Theatre at the Woodruff

Digital and Social Media Strategy for

Social Media Strategy Developed by MeShae Hankerson

Alliance Theatre at the Woodruff

Young Professionals

Find and grow like profiles. Maintain and foster loyalty. Encourage ownership of the brand.

Acquire and grow through increased awareness and demand. Monitor to evolve into repeat patrons.

Acquire and grow through increased awareness of offerings.

•  100k+ HH income •  Empty nesters •  Primarily Caucasian

•  25-44 YO •  College educated

 

Mat

ures

•  Has children •  Mother as a key

influencer

Families 45+

Alliance Theatre at the Woodruff

QOTD: What year did the FIRST Zorro film debut?

Ex Promotion: “Create your own Zorro

costume and send us a picture, for a chance to win tickets.”

Start the Conversation

Engage the Audience

Educate the Audience

Harvest an Experience

Ex Tweet: “Zorro 101” Tweet links to the blog post on the history of Zorro and provide

links to purchase tickets. Photo Contest:

Post the photos from the Zorro contest into the Twitter feed. Have

followers like their favorite.

Ex Post: “Zorro 101” Give followers a Zorro history

lesson. Host it on the blog.

Utilize in-post links to push people to purchase, as well as get news

and updates via Twitter and Facebook accounts.

Keep the momentum going. Consider creating non-traditional posts; i.e. a video on the cast’s

Zorro memories or quiz them on Zorro history.

Ex: “Zorro Costume Contest” Have cast members deliver

CTA. Announce contest.

Lead Generation Goals: •  Drive relevant traffic to landing

page or webpage from outside websites and pay per click advertising.

•  Convert traffic to lead by form

fill or actual ticket purchase •  Cultivate lead into regular

attendee through digital news letters and email campaigns.

 

•  Optimize Company’s Twitter Bio    

“Official Twitter account of Atlanta’s nationally acclaimed, Alliance Theatre, a premiere destination for #theater and #entertainment in the southeast. Discover us. Discover you.”

•  Identify Key Influencers •  Local Entertainment Experts, etc.

•  Increase daily account activity    

•  Modify Content Delivery •  Use conversation starters to

increase opportunities for engagement and awareness across the platform.

•  Less is more    

•  Effective, searchable descriptions •  Utilize tags to optimize search within

YouTube •  Use annotations to provide links to

website over video.    

•  Create a posting schedule •  Useful in keeping readers engaged

•  Redesign blog to match website