sample questnnaire

8/4/2019 Sample Questnnaire

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We are from University of Dhaka. As a part of our BBA program we are conducting this survey to understand the

Bangladesh Paint Industry. All information will be used in academic purpose only

Customer/Consumer Survey

1) Can you remember any brand of paint?

a) Asian paints b) Al Karim c) Aqua paints

d) Berger paints e) Elite paints f) RAK paints

g) Roxy paints h) Romana paints i) Ujala paints

2) Why you choose this brand?

a) Brand name b) Quality c) Other facility.

3) Do you have any experience about painting?

Yes No4) How many times you have used this brand?

123456789101112

5) Which brand you used last time?

................................................................6) Did you face any problem with this brand?

Yes No (if YES, then Question 7)7) What types of problems you faced during your last experience?

a) Durability b) Reservation c) Mixing d) Availability e) Quality

8) How you come to know about this brand?

a) Painter b) Advertising c) Reference d) Others

9) Which brand is most effective?




10) Which facilities did you get?

a) Credit b) Transportation c) Discount d) Bonus e) Others

11) How do you take the decision for purchasing Paints?

a) Price b) Quality c) Previous Experience

d) Reference e) Self Judgment f) Available assortment

12) Which one attribute you prefer most?

a) Quality b) Cost/Price c) Availability

13) Do you know about color bank system?

Yes No.14) Do you have any experience of this system?

Yes NoName .....................................................................................................................

Address: ................................................................................................................

Age: ................................................ Occupation: ................................................

Site description:.

Sex: Male FemaleDate:

Mobile:

Thanking you for your kind cooperation


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We are from University of Dhaka. As a part of our BBA program we are conducting this survey to understand


Paints Dealer Survey

1) For how many years have you been conducting your business?

....................................................................................................

2) How many brands of paints are available in your store?

123456789101112

3) Which brands are available in your store?




4) Which brand is highly available in your store?




5) Why this brand is most available in your store?

a) Customer demand b) More convenient c) Less costly

d) Easy to handle e) Smooth delivery

6) Which company facilitates you most?




7) What types of facilities do you get from the company?*

a) Credit b) Transportation c) Commission d) discount e) Others

8) Which brands is highly preferable by customers in your store?




9) Which benefits attract you most?

a) Credit b) Smooth Delivery c) Commission d) Capability of Product e) Other

10) What is the discount structure that you get from the different companies?

company invoice Payment TOC Sp. Comm. scheme Others

11) What are the sources of your customer attraction?

a) Directly/Floating b) Advertising by Company c) Media (Painters)

12) If third party (Painters & others), which facilities do you give to them?

a) Credit b) Installment c) Commission

d) Discount e) Bonus f) Others


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13) Do you keep good interactions with the painters?

Yes No14) What are your main offerings to customers except the core product?

a) Well behave b) Transportation c) Greetings d) Occasional offering e) Discounts

15) What is your pricing system?

a) MRP b) Competitive c) Floating16) How much commission you consider to customers from your earnings from respective company?

a) Full discount b) 80/20 c) 50/50 d) 90/10

17) Which brand is profitable to you?




18) Do you use color bank technology?

Yes No19) Do you get any benefit by using this technology? Yes No20) Do you help customers to decide Paints?

Yes No21) What are the new products in the market?

Name: ...................................................................................

Address: ................................................................................................................

Age: ................................................ Occupation: ...............................................

Sex: Male FemaleDate: Mobile:



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We are from University of Dhaka. As a part of our BBA program we are conducting this survey to understand


Painter Survey

1) For how many years have you been doing the job?

..................................................................................

2) Which brand you prefer most currently?

a) Asian paints b) Al karim c) Aqua paints d) Berger paints

e) Elite paints f) RAK paints g) Roxy paints h) Romana paints

i) Ujala paints

3) Why you choose this brand?

a) Quality b) Brand image c) Customers demand

d) Incentive from dealer e) Incentives from company

4) Do you get any benefit from Dealer?

Yes No5) What is the main benefit that you get from a dealer?

a) Credit b) Installment c) discount d) Commission e) Others

6) Do you enjoy any type of benefit from different paint company?

Yes No7) What types of benefit you get from different company?

8) Which facility attracts you most in a dealer store?

a) Credit b) Installment c) discount d) Commission e) Others

9) What are the new types of inventions currently available in paints industry?

............................................................................................................................

10) From which dealer did you buy most in last six month?

........................................................................................

11) What are the problems you face with different paints?

a) Application b) Material c) Reserving d) Others

12) Do you have got any product application training from companies?

Yes No If YES, please specify when & where13) Do you prefer color bank paints?

Yes No14) Why you choose or not choose the color bank?

..

Name: ...................................................................................

Address: ................................................................................................................

Age: ................................................ Occupation: ...............................................

Sex: Male FemaleDate: Mobile:



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Prepared by:

Sayed Md. Moinul Hossain

13th batch

Department of Marketing

University of Dhaka

01672342430

sample questnnaire

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