samie lim pcci vice president – tourism & retailing chairman emeritus, philippine franchise...
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SAMIE LIMPCCI Vice President – Tourism & Retailing
Chairman Emeritus, Philippine Franchise Association
President, Automatic Centre & Blims Fine FurnitureE-mail: [email protected]
Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: [email protected]
Golden Opportunity for the Philippines Next to the United States, Korea is the 2nd
biggest source of foreign tourists in the Philippines
Foreign tourist arrivals in the Philippines grew by 13 % in 2005
Tourism is estimated to have been responsible for 74 Million Jobs and US $ 1.7 Trillion in GDP worldwide
Tourism contributed 15% of the total global GDP
Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: [email protected]
World Tourism TodayWorld Tourism Today
Tourist Arrivals (In millions)
2.3
2.5
2.9
15.7
119
760
0 100 200 300 400 500 600 700 800
Philppines
Phuket, Thailand
Vietnam
Malaysia
Asia-Pacific
World
in 2004
Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: [email protected]
5
769
1000
0 200 400 600 800 1,000
Philippines
Asia
World
Projected Worldwide Tourist by 2010Projected Worldwide Tourist by 2010
Tourist Arrivals (In millions)
* Target Number of Tourists by 2008
Only 0.5 % of World’s Tourists!
*
Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: [email protected]
as theas the PRIMARY TOURIST PRIMARY TOURIST DESTINATIONDESTINATION in Asia…in Asia…
Because of: A strategic location in the heart of Asia
7,107 beautiful islands with world-class hotels, resorts, malls, and shopping centers
3rd largest English-speaking population in the world
The warmth and hospitality of the Filipinos
Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: [email protected]
Call for Collective ActionCall for Collective Action
PCCI highlight the tourism industry as a tool for economic development
PCCI coordinating the private sector’s aggressive national campaign and to leapfrog the growth of tourism industry
Partner with national government agencies and LGUs for an integrated international tourism program
Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: [email protected]
BIZ TOUR 5BIZ TOUR 5Partners & Associates in 5 A’s Partners & Associates in 5 A’s
(Areas of Investment)(Areas of Investment)
ARRIVALPhilippine Travel Agencies Association (PTAA) - Chair
Air Philippines
ASEAN Business Advisory Council (ASEAN-BAC)
ASEAN Tourism Association (ASEANTA)
Association of Car Rental Companies, Inc. (ARCI)
Confederation of Asia Pacific Chambers of Commerce & Industry
Cebu Pacific Air
Manila Japanese Travel Agents & Hoteliers Association (MJTAHA)
Pacific Asia Travel Association (PATA)
Philippine Airlines
Philippine Travel Agencies Association (PTAA)
Philippine Tourists Transport Cooperative
ACCESS AMB. ALFREDO YAO, Federation of Filipino Chinese Chamber
of Commerce & Industry - Chair Asia Pacific Projects, Inc.
Department of Public Works & Highways (DPWH)
Department of Transportation & Communication (DOTC)
CYNTHIA LAZO
Convenor
ROSE MARIE YENKO
Convenor
YVONNE PASCUAL
Convenor
SABSY PALANCAChair
Govt. Sector Convenors
DOT
PTA
PCVC
Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: [email protected]
ACCOMODATIONSChamber of Real Estate Builders Association (CREBA)
Real Estate Brokers Association of the Philippines (REBAP) – Co-Chairs
Hotel & Restaurant Association of the Philippines (HRAP)
Hotel Sales & Marketing Association (HSMA)
Philippine Hotel Owners Association (PHOA)
Philippine Tourism Authority (PTA)
The Philippine Hotel Federation, Inc. (TPHFI)
ATTRACTIONSPhilippine Tourism Operators’ Association (PHILTOA) -
Chair
Boracay Eminent Persons Group
Cebu Tourism Core Group
Ilocos Norte Trade, Tourism, & Investment Council (INTTIC)
Kabang Kalikasan ng Pilipinas Foundation (WWF Philippines)
Laguna Tourism Foundation (LTF)
Northern NSW Eco-Tourism Association & Sense Adventures
Philippine Association of Convention Exhibition
Organizers & Suppliers (PACEOS)
Presidential Agrarian Reform Council (PARC)
Southern Tagalog Tourism Council (STTC)
Subic Clark Alliance Development (SCAD)
Tourism Industry Board Foundation, Inc. (TBFI)
ACTIVITIESPhilippine Retailers Association (PRA) - Chair
Ayala Foundation / Ayala Land
Center for International Trade Expositions
DLSU-Angelo King Institute
Department of Tourism (DOT)
Department of Trade & Industry (DTI)
Grupo Reposo
National Commission for Culture & Arts
Philippine Convention & Visitors Corporation (PCVC)
Philippine Commission on Sports Scuba Diving
Philippine Dental Association (PDA)
Philippine Franchise Association (PFA)
Spa Association of the Philippines
BIZ TOUR 5BIZ TOUR 5Partners & Associates in the 5 A’s (Areas of Investment)Partners & Associates in the 5 A’s (Areas of Investment)
Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: [email protected]
NORTH LUZON
Bulacan CCI
Dagupan City CCI
Eastern Pangasinan CCI
Ilocos Norte PCCI
La Union CCI
Pampanga CCI
Vigan City CCI
Western Pangasinan CCI
NATIONAL CAPITAL
REGION
Marikina CCI
Makati CCI
Manila CCI
Quezon City CCI
SOUTH LUZON
Batangas CCI
Camarines Sur CCI
Cavite CCI
Laguna CCI
Lucena City – Quezon CCI Marinduque CCI
Rizal CCI
San Pablo City CCI
Western Batangas CCI
BIZ TOUR 5 BIZ TOUR 5 Partner: Local Chapters & LGUsPartner: Local Chapters & LGUs
VISAYAS
Bohol CCI
Boracay CCI
Cebu CCI
Palawan CCI
MINDANAO
Butuan City CCI
Cagayan de Oro
Davao City CCI
Dipolog CCI
General Santos City
Iligan CCI
Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: [email protected]
5 Billion USDAnnual Tourism
Revenue
5 Million International
Tourists
5 Million Jobs
4th Year3rd Year2nd Year1st Year
5 Billion USDInvestments
Work plan to Achieve the Five 5sWork plan to Achieve the Five 5s
Advocacy and Network Building
Investment in Building Capacities
Ready for Take Off
SustainGrowth
5th Year Targets
Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: [email protected]
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
S1
1.76
0
1
2
3
4
5
Tourist Arrivals
(in Millions)
The Challenge AheadThe Challenge Ahead
(+20%)
3.95(+22%)
(+20%)
2.63 (+20%)3.16
5 Million Tourists
(+24%)
2.291.91
Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: [email protected]
11stst Phase: Phase: Bringing in the Tourists Thru the International Gateways Bringing in the Tourists Thru the International Gateways
CebuCebu
DavaoDavao
ManilaManila
LaoagLaoag
Subic-Clark Subic-Clark
Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: [email protected]
Link it to clusters of world class tourist attractions within one hour of travel time
Develop various activities within the clusters
The ProgramThe Program
Energize international gateways
ManilaManila
CebuCebu
DavaoDavao
LaoagLaoag
Subic -Subic -ClarkClark
Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: [email protected]
5 A’sACCESS/
ROADS-INFRA
ACCESS/
ROADS-INFRA
2.
ACCOMMODATION ACCOMMODATION3.
ATTRACTIONS ATTRACTIONS4.
Achieving the Five 5’s through 5 A’sAchieving the Five 5’s through 5 A’s
ARRIVAL
(AIR/SEA TRANSPORT)
ARRIVAL
(AIR/SEA TRANSPORT)
1.
ACTIVITIES ACTIVITIES5.
Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: [email protected]
1. ARRIVAL
Leasing of Offices to
Travel Agencies,Tour Operators, &
Tour Guides
Selling/Leasing of Land for
Bus and Taxi Terminals; Airports;
and Seaports
OPPORTUNITIES
AIR (Budget airlines, Chartered planes)
SEA (Cruise Liners, Ferries)
Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: [email protected]
• Development of shopping malls nearairports, seaports &bus terminals
• Leasing of Commercial Spaces to Business Centers, Public Calling Centers & branches of Utility Providers
• Construction of Toilet and Bath Facilities• Leasing of Land to Utility Providers• Development of Roads & Bridges
OPPORTUNITIES
COMMUNICATION
ENERGY
ROADS
WATER
SEWERAGE
PORTS
2. ACCESS/ROADS-INFRA
Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: [email protected]
3. ACCOMMODATION
HOTELS
RESTAURANTS
Leasing / Developmentof Land for:
HOTELS & MOTELS
CONDOTELS & BUDGET HOTELS BED & BREAKFAST CHAINS
GROCERIES/SUPERMARKETS CONVENIENCE STORES
LAUNDRY FACILITIESHEALTH & CLINIC FACILITIES
PHARMACIES BOOK SHOPS/ NEWS STANDS
COFFEE & BAKESHOPSRESTAURANTS
OPPORTUNITIES
Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: [email protected]
NATURAL (eco-tourism beaches, rainforests,
mountain ranges)
4. ATTRACTIONS
MAN-MADE (theme parks, historical &
cultural sites)
Development / Improvement of:
HISTORICAL SITES
PILGRIMAGE SITES
CULTURAL SITES
MUSEUMS
NATURE, FISHING, OR
TRIBAL VILLAGES
PARKS
PICNIC HUTS AND GROVES
CAMPING SITES/GROUNDS
OPPORTUNITIES
Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: [email protected]
5. ACTIVITIES
OPPORTUNITIES
Sale / Leasing &Development of:
SHOPPING MALLS
MEDICAL TOURISMFACILITIES
RETIREMENT HOMES
SPA & RESORTS
GOLF COURSES
CASINO-HOTELS
NIGHT CLUBS
GYMNASIUMS
TRAINING/CONFERENCE HALLSEDUCATION /
MEDICAL TOUR
FESTIVITIES & EVENTS
SPORTS & RECREATION
SHOPPING
Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: [email protected]
Cebu International GatewayCebu International Gateway(Initial Success Story)(Initial Success Story)
Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: [email protected]
Cebu InternationalGateway
ARRIVAL 2005 2006 2007 2008 2009 2010
4 million international seats annually
Focus: China, Japan, Korea & ASEAN
Focus: Europe, USA, & Canada
ACCOMODATION 2005 2006 2007 2008 2009 2010
Priority on Mactan Beach Rooms (#1 Tourist Interest)Priority on 3-Star Cebu City Rooms (#2 Tourist Interest)
Focus on Region VII to Expand Rooms
Expand Focus to Clusters to Increase Rooms
ACCESS/ROADS-INFRA 2005 2006 2007 2008 2009 2010
Second Major Highway
Upgrade Seaports to Mini-malls
Efficient Bus System in all Clusters (interconnect with Seaports)
Construction of Panglao and Iloilo Airport
Legend: Light Blue =Planning Stage Dark Blue=Soft Launching Green =Implementation Stage
Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: [email protected]
Two Thousand Five Two Thousand Five Hundred (2,500) Hundred (2,500)
Business ActivitiesBusiness Activities@ At least Fifty Activities Each Attraction
Fifty (50) AttractionsFifty (50) Attractions@ At least Ten Attractions each Cluster
CrocodileFarm
FlowerFarm
OrchidFarm
Eden Nature Park
Mt. Apo
SamalIsland
PhilippineEagleCenter
PearlFarm
Five (5) ClustersFive (5) Clusters
Gen. Santos Cagayan de Oro
Zamboanga
Davao City“Islands to the Highlands
Within 30 minutes”
?
DavaoInternational
Gateway
Davao International Gateway (Work-in-Progress)
Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: [email protected]
Manila International GatewayManila International Gateway
Arts and Nature(San Pablo City)
Health & Wellness(Laguna)
Spirituality Center(Quezon)
Water Adventure(Batangas)
Golf and Leisure(Cavite)
ManilaInternational
Gateway
Calabarzon
BulacanBicolRegion
Quezon City
Manila
Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: [email protected]
Two Thousand Five Two Thousand Five Hundred (2,500) Hundred (2,500)
Business ActivitiesBusiness Activities@ At least Fifty Activities Each Attraction
Fifty (50) AttractionsFifty (50) Attractions@ At least Ten Attractions each Cluster
The Next Success Story:The Next Success Story:
Laoag International
Gateway
Five (5) ClustersFive (5) ClustersILOCOS NORTENorthern Coast
ILOCOS SURThe Ultimate Experience
PANGASINANHundred Islands,
Hundred Pleasures
LA UNIONCoastal Garden
?
Biz Tour 5 Presentation by Mr. SAMIE LIM E-mail: [email protected]
Tourism is vital tool for national economic development
We still need a coordinated effort, more coordinated effort, more creativity and initiativecreativity and initiative for our goal of a
sustainable tourism development and promotion
in the country to become a reality.
More Work Needs To Be DoneMore Work Needs To Be Done
THANK YOU!THANK YOU!
SAMIE LIMVice President – Tourism, Franchising & Retailing, PCCI
Chairman Emeritus, Philippine Franchise AssociationPresident, Automatic Centre & Blims Fine Furniture
E-mail: [email protected] Number: (632) 7172274
Facsimile (632) 5311005
Let’s work together to create thousands of business
activities and millions of jobs.