sample e-2 business plan pages
DESCRIPTION
This is a shorten version of our E-2 business plans where you can appreciate the level of work required to submit your visa application to the USCISTRANSCRIPT
The mission of Healthy Clinic is to become a primary provider of European
integrative medicine in the United States. Through the Osteolitic Treatment
Centers and the “Five Steps to Health” it will offer a combination
of both alternative and western treatment modalities,
providing patients with a unique and innovative
approach to medicine. The company slogan is:
“INNOVATION THRU INTEGRATION”
Healthy Clinic
Confidential Business Plan - Sample
The following dashboard highlights the results of the financial analysis, expected company performance, and
summary of market break down. The reader may use this page as a quick reference visual aid to quickly understand
the expected financial performance of the company.
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1. Executive Summary
Healthy Clinic, LLC is affiliated with Healthy Clinic (also referred to as “HC”), a German-based entity that
utilizes a global network of doctors, practitioners, clinics, universities and hospitals to promote better health
and patient care through the integration of alternative and cutting edge modern medicine. The Osteolitic
treatment concept implements this integrative approach, offering patients treatment modalities that may not be
available in conventional medicine and integrates them into their current therapy. At the same time Osteolitic
patients also get access to a global network of treatment centers and medical professionals including a flagship
treatment facility in Frankfurt, Switzerland.
Healthy Clinic invested in the U.S. since a large proportion of its current client base originated in the United
States and there is increasing demand for local access to the innovative range of treatments the company offers
without having to travel abroad. Healthy Clinic, LLC will therefore do business in the United States and has
received around $2.1 million in funding to date, enabling it to acquire state-of-the-art medical equipment,
appoint a team of highly talented professionals and to engage in an exhaustive marketing campaign to promote
its services. As part of its overall growth strategy, the company has been constructing a 3,000 sq. ft. penthouse
facility in Beverly Hills. To help develop this new center and to fund the subsequent expansion of its U.S.
presence, the company has secured an additional $1.5 million in funding from its co-owners, with prospective
E-2 visa petitioner Mr. John Smith, who currently holds German citizenship contributing the significant sum
of $722,000 from his personal funds. Mr. Beyer, who is the founder and current CEO of German-based affiliate
Healthy Clinic Ltd., will further be installed as CEO of Healthy Clinic, LLC under the aforementioned E-2 visa
petition, using his considerable entrepreneurial, leadership and industry skills to successfully direct and develop
the growing U.S. operations.
Under the experience leadership of Mr. Beyer, the company plans to broaden its reach across the U.S.,
partnering with an increasing number of satellite centers as well as investing considerable resources in actively
promoting its services. Securing high-profile clients, including celebrities, will help generate consumer
awareness, as will the hosting of engaging events and launch shows. These marketing activities will be
underpinned by strong result driven approach to patient services, with clients benefitting from leading edge
holistic care delivered by highly credentialed industry professionals.
The chart to the right illustrates the growth potential of the company by highlighting key financial metrics –
annual sales, net profits, gross margin, and personnel headcount – over the next five years.
3
In 2015 the company will achieve sales of $2.3 million, an increase on existing revenue levels, as a result of its
investment in marketing and on the strength of the services offered. The new flagship center in Beverly Hills
will help drive future revenue growth, with sales forecast to rise from $3.1 million in 2016 to over $9.2 million
by the end of 2019. Growth in net profits will eventually mirror this upward trend following a small profit of
around $5,500 in 2015 as the company absorbs expansion costs. Net profits for 2016, are expected to reach
$273,000. Improvements in the net
margin, as the business reaches optimal
efficiency, coupled with increasing
demand for services, to over $2.7 million
by 2019. The improvement in profits and
continual growth in market exposure and
sales revenues will naturally lead to a
growth in the net worth of the business,
which is expected to reach around $6.7
million by 2019.
1.1 Objectives
Strategic
Firmly establish Healthy Clinic, LLC as a leading provider of holistic, integrative medical treatments in
the U.S. developing a high profile medical practice.
To franchise the Osteolitic concept to 20 doctors’ offices throughout the United States in major
metropolitan areas in the next 2 years
To develop a broad network of satellite centers across the U.S. and North America.
To market and introduce German Aminopeptide and Thymus products to the U.S. doctors.
Operational
Successfully launch 3,000 sq. ft. penthouse treatment center in Beverly Hills.
To expand its current staff to 15 full-time U.S. professionals by the end of 2019.
To install John Smith from Healthy Clinic Switzerland office as CEO to oversee the corporate
administration operations in the United States.
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Synergy Health 5-Year Highlights
Sales Gross Margin Net Profit Personnel
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2 Company Summary
Healthy Clinic Ltd. was established by Mr. John Smith in 2009. The
company is based in Switzerland and operates a medical tourism business
facilitating travel and medical care for patients by matching them
throughout a global network of healthcare professionals and institutions.
The company opened in the United States (California) in November 2010
installing Mr. Mark Knight as the President of Healthy Clinic. In 2011 the
Osteolitic Treatment Center was opened in Frankfurt, Switzerland with Philip Battiade joining Healthy Clinic
Ltd. as its Medical Director. From this point on Healthy Clinic Ltd. offered in-house treatments as well as
referring patients to partner clinics.
In late 2011 the Osteolitic concept was introduced to the U.S. through a temporary partnership with Dr. Leigh
Erin Conneally; this was carried out in a specially designed three-room treatment facility at the Center for New
Medicine in Irvine, CA. During the same period a similar partnership was developed with the Sanoniv Medical
Institute in Rosarito, Mexico. In December 2013 Healthy Clinic, LLC opened a small one-room treatment
center in Greater Los Angeles, before identifying a premium location in Beverly Hills as an ideal position to
develop a permanent treatment facility with work commencing on the new 3,000 sq. ft. facility in 2014 with
completion due in early 2015.
The Osteolitic Treatment Center’s are managed by Healthy Clinic, implementing and promoting integrative
medicine, who’s holistic approach addresses the full range of physical, emotional, mental, social, spiritual and
environmental influences in the diagnostic and treatment of a patient. It is not a new form of alternative
medicine, but the integration of proven scientific medicine with safe supportive methods, while putting
emphasis on patient education regarding treatment options, lifestyle and nutrition. The guiding principle for
the choice of treatment is to be: as non-invasive as possible and as non-toxic as possible. The Osteolitic
Treatment Centers are designed and managed to create a healing atmosphere in a luxury “spa-like” environment
with the goal to set itself apart from conventional doctor´s offices.
With the Five Steps to Health treatment approach developed by Philip Battiade, Osteolitic provides patients
with a roadmap for optimal health and rejuvenation. It consists of immune modulation therapies, vitalizing
infusions of vitamins, minerals, amino acids, and trace elements, bodywork, massage, aromatherapy, osteopathy,
homeopathic supplements and herbal treatments as well as cutting edge modern treatment modalities such as
regional hyperthermia, genetic testing and whole body thermography. This complex rehabilitation program has
5
3 Services
Healthy Clinic offers seven (7) different services in the United States. If the
company is successful in achieving the desired market penetration, then it
plans to introduce further services, including:
Amino peptide Therapy
Biological Cancer Program
Stem Cell Therapy
Autoimmune Program
Bodywork
IV therapies
Lyme Program
The table below summarizes the most popular services offered by the company, highlighting key characteristics
– typical margins, average profit per development etc. – associated with each type.
3.1 Service Description
Amino peptide Therapy includes 30 minutes of consultation with an Osteolitic practitioner HC health coach at
a partner facility before going through the procedure. The therapy consumes 15 vials of nutritional supplements
imported from Switzerland. Follow-up consultation is scheduled normally after three (3) to six (6) weeks of the
therapy. The complete therapy including the initial consultation costs $3,750 when done in-house. If sold to
other practitioners Healthy Clinic charges $1,550. If sold as a product directly to a consumer the cost is $1,275.
The Lyme Program is also offered in two variations, either the Lyme Support Program or the Lyme Treatment
Program. The Lyme Support Program can be performed at any of the Osteolitic Treatment Centers or satellite
offices in the United States. This consists of a series of IV treatments performed within a 4-6 week period. The
ServicesAverage Unit Sales
per Month in Year 1Price Direct Unit Cost Contrib. Margin %
Average Monthly
Margins in Year 1
Aminopeptide (therapy & product) 20 $3,750 $450 88% $66,000
Integrative cancer care program 1 $20,000 $5,500 73% $18,125
Stem cell therapy program 3 $18,500 $9,600 48% $25,217
Autoimmune & lyme programs 5 $6,800 $1,250 82% $27,750
Bodywork & IV therapies 77 $130 $45 65% $6,566
6
cost of the program is approximately $7,500. At this time, the Lyme Program including stem cell therapy can
only be performed at the Osteolitic Treatment Center in Switzerland.
Bodywork, Massage, and IV Therapies are performed at the Healthy Clinic offices in Beverly Hills or San
Anselmo. These may also be part of a follow-up or maintenance treatment for patients planning to travel to
Switzerland for treatment or returning from there. Bodywork and Massage treatment consists of four (4) to six
(6) consecutive sessions, take 30-90 minutes and require the constant presence of a therapist. These elements
drive up the cost of sales. IV Therapies treatment take approximately three (3) hours. Several patients can be
supervised at once by just one nurse or therapist. These therapies usually consist of four (4) to eight (8)
consecutive IV sessions.
The graph below illustrates the key characteristics of the company’s core services.
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Aminopeptide(therapy &product)
Integrativecancer care
program
Stem celltherapyprogram
Autoimmune& lyme
programs
Bodywork &IV therapies
Synergy Health Services
Price Direct Unit Cost Contrib. Margin %
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4 Marketing Analysis
This section will examine the key market characteristics, both locally and
nationally, that the leadership of Healthy Clinic, LLC consider essential to
the strategic planning and decision-making processes of the company.
4.1 Geographical Summary
Healthy Clinic, LLC is located in the city of Beverly Hills, California.
Beverly Hills is an affluent city with a population of 34,6581, forming part of Los Angeles County, a wider
metropolitan region of over 9.8 million residents. The city, and neighboring West Hollywood, are entirely
surrounded by the city of Los Angeles, bordered by the neighborhoods of Bel Air, Holmby Hills, Santa Monica
Mountains and Brentwood. Beverly Hills has long been associated with actors and celebrities since Hollywood
icons Douglas Fairbanks and Mary Pickford built their mansion here in the 1920s. Nowadays, the city is
synonymous with wealth, success and stardom and forms part of the so-called ‘Platinum Triangle’, an informal
name for a concentration of adjacent wealthy districts, with Bel Air and Holmby Hills. Beverly Hills residents
have an average per capita disposable income of almost $76,000 per year, almost three times the State and
national average, while median household income is over $88,000 annually; again significantly higher than the
national average ($51,000).
4.2 Market Segmentation
The chart to the right highlights the typical market distribution of Healthy Clinic, LLC. As the chart illustrates,
the majority of patients (70%) are usually referred to Healthy Clinic by doctors from partner clinics in the U.S.
Within this segment, one group of patients
consists of Americans looking for complementary
or alternative treatment options for their
condition, while the other group of patients is
considered incurable by their physician and
according to their doctor no further treatment
option is available in the US.
1 U.S. Census Bureau - 2013 www.quickfacts.census.gov
30%70%
Healthy Clinic, LLC Market Distribution
Direct Patients Referrals from Partnered Clinic
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5 Sales Strategy
Healthy Clinic, LLC combines a set of local and latest advertising
technologies to effectively market its services across the local and domestic
markets. The company has secured the services of Goldman Marketing, a
leading local Public Relations agency, to provide promotional, advertising
and Public Relations expertise, and this relationship will enable Healthy
Clinic, LLC to deliver a highly effective, persistent marketing campaign
which will include grand opening events for its new Beverly Hills penthouse treatment facility, as well as
targeting promotion of Thymus wholesale products for U.S. medical practitioners. Educational seminars and
public lectures on the effectiveness of integrative and alternate treatments will be the mainstay of its local
marketing campaign these will also include television and radio appearances. In addition to this Healthy Clinic
will regularly publish articles in local lifestyle and national medical publications. Healthy Clinic will also rely on
word of mouth advertisement and referrals. Additional customers will be the direct result of referrals from
partner clinics and satisfied clients.
The ongoing sales strategy will focus on the following key areas:
1. Developing high-profile clients such as celebrities to increase awareness of the range of treatments
available, and hosting regular events;
2. Maintaining a strong marketing focus, ensuring that sufficient resources are available to exploit
potential opportunities;
3. Developing relationships with an increasing network of partner centers to increase referral
opportunities and to broaden network of patient treatments;
4. Engage in research and development to retain innovative focus;
5. Build on exceptional customer service, patient management and overall holistic treatment programs to
maintain and improve industry reputation.
5.1 Primary Marketing Campaign Strategy
The initial marketing efforts concentrate on the local market around Beverly Hills with particular focus on the
grand opening of the new Osteolitic Treatment Center in Beverly Hills. Ongoing marketing efforts will take
place in a continuous manner on a local and national scale, with the company working closely with Goldman
Marketing to deliver a highly professional, persistent and effective marketing campaign that will include the
following channels:
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5.2 Sales Forecast
Healthy Clinic, LLC is expecting significant revenue growth over the next five years with sales forecast to rise
from $2.3 million to just over $9.2 million by the end of 2019. As the table below shows, this revenue growth
is primarily driven by Aminopeptide Therapy (and product) and Stem Cell Theraphy together.
Sales Forecast
Unit Sales 2015 2016 2017 2018 2019
Aminopeptide (therapy & product) 240 240 384 499 649
Integrative cancer care program 15 24 38 49 64
Stem cell therapy program 34 60 96 125 163
Autoimmune & lyme programs 60 60 96 125 163
Bodywork & IV therapies 927 1,044 1,670 2,171 2,822
Total Units 1,276 1,428 2,284 2,969 3,861
Aminopeptide (therapy & product) 900,000 927,120 1,527,936 2,044,902 2,739,429
Integrative cancer care program 300,000 494,400 806,284 1,070,895 1,440,704
Stem cell therapy program 629,000 1,143,300 1,884,192 2,527,000 3,393,986
Autoimmune & lyme programs 408,000 420,240 692,544 928,750 1,247,439
Bodywork & IV therapies 120,510 139,896 230,460 308,282 412,012
Total Sales $2,357,510 $3,124,956 $5,141,416 $6,879,829 $9,233,570
33% 65% 34% 34%
Direct Unit Costs 2015 2016 2017 2018 2019
Aminopeptide (therapy & product) 108,000 111,360 183,552 245,508 329,043
Integrative cancer care program 82,500 135,960 221,730 294,490 396,160
Stem cell therapy program 326,400 593,280 977,760 1,311,375 1,761,378
Autoimmune & lyme programs 75,000 77,280 127,392 170,875 229,504
Bodywork & IV therapies 41,715 48,024 78,490 104,208 138,278
Subtotal Direct Cost of Sales 633,615 965,904 1,588,924 2,126,456 2,854,363
10
6 Personnel Plan
This section examines the internal staffing structure of the company,
highlighting the relevant skills and experiences of the prospective E-2 visa
beneficiary. It will also provide an insight into the expected progression of
the company staffing requirements over the next five years, summarizing
the anticipated timetable and salary costs of any future appointments.
6.1 Company Structure
Healthy Clinic is organized as a Limited Liability Company (LLC), providing a flexible taxation structure for
the owners and the company. The company operates within a straightforward organizational hierarchy as
illustrated by the chart below, which shows the internal structure as of mid-2015 following the appointment of
Mr. John Smith as full-time U.S. CEO.
Managing Director
R&D Director
Medical Staff
Personal Assistant
CEO
COO
Office Manager
Acountant
PR Manager
Personal Assistant
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6.3 Hiring Plan
Prior to the end of 2014 Healthy Clinic, LLC operated with five (5) U.S. employees, most of which were
appointed to focus on establishing the administrative and marketing framework of the company; this team
included an Office Manager, Public Relations Manager, a Physicians Assistant, and a Research & Development
Lab Director to help establish scientific protocols and research. The table below shows the expected growth in
staffing requirements following the appointment of Mr. John Smith as CEO in 2015. This expectation will lead
to a team of fifteen (15) full-time U.S. professionals by the end of 2019; the company will engage its medical
staff through self-managed medical corporations in order to comply with Californian State law.
Headcount Table
Employee Names/Titles 2015 2016 2017 2018 2019
Medical Team 5.0 5.0 6.0 9.0 9.0
Philip Battiade (Managing Director) 1.0 1.0 1.0 1.0 1.0
Naturopathic Doctor 1.0 1.0 2.0 3.0 3.0
Medical Doctor 1.0 1.0 1.0 2.0 2.0
Nurse 1.0 1.0 1.0 2.0 2.0
Tara Havens (R&D and Lab Director) 1.0 1.0 1.0 1.0 1.0
Other 0.0 0.0 0.0 0.0 0.0
Sales and Marketing 1.0 1.0 1.0 1.0 1.0
Katherine McDevitt (PR Manager) 1.0 1.0 1.0 1.0 1.0
Other 0.0 0.0 0.0 0.0 0.0
General and Administrative 3.0 3.0 3.0 3.0 3.0
Stephen Cox (Office Manager) 1.0 1.0 1.0 1.0 1.0
Assistants 2.0 2.0 2.0 2.0 2.0
Other 0.0 0.0 0.0 0.0 0.0
Executives 2.0 2.0 2.0 2.0 2.0
Daniel Beyer (C.E.O.) 1.0 1.0 1.0 1.0 1.0
Gina White (C.O.O.) 1.0 1.0 1.0 1.0 1.0
Total Staff 11.0 11.0 12.0 15.0 15.0
12
7 Financial Plan
In addition to the previously stated information regarding the company’s
mission, corporate objectives, operating activities, and sales and marketing
strategies, this section will further examine the long-term viability of the
business model and appraise the relative risk and return to investors, by
presenting a series of robust financial projection and modeling outcomes.
7.1 Projected Profit and Loss
The company is expected to increase profits over the next five years. The chart below left shows the
corresponding progression in the gross margin over the same five-year period, which will rise gradually from
53% to 58% with slight fluctuations as the company absorbs periodic costs associated with increasing its U.S.
team. This underlying stability in the gross margin reinforces the viability of the core business model, and will
contribute to significant profit growth over future years, and help drive further growth in the U.S. market.
As the chart above right illustrates that the company is anticipating a small net profit of almost $5,500 – after
taxes – during 2015, primarily as a result of the costs involved in rolling out its new treatment center in Beverly
Hills. The additional investment will help the company drive growth during subsequent years, with a strong
Marketing and Public Relation focus supporting the nascent expansion strategy that will see new satellite centers
becoming affiliated; as a result of this the company forecasts net profits rising from $273,000 to just over $2.7
million over the four year period to 2019. Over the same period the company’s net margin will improve from
9% to 30% as its operational and internal efficiencies stabilize. The full five-year profit and loss projection table
is shown on the following page. The gradual growth in gross margin is clearly evident, and once stabilized will
empower the leadership with the confidence to make informed strategic and operational decisions, helping the
company to achieve its long-term profit and growth objectives:
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2015 2016 2017 2018 2019
Tho
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Synergy Health Gross Margin ForecastGross Margin Gross Margin %
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Profit & Loss Statement
2015 2016 2017 2018 2019
Sales $2,357,510 $3,124,956 $5,141,416 $6,879,829 $9,233,570
Direct Cost of Sales 633,615 965,904 1,588,924 2,126,456 2,854,363
Medical Team Payroll 498,800 513,764 677,703 995,256 1,025,113
Other 0 0 0 0 0
Total Cost of Sales 1,132,415 1,479,668 2,266,627 3,121,712 3,879,476
Gross Margin $1,225,095 $1,645,288 $2,874,789 $3,758,117 $5,354,094
Gross Margin % 52% 53% 56% 55% 58%
Sales and Marketing Expenses
Sales and Marketing Payroll 80,000 82,400 84,872 87,418 90,041
Advertising/Promotion 84,000 86,520 89,116 91,789 94,543
Auto 72,000 74,160 76,385 78,676 81,037
Travel 30,000 30,900 31,827 32,782 33,765
Total Sales and Marketing Expenses $266,000 $273,980 $282,199 $290,665 $299,385
General and Administrative Expenses
General and Administrative Payroll 180,000 185,400 190,962 196,691 202,592
Subcontractors 30,000 30,900 31,827 32,782 33,765
Rent 221,970 228,629 235,488 242,553 249,829
Office Expenses 14,400 14,832 15,277 15,735 16,207
Supplies (Medical & Business) 84,000 86,520 89,116 91,789 94,543
Utilities 24,000 24,720 25,462 26,225 27,012
Payroll Taxes, Insurance, Benefits 102,880 105,966 123,998 157,440 162,163
Other Operating Expenses 12,000 12,360 12,731 13,113 13,506
Total General and Administrative Expenses
$669,250 $689,328 $724,860 $776,328 $799,618
Other Expenses:
Executives Payroll 270,000 278,100 286,443 295,036 303,887 Audit Fees 0 0 0 0 0 Consultancy Fee (Accounting, Tax etc.) 0 0 0 0 0
Total Other Expenses $270,000 $278,100 $286,443 $295,036 $303,887
Total Operating Expenses $1,205,250 $1,241,408 $1,293,502 $1,362,030 $1,402,890
EBITDA $19,845 $403,881 $1,581,287 $2,396,088 $3,951,203
Interest Expense 0 0 0 0 0 Depreciation 12,067 13,164 13,164 13,164 13,164 Taxes Incurred 2,333 117,215 470,437 714,877 1,181,412
Net Earnings $5,445 $273,502 $1,097,686 $1,668,047 $2,756,627
Net Margin 0% 9% 21% 24% 30%
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Appendix
The following information is presented in this plan to illustrate financial details, projections, general assumptions, and expected results. As in any
business plan, success is solely dependent on the business execution and the circumstances that surround its operations. The objective of these
projections is therefore to aid the entrepreneur on understanding the business model, along with the feasibility of such business development in
current market conditions and with the underlying assumptions considered only as part of this study.
Table 1: Sales Forecast
Sales Forecast
Unit Sales 1Q 2Q 3Q 4Q 2015 1Q 2Q 3Q 4Q 2016 2017 2018 2019
Aminopeptide (therapy & product) 60 60 60 60 240 60 60 60 60 240 384 499 649
Integrative cancer care program 3 3 4 5 15 6 6 6 6 24 38 49 64
Stem cell therapy program 4 7 10 13 34 15 15 15 15 60 96 125 163
Autoimmune & lyme programs 15 15 15 15 60 15 15 15 15 60 96 125 163
Bodywork & IV therapies 213 222 237 255 927 261 261 261 261 1,044 1,670 2,171 2,822
Total Units 295 307 326 348 1,276 357 357 357 357 1,428 2,284 2,969 3,861
Aminopeptide (therapy & product) 225,000 225,000 225,000 225,000 900,000 231,780 231,780 231,780 231,780 927,120 1,527,936 2,044,902 2,739,429
Integrative cancer care program 60,000 60,000 80,000 100,000 300,000 123,600 123,600 123,600 123,600 494,400 806,284 1,070,895 1,440,704
Stem cell therapy program 74,000 129,500 185,000 240,500 629,000 285,825 285,825 285,825 285,825 1,143,300 1,884,192 2,527,000 3,393,986
Autoimmune & lyme programs 102,000 102,000 102,000 102,000 408,000 105,060 105,060 105,060 105,060 420,240 692,544 928,750 1,247,439
Bodywork & IV therapies 27,690 28,860 30,810 33,150 120,510 34,974 34,974 34,974 34,974 139,896 230,460 308,282 412,012
Total Sales $488,690 $545,360 $622,810 $700,650 $2,357,510 $781,239 $781,239 $781,239 $781,239 $3,124,956 $5,141,416 $6,879,829 $9,233,570
33% 65% 34% 34%
Direct Unit Costs 2015 2016 2017 2018 2019
Aminopeptide (therapy & product) 27,000 27,000 27,000 27,000 108,000 27,840 27,840 27,840 27,840 111,360 183,552 245,508 329,043
Integrative cancer care program 16,500 16,500 22,000 27,500 82,500 33,990 33,990 33,990 33,990 135,960 221,730 294,490 396,160
Stem cell therapy program 38,400 67,200 96,000 124,800 326,400 148,320 148,320 148,320 148,320 593,280 977,760 1,311,375 1,761,378
Autoimmune & lyme programs 18,750 18,750 18,750 18,750 75,000 19,320 19,320 19,320 19,320 77,280 127,392 170,875 229,504
Bodywork & IV therapies 9,585 9,990 10,665 11,475 41,715 12,006 12,006 12,006 12,006 48,024 78,490 104,208 138,278
Subtotal Direct Cost of Sales 110,235 139,440 174,415 209,525 633,615 241,476 241,476 241,476 241,476 965,904 1,588,924 2,126,456 2,854,363
15
Table 3: Wages by Quarter
Expected Wages
Employee Names/Titles 1Q 2Q 3Q 4Q 2015 1Q 2Q 3Q 4Q 2016 2017 2018 2019
Medical Team $124,700 $124,700 $124,700 $124,700 $498,800 $128,441 $128,441 $128,441 $128,441 $513,764 $677,703 $995,256 $1,025,113
Philip Battiade (Managing Director) 37,500 37,500 37,500 37,500 150,000 38,625 38,625 38,625 38,625 154,500 159,135 163,909 168,826
Naturopathic Doctor 35,000 35,000 35,000 35,000 140,000 36,050 36,050 36,050 36,050 144,200 297,052 458,945 472,714
Medical Doctor 16,750 16,750 16,750 16,750 67,000 17,253 17,253 17,253 17,253 69,010 71,080 146,425 150,818
Nurse 16,250 16,250 16,250 16,250 65,000 16,738 16,738 16,738 16,738 66,950 68,959 142,055 146,316
Tara Havens (R&D and Lab Director) 19,200 19,200 19,200 19,200 76,800 19,776 19,776 19,776 19,776 79,104 81,477 83,921 86,439
Other 0 0 0 0 0 0 0 0 0 0 0 0 0
Sales and Marketing $20,000 $20,000 $20,000 $20,000 $80,000 $20,600 $20,600 $20,600 $20,600 $82,400 $84,872 $87,418 $90,041
Katherine McDevitt (PR Manager) 20,000 20,000 20,000 20,000 80,000 20,600 20,600 20,600 20,600 82,400 84,872 87,418 90,041
Other 0 0 0 0 0 0 0 0 0 0 0 0 0
General and Administrative $45,000 $45,000 $45,000 $45,000 $180,000 $46,350 $46,350 $46,350 $46,350 $185,400 $190,962 $196,691 $202,592
Stephen Cox (Office Manager) 25,000 25,000 25,000 25,000 100,000 25,750 25,750 25,750 25,750 103,000 106,090 109,273 112,551
Assistants 20,000 20,000 20,000 20,000 80,000 20,600 20,600 20,600 20,600 82,400 84,872 87,418 90,041
Other 0 0 0 0 0 0 0 0 0 0 0 0 0
Executives $67,500 $67,500 $67,500 $67,500 $270,000 $69,525 $69,525 $69,525 $69,525 $278,100 $286,443 $295,036 $303,887
Daniel Beyer (C.E.O.) 37,500 37,500 37,500 37,500 150,000 38,625 38,625 38,625 38,625 154,500 159,135 163,909 168,826
Gina White (C.O.O.) 30,000 30,000 30,000 30,000 120,000 30,900 30,900 30,900 30,900 123,600 127,308 131,127 135,061
Total Wages $257,200 $257,200 $257,200 $257,200 $1,028,800 $264,916 $264,916 $264,916 $264,916 $1,059,664 $1,239,980 $1,574,401 $1,621,633
Total Staff 11.0 11.0 11.0 11.0 11.0 11.0 11.0 11.0 11.0 11.0 12.0 15.0 15.0
16
Table 6: Quarterly Balance Sheet
Pro Forma Balance Sheet
1Q 2Q 3Q 4Q 2015 1Q 2Q 3Q 4Q 2016 2017 2018 2019AssetsCurrent Assets
Cash 1,562,591 1,533,053 1,535,796 1,588,935 1,588,935 1,686,104 1,787,074 1,888,044 1,871,799 1,871,799 2,768,423 4,162,974 6,548,034
Accounts Receivable 440,993 450,438 470,078 479,718 479,718 483,519 483,519 483,519 483,519 483,519 697,745 984,405 1,369,137
Inventory 7,049 7,049 7,049 7,049 7,049 7,049 7,049 7,049 7,049 7,049 7,049 7,049 7,049
Other Current Assets -1,053,100 -1,053,100 -1,053,100 -1,053,100 -1,053,100 -1,053,100 -1,053,100 -1,053,100 -1,053,100 -1,053,100 -1,053,100 -1,053,100 -1,053,100
Total Current Assets 957,532 937,440 959,822 1,022,601 1,022,601 1,123,571 1,224,542 1,325,512 1,309,267 1,309,267 2,420,117 4,101,327 6,871,119
Long-term Assets
Long-term Assets 219,386 219,386 219,386 219,386 219,386 219,386 219,386 219,386 219,386 219,386 219,386 219,386 219,386
Accumulated Depreciation 2,194 5,485 8,776 12,067 12,067 15,358 18,649 21,940 25,231 25,231 38,395 51,559 64,723
Total Long-term Assets 217,192 213,901 210,610 207,319 207,319 204,028 200,737 197,446 194,155 194,155 180,991 167,827 154,663
Total Assets $1,174,724 $1,151,340 $1,170,432 $1,229,920 $1,229,920 $1,327,599 $1,425,278 $1,522,957 $1,503,422 $1,503,422 $2,601,107 $4,269,154 $7,025,781
Liabilities and Equity
Current Liabilities
Accounts Payable 302,207 302,207 302,207 302,207 302,207 302,207 302,207 302,207 302,207 302,207 302,207 302,207 302,207
Current Borrowing -87,579 -87,579 -87,579 -87,579 -87,579 -87,579 -87,579 -87,579 -87,579 -87,579 -87,579 -87,579 -87,579
Other Liabilities 20,489 20,489 20,489 20,489 20,489 20,489 20,489 20,489 20,489 20,489 20,489 20,489 20,489
Total Current Liabilities 235,118 235,118 235,118 235,118 235,118 235,118 235,118 235,118 235,118 235,118 235,118 235,118 235,118
Long Term Liabilities
Total Long Term Liabilities 0 0 0 0 0 0 0 0 0 0 0 0 0
Total Liabilities 235,118 235,118 235,118 235,118 235,118 235,118 235,118 235,118 235,118 235,118 235,118 235,118 235,118
Equity
Paid-in Capital 1,561,838 1,561,838 1,561,838 1,561,838 1,561,838 1,561,838 1,561,838 1,561,838 1,561,838 1,561,838 1,561,838 1,561,838 1,561,838
Retained Earnings -622,232 -645,615 -626,524 -567,036 -567,036 -469,357 -371,678 -273,998 -293,534 -293,534 804,152 2,472,198 5,228,826
Total Equity 939,606 916,223 935,314 994,802 994,802 1,092,481 1,190,161 1,287,840 1,268,304 1,268,304 2,365,990 4,034,036 6,790,664
Total Liabilities and Equity $1,174,724 $1,151,340 $1,170,432 $1,229,920 $1,229,920 $1,327,599 $1,425,278 $1,522,957 $1,503,422 $1,503,422 $2,601,107 $4,269,154 $7,025,781
Net Worth $939,606 $916,223 $935,314 $994,802 $994,802 $1,092,481 $1,190,161 $1,287,840 $1,268,304 $1,268,304 $2,365,990 $4,034,036 $6,790,664