncrease in Infrastructure InvestmentIncrease in Infrastructure InvestmentIncrease in Infrastructure Investment

Non-listed Businesses Utilities & Transportations Business Group

Future OpportunityFuture OpportunityFuture OpportunityFuture OpportunityFuture OpportunityFuture OpportunityFuture OpportunityFuture Opportunity

54

Air Traffic ControlAir Traffic ControlAir Traffic ControlAir Traffic Control Land TransportationLand TransportationLand TransportationLand Transportation

LaosLaosLaosLaos MyanmarMyanmarMyanmarMyanmar

Non-listed Businesses Utilities & Transportations Business Group

Future Opportunity in TransportationsFuture Opportunity in TransportationsFuture Opportunity in TransportationsFuture Opportunity in TransportationsFuture Opportunity in TransportationsFuture Opportunity in TransportationsFuture Opportunity in TransportationsFuture Opportunity in Transportations

LaosLaosLaosLaos MyanmarMyanmarMyanmarMyanmar

Signaling System Signaling System Signaling System Signaling System

Mass Transit SystemMass Transit SystemMass Transit SystemMass Transit System

55

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Non-listed Businesses Utilities & Transportations Business Group

Future Opportunity in EnergyFuture Opportunity in EnergyFuture Opportunity in EnergyFuture Opportunity in EnergyFuture Opportunity in EnergyFuture Opportunity in EnergyFuture Opportunity in EnergyFuture Opportunity in Energy

Hydro Power Plant

Waste Power Plant Coal Power Plant

Solar Power Plant

56

Coal Power Plant Coal Power Plant Coal Power Plant Coal Power Plant

Non-listed Businesses Utilities & Transportations Business Group

Future Opportunity in EnergyFuture Opportunity in EnergyFuture Opportunity in EnergyFuture Opportunity in EnergyFuture Opportunity in EnergyFuture Opportunity in EnergyFuture Opportunity in EnergyFuture Opportunity in Energy

57

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Waste Power Plant Waste Power Plant Waste Power Plant Waste Power Plant

Non-listed Businesses Utilities & Transportations Business Group

Future Opportunity in EnergyFuture Opportunity in EnergyFuture Opportunity in EnergyFuture Opportunity in EnergyFuture Opportunity in EnergyFuture Opportunity in EnergyFuture Opportunity in EnergyFuture Opportunity in Energy

58

Substation & Transmission BudgetSubstation & Transmission BudgetSubstation & Transmission BudgetSubstation & Transmission BudgetSubstation & Transmission BudgetSubstation & Transmission BudgetSubstation & Transmission BudgetSubstation & Transmission Budget

2015 = 29,200 MB 2016 = 35,000 MB

30,000

28,000

Non-listed Businesses Utilities & Transportations Business Group

Future Opportunity in ConstructionFuture Opportunity in ConstructionFuture Opportunity in ConstructionFuture Opportunity in ConstructionFuture Opportunity in ConstructionFuture Opportunity in ConstructionFuture Opportunity in ConstructionFuture Opportunity in Construction

2015 2016 2017

23,200

2015 2016 2017

3,000 3,0004,000

2015 2016 2017

3,0004,000

3,000

2016 = 35,000 MB2017 = 37,000 MB

101,200 MB.TOTAL

59

Page 31: SAMART GROUP March 2015 - samartcorp.com · SAMART Corporation Plc. (SAMART) Group Revenue Breakdown by Businesses Revenues Contribution 2009A 2010A 2011A 2012A 2013A 2014A Total

NonNonNonNon----listed Businesslisted Businesslisted Businesslisted Business

Related BusinessRelated BusinessRelated BusinessRelated Business

60

Related BusinessRelated BusinessRelated BusinessRelated Business

Non-listed BusinessesRelated Business: Samart Engineering

385

305

664705

Revenues

Million Baht

Business Highlight

• Over 50 years experience in Thailand’s TV

broadcasting equipment.

• Pioneer in manufacture of TV antennas and

satellite dishes.

• Owned the fully-equipped factory in Pratumthani

province.

61

305

236279

212

2008 2009 2010 2011 2012 2013 2014

province.

Page 32: SAMART GROUP March 2015 - samartcorp.com · SAMART Corporation Plc. (SAMART) Group Revenue Breakdown by Businesses Revenues Contribution 2009A 2010A 2011A 2012A 2013A 2014A Total

Digital TV Set Top BoxDigital TV Set Top BoxDigital TV Set Top BoxDigital TV Set Top Box

Non-listed BusinessesRelated Business: Samart Engineering

62

Indoor & Outdoor AntennaIndoor & Outdoor AntennaIndoor & Outdoor AntennaIndoor & Outdoor Antenna

Non-listed BusinessesRelated Business: Samart Engineering

Outdoor

63

Indoor On vehicle

Page 33: SAMART GROUP March 2015 - samartcorp.com · SAMART Corporation Plc. (SAMART) Group Revenue Breakdown by Businesses Revenues Contribution 2009A 2010A 2011A 2012A 2013A 2014A Total

Non-listed BusinessesRelated Businesses: Vision and Security System

RevenuesRevenuesRevenuesRevenues HighlightHighlightHighlightHighlight

• Expert in providing various and differentcommunication and security design of theintegrated solution

• Solid growth over the last 3 years.

• Backlog as of Dec 2012 ≈ 400MB

CustomersCustomersCustomersCustomers

Bangkok

Million Baht

Bangkok Metropolitan

Authority

Ministry of Defense

Government Center

PotentialPotentialPotentialPotential ProjectsProjectsProjectsProjects ((((2014201420142014))))

• Bangkok Metro Author.:

• Chiengmai Province:

• Yala 6 Amphurs:

• AOT:

ValueValueValueValue> 1111,,,,400 400 400 400 MBMBMBMB

64

73191

329430

202

658

259

2008 2009 2010 2011 2012 2013 2014

SAMART Corporation Plc. (SAMART)Consolidated Performance: Strong Profit Growth

ProfitabilityProfitabilityProfitabilityProfitability Revenues Breakdown by SegmentRevenues Breakdown by SegmentRevenues Breakdown by SegmentRevenues Breakdown by Segment

Million BahtMillion Baht

77%

11%

12%

15%

17%

68% 52%

36%

12%15%

35%

50% 34%

50%

16%

19,649

16,286 17,305

16,259

19,964

17,097

22,434

24,196

4.2%

6.3%6.5%

6.1%

4.0%

5.0%

6.0%

7.0%

20,000

25,000

30,000

41%

45%

14%

46%

42%

12%

0.360.20 0.25

0.400.52 0.6

0.8 0.85

61%

74%

53%61% 61% 56% 54% 57%

0%

20%

40%

60%

80%

0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

0.9

2007 2008 2009 2010 2011 2012 2013 2014

Dividend PayoutDividend PayoutDividend PayoutDividend Payout

Baht

65

574 261 455 623 836 1,083 1,468 1,484

2.9%

1.6%

2.6%

3.8%

0.0%

1.0%

2.0%

3.0%

-

5,000

10,000

15,000

2007 2008 2009 2010 2011 2012 2013 2014

Revenues Profit NPM

* 1H 2014: interim dividend

Page 34: SAMART GROUP March 2015 - samartcorp.com · SAMART Corporation Plc. (SAMART) Group Revenue Breakdown by Businesses Revenues Contribution 2009A 2010A 2011A 2012A 2013A 2014A Total

1.18

1.48 1.62

1.03

1.43 1.38

1.16

1.61

0.34 0.31 0.17 0.11 0.25

0.23 0.13

0.02

D/E L-T Debt/Equity

1,090 956 960 724 1,069 1,1181,677 1,632

5,969

6,916

8,050

5,669

8,574 9,533 9,604

13,332

5,0674,677 4,967

5,5265,995

6,911

8,293 8,262

SAMART Corporation Plc. (SAMART) Group Capital Management

Capital StructureCapital StructureCapital StructureCapital Structure

Million Baht

Gearing RatioGearing RatioGearing RatioGearing Ratio

Times (x)

5.534.57

5.63

6.90 7.246.59

8.289.06

2007 2008 2009 2010 2011 2012 2013 2014

Cash Interest-bearing Debts Equity

2007 2008 2009 2010 2011 2012 2013 2014

Long-term loan Short-term loan

66

InterestInterestInterestInterest----bearing Debts Compositionbearing Debts Compositionbearing Debts Compositionbearing Debts Composition

Million Baht

Interest Coverage RatioInterest Coverage RatioInterest Coverage RatioInterest Coverage Ratio

Times (x)

5555,,,,9699699699696666,,,,916916916916

8888,,,,050050050050

5555,,,,6696696696698888,,,,574574574574

71%

29%

79%

21%

90%

10%

90%

10%83%

18%

2007 2008 2009 2010 2011

2007 2008 2009 2010 2011

9999,,,,532532532532

83%

17%

2012

2012

2013

9999,,,,603603603603

11%

89%

2013

13131313,,,,332332332332

1%

99%

2014

2014

8,000

10,000

SAMART Corporation Plc. (SAMART)Group Recurring Revenues: Supporting the sustainable growth

Mil

lion

Ba

ht

6666,,,,940940940940

% Recurring to % Recurring to % Recurring to % Recurring to Total RevenuesTotal RevenuesTotal RevenuesTotal Revenues

17171717%%%% 18181818%%%% 24242424%%%% 21212121%%%% 28282828%%%% 26262626%%%%

5555,,,,990990990990

1111 ,,,,209 209 209 209 1111 ,,,,370 370 370 370 2222 ,,,,013 013 013 013 1111 ,,,,974 974 974 974 2222 ,,,,256 256 256 256

3333 ,,,,009 009 009 009 3333 ,,,,019 019 019 019 3333 ,,,,611 611 611 611

284 284 284 284 300 300 300 300

527 527 527 527 660 660 660 660 718 718 718 718

746 746 746 746 800 800 800 800

962 962 962 962

1111 ,,,,310 310 310 310 1111 ,,,,350 350 350 350

1111 ,,,,296 296 296 296 1111 ,,,,619 619 619 619

1111 ,,,,861 861 861 861

1111 ,,,,992 992 992 992 2222 ,,,,171 171 171 171

2222 ,,,,367 367 367 367

-

2,000

4,000

6,000

2008200820082008 2009200920092009 2010201020102010 2011201120112011 2012201220122012 2013201320132013 2014201420142014FFFF 2015201520152015FFFF

SI MSI MSI MSI M No nNo nNo nNo n----listed Businesseslisted Businesseslisted Businesseslisted Businesses Se riesSe riesSe riesSe ries3333 Se riesSe riesSe riesSe ries4444

67

2222,,,,803803803803 3333,,,,020020020020

3333,,,,8368368368364444,,,,253253253253

4444,,,,835835835835

5555,,,,7477477477475555,,,,990990990990

Page 35: SAMART GROUP March 2015 - samartcorp.com · SAMART Corporation Plc. (SAMART) Group Revenue Breakdown by Businesses Revenues Contribution 2009A 2010A 2011A 2012A 2013A 2014A Total

SAMART Corporation Plc. (SAMART)Net Capital Expenditure

Million Baht

1111,,,,171171171171

384384384384

891891891891 9499499499491111,,,,057057057057

2222,,,,228228228228

1111,,,,028028028028

68

Key InvestmentsKey InvestmentsKey InvestmentsKey Investments 2007200720072007 2008200820082008 2009200920092009 2010201020102010 2011201120112011 2012201220122012 2013201320132013

SAMTELSAMTELSAMTELSAMTEL AMR I (PEA)

CUTE

Suvarnnabhumi

(AOT)

CUTE Suvarnnabhumi /

CUTE Makkasan (AOT)

School Net II (TOT) /

CUTE Chiang Mai (AOT) /

AMR (PEA)

Acquisition of Portal Net Co.,

Ltd (PEA)

CUTE Phuket(AOT)

SIMSIMSIMSIM Content Business

MVNO / Content Business

NonNonNonNon----listed listed listed listed BusinessesBusinessesBusinessesBusinesses

KPP (Cambodia) OTO (SSO) Acquired TEDA

69

Group OutlookGroup OutlookGroup OutlookGroup Outlook

Page 36: SAMART GROUP March 2015 - samartcorp.com · SAMART Corporation Plc. (SAMART) Group Revenue Breakdown by Businesses Revenues Contribution 2009A 2010A 2011A 2012A 2013A 2014A Total

SAMART GROUP: Targets

19191919,,,,649649649649

17171717,,,,305305305305

19191919,,,,964964964964

17171717,,,,100100100100

22222222,,,,434434434434

24242424,,,,196196196196

30303030,,,,000000000000

20,000

25,000

30,000

35,000

Million Baht

16161616,,,,28628628628617171717,,,,305305305305

16161616,,,,26626626626617171717,,,,100100100100

15151515,,,,434434434434

11111111,,,,398398398398

9999,,,, 0390390390398888,,,, 125125125125

7777,,,, 002002002002 7777,,,, 042042042042

10101010,,,,300300300300

12121212,,,,494494494494

14141414,,,,000000000000

2222,,,, 1771771771772222,,,, 900900900900

6666,,,, 217217217217 5555,,,, 726726726726

10101010,,,,226226226226

7777,,,, 744744744744

9999,,,, 367367367367

6666,,,, 712712712712

10101010,,,,000000000000

0

5,000

10,000

15,000

2007200720072007 2008200820082008 2009200920092009 2010201020102010 2011201120112011 2012201220122012 2013201320132013 2014201420142014FFFF 2015201520152015FFFF

70

This presentation contains some information from other sources, that SAMART, SIM and SAMTEL do not make any

representations regarding the use, validity, accuracy, or reliability of, or the results of the use of information, data but not

limited to, all text, and images (“the Content”) on this presentation. Some content may contain forward looking

statements, that based on management’s view upon the information currently available to us. These statement are

subject to certain risks and uncertainties that could cause the actual results materially differed from what had been

previously stated.

Disclaimer

71

Page 37: SAMART GROUP March 2015 - samartcorp.com · SAMART Corporation Plc. (SAMART) Group Revenue Breakdown by Businesses Revenues Contribution 2009A 2010A 2011A 2012A 2013A 2014A Total

Lists of Abbreviation

AbbreviationAbbreviationAbbreviationAbbreviation CompanyCompanyCompanyCompany / OrganizationOrganizationOrganizationOrganization

AOT Airport of Thailand Public Company Limited

BMA Bangkok Mass Transit Authority

CAT CAT Telecom Public Company Limited

CM City Chiang Mai City

DOL Department of Land

EGAT Electricity Generating Authority of Thailand

AbbreviationAbbreviationAbbreviationAbbreviation Technical TermTechnical TermTechnical TermTechnical Term

AIMS Airport Information Management System

AMR Automatic Meter Reading

ARPU Average Revenue Per User

CUTE Common Use Terminal Equipment System

ERP Enterprise Resource Planning

IR International Roaming

Company / OrganizationCompany / OrganizationCompany / OrganizationCompany / Organization Technical TermTechnical TermTechnical TermTechnical Term

72

EGAT Electricity Generating Authority of Thailand

IEAT Industrial Estate Authority of Thailand

MEA Metropolitan Electricity Authority

MOD Ministry of Defense

MOL Ministry of Labour

MOI Ministry of Interior

PEA Provincial Electricity Authority

SRT State Railway of Thailand

TOT TOT Public Company Limited

IR International Roaming

MVNO Mobile Virtual Network Operator

POS/EFT Point of Sale/ Electronic Fund Transfer

SNS Social Networking Service

VAS Value Added Service

VSAT Very Small Aperture Terminal