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How to MAXIMIZE Your LinkedIn Influence to build your business.
Presented by Stephanie Sammons
@stephsammons
#linkedinforbiz
Platform Strategy Growth
How can YOU leverage LinkedIn to drive traffic, leads, and sales?
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INFLUENCE
Here’s What LinkedIn Influencers Do:
• Lead
• Inspire
• Teach
• Motivate
• Empathize
• Empower
• Promote and Connect Others
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Find Your Unique Path to Influence
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17 Ways to MAXIMIZE Your LinkedIn Influence…to drive traffic, leads, and sales
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Build Your Foundation
Craft a Compelling Profile Headline
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• What do you do?
• Who do you help?
• Be specific and deliberate
• Don’t be a generalist (trying to help everyone helps no one)
USE YOUR HEADLINE TO STAND OUT AND ATTRACT THE RIGHT TARGET AUDIENCE
Use a Professional Profile Image
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• Credibility
• Trust
• Personable
• Memorable
Use Descriptive KEYwords
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• In your profile headline
• In your profile summary
• Current and past work experience
• Skills and expertise
What do you want to be found for? Use the language of your target markets to attract and influence them.
Add Rich Media to Your Profile
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• Videos
• Images
• Audio
• Presentations
• Documents
Hint: Use supported providers for your links (i.e. Slideshare, YouTube, etc.)
Sprinkle CTA’s in Your Profile
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Build An IntelligentNetwork
Send Personalized Invites
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Leverage common personal or professional connection points in your invite!
INVITATION
Build Rapport with New Connections
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• “Thanks” for connecting
• Include info and links in your thank you message
• Offer to connect them with others in your network
• Ask them to send you more info about where else to connect with them online
Connect with Relevant Influencers
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• They are well connected
• They can help you grow your influence more quickly
• Connect via mutual LinkedIn Groups, find an email address, or send a compelling LinkedIn InMail!
Use the LinkedIn “Contacts” App
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• Find new connection opportunities
• Get alerts for job changes, birthdays, news mentions
• Mobile app
• http://contacts.linkedin.com
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PracticeInfluencerNetworking
Bring VALUE to Your Network!
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Proactively Connect and Introduce Others
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• Listen and observe
• Find common intersections (location, industry, companies, interests)
• Make the connection
When you ask for an introduction, you will get it.
Leverage LinkedIn “Mentions”
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• Promote your connections publicly through tagging
• They receive an email
• It’s visible to both of your networks
• Don’t abuse
Endorse Your Connections
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Send Personalized InMails and Messages
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• Don’t send generic updates or pitches!
• Congrats, praise, acknowledgement, compliment, thanks
• Ask for advice or opinion
Get Active in High Quality Groups
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• Find well-managed groups – ask connections, search
• Ask and answer questions to demonstrate your expertise
• Connect with members
Start Your Own Group!
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• Timing has never been better
• Manage and control the membership and conversation
• Gain email access to members
• Create related offline events
Show Up Everyday
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• Get LinkedIn Influencer Networking on your calendar!
• Top of mind consistency builds trust, visibility, and influence
• Take advantage of mobile apps for engagement on the go
Questions?
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Platform Strategy Growth
THANK YOU
http://www.facebook.com/buildonlineinfluence
https://twitter.com/StephSammons
http://www.linkedin.com/in/stephaniesammons
http://www.stephaniesammons.com
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