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unwrittenonly one
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the future, now
RETAIL PREVIEWSUMMER16
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ENGLISH
Retail Trendz
#2 Summer16
The evolution of fast fashion: the fast couture.
The new Spring 15 retail brand collections have once more confirmed a major shift in fast fashion.A fantastic transformation in the way of dealing
and thinking about retail, where creativity, technology and innovation go hand in hand with a contemporary style marked by well-constructed silhouettes and an unexpected materials, also the impeccable attention to details when composing the garments, in a growing industry investing in quality and accessible price points.Counting with advertising, marketing, technology and qualified professionals, the manufacturers are able to increase their productivity and optimise the supply chain, a well planned structure to achieve the perfect merchandise distribution. Avid and demanding consumers count on it to satisfy their fast-changing needs in today’s fast paced and dynamic market place.The old basic “copy-paste fashion”, so common in the retail market some years ago, has been replaced by a new concept, the fast couture – the art of making simple garments into avant-garde pieces of clothing with creativity and innovation.The final outcome is a format that is quite close to the luxury brands but with a far superior sales volumes and very high turnover, resulting in very accessible fast fashion offerings to the fashion conscious consumers.Welcome to the world of fast couture - the new fast fashion!
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PORTUGUÊS
Retail Trendz
#3 Summer16
A evolução do fast fashion: o fast couture.
As novas coleções de Primavera15 das marcas do varejo confirmam mais uma vez a mudança do fast fashion. Uma fantástica transformação na maneira de pensar e
ver o novo varejo, onde a criatividade, a tecnologia e a inovação caminham de braços dados aliado à um estilo contemporâneo que encantam pelas silhuetas bem construídas, a utilização de diferentes e inusitadas matérias-primas e o impecável cuidado com os detalhes ao compor suas peças de vestuário em uma indústria que cresce e investe em qualidade e preços acessíveis.Com Investimentos em propaganda, marketing, profissionais qualificados e tecnologia, os fabricantes obtém aumento de produtividade e de toda a sua estrutura logística, que é extremamente bem planejada para uma perfeita distribuição da mercadoria, atendendo, assim, a uma demanda cada vez mais exigente de consumidores ávidos por novidades em uma era moderna, rápida e sempre em movimento.O antigo “trashy-copy-paste” fashion bastante conhecido do mercado varejista pode ser atualmente e facilmente substituído pela denominação de fast couture, a arte de transformar simples peças em um vestuário “avant-garde” que poderia ser de alta costura.No resultado final, temos um formato similar às grifes de luxo, mas com volume de vendas bem superior, uma alta rotatividade fazendo com que as peças fast fashion tornem-se acessíveis a grande parte dos consumidores de moda.Seja bem-vindo ao novo fast fashion!
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mood board
#4 Summer16
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The S/S15 brought a newness and sense of wonderful aesthetic to the high street’s
collection.A techno vibration that combines different textures, sometimes no stitching on show, lasers cut textiles, beautiful embroidery, artisanal touches and unexpected materials in a distinct silhouette: powerful sportswear, contemporary tailoring, neo romantic, cleverly cut out pieces, modern utilitarian with exquisite harmony and creative balance. The future has arrived to the retail market and it gets stronger, faster and groundbreaking. Open your mind because the best is yet to come…
O S/S 15 trouxe o frescor e um senso estético maravilhoso para as coleções da high
street no hemisfério norte.Uma vibração tecno que combina várias texturas, peças de vestuário sem costura aparente, tecidos cortados a laser, lindos bordados, toques artesanais e materiais que surpreendem pela sua distinta silhueta: o poderoso sportswear, a alfaiataria contemporânea, o neo romântico, cortes inteligentes, e o militar moderno. E com uma harmonia e equilíbrio especial criativo.O futuro chegou no mercado varejista, cada vez mais forte, rápido e inovador. Abra a sua mente porque o melhor ainda está por vir...
mood boardunwritten
PORTUGUÊS
ENGLISH
#5 Summer16
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“It isn’t all over; everything has not been invented; the human adventure
is just beginning.” Gene Roddenberry
“Nada acabou; tudo ainda não foi inventado; a nossa aventura está apenas começando.”Gene Roddenberry
creativeinsight
#6 Summer16
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colourcor
#7 Summer16
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14-4102 TCX 19-4006 TCX 11-0601 TCX 12-1706 TCX 12-0815 TCX
colour cor
harmony harmonia
#8 Summer16
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technicaldrawingdesenhotécnico
#9 Summer16
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key-piece/ frontpeça-chave/ frente
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key-piece/ backpeça-chave/ costas
#11 Summer16
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Technical Note• Silhouette:miniwraparound
dress“V”neckline• Colour:lightgrayandlininglight
pink• Fabric:viscose&elastane• Trimming:verticaldart15cm• Loop5cm• Detail:• Doublebeltwithliningviscose&
elastane• Finishing:topstitchingandfrayed• Lining:viscose&elastaneblend
stretchsatin
Ficha Técnica• Silhueta:vestidodecote“V”
transpassado;mini• Cor:cinzaclaro;rosaclaro• Tecido:oxford• Aviamento:• meiaargolaprata• zíperinvisível55cm• colchetedeganchoprata• Detalhes:• pencevertical15cm• passante5cm• cinto5cmduploecomviscose
internamente• Prega• Acabamento:• forro:viscosecomelastano• pespontoedesfiado• Revel• Viéscetim
7mm
New Utilitarian + Tailoring#12 Summer16
technical drawingdesenho técnico
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13 #13 Summer16
key-piece/ frontpeça-chave/ frente
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14 #14 Summer16
key-piece/ frontpeça-chave/ frente
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key-piece/ frontpeça-chave/ frente
#15 Summer16
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key-piece/ backpeça-chave/ costas
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key-piece/ backpeça-chave/ costas
#17 Summer16
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key-piece/ front-inside outpeça-chave/ frente - avesso
#18 Summer16
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19 #19 Summer16
key-piece/ front-inside outpeça-chave/ frente - avesso
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20 #20 Summer16
key-piece/ front-inside outpeça-chave/ frente - avesso
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21 #21 Summer16
key-piece/ back-inside outpeça-chave/ costas - avesso
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key-piece/ back-inside outpeça-chave/ costas - avesso
#22 Summer16
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key-piece/ back-inside outpeça-chave/ costas - avesso
#23 Summer16
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key-piece/ back-inside outpeça-chave/ costas - avesso
#24 Summer16
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detaildetalhe
#25 Summer16
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26 #26 Summer16
detail/ frontdetalhe/ frente
Romantic Embroidery + Cotton Lace + BobbinetBordado romântico + Bico de Renda algodão + Filó
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detail/ frontdetalhe/ frente
Scrunchie + BobbinetFrou-frou + Filó#27 Summer16
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Overlapped SkirtSaia sobreposta#28 Summer16
detail/ frontdetalhe/ frente
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detail/ frontdetalhe/ frente
#29 Summer16
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detail/ backdetalhe/ costas
#30 Summer16
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detail/ backdetalhe/ costas
#31 Summer16
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detail/ inside outdetalhe/ avesso
Inside out: cotton cambricAvesso: cambraia de algodão#32 Summer16
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le#33 Summer16
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34 #34 Summer16
fash
ion is
goin
g
up
stairs
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