Cover Background:

stylized graphic

treatment of a photo

of the new building.

Small inset photos are cropped portions

of some of the photos that are inside.

“Factoids” - little statements or facts about

PMC’s current role in cancer care and how

this new project will improve their level of

care. These would relate to the testimonials.

Integrate “Hope” and “Excellence” in more subtle ways

-- allow the photos and copy to really communicate.

Play up the technology feature with larger photos. Use a photo of

the treatment with a patient and a professsional. The photo needs

to look state-of-the-art but also address compassionate care.

Tie in the Excellence theme

with the testimonial quote.

Break up the copy

with subheads that draw the

reader in.