sample report soft drinks sports and energy drinks
TRANSCRIPT
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
1/42
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
2/42
W W W . E U R O M O N I T O R . C O M SAMPLE REPORT FOR ILLUSTRATION ONLY
E u r o m o n i t o r I n t e r n a t i o n a l
LIST OF CONTENTS AND TABLES
Sports and Energy Drinks in South Korea - Category analysis .................................... ................. 1Headlines ........................................................................................................................................ 1
Trends ............................................................................................................................................. 1Competitive Landscape .................................................................................................................. 2Prospects ........................................................................................................................................ 2Category Data ................................................................................................................................. 3
Table 1 Still vs Carbonated Sports and Energy Drinks % Off-trade Volume2005-2010 .............................................................................. ........................ 3
Table 2 Off-trade Sales of Sports and Energy Drinks by Category: Volume2005-2010 .............................................................................. ........................ 3
Table 3 Off-trade Sales of Sports and Energy Drinks by Category: Value2005-2010 .............................................................................. ........................ 3
Table 4 Off-trade Sales of Sports and Energy Drinks by Category: % VolumeGrowth 2005-2010 ......................................................................................... 3
Table 5 Off-trade Sales of Sports and Energy Drinks by Category: % Value
Growth 2005-2010 ......................................................................................... 4Table 6 Company Shares of Sports and Energy Drinks by Off-trade Volume
2006-2010 .............................................................................. ........................ 4Table 7 Brand Shares of Sports and Energy Drinks by Off-trade Volume 2007-
2010 ............................................................................................................... 4Table 8 Company Shares of Sports and Energy Drinks by Off-trade Value
2006-2010 .............................................................................. ........................ 4Table 9 Brand Shares of Sports and Energy Drinks by Off-trade Value 2007-
2010 ............................................................................................................... 5Table 10 Forecast Off-trade Sales of Sports and Energy Drinks by Category:
Volume 2010-2015 ............................................................................... .......... 5Table 11 Forecast Off-trade Sales of Sports and Energy Drinks by Category:
Value 2010-2015 ............................................................................................ 5
Table 12 Forecast Off-trade Sales of Sports and Energy Drinks by Category: %Volume Growth 2010-2015 ............................................................................ 6
Table 13 Forecast Off-trade Sales of Sports and Energy Drinks by Category: %Value Growth 2010-2015 ............................................................................... 6
Sports and Energy Drinks in South Korea - Company Profiles ...................................................... 7Dong-a Otsuka Co Ltd in Soft Drinks (south Korea) ...................................................................... 7
Strategic Direction .......................................................................... ............................................. 7Key Facts..................................................................................................................................... 7
Summary 1 Dong-A Otsuka Co Ltd: Key Facts ................................................................. 7Summary 2 Dong-A Otsuka Co Ltd: Operational Indicators ............................................. 7
Company Background ...................................................................................... ........................... 8Production ................................................................................................................................... 8
Competitive Positioning .................................................................................... ........................... 8Summary 3 Dong-A Otsuka Co Ltd: Competitive Position 2010 ...................................... 8
Haitai Beverage Co Ltd in Soft Drinks (south Korea) ..................................................................... 9
Strategic Direction .......................................................................... ............................................. 9Key Facts..................................................................................................................................... 9
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
3/42
W W W . E U R O M O N I T O R . C O M SAMPLE REPORT FOR ILLUSTRATION ONLY
E u r o m o n i t o r I n t e r n a t i o n a l
Summary 4 Haitai Beverage Co Ltd: Key Facts ................................................................ 9Summary 5 Haitai Beverage Co Ltd: Operational Indicators ............................................ 9
Company Background ...................................................................................... ........................... 9Production ................................................................................................................................. 10
Summary 6 Haitai Beverage Co Ltd: Production Statistics 2010.................................... 10
Competitive Positioning .................................................................................... ......................... 10
Summary 7 Haitai Beverage Co Ltd: Competitive Position 2010 ................................... 11
Lotte Chilsung Beverage Co Ltd in Soft Drinks (south Korea) ..................................................... 11
Strategic Direction .......................................................................... ........................................... 11Key Facts................................................................................................................................... 11
Summary 8 Lotte Chilsung Beverage Co Ltd: Key Facts ............................................... 11Summary 9 Lotte Chilsung Beverage Co Ltd: Operational Indicators ............................ 11
Company Background ...................................................................................... ......................... 12Production ................................................................................................................................. 12
Summary 10 Lotte Chilsung Beverage Co Ltd: Production Statistics 2010 ..................... 12
Competitive Positioning .................................................................................... ......................... 13
Summary 11 Lotte Chilsung Beverage Co Ltd: Competitive Position 2010 ..................... 13
Soft Drinks in South Korea - Industry Overview ........................................................................... 14Executive Summary ...................................................................................................................... 14
Premiumisation Leads Healthy Growth .................................................................................... 14Health and Wellness Continues To Attract Consumers ........................................................... 14Two Leading Companies Maintain Positions ............................................................................ 14sparkling Becomes Popular .................................................................................................... 14Soft Drinks Will See Rapid Growth But Rapid Change ............................................................ 15
Key Trends and Developments .................................................................................................. .. 15
Premiumisation Continues To Drive Growth ............................................................................ 15sparkling Well Received by South Korean Consumers ......................................................... 16Leading Players Remain in Strong Positions ........................................................................... 17Specialist Coffee Shops the Entry Channel for Premium Soft Drinks ...................................... 18Marketing Strategies Through Smartphones Become Active ..................... ............................. 19
Market Data ....................................................................................... ............................................ 20
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel:Volume 2005-2010 ............................................................................... ........ 20
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: %Volume Growth 2005-2010 .......................................................................... 20
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2005-2010 ............................................................................................................. 20
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % ValueGrowth 2005-2010 ....................................................................................... 20
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category:Volume 2010 ................................................................................................ 21
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: %Volume 2010 ................................................................................................ 21
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010 ......... 21Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010 .... 22
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
4/42
W W W . E U R O M O N I T O R . C O M SAMPLE REPORT FOR ILLUSTRATION ONLY
E u r o m o n i t o r I n t e r n a t i o n a l
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2005-2010 ............................................................................................................. 22
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % VolumeGrowth 2005-2010 ....................................................................................... 22
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2005-2010 ................... 22
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2005-2010 ............................................................................................................. 23
Table 26 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2010 ............................................................................................................. 23
Table 27 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2010 ..... 24Table 28 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2006-
2010 ............................................................................................................. 25Table 29 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2010 ......... 26Table 30 Company Shares of Off-trade Soft Drinks by Value 2006-2010 ................. 27Table 31 Brand Shares of Off-trade Soft Drinks by Value 2007-2010 ....................... 27Table 32 Off-trade Sales of Soft Drinks by Category and Distribution Format: %
Analysis 2010 .............................................................................................. . 28Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by
Channel: Volume 2010-2015 ....................................................................... 29Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by
Channel: % Volume Growth 2010-2015 ...................................................... 30Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel:
Value 2010-2015 .......................................................................................... 30Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: %
Value Growth 2010-2015 ............................................................................. 30Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume
2010-2015 .............................................................................. ...................... 30Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: %
Volume Growth 2010-2015 .......................................................................... 31Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2010-
2015 ............................................................................................................. 31
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth2010-2015 .............................................................................. ...................... 31
Appendix ....................................................................................................................................... 32
Fountain Sales in South Korea ................................................................................................. 32Data ..................................................................................... .......................................................... 32
Table 41 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2005-2010 ............................................................................................................. 32
Table 42 Off-trade vs On-trade Fountain Sales of Soft Drinks: % VolumeGrowth 2005-2010 ....................................................................................... 33
Table 43 Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2005-2010 ............................................................................................................. 33
Table 44 Off-trade vs On-trade Fountain Sales of Carbonates: % VolumeGrowth 2005-2010 ....................................................................................... 33
Table 45 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume2010-2015 .............................................................................. ...................... 34
Table 46 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: %Volume Growth 2010-2015 .......................................................................... 34
Table 47 Forecast Off-trade vs On-trade Fountain Sales of Carbonates:Volume 2010-2015 ............................................................................... ........ 34
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
5/42
W W W . E U R O M O N I T O R . C O M SAMPLE REPORT FOR ILLUSTRATION ONLY
E u r o m o n i t o r I n t e r n a t i o n a l
Table 48 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: %Volume Growth 2010-2015 .......................................................................... 35
Definitions...................................................................................................................................... 35
Summary 12 Research Sources ................................................................................ ........ 35
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
6/42
W W W . E U R O M O N I T O R . C O M SAMPLE REPORT FOR ILLUSTRATION ONLY
E u r o m o n i t o r I n t e r n a t i o n a l
SPORTS AND ENERGY DRINKS INSOUTH KOREA - CATEGORY
ANALYSIS
HEADLINES
Sales of sports and energy drinks increase by 8% in off-trade value terms in 2010
Energy drinks are introduced for the first time, drawing considerable attention among South
Korean customers
Value sales of sports drinks show a slight increase in 2010
The introduction of energy drinks pushes up average unit price increase to 6% in 2010
Dong-A Otsuka Co Ltd continues to lead in off-trade value terms with a share of 48% in 2010
Over the forecast period, sports and energy drinks is expected to register marginal growth
due to the decline of sports drinks in total volume terms
TRENDS
Sports and energy drinks recorded positive growth in off-trade value and volume terms in
2010. There have been various new products launched under the health and wellness trend;
for example, reduced calories, using stevia. Stevia was first approved for using in food from
2010 and Lotte Chilsung Beverage Co Ltd introduced low calorie sports drinks using stevia
instead of sugar, targeting diet conscious consumers in South Korea. However, despite
manufacturers efforts, sports drinks continued to register a decline during 2010.
Within the sports drinks category, not all brands registered a strong performance and in fact
recorded a decline in off-trade volume terms in 2010, despite active new product
development. Lotte Chilsung launched new sports drinks brand G2 whose packaging provedpopular. G2 contains half the calories of other sports drinks, thus it was well received
particularly by young female consumers in 2010. Excellade from Haitai Beverage Co Ltd was
launched in late 2009 and it recorded value sales of Won6 billion within one year. As soft
drinks as a whole has been diversified to include a range of functional products, for example
with the inclusion of extra vitamins and premium bottled water, demand for sports drinks
experienced a decline in 2010.
Sports and energy drinks showed a 6% unit price rise, mainly due to the 2010 entry of energy
drinks, whose unit price is higher than sports drinks. However, the rise in unit price for the
sports and energy drinks category was slightly restrained by the large promotions at
supermarkets/hypermarkets even though Dong-A Otsuka Co Ltds Pocari Sweat rose in price
by up to 6% in 2010. With the launch of new products, manufacturers opted to engage in
positive marketing activity centred on supermarkets/hypermarkets, such as buy-one-get-one-
free offers, which can boost value sales, but at the expense of margins.
In South Korea, energy drinks sales remained negligible until 2009. The leading soft drinks
manufacturer, Lotte Chilsung introduced energy drinks for the first time in March 2010,
resulting in Won18 billion sales in less than one year. Within the constraints of the law
governing packaged food in South Korea, artificial caffeine is not allowed to be used for
packaged food and most energy drinks incorporate artificial caffeine were classified as quasi
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
7/42
W W W . E U R O M O N I T O R . C O M SAMPLE REPORT FOR ILLUSTRATION ONLY
E u r o m o n i t o r I n t e r n a t i o n a l
drugs in South Korea. Lotte Chilsung introduced Hot 6 in 2010, which includes taurine, citric
acid and guarana and red ginseng extract. Following the success of Hot 6, some of
pharmaceutical companies and soft drinks manufacturers are expected to develop new
energy drinks products. Leading to strong growth in the category over the forecast period.
COMPETITIVE LANDSCAPE
There are three main brands within the sports and energy drinks category in South Korea.
The leading brand, Pocari Sweat by Dong-A Otsuka Co Ltd, held an off-trade value share of
48% in 2010. Lotte Chilsungs Gatorade brand ranked second with a 28% value share,
followed by Coca-Cola Korea Cos Powerade with a 16% share. Gatorade has seen its share
rising on the back of strong marketing activities featuring the very famous soccer player, Park
Ji Sung, in the products TV commercials since 2009.
PROSPECTS
Over the forecast period, sales of sports and energy drinks are expected to rise at a CAGR of
1% in constant value terms, with only marginal growth in volume terms. As many other
categories of soft drinks offer low-calorie or no-sugar variants with added vitamins or other
nutritional ingredients, consumers have become less interested in the stated benefits of sports
drinks. Many consumers of sports drinks are expected to shift to functional bottled water (such
as those with added vitamins) or variants with fewer calories after exercising, rather than
sports drinks. Sales of sports drinks are thus expected to decrease at a CAGR of 1% in both
volume and value terms over the forecast period.
Content removed from sample
Content removed from sample
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
8/42
W W W . E U R O M O N I T O R . C O M SAMPLE REPORT FOR ILLUSTRATION ONLY
E u r o m o n i t o r I n t e r n a t i o n a l
CATEGORY DATA
Table 1 Still vs Carbonated Sports and Energy Drinks % Off-trade Volume 2005-2010
% volume2006 2007 2008 2009 2010
StillCarbonatedTOTAL 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews
Table 2 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2005-2010
million litres2005 2006 2007 2008 2009 2010
Energy DrinksSports DrinksSports and Energy Drinks
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 3 Off-trade Sales of Sports and Energy Drinks by Category: Value 2005-2010
Won billion2005 2006 2007 2008 2009 2010
Energy DrinksSports DrinksSports and Energy Drinks
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 4 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth2005-2010
% volume growth2009/10 2005-10 CAGR 2005/10 TOTAL
Energy Drinks
Sports DrinksSports and Energy Drinks
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Content removed from sample
Data removed from sam le
Data removed from sam le
Data removed from sam le
Data removed from sample
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
9/42
W W W . E U R O M O N I T O R . C O M SAMPLE REPORT FOR ILLUSTRATION ONLY
E u r o m o n i t o r I n t e r n a t i o n a l
Table 5 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth2005-2010
% current value growth2009/10 2005-10 CAGR 2005/10 TOTAL
Energy DrinksSports DrinksSports and Energy Drinks
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 6 Company Shares of Sports and Energy Drinks by Off-trade Volume 2006-2010
% off-trade volumeCompany 2006 2007 2008 2009 2010
Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 7 Brand Shares of Sports and Energy Drinks by Off-trade Volume 2007-2010
% off-trade volumeBrand Company 2007 2008 2009 2010
Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 8 Company Shares of Sports and Energy Drinks by Off-trade Value 2006-2010
% off-trade value rspCompany 2006 2007 2008 2009 2010
Data removed from sample
Data removed from sample
Data removed from sample
Data removed from sam le
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
10/42
W W W . E U R O M O N I T O R . C O M SAMPLE REPORT FOR ILLUSTRATION ONLY
E u r o m o n i t o r I n t e r n a t i o n a l
Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 9 Brand Shares of Sports and Energy Drinks by Off-trade Value 2007-2010
% off-trade value rspBrand Company 2007 2008 2009 2010
Others 1.3 1.3 1. 1.7Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 10 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume2010-2015
million litres
2010 2011 2012 2013 2014 2015
Energy DrinksSports DrinksSports and Energy Drinks
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,trade sources
Table 11 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value2010-2015
Won billion2010 2011 2012 2013 2014 2015
Energy DrinksSports DrinksSports and Energy Drinks
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,trade sources
Data removed from sample
Data removed from sample
Data removed from sam le
Data removed from sam le
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
11/42
W W W . E U R O M O N I T O R . C O M SAMPLE REPORT FOR ILLUSTRATION ONLY
E u r o m o n i t o r I n t e r n a t i o n a l
Table 12 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % VolumeGrowth 2010-2015
% volume growth2014/15 2010-15 CAGR 2010/15 TOTAL
Energy DrinksSports DrinksSports and Energy Drinks
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,trade sources
Table 13 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % ValueGrowth 2010-2015
% constant value growth2010-15 CAGR 2010/15 TOTAL
Energy Drinks
Sports DrinksSports and Energy Drinks
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,trade sources
Data removed from sam le
Data removed from sam le
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
12/42
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
13/42
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
14/42
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
15/42
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
16/42
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
17/42
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
18/42
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
19/42
W W W . E U R O M O N I T O R . C O M SAMPLE REPORT FOR ILLUSTRATION ONLY
E u r o m o n i t o r I n t e r n a t i o n a l
SOFT DRINKS IN SOUTH KOREA -INDUSTRY OVERVIEW
EXECUTIVE SUMMARY
Premiumisation Leads Healthy Growth
In 2010, soft drinks experienced healthy growth, registering a 6% increase in off-trade value
sales and a 5% increase in off-trade volume sales, thanks to a premiumisation trend, especially
within bottled water, fruit/vegetable juice, carbonates and RTD coffee. Imported and premium
brands of bottled water, carbonated bottled water and fruit/vegetable juice recorded healthy
growth rates. In the case of fruit/vegetable juice, the category continued to see declining volume
sales but imported premium juice expanded its presence in South Korea. New flavours of
carbonates and renewed brands without sugar and preservatives were also popular launches.
However, RTD tea and Asian speciality drinks showed volume declines as they fell out of
fashion.
Health and Wellness Continues To Attract Consumers
With the growing health and wellness trend, healthy concepts remained popular among South
Korean consumers. In particular, various vitamins have been used to target different consumer
groups and manufacturers have highlighted the varied functions of different vitamins in their
products, targeting sophisticated South Korean consumers. Vitamin B has been marketed for its
anti-ageing properties. Vitamin C and collagen remained among the favourite ingredients for
skin health. At the same time, manufacturers tried to strengthen healthy brands through
advertising, the shape of packaging and using brand names to appeal to a sophisticated South
Korean consumer base.
Two Leading Companies Maintain Positions
Lotte Chilsung Beverage Co Ltd and Coca-Cola Korea Co maintained the two leadingpositions in 2010, accounting for a 48% combined share in off-trade value terms. Lotte Chilsung
remained in the leading position with 33% of off-trade value sales in 2010. The company
strengthened its product portfolio, launching premium fruit/vegetable juice and sports drinks and
renewing its well-known carbonates and flavoured bottled water lines, recording a positive
growth rate although a decline in share. Coca-Cola Korea also introduced a smaller version of
its Coca-Cola brand, Mini Coke, which proved popular among younger consumers.
sparkling Becomes Popular
In 2010, sparkling was a popular concept within soft drinks. South Koreans generally
perceive sparkling drinks to be less healthy, a traditional perception associated with carbonates.
However, carbonates have seen continued positive growth since 2008, despite the health and
wellness trend. Growing numbers of South Korean consumers looking for refreshing carbonated
options in soft drinks have become apparent. New product developments, presented assparkling versions of fruit/vegetable juice and RTD tea, were introduced during 2010.
Carbonated bottled water experienced strong growth in 2010. Furthermore, manufacturers
offered health-positioned drinks in a carbonated format to attract consumers who are sensitive
to their health needs.
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
20/42
W W W . E U R O M O N I T O R . C O M SAMPLE REPORT FOR ILLUSTRATION ONLY
E u r o m o n i t o r I n t e r n a t i o n a l
Soft Drinks Will See Rapid Growth But Rapid Change
KEY TRENDS AND DEVELOPMENTS
Premiumisation Continues To Drive Growth
Current Impact
Outlook
Content removed from sample
Content removed from sample
Content removed from sample
Content removed from sample
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
21/42
W W W . E U R O M O N I T O R . C O M SAMPLE REPORT FOR ILLUSTRATION ONLY
E u r o m o n i t o r I n t e r n a t i o n a l
Future Impact
sparkling Well Received by South Korean Consumers
Current Impact
Outlook
Content removed from sam le
Content removed from sample
Content removed from sample
Content removed from sample
Content removed from sample
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
22/42
W W W . E U R O M O N I T O R . C O M SAMPLE REPORT FOR ILLUSTRATION ONLY
E u r o m o n i t o r I n t e r n a t i o n a l
Future Impact
Leading Players Remain in Strong Positions
Current Impact
Outlook
Content removed from sam le
Content removed from sample
Content removed from sample
Content removed from sample
Content removed from sample
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
23/42
W W W . E U R O M O N I T O R . C O M SAMPLE REPORT FOR ILLUSTRATION ONLY
E u r o m o n i t o r I n t e r n a t i o n a l
Future Impact
Specialist Coffee Shops the Entry Channel for Premium Soft Drinks
Current Impact
Outlook
Content removed from sample
Content removed from sample
Content removed from sample
Content removed from sample
Content removed from sample
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
24/42
W W W . E U R O M O N I T O R . C O M SAMPLE REPORT FOR ILLUSTRATION ONLY
E u r o m o n i t o r I n t e r n a t i o n a l
Future Impact
Marketing Strategies Through Smartphones Become Active
Current Impact
Outlook
Future Impact
Content removed from sample
Content removed from sample
Content removed from sample
Content removed from sample
Content removed from sample
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
25/42
W W W . E U R O M O N I T O R . C O M SAMPLE REPORT FOR ILLUSTRATION ONLY
E u r o m o n i t o r I n t e r n a t i o n a l
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume2005-2010
million litres2005 2006 2007 2008 2009 2010
OFF-tradeON-tradeTotal
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Note: Excludes powder concentrates
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % VolumeGrowth 2005-2010
% volume growth2009/10 2005-10 CAGR 2005/10 TOTAL
OFF-tradeON-tradeTotal
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Note: Excludes powder concentrates
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2005-2010
Won billion
2005 2006 2007 2008 2009 2010
OFF-tradeON-tradeTotal
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2005-2010
% current value growth2009/10 2005-10 CAGR 2005/10 TOTAL
OFF-tradeON-tradeTotal
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Data removed from sam le
Data removed from sam le
Data removed from sam le
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
26/42
W W W . E U R O M O N I T O R . C O M SAMPLE REPORT FOR ILLUSTRATION ONLY
E u r o m o n i t o r I n t e r n a t i o n a l
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume2010
million litresOff-trade On-trade TOTAL
Bottled WaterCarbonatesConcentratesFruit/Vegetable JuiceRTD CoffeeRTD TeaSports and Energy DrinksAsian Speciality DrinksSoft Drinks
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Note: Excludes powder concentrates
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume2010
% volume analysisOff-trade On-trade Total
Bottled WaterCarbonatesConcentratesFruit/Vegetable JuiceRTD CoffeeRTD TeaSports and Energy DrinksAsian Speciality DrinksSoft Drinks
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Note: Excludes powder concentrates
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010
Won billionOff-trade On-trade TOTAL
Bottled WaterCarbonatesConcentratesFruit/Vegetable JuiceRTD CoffeeRTD TeaSports and Energy Drinks
Asian Speciality DrinksSoft Drinks
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Data removed from sample
Data removed from sample
Data removed from sample
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
27/42
W W W . E U R O M O N I T O R . C O M SAMPLE REPORT FOR ILLUSTRATION ONLY
E u r o m o n i t o r I n t e r n a t i o n a l
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010
% value analysisOff-trade On-trade Total
Bottled Water
CarbonatesConcentratesFruit/Vegetable JuiceRTD CoffeeRTD TeaSports and Energy DrinksAsian Speciality DrinksSoft Drinks
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2005-2010
million litres
2005 2006 2007 2008 2009 2010
Bottled WaterCarbonatesConcentratesFruit/Vegetable JuiceRTD CoffeeRTD TeaSports and Energy DrinksAsian Speciality DrinksSoft Drinks
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Note: Excludes powder concentrates
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2005-2010
% volume growth2009/10 2005-10 CAGR 2005/10 TOTAL
Bottled WaterCarbonatesConcentratesFruit/Vegetable JuiceRTD CoffeeRTD TeaSports and Energy DrinksAsian Speciality DrinksSoft Drinks
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Note: Excludes powder concentrates
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2005-2010
Data removed from sample
Data removed from sample
Data removed from sample
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
28/42
W W W . E U R O M O N I T O R . C O M SAMPLE REPORT FOR ILLUSTRATION ONLY
E u r o m o n i t o r I n t e r n a t i o n a l
Won billion2005 2006 2007 2008 2009 2010
Bottled WaterCarbonates
ConcentratesFruit/Vegetable JuiceRTD CoffeeRTD TeaSports and Energy DrinksAsian Speciality DrinksSoft Drinks
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2005-2010
% current value growth2009/10 2005-10 CAGR 2005/10 TOTAL
Bottled WaterCarbonatesConcentratesFruit/Vegetable JuiceRTD CoffeeRTD TeaSports and Energy DrinksAsian Speciality DrinksSoft Drinks
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2010
% off-trade volumeCompany 2006 2007 2008 2009 2010
Data removed from sample
Data removed from sample
Data removed from sample
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
29/42
W W W . E U R O M O N I T O R . C O M SAMPLE REPORT FOR ILLUSTRATION ONLY
E u r o m o n i t o r I n t e r n a t i o n a l
Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Note: Excludes powder concentrates
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2010
% off-trade volumeBrand Company 2007 2008 2009 2010
Data removed from sample
Data removed from sample
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
30/42
W W W . E U R O M O N I T O R . C O M SAMPLE REPORT FOR ILLUSTRATION ONLY
E u r o m o n i t o r I n t e r n a t i o n a l
Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Note: Excludes powder concentrates
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2010
% off-trade volumeCompany 2006 2007 2008 2009 2010
Others 11.5 11. 11.3 12.5 1 .1Total 100.0 100.0 100.0 100.0 100.0
Data removed from sample
Data removed from sample
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
31/42
W W W . E U R O M O N I T O R . C O M SAMPLE REPORT FOR ILLUSTRATION ONLY
E u r o m o n i t o r I n t e r n a t i o n a l
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2010
% off-trade volumeBrand Company 2007 2008 2009 2010
Data removed from sample
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
32/42
W W W . E U R O M O N I T O R . C O M SAMPLE REPORT FOR ILLUSTRATION ONLY
E u r o m o n i t o r I n t e r n a t i o n a l
Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 17 Company Shares of Off-trade Soft Drinks by Value 2006-2010
% off-trade value rspCompany 2006 2007 2008 2009 2010
Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2007-2010
% off-trade value rspBrand Company 2007 2008 2009 2010
Data removed from sample
Data removed from sample
Data removed from sample
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
33/42
W W W . E U R O M O N I T O R . C O M SAMPLE REPORT FOR ILLUSTRATION ONLY
E u r o m o n i t o r I n t e r n a t i o n a l
Others 20.0 19.8 20.0 20.Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Table 19 Off-trade Sales of Soft Drinks by Category and Distribution Format: %Analysis 2010
Data removed from sample
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
34/42
W W W . E U R O M O N I T O R . C O M SAMPLE REPORT FOR ILLUSTRATION ONLY
E u r o m o n i t o r I n t e r n a t i o n a l
% off-tradeBW C Con F/VJ RTD C RTD T
Store-Based RetailingGrocery Retailers
Supermarkets/HypermarketsDiscountersSmall Grocery RetailersConvenience StoresIndependent Small GrocersForecourt RetailersOther Grocery RetailersNon-Grocery RetailersNon-Store RetailingVendingHomeshoppingInternet RetailingDirect SellingTotal 100.0 100.0 100.0 100.0 100.0 100.0
SED ASD
Store-Based RetailingGrocery RetailersSupermarkets/HypermarketsDiscountersSmall Grocery RetailersConvenience StoresIndependent Small GrocersForecourt RetailersOther Grocery RetailersNon-Grocery RetailersNon-Store RetailingVendingHomeshoppingInternet RetailingDirect SellingTotal 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Key: BW = bottled water; C = carbonates; Con = concentrates; F/VJ = fruit/vegetable juice; RTD C = RTDcoffee; RTD T = RTD tea; SED = sports and energy drinks; ASD = Asian speciality drinks
Note: Excludes powder concentrates
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel:Volume 2010-2015
million litres2010 2011 2012 2013 2014 2015
OFF-trade
ON-tradeTotal
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,trade sources
Note: Excludes powder concentrates
Data removed from sample
Data removed from sam le
Data removed from sample
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
35/42
W W W . E U R O M O N I T O R . C O M SAMPLE REPORT FOR ILLUSTRATION ONLY
E u r o m o n i t o r I n t e r n a t i o n a l
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: %Volume Growth 2010-2015
% volume growth2014/15 2010-15 CAGR 2010/15 TOTAL
OFF-tradeON-tradeTotal
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,trade sources
Note: Excludes powder concentrates
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Won billion2010 2011 2012 2013 2014 2015
OFF-trade
ON-tradeTotal
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,trade sources
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % ValueGrowth 2010-2015
% current value growth2014/15 2010-15 CAGR 2010/15 TOTAL
OFF-tradeON-tradeTotal
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,trade sources
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
million litres2010 2011 2012 2013 2014 2015
Bottled WaterCarbonatesConcentratesFruit/Vegetable JuiceRTD Coffee
RTD TeaSports and Energy DrinksAsian Speciality DrinksSoft Drinks
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,trade sources
Note: Excludes powder concentrates
Data removed from sam le
Data removed from sample
Data removed from sam le
Data removed from sample
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
36/42
W W W . E U R O M O N I T O R . C O M SAMPLE REPORT FOR ILLUSTRATION ONLY
E u r o m o n i t o r I n t e r n a t i o n a l
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % VolumeGrowth 2010-2015
% volume growth
2014/15 2010-15 CAGR 2010/15 TOTAL
Bottled WaterCarbonatesConcentratesFruit/Vegetable JuiceRTD CoffeeRTD TeaSports and Energy DrinksAsian Speciality DrinksSoft Drinks
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,trade sources
Note: Excludes powder concentrates
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Won billion2010 2011 2012 2013 2014 2015
Bottled WaterCarbonatesConcentratesFruit/Vegetable JuiceRTD CoffeeRTD TeaSports and Energy DrinksAsian Speciality DrinksSoft Drinks
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,trade sources
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
% constant value growth2010-15 CAGR 2010/15 TOTAL
Bottled WaterCarbonatesConcentratesFruit/Vegetable JuiceRTD Coffee
RTD TeaSports and Energy DrinksAsian Speciality DrinksSoft Drinks
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,trade sources
Data removed from sample
Data removed from sample
Data removed from sample
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
37/42
W W W . E U R O M O N I T O R . C O M SAMPLE REPORT FOR ILLUSTRATION ONLY
E u r o m o n i t o r I n t e r n a t i o n a l
APPENDIX
Fountain Sales in South Korea
Trends
Fountain sales continued positive growth in on-trade volume terms while fountain on-trade
volume sales through convenience stores declined during 2010. In South Korea, most
fountain sales occurred in the foodservice channel, which accounted for a 97% share of total
fountain volume sales in 2010. Fountain sales through convenience stores tend to be subject
to seasonality, with demand being higher in summer. As such, few convenience stores offer
fountain sales for soft drinks in South Korea. In addition, most convenience stores are limited
in their selling space, making it increasingly difficult to site the fountains on the premises. Only
a small number around school zones tend to offer fountain sales.
DATA
Table 28 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2005-2010
million litres2005 2006 2007 2008 2009 2010
OFF-tradeON-trade
Fountain ON-tradevolume through c-store
Fountain ON-tradevolume through food store
Total fountain ON-tradevolume
Total
Content removed from sample
Data removed from sample
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
38/42
W W W . E U R O M O N I T O R . C O M SAMPLE REPORT FOR ILLUSTRATION ONLY
E u r o m o n i t o r I n t e r n a t i o n a l
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Note: Total fountain on-trade volume data included in on-trade
Table 29 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2005-2010
% fountain volume growth2009/10 2005-10 CAGR 2005/10 TOTAL
OFF-tradeON-tradeFountain ON-trade volume through c-storeFountain ON-trade volume through food
storeTotal fountain ON-trade volumeTotal
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Note: Total fountain on-trade volume data included in on-trade
Table 30 Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2005-2010
million litres2005 2006 2007 2008 2009 2010
OFF-tradeON-tradeFountain ON-trade
volume through c-storeFountain ON-trade
volume through food storeTotal fountain ON-trade
volumeTotal
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Note: Total fountain on-trade volume data included in on-trade
Table 31 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2005-2010
% fountain volume growth2009/10 2005-10 CAGR 2005/10 TOTAL
OFF-tradeON-tradeFountain ON-trade volume through c-storeFountain ON-trade volume through food
storeTotal fountain ON-trade volumeTotal
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Note: Total fountain on-trade volume data included in on-trade
Data removed from sample
Data removed from sample
Data removed from sample
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
39/42
W W W . E U R O M O N I T O R . C O M SAMPLE REPORT FOR ILLUSTRATION ONLY
E u r o m o n i t o r I n t e r n a t i o n a l
Table 32 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2010-2015
million litres2010 2011 2012 2013 2014 2015
OFF-tradeON-tradeFountain ON-trade
volume through c-storeFountain ON-trade
volume through food storeTotal fountain ON-trade
volumeTotal , , , , , ,
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Note: Total fountain on-trade volume data included in on-trade
Table 33 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % VolumeGrowth 2010-2015
% fountain volume growth2014/15 2010-15 CAGR 2010/15 TOTAL
OFF-tradeON-tradeFountain ON-trade volume through c-storeFountain ON-trade volume through food
storeTotal fountain ON-trade volumeTotal
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Note: Total fountain on-trade volume data included in on-trade
Table 34 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2010-2015
million litres2010 2011 2012 2013 2014 2015
OFF-tradeON-tradeFountain ON-trade
volume through c-storeFountain ON-trade
volume through food storeTotal fountain ON-trade
volumeTotal 2, 26.1 2, 88.2 2,523.8 2,556.8 2,586.1 2,612.6
Source: Euromonitor International from official statistics, trade associations, trade press, company research,store checks, trade interviews, trade sources
Note: Total fountain on-trade volume data included in on-trade
Data removed from sample
Data removed from sample
Data removed from sample
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
40/42
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
41/42
-
8/10/2019 Sample Report Soft Drinks Sports and Energy Drinks
42/42