sample tzb11
TRANSCRIPT
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unwrittenonly one
TZ
B11
the future, now
RETAIL PREVIEWSUMMER16
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Flexibility is the word used to describe the now. After the retail collections start to bloom this spring15, the momentum is really important to see in which
direction the market is taking the consumers because some final sales from last December still remain; more is coming up; some pieces of spring collections are already on display with discounts right now. The funny thing is that the springtime weather has not yet arrived; cold, crisp days are constant, and the major fashion consumers are still wearing winter clothes, a mix of both seasons with their own style.
We don’t believe that “Fashion is dead”, we believe that it changed, and in a very clever and fantastic way. It’s the time for people’s uniqueness to come to power, you have a billion choices, you can choose, let your personality shine through. Be free of the fashion statement uniform! Fashion is more alive than ever and now, people are in the drivers’ seat.
Retail TrendzFlexibility, the liberty of expression
ENGLISH
Coco Rocha’s book Study of Pose
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Coco Rocha’s book Study of Pose
Flexibilidade é a palavra que usamos para melhor descrever o atual momento que vivemos. Depois das coleções do varejo do hemisfério norte começaram
a florescer, o agora torna-se bastante importante para vermos qual a direção que mercado está seguindo, algumas liquidações de dezembro do ano passado, ainda continuam no interior de algumas marcas, e as coleções de Primavera15 que recentemente estrearam, atualmente estão com descontos. O mais engraçado é que a estação, primavera, realmente ainda não chegou por aqui, o tempo continua frio, e a grande maioria protege-se com o vestuário das coleções de inverno misturando-o com o seu estilo. Não acreditamos que a moda esteja morta, acreditamos que ela se modificou de uma maneira inteligente e fantástica. Agora, é tempo da sua individualidade + personalidade brilhar. Esteja livre das armaduras que a moda impõe. A moda está mais viva que nunca, a diferença é que agora, você esta no comando.
Retail TrendzFlexibilidade, uma liberdade de expressão
Coco Rocha’s book Study of Pose
PORTUGUÊS
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mood board
retail
#4 Summer16
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The S/S15 brought a fresh sense of beautiful aesthetic to the retail market collections.
A soft combination of materials with unexpected artisanal touches, a retro “flair” and fluid silhouettes in perfect harmony.
The springtime has arrived to the high street and it feels so good,
Open your mind and be free spirited!
“…I’d like to make myself believeThat planet earth turns slowlyIt’s hard to say that I’d rather stay awakewhen I’m asleepCause everything is never as it seems(When I fall asleep)…” Fireflies, Owl City
O S/S 15 traz o frescor e um senso de beleza estética para as coleções do varejo no hemisfério norte.
Uma suave combinação de materiais, com toques artesanais e um “flair” retro e fluidas silhuetas em perfeita harmonia.
A primavera chegou, abra sua mente, sinta-se bem com você mesma e deixe a vida te levar pelos caminhos leves da nova estação.
“…Eu gostaria de me fazer acreditarQue o planeta Terra gira devagarÉ difícil dizer que eu preferiria estar acordadoquando estou adormecidoPois nada é o que parece…” Fireflies, Owl City
mood board
retail fireflies
PORTUGUÊS
ENGLISH
#5 Summer16
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“Beautify your inner dialogue. Beautify your inner world with love light and compassion. Life will be
beautiful.”Amit Ray, Nonviolence: The Transforming Power
“Embeleze o seu discurso. Embeleze o seu mundo com amor, luz e compaixão. E a vida será linda.”Amit Ray, Nonviolence: The Transforming Power
creativeinsight
retail
#6 Summer16
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colourretail
cor
#7 Summer16
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17-1553 TCX 18-1762 TCX18-4029 TCX19-3939 TCX 19-4007 TCX
colour cor
harmony harmonia
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technicaldrawing
retail
desenhotécnico
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key-piece/ frontpeça-chave/ frente
key-piece/ backpeça-chave/ costas
#10 Summer16
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technical drawingdesenho técnico
Technical Note• Silhouette:sleeveless
waistcoat• Fabric:suede• Detail:fringesuede• Finishing:lasercutfringe;
seamlessneckline
Ficha Técnica• Silhueta:medium-colete• Tecido:camurça• Detalhe:franjadacamurça;
golalargacomponta• Acabamento:corteàlaser
(franja);semcostura(golaevista)
Suede + Retro70 + American IndianCamurça + Retro70 + Índio Americano
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key-piece/ frontpeça-chave/ frente
#12 Summer16
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key-piece/ frontpeça-chave/ frente
#13 Summer16
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key-piece/ backpeça-chave/ costas
#14 Summer16
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detailretail
detalhe
#15 Summer16
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detail/ frontdetalhe/ frente
#16 Summer16
Palazzo Trousers + Floral Scarf Print +Retro70
Pantalona + Lenço Floral + Retro70
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detail/ frontdetalhe/ frente
#17 Summer16
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detail/ frontdetalhe/ frente
#18 Summer16
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detail/ frontdetalhe/ frente
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detail/ backdetalhe/ costas
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detail/ printdetalhe/ estampa
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le
re
tail
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floral comfort
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