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unwrittenonly one
TZ
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the future, now
RETAIL PREVIEWSUMMER16
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Flexibility is the word used to describe the now. After the retail collections start to bloom this spring15, the momentum is really important to see in which
direction the market is taking the consumers because some final sales from last December still remain; more is coming up; some pieces of spring collections are already on display with discounts right now. The funny thing is that the springtime weather has not yet arrived; cold, crisp days are constant, and the major fashion consumers are still wearing winter clothes, a mix of both seasons with their own style.
We don’t believe that “Fashion is dead”, we believe that it changed, and in a very clever and fantastic way. It’s the time for people’s uniqueness to come to power, you have a billion choices, you can choose, let your personality shine through. Be free of the fashion statement uniform! Fashion is more alive than ever and now, people are in the drivers’ seat.
Retail TrendzFlexibility, the liberty of expression
ENGLISH
Coco Rocha’s book Study of Pose
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Coco Rocha’s book Study of Pose
Flexibilidade é a palavra que usamos para melhor descrever o atual momento que vivemos. Depois das coleções do varejo do hemisfério norte começaram
a florescer, o agora torna-se bastante importante para vermos qual a direção que mercado está seguindo, algumas liquidações de dezembro do ano passado, ainda continuam no interior de algumas marcas, e as coleções de Primavera15 que recentemente estrearam, atualmente estão com descontos. O mais engraçado é que a estação, primavera, realmente ainda não chegou por aqui, o tempo continua frio, e a grande maioria protege-se com o vestuário das coleções de inverno misturando-o com o seu estilo. Não acreditamos que a moda esteja morta, acreditamos que ela se modificou de uma maneira inteligente e fantástica. Agora, é tempo da sua individualidade + personalidade brilhar. Esteja livre das armaduras que a moda impõe. A moda está mais viva que nunca, a diferença é que agora, você esta no comando.
Retail TrendzFlexibilidade, uma liberdade de expressão
Coco Rocha’s book Study of Pose
PORTUGUÊS
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mood board
retail
#4 Summer16
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Patience is the theme of this week. Where the East invades the retail market in peaceful and beautiful way and mixes all styles: the
wrap up silhouette, the contemporary tailoring, the cut out trend and the rediscovery of the scarf. Colorful pieces bring the spring atmosphere, all fresh and new. Ready to be styled with different pieces. Prepare for springtime and fall in love with yourself. “…Cause the lights are shining brightYou and I’ve got what it takesTo make it, we won’t fake it.” Guns N’ Roses, Patience.
Paciência é o tema para dessa semana. O oriente invade o varejo de uma maneira sublime e cheia de beleza. Mistura estilos:
As sobreposições, a nova alfaiataria, os recortes, a redescoberta do lenço.Peças coloridas trazem a atmosfera da primavera, nova e fresca. Pronta para ser estilizada com diferentes peças de vestuário.Prepare-se para a Primavera e seja verdadeira com você mesma. “…Porque as luzes estão brilhandoVocê e eu temos o que precisamosPara dar certo, nós não fingimos...” Guns N’ Roses, Paciência.
mood board
retail patiencePORTUGUÊS
ENGLISH
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“Patience, persistence and perspiration make an unbeatable
combination for success.” Napoleon Hill
“Paciência, persistência e transpiração fazem uma perfeita combinação para o sucesso” Napoleon Hill
creativeinsight
retail
#6 Summer16
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colourretail
cor
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19-4007 TCX 19-3938 TCX 15-1049 TCX 14-1220 TCX 14-4313 TCX
colour cor
harmony harmonia
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technicaldrawing
retail
desenhotécnico
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key-piece/ frontpeça-chave/ frente
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key-piece/ backpeça-chave/ costas
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Technical Note• Silhouette:minidressstrap“V”
neck• Mesh:elastaneviscose• Trimming:invisiblezipper55cm• Detail:openside;sash6cm
Ficha Técnica• Silhueta:vestidoalçadecote“V”
justomini• Malha:viscosecomelastano• Padronagem:mesclado• Aviamento:zíperinvisível55cm• Detalhe:vazado;aberturalateral
comfaixa6cm
Sportswear Couture + Cut out Esportivo Couture + Recortado
#12 Summer16
technical drawingdesenho técnico
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key-piece/ backpeça-chave/ costas
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key-piece/ meshpeça-chave/ malha
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detailretail
detalhe
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detail/ frontdetalhe/ frente
Japanese Print + Kimono PeignoirEstampa japonesa + Kimono Penhoar
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detail/ frontdetalhe/ frente
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detail/ backdetalhe/ costas
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detail/ backdetalhe/ costas
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detail/ backdetalhe/ costas
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the english garden
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