SAMPALOC CANDY

Sampaloc candy Marketing Management Presentation

INTRODUCTION

hISTORYSampaloc Candy making originated from my great grandmother, Mena Portugal. The recipe is what you can consider as hand-me-down recipe.

Length of Existence Loreta Portugal had been making candies for 30 years by now together with other delicacies such as Ginanga, Pansit Habhab, Sagot Gulaman and many more. She owns a store inside the public market of Gumaca where she sells food ingredients.

Competitors

Significance of the Study This study is focused on how the customers perceive the sampaloc candy on the sensory experience. This could help the producer in doing innovations the product.

Statement of the Problem

The study thru its survey attempts to answer the following questions:Product thru the sensesProduct thru prices

Definition of terms AromaFrequency distributionGinanggaHand-me-downPackagingPriceRecommendationTasteTextureVitamin CVisual AppealWeighted Mean

SCOPE AND LIMITATIONThe Research was conducted to the process of making sampaloc candy by Loreta Portugal of Brgy. Villa Nava, Gumaca, Quezon.All in all there are fifty one respondents to the research that was conducted within two days most of which are students from Holy Child Jesus College Gumaca, Quezon.The Study, Research and Survey are limited only to the sensory experience of the respondents.

Presentation of Data

This Part deals with the presentation, analysis and interpretation of data used to support to oppose the given hypothesis of the researcher on the main problem why the study has to be conducted.

SummaryThe main purpose of this study is to evaluate the customers sensory experience in the product of the Sampaloc Candy.

The study thru its survey attempts to answer the following questions:Product thru the sensesProduct thru prices

The Research was conducted to the process of making sampaloc candy by Loreta Portugal of Brgy. Villa Nava, Gumaca, Quezon.All in all there are fifty one respondents to the research that was conducted within two days most of which are students from Holy Child Jesus College Gumaca, Quezon.The Study, Research and Survey are limited only to the sensory experience of the respondents.

ConclusionBased on the Survey that was conducted, and using the weighted mean for the results of the survey regarding the different criterions. The following were the results.For Packaging, 4.10 this is interpreted as SatisfactoryFor Visual Appeal, 4.22 this is interpreted as SatisfactoryFor Aroma, 4.18, this is interpreted as SatisfactoryFor Taste, 4.47, this is interpreted as SatisfactoryFor Texture, 4.29, this is interpreted as SatisfactoryFor Price, 4.63, this is interpreted as Very SatisfactoryFor Recommendation, 4.45, this is interpreted as SatisfactoryFor Product Buyability, 4.39, this is interpreted as SatisfactoryMost of our 51 respondents are students of Holy Child Jesus College. For them the stand factor of product is the price which is at moment of survey was Php.2.00.

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