sambal sansthan, jaipur - commissionerrajcluster.com/clusterreport/cluster_1366.pdf ·...

SAMBAL Sansthan, Jaipur

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Contents

1. Introduction

2. Area Profile

3. About the cluster

3.1 Historical Evolution of Tie & Die

3.2 Present status of the cluster

3.3. Process flow chart

3.4. Value chain of the cluster

4 The Gap

4.1 SWOT Analysis of the cluster

5 The Need

6. About the organization

7. Vision statement for the cluster

8 Action Strategies

8.1 Action Strategy Flow chart

9 Out come

9.1 Qualitative

9.2 Quantitative

10 Action Plan

10.1 Action Plan summary

10.2 Three years action Plan

Annexure –

1. Budget Break up

2. Organizational Documents

Registration certificate

Balance sheet of last three year

Summary of Activities carried in last three year by the organization

Contents


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1.0 Introduction

If one goes by the broad sense, a cluster is a loose, geographically bounded

collection of similar and/or related firms. These firms that together create

competitive advantages for other member firms and the local economy. Policy

makers, researchers, authors and experts from diverse areas have evinced interest

in small and medium enterprises (SMEs).

Rosenfield defined clusters as “geographically bounded concentration of similar,

related or complementary businesses, with active channels for business

transactions, communications and dialogue that share specialized

infrastructure, labour markets and services, and that are faced with common

opportunities and

threats”.

The United Nations Industrial Development Organization (UNIDO) defines cluster

as: “A sectoral and geographical concentration of enterprises faced with common

opportunities and threats which: a) gives rise to external economies (e.g.,

specialized suppliers of raw materials, components and machinery; sector specific

skills, etc;)

b) favours the emergence of specialized infrastructures and services; and

c) enables cooperation among public and private local institutions to promote local

production, innovation and collective learning” One of the predominant elements of

clusters is the presence of micro enterprises. SMEs engaged in manufacturing

related products get together and give rise to various kinds of economic and non-

economic linkages.

Cluster development is an important means for a developing country’s economic

policies, whether aimed at technological improvement, poverty alleviation or


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employment generation. The new reality of the internationalization of economically

developed country clusters poses an opportunity for clusters in regions of

developing countries to link with them, and through them with international supply

chains.

2.0 Area Profile

Geography

Jodhpur, one of the largest district of Rajasthan state is centrally situated in

Western region of the State, having geographical area of 22850 sq. Kms. It has

population of 28.81 lacs as per 2001 census. The district stretches between

2600’ and 27037’ at north Latitude and between 72 55’ and 73 52’ at East

Longitude. This district is situated at the height between 250-300 meters

above sea level.

Jodhpur is bound by Nagaur in East, Jaisalmer in west, Bikaner in North and

Barmer as well as Pali in the South. The length of the district from North to

South and from East to West is 197 Km.& 208 Km. respectively.

Jodhpur Culture

Jodhpur is set at the edge of the Thar Desert. This imperial city echoes with

tales of antiquity in the emptiness of the desert. In the past, it was the capital

of the Marwar state, founded in 1459 A.D. by Rao Jodha - the chief of the

Rathore clan of Rajputs. A high wall -10 km long with 8 gates and innumerable

bastions encompasses the city. It was once a major trade center. Jodhpur is now

the second largest city of Rajasthan.

Regarding the Jodhpur culture, the Jodhpuri people are amongst the most

hospitable people of India. They have a typical Marwari accent. The lifestyle in

Jodhpur, India is quite fascinating. The folks there wear nice and lovely

multihued costumes. The women folk wear wide gathered skirts and a hip length

jacket, with three quarter length sleeves, covering the front and back. Women

are also love to wear jewelry on many parts of their body. They particularly like

to wear specific type of jewelry like the ones worn on the feet, head, forehead,

ear, nose, neck, arms, wrist, fingers, waist, etc. Another one of the unique

features of the culture of Jodhpur, Rajasthan is the colorful turbans worn by

men. The popular tight, horse riding trousers, 'Jodhpurs', took their name from

this city only. The main languages spoken here are Hindi, Marwari and

Rajasthani.

The graceful palaces, forts and temples strewn throughout the city bring alive

the historic grandeur of this city. Lending a romantic aura to Jodhpur, are its

exquisite handicrafts, folk dances, folk music and the brightly attired people.

The desert people are quite affable. With their sweet smiles and warm


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hospitality, they win the hearts of the tourists. The famous Marwar festival

brings out the festive spirits of the people of this city. The bazaars of Jodhpur

have a range of items from tie & dye textiles, embroidered leather shoes,

lacquerware, antiques, carpets and puppets to the exquisite Rajasthani textiles,

clay figurines, miniature camels and elephants, marble inlay work and classic

silver jewellery.

Jodhpur Weather

Jodhpur Climate is of an extreme type, with the variations in temperature range

being very high. Weather in Jodhpur, Rajasthan is dry and hot, a typical desert

weather. The average annual rainfall is approximately 32 cm. In summer, the

maximum temperature is around 42 deg and the minimum temperature is around

37 deg C. In winters, the maximum temperature is around 27.5 deg C and the

minimum temperature is around 15.5 deg C. Jodhpur is bright and sunny

throughout the year. The best season to visit the city is between October and

March, when the climatic conditions in Jodhpur, India are the best.

3.About the cluster

3.1 Historical Evolution of Tie & Die

When did tie-dyeing begin?

Contrary to popular belief, tie-dyeing was not invented in 1960s America. In

fact, the answer to this question surely belongs in the category of pre-history,

rather than history, as countless dyers through the ages, in many countries,

must have experimented with the use of bindings to create patterns on cloth

immersed in vats of dye. Different forms of tie-dye have been practiced in

India, Japan, and Africa for centuries. The earliest surviving examples,

according to the World Shibori Network, include pre-Columbian alpaca, found in

Peru, and silk from fourth century Chinese tombs.

According to Michael Abbott's Indian & Asian Traditional Textiles Website,

Indian Bandhani, one traditional form of tie-dyeing, began some 5000 years

ago. This craft was not at first practiced on cotton, as cotton has been used in

India for perhaps 3000 years.

History of Dyes

A very handy summary of dye history is Susan Druding's Dye History from

2600 BC to the 20th Century. Unfortunately, her source notes were lost, so

she has no references.


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Bandhani: Indian tie-dye technique

Bandhani, also known as Bandhni and Bandhej, is the oldest tie-dye tradition we

know that is still practiced. The Malay-Indonesian name for this technique is

'Plangi'. The technique involves a design made of dots, in which many small

points are tied with thread before immersion dyeing.

Shibori: Japanese tie-dye (and stitch-dye, fold-dye, and pole wrap-dye)

Japanese tie-dye is included among the many techniques of shibori, which has

been used for many centuries to make different types of beautiful patterns on

cloth used for elaborate kimonos. An excellent resource on this subject is

Wada, Rice, and Barton's book, Shibori: The Inventive Art of Japanese Shaped

Resist.

African Tie Dye

It is well known that tie-dye has traditionally been used in Africa, and there

are many modern examples. However, I have never been able to find any

reference on the history of this practice, in particular nothing on how long it

has been going on.

Modern Multi-Color Tie-Dye

The modern technique of simultaneously applying different colors of dye

directly to cotton became possible with the development of cold water fiber

reactive dyes, which, though introduced to the textile industry in the 1950s,

did not become widely available to the art and craft world until later. The first

lucky few in the 1960s used Procion MX dye purchased under the trade name

of Fibrec, developed and marketed by the late Mike Flynn in San Francisco

(reference: Susan Druding, 1997). Others used duller, inferior dyes, or

hazardous naphthol dyes, or acrylic paints.

3.2 Present status of the cluster

Jodhpur Bandhini

Bandhini is an ancient, resist-dyeing technique, widely used in the state of

Rajasthan. It is also known as Tie and dye. Bandhini is used to design decorative

patterns created by skilled artists with the help the dyes. The fabric is tied in


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intricate patterns with the help of nails, beads or grain. This acts as a

prevention against seepage of color into the tied areas during dyeing.

You can find Jodhpur Bandhini at Kapra Bazaar. Jodhpur, India Tie and dye in

small motifs or in wave-like strips, on cotton, chiffon or silk and many other

patterns are available. Bandhej of Jodhpur, Rajasthan is used as Sarees,

Jodhpuri coats, Rajasthani dresses, Salwar-kameez sets, yardages for turbans,

etc. You can find all types of Bandhini at Mehar Collection. Even the prices

there are pretty less.

The Jodhpuri craftsmen have perfected the technique of Bandhini. They can

make the most intricate patterns emerge in discharge, with vibrant

backgrounds. To go to Jodhpur and come back without buying Bandhini is a

sheer waste. There are a lot of shops in Jodhpur, selling Bandhini. Some of the

good markets in Jodhpur for Bandhini are:

BUSINESS SET-UP:

Bandhani (Tie& Dye) is present almost every part of country but few parts of

Gujarat and Rajasthan are more famous in India. Mainly we can classified this

art in to three major part based on quality and fineness. Kucchh and Bhuj area

of Gujarat are famous for super fine tie & dye and comes on first step based on

quality then secondly comes surrounding area of Jodhpur districts like Nagour,

Sikar, Ladnu, Sujangarh & Shriganganagar and last but not least Bandhani of

Jodhpur secures third place in this process.

In Jodhpur Khanda-phalsa, Sivanchi gate, Madairana colony, Teli –basti, Khenadi,

Janta colony, Indra colony, Naguri gate, uday mandir, Khaniya , Pratap nagar,

bakara mandi are the main centers/pockets for Tie & Dye process Muslim and

Kayamkhani casts are mainly involved in this process other then these bhistis

and other casts are also involved in this process of Bandhani. Women are mainly

in to tying process and helps men in dying process. All these center of tie & dye

covers around 1000 artisans and around 1000 have left the trade of Tie & Dye

due to low income. Other then this around 260-300 middlemen are there

including traders, contractors etc.

Entire system of Jodhpur Tie& Dye are gripped under intermediaries activities

that is the reason why actual profit are not going to genuine party as that of

artisan Presently women get Rs. 25-30 per day. Traders also give loan to the

artisans on higher rate of interest and exploit them. There is no any direct

linkage between artisans (Tiers- dyers) and retailers & wholesalers. Present set

–up is being defined in figure no.

Present Marketing Set-up


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Production Cost:

The Tie- Dye process involves very high laborious input hence the cost of the

product is depend on the design, work, colors and size & type of fabric. Every

process say tying, dyeing, marking design requires skill and time.

This local process cost starts from Rs. 25 per piece & goes to Rs.300 if we move

around the cost will differ due to fineness of the work.

Artisans

Contractor

Traders

Local Market Domestic

Market

Outer state

market

Production

Mkt.


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3.3. Process flow chart

Bandhai (Tying the fabric on design

marked with specific thread in

a particular manner )

[5]

Rangai (Dyeing the tied fabric in

different colours )

[6]

Starching &

Finishing

Chhapana (Marking of design with block and

neel )

[4]

Tagai (Threading)

[3]

Sada Kapada (Plain Fabric like Jorjet, Shifon,

Cotton, voial, Camric etc)

[1]

Ghadi Karana (Fabric Folding in particular manner)

[2]

Taiyar Maal (Finished Product)

[7]

BANDHANI Process

Flow chart


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3.4. Value chain of the cluster

Sada Kapada 25 to

Rs,130

Trader

Ghadi Karana Rs. 1to Rs. 3

Contractor

VALUE CHAIN


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4 The Gap

1. Raw Material:

In this process dyes and chemicals are the major raw material used other then this starch, neel is

also used with specific type of threads. Presently artisans use local or unbranded raw material,

which are not eco-friendly. They procure these raw materials from local market and in very low in

quantity hence it costs more to the artisans.

2. Procedure:

Absences of proper dyeing facilities, proper /scientific method they performing the whole

process in very bad condition which is not hygienic, professionally managed and also dangerous for

health and environment. Also bad practices lead to health hazardous situation because in

absences of mask they inhale small fibers during process & fumes of chemicals and dyes.

3. Product:

The product of the cluster is dependence on old motif and design, which are traditional and year

old. The are not diversifying the products according to the market. Which lead to decrease in

demand in the market.

4. Market:

The market mainly ruled by few major players who are banking on old logistic system, they are

also not aware on market demand and changing demand and market trends. They are not exploring

new markets.

5. Infrastructure:

Dyers performing the art, livelihood activities and depend on inadequate Infrastructure for whole

process.

6. Lack of Financial sources:

Though bank branch is there in the cluster but access to the institutional finance is very low due

to low awareness and information about this.

7. No reach of Government agencies

9. Institutionalization

In the cluster there is no institutionalization, no associations or such institutes.

10. Social problems

Low awareness on Health, Hygiene, Sanitation Social security


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4.1 SWOT Analysis of the cluster

S. No. Particulars Details

1 Strength Sufficient no of artisans, export friendly government policies,

Easy availability of labour, Famous in India

2 Weakness Low skill, no diversification in design, quality of dyes &

chemicals

3 Opportunities Good rate of market growing, demand side is strong , scope of

product diversification

4 Threats Non tariff barriers, slow rate of improvement in process &

quality , entry of more managed multinational in domestic

market, quick change in fashion and test etc.

5 The Need

Prima faci cluster is in very bad shape and following need has been identified for betterment of

this cluster to save the livelihood of these artisans. Study shows that around 1000 artisans has

left this activity and migrated to some other work.

� Technological up gradation

� Skill up gradation

� Awareness creation

� Intervention in value chain for low cost high quality raw material

� Common center for accessing the facilities available in the center, essential for the

process up gradation and quality products.

� Institutionalization

� Marketing etc.

6. The objective of the project –

3.1 Development of Artisan clusters in an inclusive and holistic manner in a sustainable and self

reliant manner

3.2 faciliate collectivization of the Artisan and service providers

3.3 inculcate common infrastructure usage & services in a viable format

3.4 create an environment of empowered and participative decision among cluster actor /weavers

3.5 Encourage convergence of schematic assistance and support services from various schemes and

programs of government.


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6. About the organization

SAMBAL SANSTHAN” is a registered NGO under Rajasthan Society registration act 1958. It is

working with handloom weavers in district Kota, Baran & Bundi. It has an established team of

professionals who have worked for social mobilization of marginalized section of the society in

various other rural areas. Organization has worked in Kaithun, Kotsuan and Mangrol with United

Nations Industrial Development Organization (UNIDO) under its cluster development

programme. Other then this organization has its presence in Jodhpur, Swai Madopur Districts of

Rajasthan. Organization has received funds from various national and international funding

agencies such as UNIDO, SIDBI, EDII, State Women Commission etc. Organization has vast

experience in SHG formation, nurturing and linking them to financial institutes and establishing

marketing linkages.

It is his strength and inclination to make the rural poor prosper that “SAMBAL” has

chosen Roteda , Siswali & Kapren and such remote rural villages for livelihood promotion.

7. Vision statement for the cluster

8 Action Strategies

To achieve the niche market nationally and internationally, the quality of the production and varieties

to be produced according to the forecast of colours and products needs of national and international

market trends.

1. Preparing the environment in terms of mutual trust among actors.

2 Modernization of process, in the exiting process of tie & die

3 Skill up gradation of the artisans

4 Disseminate the skills to for creating new employment

5. Strengthening the linkages with domestic and Global market

6. Establishment of common infrastructure for maintaining the quality of the product and to

provide all facility to the artisans

7. Creation of the common plat form for addressing the developmental activities for the cluster

8 Brand building for the export variety of product

9. Improvement of living and working conditions of Artisans.

10 Promotion of Common brand / Supplier brand.


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.1 Action Strategy Flow Chart


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Trust Building

Introduction of

Marketing

Design Development &

Product development

Financial linkages

Tie up with market

Infrastructure Development

Skill up

gradation

and

technical

up

gradation Institution

strengthening

Revival of the cluster and

intuition for further take up

Brand

image and

regular

market

linkages


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9 Out come

9.1 Qualitativeive

Expected outcome –

Activity Outcome/Impact Measures

Artisans

Coverage

Trust building Establishment of trust between

clusters actors and stake

holders

Increase in

participation,

increase in

interventions

1500

Skill up gradation Skills of new designs & dyeing

technique to local designer

Quality of

product,

increase in

demand

200

Product development

& design

Development of new products

and increase in market segment

No of new

products

develop

50

Market linkages Market linkages and increase in

the weavers wages

Increase in

sales and entry

of new buyers

200

Financial linkages Availability of fiancé to the

weavers as well as up liftment

of weavers as entrepreneurs

No of new

entrepreneurs

Brand image Establishment of Brand which

helps in aware and motivate the

end consumer to buy the

product

Sales revenue

and query for

the products to

the weavers


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Infrastructure

development

Availability of facilities related

marketing etc which helps in

Quality improvement and

increase the area of the market

Establishment

of the

infrastructure

Consortium

Strengthening

Establishment of the self

governance system in the

cluster

Involvement of

each member a

*Monitoring Establishment of monitoring

system and

Review of the progress

Monitoring 5,000

* Under the artisan coverage the monitoring artisan coverage has not included the total .

Awareness Presently the weavers do not have awareness regarding government

incentives, policy and market for handloom sector. During the

project an awareness regarding programs approach will help the

weavers to understand current environment and encourage them to

access suitable information.(Targeted 5,000 weavers)

Social security Presently weavers do not have social security viz; Life insurance

which discourage them to continue in the profession owing to the

exigencies of market forces. Some of the Ergonomic related

interventions coupled with health camps and the insurance

products suitable to the segment to cover the weavers at a low

premium will hasten the feeling among the weaving towards Social

Security. (Targeted 5000 weavers)

Networking/

Linkages

Weak networking and linkages with financial Institutions & other

developmental institutions such as design, export etc; have

narrowed down the cluster Actors’ vision. During the programme

suitable involvement to establish / create & strengthen the linkages


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among the weavers will give provide needed impetus to the weaver’s

vision towards their business and thereby yield income. (Targeted

5,000 weavers)

BDS services Please refer to the table below:

9.2 Quantitative

Sno Parameters Increase %

1 Increase in the income 20%

2 Increase in working days 10%

3 Increase in productivity 20%

4 Cost reduction 10%

5 Employment generation 10%

6 New products and new deigns 20%

10 Action Plan

10.1 Action Plan summary


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10.2 Three years action Plan

Action Plan 1st year

Sr.No. Activity Funds to

be

mobilized

from

Cluster

Actors

Convergence

of funds

(Scheme)

from

Agencies

Funds

from

Project

Total

(Rs

in

Lakh)

April May June July Aug Sept Oct Nov Dec Jan Feb Mar

1 Base line

survey

00.00 00.00 2.00 2.00 √√√√ √√√√ √√√√

2 Stakeholder

workshop

0.00 00.00 0.50 0.50 √√√√

3 Awareness

camps 10

00.00 00.00 3.00 3.00 √√√√ √√√√ √√√√ √√√√ √√√√ √√√√ √√√√ √√√√ √√√√ √√√√

4 Health

camps 10

0.10 00.50 1.30 1.80 √√√√ √√√√ √√√√ √√√√ √√√√ √√√√ √√√√ √√√√ √√√√ √√√√

5 Formation

of SHG 10

00.00 0.20 0.10

0.30 √√√√ √√√√ √√√√ √√√√ √√√√ √√√√ √√√√ √√√√ √√√√ √√√√

6 Formation

of traders

consortium

00.00 00.00 0.30 0.30 √√√√ √√√√ √√√√ √√√√ √√√√

6 Exposure

visits 2

00.20 00.00 2.00 2.20 √√√√ √√√√

7 Buyer seller

meet 4

00.20 00.00 3.90 4.10 √√√√ √√√√ √√√√ √√√√

8 Fairs

exhibition 6

00.50 00.00 5.60 6.0 √√√√ √√√√ √√√√ √√√√ √√√√ √√√√

9 Formation

of web

portal

0.10 0.20 0.75 1.05

18.6 21.25 √√√√ √√√√ √√√√ √√√√ √√√√


19


be

mobilized

from

Cluster

Actors

Convergence

of funds

(Scheme)

from

Agencies

Funds

from

Project

Total

(Rs

in

Lakh)


10 Publicity and

brand

development

0.50 1.00 7.00 8.50

11 Training on

skill

development

of dyers 4

00.00 0.00 4.00 4.00 √√√√ √√√√ √√√√ √√√√

12 Design

development

workshop 2

00.20 00.00 2.80 3.00 √√√√ √√√√

13 Product

development

workshop

0.20 00.00 2.80 3.00 √√√√

14 Study on tool

up gradation

00.00 00.00 2.00 2.00 √√√√

15 Instantiating

the process of

establishment

of raw material

bank

0.50 00.00 2.50 2.50 √√√√ √√√√ √√√√ √√√√ √√√√

21.1 22.5


20


be

mobilized

from

Cluster

Actors

Convergence

of funds

(Scheme)

from

Agencies

Funds

from

Project

Total

(Rs

in

Lakh)


16 Feasibility

study on the

technical up

gradation

00.00 00.00 1.00 1.00 √√√√ √√√√ √√√√

17 Introduction of

the new design

and product

0.20 00.00 0.80 1.00 √√√√ √√√√

18 Strengthening

the SHG and

traders

company as

producers

company

0.20 00.00 0.80 1.00 √√√√ √√√√ √√√√ √√√√ √√√√ √√√√ √√√√ √√√√ √√√√

19 Credit

facilitation 00.40 10.00

(as loan)

2.00 12.40 √√√√ √√√√ √√√√ √√√√ √√√√

20. Management

training for

consortium

heads at EDI

00.20 00.00 00.80 1.00 √√√√ √√√√

21 Dyers

workshop 2 00.50 00.00 2.50 3.00 √√√√ √√√√

22 Study for

formation of

marketing

strategy and

current market

trends

00.00 00.00 3.00 3.00 √√√√ √√√√ √√√√ √√√√ √√√√

Total 10.9 22.4


21


be

mobilized

from

Cluster

Actors

Convergence

of funds

(Scheme)

from

Agencies

Funds

from

Project

Total

(Rs

in

Lakh)


23 BDS

workshop

00.00 00.00 2.00 2.00 √√√√

24 Strenthning

the

linkages of

consortium

with

corporates

00.20 00.00 1.30 1.30 √√√√ √√√√ √√√√ √√√√

25 Formation

of CDCC

00.00 00.00 0.25 0.25 √√√√

Total 3.55 3.55

Rs 55.00

2nd year action plan


22


be

mobilized

from

Cluster

Actors

Convergence

of funds

(Scheme)

from

Agencies

Funds

from

Project

Total

(Rs

in

Lakh)


1. CDCC

Meeting

00.00 00.00 0.25 0.25

2. Awareness

camps 10

00.00 00.00 3.00 3.00

3. Health

camps 10

0.10 00.50 1.00 1.60

4. Formation

of SHG 5

00.00 0.20 0.10

0.30

5. Formation

of traders

consortium

2

00.00 00.00 0.20 0.20

6. Exposure

visits 1

00.20 00.00 1.80 2.00

7. Buyer

seller

meet 4

00.20 00.00 3.80 4.00

8. Fairs

exhibition

6

00.50 00.00 5.50 6.00

15.4


23


be

mobilized

from

Cluster

Actors

Convergence

of funds

(Scheme)

from

Agencies

Funds

from

Project

Total

(Rs

in

Lakh)


10 Publicity and

brand

development

0.50 1.00 7.00 8.50

11 Training on skill

development of

dyers 2

00.50 0.00 1.50 2.00

12 Design

development

workshop 2

00.20 00.00 2.80 3.00

13 Product

development

workshop

0.20 00.00 2.80 3.00

14 Implementation

fo outcome of

tool

upgradation

00.00 00.00 5.00 5.00

15 establishment

of raw material

bank

0.50 00.00 2.50 2.50

16 Establishment

of CFC

00.00 5.00 20.00 45.00

61.6 22.5


24


be

mobilized

from

Cluster

Actors

Convergence

of funds

(Scheme)

from

Agencies

Funds

from

Project

Total

(Rs

in

Lakh)


16 Implementation

the out come of

the feasibility

study of

technical up

gradation

00.00 00.00 1.00 1.00

17 Introduction of

the new design

and product

0.20 00.00 0.80 1.00

18 Strengthening

the SHG and

traders company

as producers

company

0.20 00.00 0.80 1.00

19 Credit

facilitation 00.40 10.00 ( loan) 2.00 12.40

20. Management

training for

consortium

heads at EDI

00.20 00.00 00.80 1.00

21 Dyers workshop

2 00.50 00.00 2.50 3.00

22 Implementation

of marketing

strategy and

current market

trends as

outcome of the

study

00.00 00.00 5.00 5.00

Total 12.90


25

Rs 70.15 lakh

3d year action plan


be

mobilized

from

Cluster

Actors

Convergence

of funds

(Scheme)

from

Agencies

Funds

from

Project

Total

(Rs

in

Lakh)


1 CDCC

Meeting

00.00 00.00 0.25 0.25

2 Formation

of SHG 2

00.00 0.20 0.10

0.30

3 Formation

of traders

consortium

2

00.00 00.00 0.20 0.20

4 Exposure

visits 1

00.20 00.00 1.80 2.00

5 Buyer

seller

meet 4

00.20 00.00 3.80 4.00

6 Fairs

exhibition

6

00.50 00.00 5.50 6.00

11.65


26


be

mobilized

from

Cluster

Actors

Convergence

of funds

(Scheme)

from

Agencies

Funds

from

Project

Total

(Rs

in

Lakh)


7 Publicity and

brand

development

0.50 1.00 5.00 6.50

8 Design

development

workshop 1

00.10 00.00 1.40 1.50

9 Product

development

workshop

0.20 00.00 2.80 3.00

10 Implementation

fo outcome of

tool

upgradation

00.00 00.00 2.00 2.00

11 Establishment

of CFC

00.00 5.00 40.00 45.00

12 Formation of

Brand image

00.30 00.00 0.70 1.00

51.9 62

62.00 lakh


27

TOTAL FOR RESPECTIVE YEARS

Sr.No. Year Budget (Rs Lakh)

1. 2006-07 55

2. 2007-08 70.15

3. 2008-09 62

Sub-Total 186.3

Add Administrative Cost

(i.e.; 14 Lakhs @ 7%)

14.904

201.204

Administrative Cost break-up

S.

No.

Particulars Unit cost Months Year Total

1 CDA Salary 10000 12 3 360000

2 Secretarial

assistance

4000 12 3 144000

3 Technical

assistance

6500 12 3 234000

4 Office

infrastructure

4500 12 3 162000

5 Computer 40000 40000

6 Stationary 2500 12 3 90000

7 Communication 3000 12 3 108000

8 Mobility 5000 12 3 180000

9 Furniture&

fixtures

36909 36909

Sub Total 1354909

Miscellaneous @

10%

135490.9

1490318.9


28

Date: 25-06-2008

To,

The commissioner Industries Udyaog Bhawan

Tilak Marg

Jaipur-

Rajasthan

Subject: Proposal for development of Tie & Dye cluster at Jodhpur

Respected Madam,

This is with reference to your advertisement in Hindi daily “Rajasthan Patrika’’ date

24th day of August 2006 regarding development of cluster in Rajas`than. We are please

to introduce ourselves as a registered NGO interested in developing Tie & Dye cluster

at Jodhpur. Please find enclosed a copy of proposal in prescribed format no. 18.

We hope that our credential will match with your requirement and a chance to serve

the society for up-liftment of their livelihood.

Please feel free to call for any further clarification on proposal.

Regards

Dr. T.P. Jain

President