sample cause marketing recap
TRANSCRIPT
Created By Jamie Slaughter | [email protected] | www.drinkfuze.com
Susan G. KomenBreast Cancer Awareness
Race For The CureLas Vegas, NV
WHAT: Susan G. Komen / FUZE Breast Cancer race for the Cure
WHEN: May 1st 2008
WHERE:Las Vegas, NV
DISTRIBUTION:800 cases of FUZE
REACH:About 10,000 people
EVENT STATISTICS
FUZE Staff + Volunteer Staff = Excellent Execution!
Created By Jamie Slaughter | [email protected] | www.drinkfuze.com
The Las Vegas race began at 7am, and we were there to load in at 4:30am. Even though it was early, people approached the FUZE vehicle before we started to set up and asked for FUZE.
We were set up right in between the Start and Finish lines. We were in a prime location, and our area was huge, bright, crowded with consumers, and very energetic.
EVENT STATISTICS
Check out that line! We’ll wait for FUZE!
Created By Jamie Slaughter | [email protected] | www.drinkfuze.com
EVENT STATISTICS
The FUZE area consisted of the FUZE vehicle, a FUZE holding area, three sampling stations, and a FUZE gift giveaway station.
We had two security guards manning the FUZE holding area. It was a tough job to hold off the thirsty mob of FUZE consumers.
We appointed two lively volunteers to walk around the FUZE area and encourage consumers to step on up.
Hey Look! The FUZE bottle walks and talks!
Created By Jamie Slaughter | [email protected] | www.drinkfuze.com
EVENT STATISTICS
The Las Vegas Komen affiliate promised us 6 volunteers, but we ended up having about 13. The volunteer staff was comprised of Komen workers and honor roll students. Everyone was on the move all day long and all of the volunteers took their jobs seriously. They were so amazing!
Everyone picked up on the talk points for the many FUZE beverages and helped each other out to make for a successful event!
Created By Jamie Slaughter | [email protected] | www.drinkfuze.com
SAMPLING LOCATION
The FUZE gift giveaway area was packed all morning long. Consumers played games with the FUZE staff for all sorts of giveaways.
Video footage available upon request.
Created By Jamie Slaughter | [email protected] | www.drinkfuze.com
